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  • [Infographic] Member Loyalty Study Reveals Keys to Member Retention
    We all know member retention is crucial when it comes to association survival, but do you know what keeps your members coming back for more? Community Brands' Member Loyalty Study does, and we want to share that info with you. The Study contains the insights from more than 1,000 U.S.-based association members on why they stay with an association, why they leave, and how they want you...
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  • AFNC2015 Learning Labs Powered by Aptify
    Join us this July in Adelaide for the Learning Labs Powered by Aptify. Speakers Include: Lee Goldsworthy, Account Manager, PD Online Roslyn Atkinson, Head of Client Services, Mahlab Media Christine Thomson, General Manager, Institute of Analytics Professionals of Australia 2:15pm - 2.45pm Event Analytics - (speaker TBA) Alex Richardson and Melissa Richardson, Horizons Unlimited Robert Barnes, Dir...
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  • 2014 Aptify Users Conference | Orlando, Florida | October 19-22
    The Aptify Users Conference is an annual event that is designed to bring our company and all our valued customers closer together as both a learning opportunity and networking forum. This year's AUC, held in Orlando, Florida, on October 19--October 22, offers breakout sessions, hands-on opportunities, and networking that will expand your Aptify experience in new and innovative ways. As always, we ...
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  • What is Composite Engagement Scoring (CES)
    http://www.aptify.com/ Scoring Member Engagement: What Engagement Really Means and How to Measure It, written by Aptify's CEO Amith Nagarajan, is a comprehensive eBook for implementing a Composite Engagement Score™ or CES™ in your association. CES is a flexible and complete method that quantifies member engagement with a single measurement.
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  • Influencing Your Association's Member Engagement
    http://www.aptify.com/ Staying relevant to your members is paramount for having success for your organization. Composite Engagement Score can help refine your engagement strategy for better overall engagement within your association.
Aptify
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  • 7 Secrets on Increasing Member Retention from the Member Loyalty Study
    When it comes to member retention, so much has changed in recent years—member expectations, communication methods, revenue streams, just to name a few. Still, one thing has stayed the same… Member retention is key to association survival. But what exactly do your members want? Why do some of them stay with you year after year while others drift away? We've made it easy for you to fi...
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  • 5 AMS Data Points You Didn't Realize Your Members Are Generating
    I spent last weekend cleaning out the closets and going through what can only be described as “stuff.” I didn’t know what I’d find, I was hoping to unearth some unexpected gems, and I ended up learning valuable info about the people who generated the mess (mostly that my son is a bigger clean freak than I am and that my husband hoards grocery store receipts). The process of collectin...
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  • CRO Is Key to Improving Your Association Marketing
    Do you think association marketing isn’t getting any easier? So many “channels” exist—you figured out Twitter ads and then Snapchat showed up overnight! Rapid changes in technology enable us to give more and different experiences to the consumers we target.
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Aptify
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  • Finding the Right Head Space to Get Buy-In for New AMS Software
    As humans, we are constantly evolving and adapting to our changing environment. Yet, when someone at the office proposes a change, like new AMS software, some of us (not you or me, of course) stubbornly insist on standing in place and resisting any forward progress.
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  • Start Your AMS Search with the Membership Software Buyer's Guide
    No one ever said selecting membership software would be easy. Chances are, if you're in the market for new AMS software, you have questions about your questions. How much does it cost? How do I get buy in from upper management or my board? How long will it take to be up and running on a new system? Where do I even start? We've been writing a lot about these questions and struggles o...
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  • Aptify Users Conference Australia 2017 Roundup
    Aptify Users Conference Australia 2017 (AUCA2017) is over for another year! Thank you to everyone who attended! Without the fantastic support of our delegates, this event would not be possible. It was great to reconnect with some familiar faces and meet some new ones. I hope that over the course of the day you made some new contacts and had an overall great time.
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  • 6 Reasons Not to Get New Membership Software (and How to Combat Them)
    “Be prepared” is a motto that’s suitable for more than just Boy Scouts. Preparation is the key to success when pushing to upgrade membership software. Just as every salesperson is prepared to overcome the most common objections to their product or service, you must prepare for the inevitable pushback when you present your case for a new system.
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  • 5 Ways Your Lackluster Meetings Are Hurting Member Engagement
    When you receive a meeting invite, does your mind immediately seek out any excuse not to attend? I think we’ve all experienced this at some point (whether we openly admit it or not)! Meetings are a normal part of your work life and an expected part of your members’ lives too. Whether in person or remote, the productivity of your meetings has a direct impact on member engagement. Meetin...
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  • Girls To The Front: 3 Best Sessions to See at AFNC Presented by Women
    Conference season is upon us, and, as I do annually, I am attending a slew of events, forums, panels, and think tanks. This conference season I am thrilled by the changes I am seeing across the events space that are inclusive and promote women (shout out to CommBank’s new initiative Women in Focus), but I am still troubled by the research that fills my news feed.
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  • Cheers to the 2017 Summer Class of CAEs
    Congratulations are in order for the latest group of individuals who have received their CAE credential! Ninety-eight association executives earned their CAE (Certified Association Executive) this time around and will be joining a class of more than 4,000 industry professionals.  

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