Asparian LLC
Asparian LLC
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  • Why the CMO-CIO relationship?
    The CMO-CIO relationship is evolutionary. The push for marketing and information technology to collaborate has been apparent for the last 5 years. Corporate branding and planning strategies have progressed to a full suite of digital marketing capabilities. Companies began with a corporate website presence followed by search engine optimization (SEO) and analytics. Then, the wave of social media hi...

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