Axia Public Relations
Axia Public Relations
Blog Post
  • Instagram, like most other social media platforms, invests heavily in fine-tuning and further developing its platform. With many changes afoot, including the addition of new features and advertising options, how can your company stay ahead of the curve and keep its Instagram account effectively reaching followers?

Axia Public Relations
Axia Public Relations
Blog Post
  • 4 tips a spokesperson can use to prepare for an interview In the midst of an interview, sometimes it’s tempting to exaggerate to make your company look good. Perhaps you’re unprepared to answer the question, so you respond enthusiastically with a “fish tale.” Or, perhaps you’re attempting to “fake it before you make it.” No matter the reason, you should never exaggerate or tell even ...

Axia Public Relations
Axia Public Relations
Blog Post
  • 3 ways to minimize the risk and maximize the benefits of PR When hiring a public relations firm, some companies or executives don’t realize that PR sometimes involves risks, and others think too much of the risks. It helps to understand more about PR and how it can benefit your brand before you hire a PR firm. Unlike advertising, you have little to no control of the timing, content an...

Axia Public Relations
Axia Public Relations
Blog Post
  • Public relations and marketing are communications practices deeply entrenched in relevant content. While one discipline uses tools such as news releases and positioning statements, the other leverages glossy, image-rich brochures and catchy taglines. What continues to be elusive to some companies is the magical element of “content connection.” Content connection is the process of creat...

Axia Public Relations
Axia Public Relations
Blog Post
  • Your company has a great story, and you want to share it. You take the proper steps to deliver it to journalists, and then you wait patiently for them to publish it. And … nothing happens. What do you do when journalists aren’t publishing your story?

Axia Public Relations
Axia Public Relations
Blog Post
  • Don’t rely on appearances when choosing a public relations firm Some companies hire their PR firms based solely on appearances. This includes hiring a firm because it has attractive employees or agents who wear specific business attire. While these companies make an impressive first meeting, they’re often lacking substance. The same goes for using only the company’s website as a gaug...

Axia Public Relations
Axia Public Relations
Blog Post
  • Bring more customers to your company with a better reputation Warren Buffett said it best: A company’s reputation is one of its most important tools online – every website has ratings and feedback sections. Obviously, too many “1-star” reviews on a giant online retailer like Amazon can doom a product. It’s important to remember that while there are many indicators of online reputatio...

Axia Public Relations
Axia Public Relations
Blog Post
  •   One of the top questions in public relations is, “How do I measure PR?” You can easily measure PR when you have a strong plan in place before your campaign begins. Researching what you want to accomplish and writing it down into a public relations plan allows you to see if you’ve met your PR goals. The content of your PR plan will vary depending on your organization's goals. We’ve ...

Axia Public Relations
Axia Public Relations
Blog Post
  • With today’s ever-changing landscape of technology, the shuttering of brick-and-mortar businesses and media outlets popping up or leaving the industry, many believe that print media is dead and, along with it, public relations. However, PR is far from dead.

Axia Public Relations
Axia Public Relations
Blog Post
  • Don’t make the same mistake many companies make when it comes to PR A mistake that companies often make when hiring a public relations firm is hiring an ad agency that dabbles in PR. While this may seem like the best of both worlds – it’s far from it. Often, ad agencies that say they do PR end up recommending mostly advertising programs (at an additional cost) while you’re still payin...

Axia Public Relations
Axia Public Relations
Blog Post
  • Your all-in-one guide to understanding the role of public relations Everyone is familiar with the term public relations. Most people can give their own interpretation of what it means. The Public Relations Society of America defines PR as a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Axia Public Relations
Axia Public Relations
Blog Post
  • 3 ways to market your company’s speaker Speaking engagements are a terrific way to increase your company’s visibility and enhance your reputation. Perhaps your company’s speaker is captivating and delivers presentations that are engaging and informative. When your speaker can get in front of an audience, you know the results will be positive for your company. However, your speaking en...

Axia Public Relations
Axia Public Relations
Blog Post
  • How to maximize your partnerships with bloggers Bloggers are the moving force of marketing. They spread the word about your brand and increase your traffic and leads. Long-term partnerships with bloggers will help you grow your business. How do you work with bloggers? What are the steps for success?

Axia Public Relations
Axia Public Relations
Blog Post
  • 3 reasons why a public relations firm is your best choice If you’re only focusing internally on social media posts and not studying outside trends in your industry, you’re missing out. Media monitoring is essential to your company’s positive image, and your news releases should be timely and applicable. If you’re considering an outside company for your media monitoring needs, think ca...

