AWA digital
AWA digital
Blog Post
  • The Christmas season is a crucial time for any e-commerce business, but it’s never too late to start preparing your site to make the most of the additional traffic at this time of year.

AWA digital
AWA digital
Blog Post
AWA digital
AWA digital
Blog Post
  • Sally Middlemiss is Ecommerce Director at Rutland Cycling, an independent, family-run bike and accessories retailer. We asked Sally about the business and its challenges, the future of ecommerce and what she does for fun. Here is what she told us.

AWA digital
AWA digital
Blog Post
  • Manuel da Costa, founder of Effective Experiments, delivered a speech about 'Achieving Experimentation Excellence in Your Organisation' at Ecommerce Conversion World 2017 in March. Here’s what we learned about how to build a Conversion Rate Optimisation (CRO) team with the right team roles, as well as a case study on how Spotify does it.

AWA digital
AWA digital
Blog Post
  • Dr. David Lewis, neuroscientist and author of The Brain Sell, delivered a fascinating keynote speech about customers’ brains when they buy at Ecommerce Conversion World 2017 in March. Here are 3 fascinating insights about your customers and suggestions on how to apply them to your website to increase conversion rates.

AWA digital
AWA digital
Blog Post
  • Welcome to the sixth and final installment in our CRO Tool Series, based on our infographic, The Periodic Table of CRO Success Factors. If you haven’t had a chance to read our previous posts, you can find them here. This week we’ll be discussing an often-neglected yet invaluable tool that can further strengthen your CRO efforts: existing data.

AWA digital
AWA digital
Blog Post
  • Welcome to the fifth installment in our six-part blog series where we discuss the CRO tools and techniques essential to success in the Research stage of your CRO programme. (If you’ve missed out on the previous blogs in this series, see the 5 Types of CRO Research Tools, Surveys, Maps, and A/B Tests.) This series is based on our infographic, ‘The Periodic Table of CRO Success Factors’....

AWA digital
AWA digital
Blog Post
  • This is the third instalment in our six-part blog series on Conversion Rate Optimisation (CRO) tools. In this post, we’ll be looking at the role of mapping tools (also referred to as heat maps) in the initial or research stage of CRO. As with our other blog posts in this series, this one is based on our Periodic Table of CRO Success Factors infographic. Ready to learn about how mapping...

AWA digital
AWA digital
Blog Post

New blog articles detected.

  • The Survey Tools Critical to CRO Success: Part 2/6

    In the first blog of this series, we discussed the five tools and techniques that are essential to starting a successful CRO programme, as detailed in our infographic, The Periodic Table of CRO Success Factors. (For a quick recap, these are: Surveys, Maps, A/B Tests, Heuristics, and Existing Data.) Today, we’ll take a look at the first group – CRO survey tools.

  • Monthly Conversion Optimisation Tools Update - March 2017

    Sally Edwards, Interim Marketing Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news. This month I review a new way to manage Ethnio screeners; share news of two developments from Google in Data Studio and AdWords; report on a more seamless sharing experience from Notable; and look at a handy new way to use EyeQuant in Chrome.

AWA digital
AWA digital
Blog Post
  • If you’ve read any of our past blog posts or viewed our Periodic Table of CRO Success Factors, you’ll know that we approach Conversion Rate Optimisation (CRO) as a scientific process. With so many variables, using anything less than a data-driven, research-based approach can see even the best CRO efforts run into difficulty. Much like a scientist would never dream of setting foot in ...

AWA digital
AWA digital
Blog Post

New blog articles detected.

  • Monthly Conversion Optimisation Tools Update - February 2017

    Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

  • Christmas 2016: A round-up of UK ecommerce stats and insight

    Further to our popular Black Friday stats round up blog - Black Friday 2016: What really happened. A round up of UK ecommerce stats – we’ve collated the key predictions, data and insight you need to know about the Christmas period, a critical period in every Ecommerce Director’s calendar.

  • Celebrating the launch of E-commerce Website Optimization

    Congratulations to Dan Croxen-John and Johann van Tonder who celebrated the launch of their new book, E-commerce Website Optimization on Wednesday 11 January. Publisher Helen Kogan, Managing Director of Kogan Page praised the authors for spotting a much needed gap in the market for a practical guide to this complex topic, and predicted the book, which is already topping the charts on ...

  • Crazy Egg vs Hotjar

    As the number of Conversion Rate Optimisation tools on the market increases, selecting the ones best suited for your requirements can be frustrating. In this article, we compare two of the most popular heatmap tools on the market: Crazy Egg, one of the original specialist heatmap tools and HotJar, one of the new generation of multi-purpose CRO tools.

  • Monthly Conversion Optimisation Tools Update – January 2017

    Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news. This month my blog is dedicated to an in-depth review of a new platform launched by Visual Website Optimizer (VWO) that could prove a game-changer by converting users of a suite of specialist CRO tools to an all-in-one solution.

  • What it feels like to write a CRO book

    An interview with published author, Johann van Tonder. Many people dream of publishing a book, and Johann van Tonder is no exception. In January 2017, his dream becomes reality, when E-Commerce Website Optimization hits the shelves as the first how-to business book specifically for retail websites. 

  • Monthly Conversion Optimisation Tools Update – December 2016

    Lynne Wright, Operations Manager at AWA digital, takes a look at the latest conversion optimisation tools and industry news.

  • Black Friday 2016: What really happened. A round up of UK ecommerce stats

    Black Friday arrived with a bang in 2014 and, three years on, it’s still a shopping phenomenon nationwide. But how did Black Friday 2016 compare to last year? Did predictions circulating before the day come to fruition or did consumers buck the trend?

  • DCA Partnership of the Year Award Winners 2016

    'We’ve had great results, so winning this award is the icing on the cake’, said a delighted Clare Dixey, Marketing Services Manager at Thompson & Morgan, the leading online retailer of plants and seeds.

  • The power of implicit association in online conversion

    Guest Blog: Dr David Lewis, best-selling author, award-winning broadcaster and Chairman of Mindlab International speaks about the neuroscientific technique of ‘Implicit Association’ and its use in web optimisation. For more than thirty years psychologist and neuroscientist Dr David Lewis has been studying the unconscious mental processes that underpin every aspect of our lives, from t...

AWA digital
AWA digital
Blog Post

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