Arketi Group
Arketi Group
Blog Article

New blog articles detected.

  • The New Marketing Tech Economy is Here
    If you’ve started to notice that your CMO is asking for more budget than your CIO, you’re not alone. According to Gartner, during 2017 CMOs will spend more on IT than CIOs. Why the increased interest in technology? Prospects and customers are becoming more sensitive to being “told” and “sold” to, which means brands must […] The post The New Marketing Tech Economy is Here appeared first on B2B Mark...
Arketi Group
Arketi Group
Blog Article

New blog articles detected.

  • From Buyers to Believers
    We’ve all read articles on marketing and client service comparing the cost of keeping an existing customer to the cost of acquiring a new one. Across almost every industry, new customers cost more than old ones – so customer satisfaction, as a means to retention, is “job one” for most businesses. In recent years, the […] The post From Buyers to Believers appeared first on B2B Marketing News.
Arketi Group
Arketi Group
Blog Article

New blog articles detected.

  • Content Marketing Reality Check: 5 Ways to Improve
    B2B marketers have gotten the message that content is currency in the ongoing quest for qualified leads. With 63% of marketers extremely or very committed to content marketing, according to a new DemandGen Report survey, content has certainly become a prime weapon in the B2B marketers arsenal. Why then, have so many experts, pundits and […] The post Content Marketing Reality Check: 5 Ways to Impro...
Arketi Group
Arketi Group
Blog Article

New blog articles detected.

  • 67 Best B2B Social Media Tools
    Is your B2B company working social media? You should be. Social isn’t “just for the youngins,” anymore. With their impressive demographic data you can target, social media is a powerful B2B tool to leverage in your marketing arsenal, and we know the best ones! The post 67 Best B2B Social Media Tools appeared first on B2B Marketing News.
Arketi Group
Arketi Group
Blog Article

New blog articles detected.

  • How Much Money Should You Spend for a Good PR Firm?
    What’s Good PR Worth? How much a company should spend on a PR firm is a matter of great debate. Unfortunately there’s no official rule of thumb, but there are many things you can take into account before bringing on a PR firm to manage your media relations efforts Factors to consider include Company revenue […] The post How Much Money Should You Spend for a Good PR Firm? appeared first on B2B Mark...
Arketi Group
Arketi Group
Blog Article

New blog articles detected.

