Competitive Marketing Intelligence | Crayon
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  • Your Step-by-Step Guide to Creating a Snapchat Campaign
    Snapchat is like the kid no one expected to become prom queen. Coming from questionable beginnings, Snapchat has turned into one of this generation’s social media must-haves. With 166 million daily active users visiting the app an average of 18 times per day, Snapchat is impossible to ignore. They even gave Facebook a run for … Continue reading "Your Step-by-Step Guide to Creating a Snapchat Campa...
Aumcore LLC
Aumcore LLC
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  • The Definitive Guide to Implement Structured Data Markup on Your Website
    Schema markup is a term that sounds much more complicated than it actually is. Before you start Googling, “structured data vs schema markup,” “what is rich snippets,” or “schema for beginners,” sit tight and get ready to learn because this is your definitive guide to Google schema markup and everything you need to know about … Continue reading "The Definitive Guide to Implement Structured Data Mar...
Aumcore LLC
Aumcore LLC
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  • How Mobile Keyword Research Will Help You in Search Engine Rankings
    “Mobile is the driving force in digital media and marketing throughout 2016, and that’s because of a simple reason: Consumers are on their phones, their mobile devices all the time, so marketers with their brand dollars are following them.” — David Doty, EVP & CMO, at Interactive Advertising Bureau The Mobile-First Revolution We’ve been … Continue reading "How Mobile Keyword Research Will Help You...
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Aumcore LLC
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  • 5 Tools That Will Help You Optimize Your Website for Mobile Search
    Gone are the days when the only three things we could do on our cellular devices were make phone calls, text friends & family, and play Snake. Now, our phones have evolved into smartphones that are consistently updated with newer and newer features that are reminiscent of a highly functional portable computer. With the impending … Continue reading "5 Tools That Will Help You Optimize Your Website ...
Aumcore LLC
Aumcore LLC
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  • Google Expands the Reach of Exact Match: Here’s What Marketers Need to Know
    Google’s Wider Net It’s a bird! It’s a plane! No, it’s Google’s latest update! We all know two things: Search dominates the Internet Google practically has a search monopoly (Bing? Bing who? No, not you, Yahoo) Can you think of the last day when you didn’t search for anything online? Exactly. Search is the new … Continue reading "Google Expands the Reach of Exact Match: Here’s What Marketers Need ...
Aumcore LLC
Aumcore LLC
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  • Your Complete Guide to Marketing with Instagram
    Instagram’s progression can be traced from a trendy app to a high-power social network. With 500 million monthly active users and over 400 million daily active users, this social platform demands attention. Applications like Instagram are important social media marketing tools because engagement drives results, and likes, comments, and shares are all useful ways that … Continue reading "Your Compl...
Aumcore LLC
Aumcore LLC
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  • How Your Website’s Structure is Crucial to Online Success
    Website structure is extremely crucial when it comes to SEO performance because search engines place a lot of weight in user experience (UX), and UX is directly affected by a website’s structure. If you have a confusing website with an unappealing layout, chances are good that search engines won’t be too fond of it ether. … Continue reading "How Your Website’s Structure is Crucial to Online Succes...
Aumcore LLC
Aumcore LLC
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  • The Augmented Reality of Marketing
    Imagine a world with no buyer’s remorse. A world with no doubt; a world where the voice in the back of your head telling you that the shirt on sale will never in a million years look good on you, despite its fairly decent appearance on the online model. But then again, they are a … Continue reading "The Augmented Reality of Marketing"
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • How to Improve Website Page Speed and Why It’s so Important for SEO
    Picture this: it’s a hot summer day and you’re craving something cold. Something cold and sweet, a smoothie perhaps. You close your eyes and feel the coolness of the cup as you imagine taking a deep sip — ahhhhhh, that’s the stuff. Opening your eyes you realize that you can’t help it; you NEED a … Continue reading "How to Improve Website Page Speed and Why It’s so Important for SEO"
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • Google Fred: Here’s What You Need to Know about Google’s Latest Update
    Wednesday, March 8, 2017, a day that started like any other. Little did we know it would be a day marked by turmoil and chaos for webmasters and site owners alike. Okay, that might be an exaggeration, but the fact remains that Google stealthily rolled out an update that had many in a tizzy. Can … Continue reading "Google Fred: Here’s What You Need to Know about Google’s Latest Update"
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • SEO Guidelines to Migrate Your Website from HTTP to HTTPS
    HTTPS is the standard for all communication on the web, and our main discussion point today. Not only does it increase your site visitors’ trust, but if you have an eCommerce site, your sales as well. Why? Because we’re more likely to give our information to someone we trust. Tantalizing, isn’t it? Well, if … Continue reading "SEO Guidelines to Migrate Your Website from HTTP to HTTPS"
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • Social Media Video Ad Trend 2017 That Marketers Need to Know
    Video marketing is the new black. Facebook executive Nicola Mendelsohn called it when she predicted that Facebook will be all video in five years. Social platforms across the board are now prioritizing video content in different ways. Snapchat has been integrating videos from sponsors onto their platform, Facebook and Instagram both have live features where … Continue reading "Social Media Video A...
