Axia Public Relations
Axia Public Relations
Blog Post
  • Recently, I was chatting with a reporter friend of mine and she told me that she gets on average 500 emails a day. Of those, nearly 100 or so are pitches for story ideas. And, of that 100, she maybe reads five or six, based solely on their subject lines.

Axia Public Relations
Axia Public Relations
Blog Post
  • With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Before that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.

Axia Public Relations
Axia Public Relations
Blog Post
  • 4 steps to help you choose the best media-monitoring platform Capturing media clips to share with clients is one way a public relations firm shows its success. What many PR firms struggle with is capturing all the media mentions for its clients. No media-monitoring service can capture every media clip or media mention. Some platforms can’t access certain sites, while Google Alerts may...

Axia Public Relations
Axia Public Relations
Blog Post
  • Social media has become integral to building long-lasting relationships with customers as well as creating brand loyalists. However, not every organization is doing social media right. In his book The Thank You Economy, New York Times best-selling author Gary Vaynerchuk defines seven of the biggest mistakes companies make in their use of social media.

Axia Public Relations
Axia Public Relations
Blog Post
  • 2 reasons why you shouldn’t hire a PR firm that guarantees sales As a CEO you know that sales are the lifeblood of a company. Using public relations to increase your company’s share of voice within the media is one way to improve your sales. However, if your company hires a PR firm based on its offer to guarantee sales, it’s making a mistake for two reasons:

Axia Public Relations
Axia Public Relations
Blog Post
  • It seems some companies never learn. They continue to create situations that become public relations disasters. No company is perfect, and we all goof up from time to time. The trick is to learn from your mistakes. Even better, learn from the mistakes of others to avoid making them in the first place. This year’s list of avoidable PR goofs, in no particular order, should be enough to k...

Axia Public Relations
Axia Public Relations
Blog Post
  • How to avoid losing your social media followers A successful social media strategy requires commitment and consistency. Posting original, entertaining and useful content regularly is essential to success. Sometimes, in spite of your efforts, you see a drop in your social media key performance indicators. This might be a sign that you’re posting too much.

Axia Public Relations
Axia Public Relations
Blog Post
  • 6 steps to grow your client base using livestreaming on Facebook FacebookLive is a great way to build relationships with your key audiences. You get to know your target public and tell them about your brand. It’s easy to stream live on your company’s Facebook page and connect with your followers. Here are six important steps for you to succeed.

Axia Public Relations
Axia Public Relations
Blog Post
  • Whether you’re preparing your team for an influx of media interviews or planning to launch a new marketing and communications campaign, getting everyone in your company on the same message is critical to the success of your efforts. Your company’s representatives are often the biggest influencers for your company and brand, after all. It’s critical to make sure this vital audience is h...

Axia Public Relations
Axia Public Relations
Blog Post
  • Plenty of media outlets – digital and print – leverage individuals with special expertise, large followings or authoritative diatribe to round out editorial coverage in the form of columns. In fact, prior to YouTube, Facebook and Instagram, columnists were the key influencers. For example, there was Pauline Friedman Phillips who, under the pen name Abigail Van Buren, wrote the syndicat...

Axia Public Relations
Axia Public Relations
Blog Post
  • 8 items to include in your company’s online newsroom Seasoned PR pros may remember printing countless press releases, fact sheets and biographies to include in perfectly curated media kits. Media kits of yesterday were helpful leave-behinds, however, today they’re dinosaurs. Digital media kits – or online newsrooms – are an easy way for media to access key information and assets.

Axia Public Relations
Axia Public Relations
Blog Post
  • As a professional journalist, I’ve received my share of calls from unhappy sources complaining I excluded them from an article. These calls come because some companies believe if their competitors receive media attention, they deserve attention too. Realistically, the news cycle doesn’t work that way. Even with the highest degree of professionalism, there are plenty of editorial cracks...

Axia Public Relations
Axia Public Relations
Blog Post
  • Someone has invited you to join the Forbes Agency Council and you’re very flattered. Your immediate thought is that you should promote this honor and leverage your achievement to the hilt. However, let’s take a deeper look. Is it really an honor? Or, is it just another paid membership?

Axia Public Relations
Axia Public Relations
Blog Post
  • Why the distinctions matter to your company and bottom line In some companies, public relations and marketing share the same space, with their goals and functions used interchangeably. At other companies, they’re separate, with different reporting structures and a constant battle for budget dollars between the two. Some organizations have one function reporting to the other. How does ...

