atom42 Ltd
atom42 Ltd
Blog Post
  • We take a closer look at what crawl budget is, how it can affect your website, and what you can do to ensure you’re giving your content the best chance of ranking by making best use of your available crawl budget. The below insights and fixes are perhaps not for beginners. But for larger sites […] The post Optimising crawl budget to improve rankings appeared first on atom42.

atom42 Ltd
atom42 Ltd
Blog Post
  • The data is undeniable, voice search is becoming more popular, with mass adoption of ‘home assistants’ continuing to increase through 2017. Below we explore how the trend for voice search looks moving into 2018 and beyond, how voice search impacts the way people search and what you can do to ensure you’re well placed to […] The post A Complete Guide to Voice Search in 2018 appeared first on atom42...

atom42 Ltd
atom42 Ltd
Blog Post
  • Earlier this year atom42 celebrated its 10th birthday and with that ten years of being an honest and transparent agency treating client businesses as our own. With questions integral to everything we do, we’ve worked hard to ask and answer smarter questions to ensure we deliver a well-connected acquisition strategy for our clients. During our […] The post atom42 joins the Iris family appeared firs...

atom42 Ltd
atom42 Ltd
Blog Post
  • On Thursday morning, we, a group of 6, sidled into the office with our sleeping bags and warm winter gear in tow – hats, scarves, thermals and a multitude of socks. We truly believed we were prepared for the harsh winter evening we were about to endure as we slept rough to raise money for […] The post A taste of homelessness appeared first on atom42.

atom42 Ltd
atom42 Ltd
Blog Post
  • Paid search is often a crowded and competitive place. This is to be expected: if a keyword is commercially lucrative, and has a substantial search volume, anyone operating in that space is going to want to bid on it. And, with Google suggesting that you use the target keyword in your ad text – with […] The post Be a nuisance. Disruptive PPC tactics to stand out from the crowd. appeared first on at...

atom42 Ltd
atom42 Ltd
Blog Post
  • “That’s why I love agencies…”, said the Head of Digital of a large, well-known online brand. “I don’t have to worry about sickness or holidays, hiring and firing; they just take care of all that for me.” This is just one of many rationales I’ve heard for making the agency versus in-house decision. It’s a […] The post To In-House, or to Agency? That is the question appeared first on atom42.

atom42 Ltd
atom42 Ltd
Blog Post
  • Google launched their ‘Smart Bidding’ technology a little over a year ago now – one which applies deep machine learning to automate bids during each and every auction, whilst taking into account a wide range of signals to set the optimal bid for that particular search, at that particular time. Now, it should be said […] The post Should you trust Google’s Smart Bidding technology? appeared first on...

atom42 Ltd
atom42 Ltd
Blog Post
  • Over the last year, I have spent almost 100% of my time receiving and responding to brands who need a new digital agency. My experiences have varied wildly, and I decided it’s now time to share the mistakes I believe brands make which make finding the most suitable agency very difficult. Not giving a clear […] The post 3 fundamental mistakes brands make when looking for a new digital marketing age...

atom42 Ltd
atom42 Ltd
Blog Post
  • If we ask you to think of a well known brand and logo, it’s likely your thoughts will drift towards the large and well known; Coca Cola and their vibrant red or Nike and their iconic “tick”. It’s this immediacy that every brand aspires to have, to be recognisable, to create their own unique logo […] The post Evolving your business into a brand appeared first on atom42.

atom42 Ltd
atom42 Ltd
Blog Post

From bar to Digital PR

  • London had always been a pipe dream for me, with the soaring cost of renting a property and everyday amenities becoming a looming financial boogieman that made relocating more than a little terrifying. Nonetheless, in what is a very uncharacteristic move for me, I decided to fly by the seat of my pants and give […] The post From bar to Digital PR appeared first on atom42.

atom42 Ltd
atom42 Ltd
Blog Post
  • You may have logged into your AdWords account recently to find that, moving forwards, Google will effectively take some liberties with your AdWords budget, making it possible to spend DOUBLE your daily budget, with this message visible in AdWords accounts: Yep, Google can now increase your daily spend by up to twice it’s set level […] The post Think Google’s New Ad Budget is bad? Wait until you se...