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • How to Increase Your Product Visibility with Google Merchant Center
    As a business owner, you’ve likely heard the phrase: “Shop till you drop” Simply put, this idiom means that a person should continue to buy things in a store until they are physically tired and cannot do so anymore; thus dropping to the floor. Sounds pretty harsh, right? Well, if you’re the one selling these … Continue reading "How to Increase Your Product Visibility with Google Merchant Center"
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • How to Use Google Analytics to Understand Your Site Traffic
    Image Source: Developers.Google.com Why Is It Important for a Brand to Track Site Traffic? For a brand to succeed in a landscape riddled with competitors, knowing their audience and what they want is a must. The best way to do this is through traffic statistics, and this is exactly what web analytics tools provide. Web … Continue reading "How to Use Google Analytics to Understand Your Site Traffic...
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • Starting Your First eCommerce Business? Here Are 10 Trends You Should Follow in 2017
    You’ve chosen a business name, an industry, and virtually everything else you need to begin your first eCommerce venture. The catch? There are thousands, if not millions of other eager business-owners out there ready to tackle the challenges of an online business. That’s the reality of your situation; there are countless others trying their best … Continue reading "Starting Your First eCommerce Bu...
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • 5 Things That Will Make Your Logo More Memorable
    Your logo is what people associate with your brand and what allows them to recognize and remember who you are. They’re an essential part of brand identification, and as such, it can be quite difficult to find the design that’s just right for your company. You want to make it visually appealing, but how can … Continue reading "5 Things That Will Make Your Logo More Memorable"
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • 10 Mobile App Development Tips That Will Make Your App More Discoverable
    Let’s paint a scenario, yes? You have an app and just KNOW that it’s the next big thing…if only people could find it, right? You think to yourself, “what am I doing wrong? The app is there, the people who’ve downloaded it love it, why is it stagnating?” Simple. There are 2,200,000 apps in the … Continue reading "10 Mobile App Development Tips That Will Make Your App More Discoverable"
  • 10 Growth Hacks for Small Businesses in 2017
    Small business growth can come in a variety of ways. It can be increased sales or increased recognition; increased click-through rates (CTR) or increased conversions. The point being that if you’re looking for hacks to grow your small business, you’ve come to the right place. Keep on reading for 10 hacks that will not only … Continue reading "10 Growth Hacks for Small Businesses in 2017"
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • SEO Trends That Will Prevail in 2017
    Search Engine Optimization (SEO) was a hot topic in 2016 and the flames are growing larger this year. SEO is one of the major driving forces in the digital world because Google search plays such a large role in our everyday lives. 3.5 billion searches are made on Google every day and 1.2 trillion searches … Continue reading "SEO Trends That Will Prevail in 2017"
  • 10 Mistakes That can Hinder Your Content Marketing Success
    Much like an onion, content marketing has many layers. Each layer contributes to why content marketing adds such a great flavor to any industry it meets. It’s versatile, flexible, and applicable to small and large businesses alike. Content marketing is also an amazing tool when successfully executed and maintained. However, because there are multiple aspects … Continue reading "10 Mistakes That ca...
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • A Marketer’s Complete Guide to Voice Technology
    Voice technology has been a central theme of many Sci-Fi movies throughout the past fifty years because it’s something that we associate with the future. From HAL plotting the destruction of the human race in 2001: A Space Odyssey, to VIKI turning robots against humans in I, Robot, voice technology is a constant that we … Continue reading "A Marketer’s Complete Guide to Voice Technology"
  • 10 Tips for a Seamless User Journey through UX Web Design
    Good user experience (UX) web design is based on how seamlessly a user can navigate throughout a site. Unfortunately, the reality is that designing for a user’s experience within your site is easier said than done. For the average internet surfer, navigating through their favorite site is a breeze; they don’t think twice about its … Continue reading "10 Tips for a Seamless User Journey through UX ...
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • 10 Important Things to Consider Before Choosing a Web Development Company
    A website is often the first thing a potential customer sees when considering where to spend his hard-earned money. It’s the face of a company and first impressions are lasting ones. After all, what’s more trustworthy, a website that looks as though it froze in the late nineties and hasn’t changed since, or one with … Continue reading "10 Important Things to Consider Before Choosing a Web Developm...
  • Want to Up Your Advertising Game? Try Virtual Reality
    The virtual reality experience begins before you enter any world dominated by pixels; it begins the moment you pick up a headset. It’s one of those things that brings back childhood memories and longings. You remember that game you played that made you wish you could jump right in alongside your favorite character. That movie … Continue reading "Want to Up Your Advertising Game? Try Virtual Realit...
  • Progressive Web Apps: When Should You Consider Building One?
    As you can imagine, Google was the first to coin the term, “progressive web apps.” Actually, it was Alex Russell, a Google Chrome engineer, and Frances Berriman, a designer, who first used it in 2015 to describe apps that took advantage of new features supported by modern web browsers. But still, when it comes to … Continue reading "Progressive Web Apps: When Should You Consider Building One?"
