Competitive Marketing Intelligence | Crayon
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  • Why We Do What We Do?
    After getting a “report” from one of our clients about another studio and their level of ineffectiveness, my typical reaction is one of disgust by which then fuels a rant that many find humorous. But as I have grown softer and more reflective in my years, I have chosen a different path. Instead of pointing…
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  • Nutritional Eating – What?
    I’m not sure if any topic has been written about more, at least in the last 30 years, than nutrition and dieting.   If you go back to your elementary school days it was a topic covered in great detail.  I’m sure you can remember the charts and food groups.   Yet, we struggle with…
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  • Hiking! The Lost Activity.
    We don’t hike anymore.  Sure on occasion we amble through the trees of Central Park – but to actually plan an excursion – it is not done, at least at the frequency we should.   Why hiking?  We could go for a run or a walk and call it good so why go through the…
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  • You Know What, a Goal is Important….
    Right now you are saying, duh Mark – we know that.  Yes, I’m sure you do but even the doctor needs reminding to eat his apple every once and a while.   I just had this epiphany (for the 1000th time in my life) about giving yourself a goal to focus and reinvigorate your training…
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  • Full Range of Motion, Damn it!
    Ok, let’s get this locked in – you must do an exercise through its full range of motion, period!   So the obvious questions are: Why? Because, if I don’t go through the full range of motion it is easier. What is the correct full range of motion for the exercises?   Now for the…
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  • Just Burning Calories or Training With a Purpose
    A major trend we have seen in the last 25 years and with the rise of the boutique gym has been the development of three types of exercisers (if that is a word ). 1. The “better than nothing” gym goer – this individual “does his/her time”, meaning that they go to the gym and…
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  • High Intensity Interval Training (H.I.I.T)
    So much has been written and studied about this way of training, yet many discussions I have with members and others demonstrates to me there is a lot of confusion surrounding the latest famous acronym for the fitness industry.   So let’s break it down:   High Intensity – the best way to define this…

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