atom42 Ltd
atom42 Ltd
Blog Post
  • Data is the lifeblood of atom42; gathering it, studying it, reporting on it and acting on it are all critical parts of our day. But something which had always bothered me was how long the gathering and reporting parts took… We pulled performance data daily for all of our clients, reports from Analytics, Adwords, Bing […] The post HOW WE INCREASED EFFICIENCY BY AUTOMATING OUR REPORTS appeared first...

atom42 Ltd
atom42 Ltd
Blog Post
  • BrightonSEO is a bit of a unicorn in the conference world. Starting out with humble beginnings in a pub in Brighton, it’s established itself as one of the largest SEO conferences in Europe. Unlike its contemporaries, BrightonSEO allows you to enjoy talks from leading industry minds without the need to re-mortgage the office to cover […] The post 5 tips for in-house SEOs at BrightonSEO appeared fir...

atom42 Ltd
atom42 Ltd
Blog Post
  • Content creation is part of every digitally-minded business strategy. It’s vital for your business to offer useful information about your specific products and services. But there are reasons for creating content that’s outside of your industry. Here are five good reasons to create content beyond the scope of your business. 1. You’ll reach a bigger […] The post Five Reasons to Create Content Beyon...

atom42 Ltd
atom42 Ltd
Blog Post
  • We like to keep a close eye on any research related to ranking factors, and SEMRush’s ranking factors report has given us plenty to chew over since its release last week. To create their report, SEMRush has combined close to 600,000+ keywords in the top 100 positions and split them by both the keyword volume... Read more The post Are these the most important organic ranking factors of 2017? appea...

atom42 Ltd
atom42 Ltd
Blog Post
  • It’s painful to see an important ranking drop, at the best of times. It’s worse when you learn the drop was avoidable. Whether the client changed a tag last week and didn’t tell you or your internal team pushed an unexpected update, no matter what size your team, it can be easy for content updates... Read more The post How to use Python for pro-active SEO automation appeared first on atom42.

atom42 Ltd
atom42 Ltd
Blog Post
  • I was recently asked for some advice from an SME owner on what works and what doesn’t with different online marketing channels. I thought I would share the advice I gave for any of you considering which online advertising channels to use for your own SME. It’s easy for SMEs to spend thousands on online... Read more The post How to use online advertising as an SME appeared first on atom42.

atom42 Ltd
atom42 Ltd
Blog Post
  • We’ve been writing technical SEO audits for clients for many years, and though the industry changes extremely quickly, one aspect of technical SEO has remained the same for many years: the untechnical side of technical SEO. Improving a site’s technical SEO is often more about understanding people, processes and organisations, than it is about understanding... Read more The post The surprisingly u...

atom42 Ltd
atom42 Ltd
Blog Post
  • Designing digital PR campaigns that gain both online exposure and high value, relevant links is tricky. We’ve worked on all kinds of digital PR campaigns, and we’ve learned how to avoid the many pitfalls that even highly experienced companies can stumble over. If your last digital PR campaign left tumbleweed bouncing across your screen, it... Read more The post The six sins of digital PR: are YOU...

atom42 Ltd
atom42 Ltd
Blog Post
  • When you meet an important client or customer, or when you meet someone who has high status, how do you act? Think about how you feel, how you carry yourself, how engaged you are with what they are saying. Do you make an effort to laugh when they tell a joke? Are you interested in... Read more The post Keys to a good client-agency relationship appeared first on atom42.

atom42 Ltd
atom42 Ltd
Blog Post
  • “Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones.” – Benjamin Franklin We’re now well into the second quarter, and more than 80% of New Year Resolutions have been broken since the start of the year. Resolutions, more often, are about bad... Read more The post The importance of building habits appeared first on atom42.

atom42 Ltd
atom42 Ltd
Blog Post
  • Peter comes into the office a little sluggish because he didn’t sleep too well. Just before he starts planning his day, he goes through his emails to check if there’s anything new he needs to add to his list. This planning and chipping away at emails takes him through to 10:30 at which point he’s... Read more The post Practical efficiency tips to transform your working day appeared first on atom4...

