Automotivaters Inc.
Automotivaters Inc.
Blog Post
  • What makes a good sales presentation? Many salespeople still have the idea that if they are able to dump everything they know about the product onto the customer, they have made a good presentation. If we have good product knowledge, are able to keep control of the conversation, and give them every possible bit of information we'll get the sale... right? Wrong. <a href="http://twitter....

Automotivaters Inc.
Automotivaters Inc.
Blog Post
  • The ability to explain the concept of cost of ownership is a skill that every successful sales consultant needs. It has been often said that people buy with emotion but pay with logic. Helping a client make a positive buying decision means that we sometimes need to walk them through a logical cost of ownership discussion to: <a href="http://twitter.com/share">Tweet ...

Automotivaters Inc.
Automotivaters Inc.
Blog Post

New blog articles detected.

  • Sales Process - Why?

    Why do we need a sales process for the modern shopper? In the face of a mountain of research on the modern automotive shopper, no one is going to deny that shopping patterns have changed:   Buyers research online and self-serve themselves farther than ever towards a buying decision - before they contact or visit us Buyers have a wealth of information and shopping tools at their disposal - even ...

  • Goal Setting

    I don't know how many sales and management related magazines, newsletters, and e-zines you subscribe to but if you are a sales professional I'm betting it is 4 or more. If you are not a student of your own industry how can you hope to be perceived as an expert or trusted advisor? Right? <a href="http://twitter.com/share">Tweet </a>

  • Loyalty by default or loyalty by design

    I found myself pondering this question this month as I waited for a gas fireplace repair part to arrive. The technician that diagnosed the problem ordered the required part and advised it would take 2 weeks to arrive. Two weeks passed and then 3 weeks with no follow-up call to advise of a delay or new eta for the part. <a href="http://twitter.com/share">Tweet ...

  • More vehicle sales from the service lounge

    Is one of your best customers sitting in your service department lounge right now? Many vehicle salespeople will answer: "uh I dunno - why?" The fact is that many sales consultants don't make use of the CRM tools they have at their disposal to nurture their previous customers, increase loyalty, increase retention, shorten trade cycles, and increase sales today. <a href="http://twitte...

Automotivaters Inc.
Automotivaters Inc.
YouTube Video

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