Aviva plc is a British multinational insurance company headquartered in London, United Kingdom. It has about 33 million customers across 16 countries. In the UK, Aviva is the largest general insurer and a leading life and pensions provider. In addition, Aviva has a focus on five markets in Europe and in Asia, the company is focused on the growth markets of China and South East Asia. Aviva is also the second largest general insurer in Canada.