atom42 Ltd
atom42 Ltd
Blog Post
  • In the UK, figures suggest that vegans make up just over 1% of the population. However here at atom, almost 20% of us are vegan. We thought this was interesting, especially as this seems to follow the growing interest in veganism in the UK, so decided to ask some of our vegan atoms about their... Read more The post Considering veganism? 1 in 5 atoms recommend it… why? appeared first on atom42.

atom42 Ltd
atom42 Ltd
Blog Post
  • Dave was the most experienced bicycle mechanic in his area. He had run a successful workshop for 20 years. Dave wanted to allow cyclists to find his business online, and had decided to create a website for his shop. He read the Google webmaster SEO guidelines: “Create a useful, information-rich site, and write pages that... Read more The post By focusing on SEO signals, Google sacrifices the qual...

atom42 Ltd
atom42 Ltd
Blog Post
  • No matter what type of business you’re in, it’s easy for report writing to take up a lot of your time. In this post, we’ll explore how you can save hours each month by getting your tools to write reports for you. As an online marketing agency, it’s crucial that we keep our clients up... Read more The post Productivity Hack: Getting Your Reports To Write Themselves appeared first on atom42.

atom42 Ltd
atom42 Ltd
Blog Post

New blog articles detected.

  • SEO in 2017 – Our Predictions

    We’ve finally put 2016 to bed, and with it another year of changes in SEO. However, as you’re all well aware the ‘fun’ never stops when it comes to SEO, and here at Atom we’ve been busy discussing our predictions for 2017. Want to see the biggest changes of 2016? Check out our article on... Read more The post SEO in 2017 – Our Predictions appeared first on atom42.

  • What Changed in SEO in 2016

    As Google release their Year in Search trends data, we at atom42 have started to reflect on the ups and downs, changes and trends that occurred in search in 2016, to better understand the changes, their impact and what it may signal for search in 2017. Below you’ll find some of the bigger changes to... Read more The post What Changed in SEO in 2016 appeared first on atom42.

  • What changed in PPC in 2016?

    2016, eh? What a year. In the wider world, not such a great year. Let’s definitely look ahead to 2017 there. Looking back at 2016 from the perspective of PPC however, and there were a lot of big, exciting changes. Here we’re looking back on three changes in the space which we thought were particularly... Read more The post What changed in PPC in 2016? appeared first on atom42.

  • 5 Pitfalls to Avoid when Importing AdWords Campaigns into Bing Ads

    We get it. Google AdWords is where the PPC volume is at, so you spend your time crafting and perfecting your account, whilst your Bing Ads account doesn’t get the level of attention it quite deserves…or maybe you haven’t even started a Bing Ads account. Yet, there are many reasons why running on Bing Ads... Read more The post 5 Pitfalls to Avoid when Importing AdWords Campaigns into Bing Ads appe...

  • The Company You Keep

    This month marks a whole year since I moved from my tiny little home city to the metropolis that is London. One whole year of hot tube journeys, voiceless commutes, and working at atom42. Moving to London is a hard thing to do, and before I moved I’d been told by so many friends that... Read more The post The Company You Keep appeared first on atom42.

  • Peering into the crystal ball: paid search predictions for 2017

    Following on from our coverage of the biggest changes in PPC in 2016, here we look forward to what we predict will be the some of the biggest topics in paid search for the year ahead, including the AdWords redesign, smart bidding, and a greater role for audiences. Without further ado… The AdWords redesign will... Read more The post Peering into the crystal ball: paid search predictions for 2017 a...

  • Expanded Text Ads…Do They Work?

    Ever since Google introduced Expanded Text Ads (ETAs) back in July, advertisers and agencies have been testing the new ad format against regular text ads, to see how performance varies. On paper Expanded Text Ads sound perfect. Around 50% more ad text available to highlight key messages and USPs, making it easier to entice people... Read more The post Expanded Text Ads…Do They Work? appeared firs...

atom42 Ltd
atom42 Ltd
Blog Post

New blog articles detected.

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