Axia Public Relations
Axia Public Relations
Blog Post
  • 3 ways to increase your positive feedback This past weekend, my husband and I purchased a new car after spending most of the summer visiting various dealerships and test-driving more than a dozen cars. After finalizing the paperwork, our salesman asked us to write a review on Yelp about our experience. Giddy from that new-car smell, my first inclination was, “Sure! I’ll write one.” He...

Axia Public Relations
Axia Public Relations
Blog Post
  • How to grow your brand successfully on Instagram Instagram is one of the top social media platforms. It’s no surprise that it’s so popular; people like sharing photos. Most companies use Instagram to improve their brand awareness and generate likes and engagement that often leads to business growth. Promoting your company on Instagram is rewarding and a lot of fun. However, there are...

Axia Public Relations
Axia Public Relations
Blog Post
  • Overcome PR mistake #1 Hiring a public relations firm is an exciting time for most companies. However, sometimes, people get so enthusiastic about their product/service and story that they jump in headfirst without being fully prepared. In fact, Axia Public Relations considers hiring a PR firm too soon mistake #1 from our list of 15 mistakes companies make when hiring a PR firm. Here...

Axia Public Relations
Axia Public Relations
Blog Post
  • How to become a writer that readers will trust Being a contributing editor is a highly rewarding way to build a journalism career and promote yourself as a thought-leader. This role has many benefits: It can help you to grow as a writer, connect you with many interesting and talented people in your niche and provide inspiration from other writers. It takes work and determination to...

Axia Public Relations
Axia Public Relations
Blog Post
  • You have a news release ready to go for your company, and you assume that getting it in the hands of journalists first thing on Monday morning will beat everyone to the punch. However, you should consider which day is best for your news release because there are some days that provide more benefit for your company than others.

Axia Public Relations
Axia Public Relations
Blog Post
  • Your guide to writing a better news or feature story When you write a story, your objective is to get the right message to your target audience. If you understand what type of story you’re writing, it will improve your writing and help you reach the readers you want to connect with. There are many kinds of stories. The most common ones are a news story and a feature story. Even experi...

Axia Public Relations
Axia Public Relations
Blog Post
  • 3 tips for spotting an altered photograph Images can create very strong reactions and, in some cases, a significant viral stir. In the world of marketing, images are everything. They’re created, posed, colored and sized with the intent of stimulating emotion and a call to action. The new bane for journalists and readers alike is the spread of false images. How can you discern true ima...

Axia Public Relations
Axia Public Relations
Blog Post
  • Building relationships with reporters and editors is key to helping your clients’ news releases become inspirations for news coverage. Sending news releases and making friendly, engaging follow-up contacts is a common-sense approach all PR people should know. However, it’s critical that you also build trust and respect with journalists to get your stories on the air, in print and onlin...

Axia Public Relations
Axia Public Relations
Blog Post
  • 3 reasons we use this often overlooked site for publishing to social media We frequently get calls from sales reps encouraging us to check out their new social media publishing sites. The conversation usually goes something like this: “What publishing tool are you currently using?” Sales rep inquires. “HubSpot,” we answer. “Oh, you mean Hootsuite.” “No, we use HubSpot.”

Axia Public Relations
Axia Public Relations
Blog Post
  • Your company regularly creates press releases. You, as the PR specialist, spend time researching, writing, crafting the perfect quote and curating the best media list – only to have your release not get picked up anywhere. If radio silence from the media is the norm when it comes to your news releases, it’s time to shake things up a bit. Here are some tips to improve your news releases...

Axia Public Relations
Axia Public Relations
Blog Post
  • A thriving social media presence is essential for a successful company. Instagram is a terrific platform for engaging your target audience. However, it’s not enough to post every now and then on your company Instagram page. Your presence must be consistent and continual. If you’re not posting regularly, your potential and current clients may lose interest, and that’s not good for your ...

Axia Public Relations
Axia Public Relations
Blog Post
  • 17 ways PR has changed; work with a smarter PR agency that understands the new landscape Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table. Everything from influencing public perception with outstanding marketing campaigns and developi...

Axia Public Relations
Axia Public Relations
Blog Post
  • A storm with the magnitude and destruction of Hurricane Harvey has not hit the United States since social media has infiltrated our lives. From Twitter to Facebook, people turned to social media to help family members reunite, to ask for donations and even to plea for rescue from the floods. In addition to the individuals who were using social platforms, government entities and media ...

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