  • Hey Entrepreneurs, Here Are the 10 Best eCommerce Platforms for Your Business
    Finding the Best eCommerce Platform for Business Whether you’re starting an eCommerce business or migrating a physical one to the digital world, there are some difficulties you’ll inevitably face. For starters, do you want a pre-built eCommerce platform or do you want to hire an eCommerce web development company to build one from scratch? Do … Continue reading "Hey Entrepreneurs, Here Are the 10 B...
  • Strategic Digital Marketing Trends for 2017
    2017 is finally here and, as always, a new year brings an abundance of unique trends that are either already occurring or largely speculative. Before we use our tremendous amount of marketing knowledge to hypothesize what marketing trends for 2017 may occur (not trying to brag here), let’s take a look back on the top … Continue reading "Strategic Digital Marketing Trends for 2017"
  • Hey Marketers, Here’s what You Need to Know about Google’s Mobile Interstitial Penalty
    Update? What Update? Unless you’ve been secluded in a desert island for the past couple of months, you’re aware that Google’s been hinting at another ranking signal update for mobile sites. Well, not really hinting as much as blatantly saying. Their announcement even had the exact date the update was to go into effect, so … Continue reading "Hey Marketers, Here’s what You Need to Know about Google...
  • How to Find Exactly What You’re Looking For – 5 Tips to Narrow your Online Search
    Let’s face it. Whenever we want to find quick answers to our questions, we just hop on Google and type something in the search bar. But with the vast amounts of information on the web, it can be hard to find exactly what you’re looking for. Whether you’re searching on desktop or mobile, these five … Continue reading "How to Find Exactly What You’re Looking For – 5 Tips to Narrow your Online Search...
  • A Marketer’s Complete Guide to Mobile Advertising
    Mobile advertising isn’t something that should be shrugged off. Actually, mobile advertising isn’t something that CAN be shrugged off. The reality is that you’re missing out on a huge market if you stick to print or media (without mobile) advertising. Here are some quick statistics: 80% of Internet users own a smartphone Tablet devices account … Continue reading "A Marketer’s Complete Guide to Mob...
  • 5 Simple Steps to Get Started on Mobile Website SEO
    Consumers are hooked onto mobile devices, not only for entertainment purposes, but also to find answers while they’re on the go. How far is the nearest restroom? What places have the best deals on yoga pants? What coffee house has the best espresso? Your business may be exactly what someone is looking for, but if … Continue reading "5 Simple Steps to Get Started on Mobile Website SEO"
  • How To Know Voice Search Based Organic Traffic
    Just when you think you’ve prepared for the mobile-first revolution, you suddenly find yourself standing in the middle of another movement: voice search. Numerous Sci-Fi films and TV shows throughout the past 50 years have served to wet our collective appetite for the day when our fingers become obsolete and our voice takes over. So, … Continue reading "How To Know Voice Search Based Organic Traff...
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • How the Digital Revolution is Changing the Healthcare Industry
    When you think of the healthcare industry, digital marketing rarely comes to mind. What does however, are those dull medicine pamphlets and posters we would read while sitting in our doctor’s waiting rooms. This might have been the case a few years ago, but now with close to 287 million internet users in the U.S.A, … Continue reading "How the Digital Revolution is Changing the Healthcare Industry"
  • Google Drops the Mobile Friendly Label, is this the Rollout of AMP?
    People want things fast! No one wants to sit around on their phone all day waiting for the latest meme to load on Twitter. As the busiest of all mammals, humans want actions to be as instantaneous as possible. When we click on something, we want the screen to generate content as soon as our … Continue reading "Google Drops the Mobile Friendly Label, is this the Rollout of AMP?"
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • How to Use Facebook Live in a Digital Marketing Strategy
    In today’s marketing world, everyone is on Facebook. From the biggest brand to the local ice cream shop, everyone is utilizing the immensely popular platform in their social media marketing strategy to gain new customers and increase brand exposure and consumer relations. Although the platform already does provide services such as advertisements and analytics, there … Continue reading "How to Use ...
Aumcore LLC
Aumcore LLC
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New blog articles detected.

  • Google Showcases Shopping Ads Update and their Effect on eCommerce
    In the month of July inspired by the rush of shopping centered around New York City Fashion Week, Google debuted an update to their Google shopping ads. Creating big changes in terms of advertisement formats and branding in eCommerce website development, showcase shopping ads are now located in the results of a generic query become … Continue reading "Google Showcases Shopping Ads Update and their...
  • 50 Incredible Digital Marketing Statistics that may have you Updating your 2016 Strategy
    Creating a strong strategy that fits your business requires a little searching to discover what digital marketing services work best delivering the most impactful results. What kind of content marketing should your business utilize? Are social media accounts really work the time and effort? Where do I start when it comes to web development? These … Continue reading "50 Incredible Digital Marketing...
Aumcore LLC
Aumcore LLC
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