Aumcore LLC
Aumcore LLC
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  • They’re bakeries owned by our aunties and auto-repair shops run by our dad’s best friends. They’re corner grocery stores, small clothing boutiques, and seasonal ice cream stands that have friendly faces and familial vibes. They’re the defining jewels of our neighborhoods, they are local businesses. According to Quora, there are over 19 million local businesses … Continue reading "Want to Grow Your...

Aumcore LLC
Aumcore LLC
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  • Domain authority is something you do not want to overlook if you’re trying to rank your website on Google, Bing, or one of the other search engines populating the online world. Here’s why. The Ins and Outs of Domain Authority Domain authority is a metric developed by Moz that evaluates over 40 factors to determine … Continue reading "What is Domain Authority and How Can I Improve It?"

Aumcore LLC
Aumcore LLC
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  • 2017 Mobile Marketing Statistics One of the beauties of today’s day and age is the smartphone. Think about it, for all intents and purposes a smartphone is basically a computer that fits in your pocket. You have applications, the internet, and even a camera! What more can you want? For this very reason, we’re seeing … Continue reading "Mobile Marketing Statistics to Help You Plan for 2018"

Aumcore LLC
Aumcore LLC
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  • Content is incredibly important because it’s the stuff. We all know the phrase content is king (it might as well be coined as the official slogan of marketing) and while that’s all well and good, it still begs the question, what kind of content can sit atop the mighty throne? What types of content will … Continue reading "A List of Essential Tools Every Content Marketer Needs"

Aumcore LLC
Aumcore LLC
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  • PageRank: What You Need to Know PageRank dates back to the early days of Google. Think back, way back to the days when Google cofounders, Larry Page and Sergey Brin were still at Stanford University (and before you or I ever heard of a creative digital agency with SEO services) — yeah, it’s that old. … Continue reading "Has Domain Authority Become a New Google’s PageRank?"

Aumcore LLC
Aumcore LLC
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  • Now, more than ever, the youth of today comprise a generation of firsts. They’re the first to grow up with the Internet; they’re the first to bear cyberbullying, the brunt of online life; and they’re the first to know no life without social media. While they’re not exclusively feeling the effects of social media, the … Continue reading "Is Social Media Causing Depression?"

Aumcore LLC
Aumcore LLC
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  • The digital world is exploding. Users are powering up, logging on, and signing in faster than you can say “hashtag.” The digital revolution is transforming everything from fashion and food to media and healthcare. With such a big shift in the way the world communicates, it should come as no surprise that the online world … Continue reading "How to Get More Conversions on Google AdWords"

Aumcore LLC
Aumcore LLC
Blog Post
  • Celebrities are broadcasted all over the mediaverse. Newspaper headlines, magazine covers, billboards, radio shoutouts, cover photos, subway ads, brochures  ̶  you name it, they’re on it. The lavish lifestyles of the rich and famous are inevitably exposed to the public eye, which means that whatever they’re wearing, wherever they’re going, and whoever they favor, is … Continue reading "How Social ...

Aumcore LLC
Aumcore LLC
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  • Content may have been important 50 years ago, but in the digital world we live in today, it’s paramount. With millions upon millions of voices online drowning you out, you simply can’t afford to make mistakes and produce subpar content. Adding to this is the challenge of not only creating content for desktops, but also … Continue reading "10 Useful Tools to Help You in Creative Content Creation"

Aumcore LLC
Aumcore LLC
Blog Post
  • New school marketers brought up in the Digital Age are often criticized for their lack of ROI. Having hundreds of likes on Instagram and thousands of followers on your company’s Twitter page might be the point of envy for some, but your old school execs probably aren’t impressed. The number of views from your last … Continue reading "From Leads to Revenue: Know How to Make It Possible"

Aumcore LLC
Aumcore LLC
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  • What brand strategy do you get when you combine a digital agency, social media and a person known and liked by many? Influencer marketing! What Is an Influencer? Think back, way back to your childhood. Remember all those trips to the grocery store when you got your favorite cereal? Well, remember when the cereal box … Continue reading "Who Are Influencers and What Is Influencer Marketing?"

Aumcore LLC
Aumcore LLC
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  • “Extra, extra, read all about it! Digital marketing is in, no doubt about it!” Ever heard your local paperboy or girl chant this while selling newspaper extras? Chances are good you haven’t, so what do you do when newspaper subscriptions dwindle and your ROI on print advertising diminishes? One avenue is to turn digital. Digital … Continue reading "5 Tips for Successful Digital Marketing"

Aumcore LLC
Aumcore LLC
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  • The eCommerce industry is like the animal kingdom; competition here, competition there, competition everywhere. Survival is tough and Darwin’s ‘survival of the fittest’ fits right in, especially for newer startups trying to get the word out. Before you start freaking out, get your paid media advertising glossary, sit tight, and read the following tips that … Continue reading "10 Tips to Increase E...

Aumcore LLC
Aumcore LLC
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  • Links: one of the most important parts of the Internet. Literally though, without them navigating the Internet would be a very big pain. Do you know another reason links are important? They’re a top ranking factor for Google. Because of this, following certain guidelines when building links is of utmost importance. Therefore, if you want … Continue reading "Link Building Checklist for 2017 [eBook]...

