atom42 Ltd
atom42 Ltd
Blog Article

New blog articles detected.

  • Are these the most important organic ranking factors of 2017?
    We like to keep a close eye on any research related to ranking factors, and SEMRush’s ranking factors report has given us plenty to chew over since its release last week. To create their report, SEMRush has combined close to 600,000+ keywords in the top 100 positions and split them by both the keyword volume... Read more The post Are these the most important organic ranking factors of 2017? appea...
atom42 Ltd
atom42 Ltd
Blog Article

New blog articles detected.

  • How to use Python for pro-active SEO automation
    It’s painful to see an important ranking drop, at the best of times. It’s worse when you learn the drop was avoidable. Whether the client changed a tag last week and didn’t tell you or your internal team pushed an unexpected update, no matter what size your team, it can be easy for content updates... Read more The post How to use Python for pro-active SEO automation appeared first on atom42.
atom42 Ltd
atom42 Ltd
Blog Article

New blog articles detected.

  • How to use online advertising as an SME
    I was recently asked for some advice from an SME owner on what works and what doesn’t with different online marketing channels. I thought I would share the advice I gave for any of you considering which online advertising channels to use for your own SME. It’s easy for SMEs to spend thousands on online... Read more The post How to use online advertising as an SME appeared first on atom42.
atom42 Ltd
atom42 Ltd
Blog Article

New blog articles detected.

  • The surprisingly untechnical challenges of a technical SEO audit
    We’ve been writing technical SEO audits for clients for many years, and though the industry changes extremely quickly, one aspect of technical SEO has remained the same for many years: the untechnical side of technical SEO. Improving a site’s technical SEO is often more about understanding people, processes and organisations, than it is about understanding... Read more The post The surprisingly u...
atom42 Ltd
atom42 Ltd
Blog Article

New blog articles detected.

  • The six sins of digital PR: are YOU guilty?
    Designing digital PR campaigns that gain both online exposure and high value, relevant links is tricky. We’ve worked on all kinds of digital PR campaigns, and we’ve learned how to avoid the many pitfalls that even highly experienced companies can stumble over. If your last digital PR campaign left tumbleweed bouncing across your screen, it... Read more The post The six sins of digital PR: are YOU...
atom42 Ltd
atom42 Ltd
Blog Article

New blog articles detected.

  • Keys to a good client-agency relationship
    When you meet an important client or customer, or when you meet someone who has high status, how do you act? Think about how you feel, how you carry yourself, how engaged you are with what they are saying. Do you make an effort to laugh when they tell a joke? Are you interested in... Read more The post Keys to a good client-agency relationship appeared first on atom42.
atom42 Ltd
atom42 Ltd
Blog Article

New blog articles detected.

  • The importance of building habits
    “Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones.” – Benjamin Franklin We’re now well into the second quarter, and more than 80% of New Year Resolutions have been broken since the start of the year. Resolutions, more often, are about bad... Read more The post The importance of building habits appeared first on atom42.
atom42 Ltd
atom42 Ltd
Blog Article

New blog articles detected.

  • Practical efficiency tips to transform your working day
    Peter comes into the office a little sluggish because he didn’t sleep too well. Just before he starts planning his day, he goes through his emails to check if there’s anything new he needs to add to his list. This planning and chipping away at emails takes him through to 10:30 at which point he’s... Read more The post Practical efficiency tips to transform your working day appeared first on atom4...
atom42 Ltd
atom42 Ltd
Blog Article

New blog articles detected.

  • Considering veganism? 1 in 5 atoms recommend it… why?
    In the UK, figures suggest that vegans make up just over 1% of the population. However here at atom, almost 20% of us are vegan. We thought this was interesting, especially as this seems to follow the growing interest in veganism in the UK, so decided to ask some of our vegan atoms about their... Read more The post Considering veganism? 1 in 5 atoms recommend it… why? appeared first on atom42.
atom42 Ltd
atom42 Ltd
Blog Article

New blog articles detected.

  • By focusing on SEO signals, Google sacrifices the quality of its local results
    Dave was the most experienced bicycle mechanic in his area. He had run a successful workshop for 20 years. Dave wanted to allow cyclists to find his business online, and had decided to create a website for his shop. He read the Google webmaster SEO guidelines: “Create a useful, information-rich site, and write pages that... Read more The post By focusing on SEO signals, Google sacrifices the qual...
atom42 Ltd
atom42 Ltd
Blog Article

New blog articles detected.

  • Productivity Hack: Getting Your Reports To Write Themselves
    No matter what type of business you’re in, it’s easy for report writing to take up a lot of your time. In this post, we’ll explore how you can save hours each month by getting your tools to write reports for you. As an online marketing agency, it’s crucial that we keep our clients up... Read more The post Productivity Hack: Getting Your Reports To Write Themselves appeared first on atom42.
atom42 Ltd
atom42 Ltd
Blog Article

New blog articles detected.

  • SEO in 2017 – Our Predictions
    We’ve finally put 2016 to bed, and with it another year of changes in SEO. However, as you’re all well aware the ‘fun’ never stops when it comes to SEO, and here at Atom we’ve been busy discussing our predictions for 2017. Want to see the biggest changes of 2016? Check out our article on... Read more The post SEO in 2017 – Our Predictions appeared first on atom42.
  • What Changed in SEO in 2016
    As Google release their Year in Search trends data, we at atom42 have started to reflect on the ups and downs, changes and trends that occurred in search in 2016, to better understand the changes, their impact and what it may signal for search in 2017. Below you’ll find some of the bigger changes to... Read more The post What Changed in SEO in 2016 appeared first on atom42.
  • What changed in PPC in 2016?
    2016, eh? What a year. In the wider world, not such a great year. Let’s definitely look ahead to 2017 there. Looking back at 2016 from the perspective of PPC however, and there were a lot of big, exciting changes. Here we’re looking back on three changes in the space which we thought were particularly... Read more The post What changed in PPC in 2016? appeared first on atom42.
  • 5 Pitfalls to Avoid when Importing AdWords Campaigns into Bing Ads
    We get it. Google AdWords is where the PPC volume is at, so you spend your time crafting and perfecting your account, whilst your Bing Ads account doesn’t get the level of attention it quite deserves…or maybe you haven’t even started a Bing Ads account. Yet, there are many reasons why running on Bing Ads... Read more The post 5 Pitfalls to Avoid when Importing AdWords Campaigns into Bing Ads appe...
  • The Company You Keep
    This month marks a whole year since I moved from my tiny little home city to the metropolis that is London. One whole year of hot tube journeys, voiceless commutes, and working at atom42. Moving to London is a hard thing to do, and before I moved I’d been told by so many friends that... Read more The post The Company You Keep appeared first on atom42.
  • Peering into the crystal ball: paid search predictions for 2017
    Following on from our coverage of the biggest changes in PPC in 2016, here we look forward to what we predict will be the some of the biggest topics in paid search for the year ahead, including the AdWords redesign, smart bidding, and a greater role for audiences. Without further ado… The AdWords redesign will... Read more The post Peering into the crystal ball: paid search predictions for 2017 a...
  • Expanded Text Ads…Do They Work?
    Ever since Google introduced Expanded Text Ads (ETAs) back in July, advertisers and agencies have been testing the new ad format against regular text ads, to see how performance varies. On paper Expanded Text Ads sound perfect. Around 50% more ad text available to highlight key messages and USPs, making it easier to entice people... Read more The post Expanded Text Ads…Do They Work? appeared firs...
atom42 Ltd
atom42 Ltd
Blog Article

New blog articles detected.

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