  • [Infographic] Exciting fintech data on consumer behavior trends
    From mobile payment options at your favorite eateries to instant peer-to-peer (P2P) payments with friends, the advances in financial technology are impacting how consumers and businesses interact with one another. But navigating through the latest payment options, FinTech trends and tech tools impacting the customer experience doesn’t have to feel overwhelming. We’ve compiled the top FinTech need-...
  • [List] The 5 best email marketing campaigns that are actually read
    Is your email marketing campaign just not generating the results you expected? Maybe you can’t get enough opens, or maybe they just aren’t converting leads into sales? Email continues to be a major form of marketing communications to prospects and customers. The fast and simple messaging approach this medium brings to our marketing mix ensures […] The post [List] The 5 best email marketing campaig...
  • [List] Exciting web design trends to look for in 2017
    The Web is a curious beast. How the Web looks and functions is perpetually dictated by how audiences consume content. It’s no secret that more online content is being consumed on phones and tablets. And the need to have content and functionality for any size screen has had a profound affect on web design. B2B […] The post [List] Exciting web design trends to look for in 2017 appeared first on B2B ...
  • Evolving media expert shares how to optimize headlines for search
    Smart People Saying Smart Stuff Part 7: Serena Ehrlich Over the past year, we’ve discussed the imminent collision of Search and PR. A year later, we’re experiencing the effects of that merger and were eager to learn about best practices on how to optimize headlines for search. So we turned to one of the best evolving media […] The post Evolving media expert shares how to optimize headlines for sea...
  • Georgi Gullia Shares Insights on Startup Funding
    Smart People Saying Smart Stuff Part 6: Georgi Gullia Startup investing. It’s a sexy space to play in, if you have the cash to do so. However, it’s not the most intuitive environment to those looking from the outside-in. Amidst all the terminology (angel, seed, etc.), many startups may feel like identifying their funding states […] The post Georgi Gullia Shares Insights on Startup Funding appeared...
  • The AI-powered email? It’s closer than you think
    If there has been one clearly emerging trend in 2016, it has been the growth of artificial intelligence (AI) driving business technologies. With AI-powered solutions solving problems in areas including search, service management, lead generation and data trends, AI is posed to continue to change the way we do business, and marketing is no exception. […] The post The AI-powered email? It’s closer t...
  • Smart People Saying Smart Stuff 5: Dawn Brun
    Arketi’s “Smart People Saying Smart Stuff” series is going strong, and our recent session with Dawn Brun kept up the momentum as we dove into data storytelling. Round five followed previous conversations on media relations, creating content people care about, ensuring you have a proficient online marketing platform, and social media marketing for software. Dawn, director of communications for Card...
  • Meet the Media: Kiki Roeder
    We recently hosted Kiki Roeder, current editor-in-chief of Hypepotamus, for a Meet the Media lunch and learn at Arketi. Kiki stopped by to share some Pad Thai with us and discuss her passion for Atlanta’s technology community. She was also kind enough to pass along tips for budding technology startups looking to score coveted coverage on […] The post Meet the Media: Kiki Roeder appeared first on B...
  • [List] Account-Based Marketing Is On Fire! 8 Things to Know
    What Is Account Based Marketing? One of the hot topics at Arketi’s recent High Tech CMO Roundtable was the implementation of account-based marketing (ABM.) As if we needed another approach to add to our growing set of marketing must-haves, the concept of account-based marketing continues to gain followers and buzz among B2B marketing organizations. But […] The post [List] Account-Based Marketing I...
  • [Video] How to Give a Great Presentation in 9 Easy Words
    Video Transcript:  All communications professionals are called to give presentations from time to time, and for many, the prospect can be daunting. But it doesn’t have to be hard. The secret to a great presentation can be summed up in nine simple words. The first three words are, “Have a conversation.” Think of your presentation […] The post [Video] How to Give a Great Presentation in 9 Easy Words...
Arketi Group
Arketi Group
Blog Article

New blog articles detected.

  • Are You Marketing or Selling to Your Leads?
    Recently, I had the pleasure of attending a MIT Enterprise Forum of Atlanta event that featured a panel of experts discussing how automation is driving sales, growth and strategy. While the evening featured a bevy of great information, what really got my attention was a comment made by Salesfusion’s CEO, Carol O’Kelley. According to Carol, […] The post Are You Marketing or Selling to Your Leads? a...
Arketi Group
Arketi Group
Blog Article

New blog articles detected.

  • A Delicious 5 Ingredient Mojito to Beat The Heat [Recipe]
    Mixology Monday, where Arketians enjoy a delicious cocktail on a Monday. Or maybe we have a cocktail because it’s Monday. Do we really need an excuse to enjoy a cocktail? It’s my first time hosting barketi’s Mixology Monday and heard through the grape vines a client may drop by, so the pressure was on. Why […] The post A Delicious 5 Ingredient Mojito to Beat The Heat [Recipe] appeared first on B2B...
Arketi Group
Arketi Group
Youtube Video

New YouTube videos detected.

  • Making Awesome Infographics Webinar - Part 2
    In part 1 of our Infographics Webinar Series, we walked through a host of examples covering the 10 types of infographics you'll ever use. In part 2, we took it up a notch by recapping the types of infographics, sharing 8 ways to elevate your visuals and content, and walking through an emoji guide of 6 critical pitfalls to avoid. This is part two of a two-part webinar – be sure to watch part o...
Arketi Group
Arketi Group
Blog Article

New blog articles detected.

Arketi Group
Arketi Group
Youtube Video

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