Axia Public Relations
Axia Public Relations
Blog Post
  • 3 tips to be certain your PR agency knows your field and can deliver success Why would you risk hiring a public relations firm that hasn’t achieved results within your company’s industry? Before hiring a PR firm, do your due diligence to ensure you’re hiring a firm that fits your needs and wants – one that can create a successful PR campaign in your industry. Hiring an inexperienced P...

Axia Public Relations
Axia Public Relations
Blog Post
  • How to make the most of social media when times are tough Even the most seasoned public relations professionals find managing social media in a crisis challenging. News spreads fast on social media. Things can escalate in a matter of minutes. Marketing departments are often in a position where they must act swiftly and shrewdly when their company’s reputation is at stake. The good new...

Axia Public Relations
Axia Public Relations
Blog Post
  • 3 qualities you need for PR success The public relations game has changed drastically since the introduction of the 24-hour news cycle. It’s no longer sufficient to draft news releases, run campaigns and manage crises. While the methods have changed, the heart of PR remains the same. Students today will be decision-makers tomorrow. The next generation of PR professionals looks to cur...

Axia Public Relations
Axia Public Relations
Blog Post
  • How to build long-lasting media relationships When you think of media, you think about placement for your company’s product or service. However, media is much more than getting your story published. Pitching your story to the media is about creating long-term mutually beneficial relationships with journalists. How do you pitch so that journalists will pick your content and connect wit...

Axia Public Relations
Axia Public Relations
Blog Post
  • 3 key points for maximizing the effectiveness of your PR strategy Having been in the public relations game for nearly two decades, I’ve found that one question continues to plague our industry: How long will it take to see the value of public relations? Everything we do in business should net a return – that’s the whole point, right? PR has most certainly transitioned into a business ...

Axia Public Relations
Axia Public Relations
Blog Post
  • Search engine optimization (SEO) is a controversial topic for many marketers. With Google often changing its algorithms, some companies doubt whether SEO should remain an important part of their online marketing efforts. Google strives to bring the best search results to its users based on how people interact with content. By incorporating these techniques, you can optimize your compan...

Axia Public Relations
Axia Public Relations
Blog Post
  • Advice for students planning a public relations career The school year is in full swing, and public relations students are likely juggling multiple class projects and thinking about the thing that’s on most college students’ minds: getting a job after college. Here are six tips to help students secure a great job in PR.

Axia Public Relations
Axia Public Relations
Blog Post
  • Use creative content to reach your audience With search engines placing more emphasis on valuable content, a once-static website can now become a more dynamic calling card for any company. An optimal way to keep your website fresh is to create and maintain a well-crafted blog to attract new visitors and further build relationships with those who have visited previously. With greater f...

Axia Public Relations
Axia Public Relations
Blog Post
  • How to make the most of your social media engagement There is no doubt that social media marketing is very important. It allows companies to directly engage with their customers, build brand presence and ultimately grow their businesses. You can use various metrics to measure your social media strategy success. Some companies believe that the total number of followers or fans is what ...

Axia Public Relations
Axia Public Relations
Blog Post
  • Invest wisely; don’t underspend on PR Most companies are looking to save money, especially on items they don’t believe are essential to success. You might think you should hire the affordable public relations solution rather than the right solution for your company. However, choosing a lower-cost solution instead of the solution that addresses your company’s needs may jeopardize your ...

Axia Public Relations
Axia Public Relations
Blog Post
  • 4 ways PR is more than getting press coverage and dealing with crises Think public relations is only about getting news coverage or cleaning up a public mess? Think again. Sure, two major goals of PR are to obtain media coverage and to prevent crises. However, that’s just the beginning. Strategic communications is so much more than that. Here is proof that public relations is broader ...

Axia Public Relations
Axia Public Relations
Blog Post
  • October 30. To most it’s just another day of the year. However, in the public relations and journalism worlds, it’s a day to celebrate. October 30 is National Publicist Day. (See also: What’s the difference between publicity and public relations? Hint: PR strategists hate when we call them publicists.) On this day in 1906, well-known public relations pioneer and productivity consulta...

Axia Public Relations
Axia Public Relations
Blog Post
  • 6 tips to help you obtain news coverage for your company Public relations professionals should understand their clients aren't looking to put a news release in a frame on their wall. They want a cover story or great feature story to frame. So how do you make it happen? There’s no sure-fire way to earn that coveted feature story placement. However, there are some things you can do to h...

Axia Public Relations
Axia Public Relations
Blog Post
  • How to attract more traffic to your social media platforms  Many companies rely on their social media strategy to help grow their business. Social media spreads the word about your brand, establishes your credibility, gets you more leads and brings you convertible traffic. Obviously, you want to use social media platforms to their full potential. The question is how? Unfortunately, th...

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