Aumcore LLC
Aumcore LLC
Blog Post
  • Converting site visitors is not easy. Simple as that. A lot can go wrong; your landing page may not be optimized, leading to high bounce-rates, your site may not be accessible by mobile visitors, and unless you’re partnered with a digital marketing agency, you’re all on your own. The thing is, you still need to … Continue reading "7 Next-Level Tactics to Up Your ROI"

Aumcore LLC
Aumcore LLC
Blog Post
  • Virtual reality isn’t the next big thing; it’s now. As soon as you strap your headset, you’re transported to a world where limits become obsolete. It’s an immersive experience where you enter an alternate reality populated by ones and zeroes, pixels and the imaginary. More than that, it’s a new way to consume products. By … Continue reading "Virtual Shopping: The Reality We Face"

Aumcore LLC
Aumcore LLC
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  • In a world where everything is digital, traditional marketing just doesn’t make the cut anymore. You need a way to connect and foster relationships with your consumer base; you need digital marketing. Digital marketing offers something that its predecessor cannot: two-way dialogue in which you speak ‘with your audience’ rather than ‘at your audience.’ More … Continue reading "The Top 20 Marketing ...

Aumcore LLC
Aumcore LLC
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  • As an eCommerce business, how can you grow? Easy, you grow by selling more. Okay, but how can you sell more? Well, by expanding and reaching new audiences. Yes, but how does one go about doing that? Two words: Content Marketing. Content Marketing Let’s start in the beginning, with content. Content can be many things … Continue reading "How to Plan an Ecommerce Content Marketing Strategy"

Aumcore LLC
Aumcore LLC
Blog Post
  • If you know anything about websites, anything at all, you most likely know that SEO is important for content. What you may not know, though, is that SEO also comes into play before a website is even launched. I’m talking back, way back to when the website wasn’t even a website yet. If you haven’t … Continue reading "5 SEO Tips You Should Follow Before Launching a New Website"

Aumcore LLC
Aumcore LLC
Blog Post
  • A website is the online representation of your company’s brand identity. A landing page, on the other hand, is like your company’s business card. Landing pages are strategically designed to capture and generate sales for what your business has to offer, and driving traffic to these pages is often the number one goal and desired … Continue reading "10 Landing Page Conversion Strategies to Drive Mor...

Aumcore LLC
Aumcore LLC
Blog Post
  • It seems like advertisers can’t catch a break nowadays. Just when they think they’ve got the perfect strategy to drum up business, BAM! Google changes things. That’s not to say that all recent changes in the ad landscape are negatively affecting advertisers, but the change are throwing a wrench into their strategies. Change #1 – … Continue reading "Advertising on Google: A Paradigm Shift"

Aumcore LLC
Aumcore LLC
Blog Post
  • Google’s SERPs have changed drastically over the years. We now have mobile, ads that blend in and don’t even look like ads, and much more. This is because Google switches things up and updates their SERPs as the times change. Why? Because what worked 5 years ago may no work today. This may not sound … Continue reading "How Google’s SERP Design Is Impacting Organic Results"

Aumcore LLC
Aumcore LLC
Blog Post
  • Paid media advertising, online advertising, or whatever you want to call it, is a staple if you want your business to succeed. If you’re doubtful, consider that digital spending is forecasted to grow from $83 billion in 2017 to $129.23 in 2021. With that in mind, it’s time to learn some terms you’re likely to … Continue reading "Need Help Deciphering Paid Media Advertising? Here’s the One and Only...

Aumcore LLC
Aumcore LLC
Blog Post
  • The current organic SEO landscape shows the ‘big guys’ and their deep pockets taking over keywords with their ability to outbid the ‘smaller guys.’ If you look closely, though, you might notice that a parallel landscape dedicated to local SEO shows a different scene; one with a level playing field. Leveled Playing Field If you’re … Continue reading "Your Step-by-Step Guide to Local SEO [eBook]"

Aumcore LLC
Aumcore LLC
Blog Post
  • Is offline marketing dead? Has the rise of online and mobile wiped it out of existence? Should your business even try to embark on an offline marketing campaign? In order of appearance, no, no, and YES! Offline Marketing: the Ins and Outs It won’t do any good to go into a discussion of offline marketing … Continue reading "Is Offline Marketing Dead, or Should Your Business Jump in the Game?"

Aumcore LLC
Aumcore LLC
Blog Post
  • Snapchat is like the kid no one expected to become prom queen. Coming from questionable beginnings, Snapchat has turned into one of this generation’s social media must-haves. With 166 million daily active users visiting the app an average of 18 times per day, Snapchat is impossible to ignore. They even gave Facebook a run for … Continue reading "Your Step-by-Step Guide to Creating a Snapchat Campa...

Aumcore LLC
Aumcore LLC
Blog Post
  • Schema markup is a term that sounds much more complicated than it actually is. Before you start Googling, “structured data vs schema markup,” “what is rich snippets,” or “schema for beginners,” sit tight and get ready to learn because this is your definitive guide to Google schema markup and everything you need to know about … Continue reading "The Definitive Guide to Implement Structured Data Mar...

Aumcore LLC
Aumcore LLC
Blog Post
  • “Mobile is the driving force in digital media and marketing throughout 2016, and that’s because of a simple reason: Consumers are on their phones, their mobile devices all the time, so marketers with their brand dollars are following them.” — David Doty, EVP & CMO, at Interactive Advertising Bureau The Mobile-First Revolution We’ve been … Continue reading "How Mobile Keyword Research Will Help You...

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