Axia Public Relations
Axia Public Relations
Blog Post
  • Apply these methods to your PR and marketing materials When you hire a public relations firm, you trust its members to make ethical decisions and use best practices in all stages of communication with your audiences. Persuasive communication methods work to change your audience’s awareness, attitude, or behavior. When working to persuade someone, whether it’s to attend, purchase, visit, follow...

Axia Public Relations
Axia Public Relations
Blog Post
  • Our PR agency bills based on value and scope. We don’t recommend billing or paying by the word or by the hour. Similar to law firms, accounting firms, and other professional services firms, many PR firms bill hourly. Our firm is somewhat of an anomaly as we don’t bill hourly. In fact, we have an ethical issue with it. In this blog post, we’ll explain why it’s unethical, why brevity is key, an...

Axia Public Relations
Axia Public Relations
Blog Post
  • How to write a news release that gains media coverage for your company If your company has an announcement it wants to make, then a news release may be a great option for you to share that news. A news release is an official announcement that a company or nonprofit issues to the news media. There’s a right way and a wrong way, though, to create a press release. The better it is, the easier it...

Axia Public Relations
Axia Public Relations
Blog Post
  • How you can properly vet a company before doing business with them We were in the final in-person pitch with a prospective client. The client was a tech company that had developed a negative reputation online for its fast-paced growth because it had hurt some feelings along the way. While the company earned this reputation, the managers saw the errors of their ways and wanted to get a better...

Axia Public Relations
Axia Public Relations
Blog Post
  • You do have the time, money, and data to measure public relations The reasons for incorporating measurement and evaluation into your company’s public relations strategy are many: You know actual metrics behind reach, impressions, items, mentions, and engagement to understand the effectiveness of campaigns. You see which media channels certain audiences are most responsive to. You can ...

Axia Public Relations
Axia Public Relations
Blog Post
  • There aren’t many people who read the newspaper at breakfast anymore. Most of us get the news from our phones through social media. However, traditional media – like newspapers and major news outlets – still hold value in our fast-paced, 24-hour news cycle. Social media curates content from many sources, including traditional media outlets. Its platforms are a dynamic medium that your company s...

Axia Public Relations
Axia Public Relations
Blog Post
  • As a public relations firm dedicated to helping companies manage crisis communications, improve their reputations, and manage online reviews, it often surprises us how many of our prospective clients don’t understand the differences between these things. We think it’s important to educate companies about these critical areas of PR. If you don’t know the difference between crisis communications,...

Axia Public Relations
Axia Public Relations
Blog Post
  • 3 ways to bring your media relations efforts back to life with help from PR Over the years, the business community has reported that many tools and concepts are “dead.” From press releases to polling, people are quick to declare the premature end of something that no longer seems to be working for them. One such device that has suffered this fate is the media kit. Is it really dead – or perha...

Axia Public Relations
Axia Public Relations
Blog Post
  • Blockchain has received a lot of attention in recent months, especially after the explosive growth of bitcoin and other cryptocurrencies in December. Many people associate blockchain solely with financial applications. Others see potential for blockchain technology in nearly all aspects of life. It’s helpful to have a basic understanding of what blockchain is in order to thoughtfully consider h...

Axia Public Relations
Axia Public Relations
Blog Post
  • Learn what a Facebook pixel is and how you can implement it for your company If you use Facebook ads for your clients, Facebook pixel is a helpful tool. Facebook pixel is code for your website that helps you track conversions, remarket, create audiences and run more effective ads. Fine-tuning your customers’ target markets just got so much easier.

Axia Public Relations
Axia Public Relations
Blog Post
  • Pitching the media about company news that has a positive economic impact is one of the best ways to gain earned media coverage. (Hint: That’s because it’s newsworthy.) This is especially true when it comes to announcing jobs. News stories about employment opportunities are a great way to recruit employees. The news media enjoys sharing this news with their audiences. If your company plans to e...

Axia Public Relations
Axia Public Relations
Blog Post
  • Don’t make these errors when a crisis hits your company On the afternoon of Thursday, April 12, an employee at a Starbucks in Philadelphia decided that two men who were sitting at a table and had not purchased anything were a threat. That employee called the police who arrested the men and held them in custody until 1:30 a.m. the next morning. The men, who were waiting for a business associat...

Axia Public Relations
Axia Public Relations
Blog Post
  • Applying the PDCA/Deming Cycle to public relations for strategic growth and improvement Using measurement and evaluation (M&E) is a process that takes deliberate planning to thoroughly implement. It’s more than lifting some data from your analytics software and hoping to do better next month. Our previous blog posts discussed the difference between measurement and evaluation, the importance of...

Axia Public Relations
Axia Public Relations
Blog Post
  • 4 tips to be sure you’re measuring your social media efforts correctly Just because everyone is doing something wrong doesn’t make it right. This is especially true when it comes to measuring social media efforts for your company. With these tips, you can learn the correct way to measure and get the most out of your social media.

Axia Public Relations
Axia Public Relations
Blog Post
  • With the increased emphasis on quantifying the results of public relations actions, having a solid grasp of the fundamentals of measurement and evaluation is essential in making wise decisions around the use of data. Although many people put them together, measurement and evaluation are separate concepts. To be most effective, you must remember that they’re distinct tasks at different places wi...

Axia Public Relations
Axia Public Relations
Blog Post
Axia Public Relations
Axia Public Relations
Blog Post
  • When crisis hits, bravely step up to the microphone Living in New England has advantages, except for when our region endures treacherous weather conditions. The past few weeks, we’ve braved a multiple-storm nor’easter pattern that flooded our coastal residences and devastated interior areas. Heavy, wet snow and high winds felled hundreds of trees across power lines and roadways causing extensi...

Axia Public Relations
Axia Public Relations
Blog Post
  • A guide for a PR informational interview At some point during their education, most public relations students receive the assignment to interview PR professionals about the industry, the job and to offer advice to someone considering a career in the profession. Trying to find a PR practitioner who is willing to speak to you can be frustrating. We know that PR pros are busy; and we also underst...

Axia Public Relations
Axia Public Relations
Blog Post
  • Is a crisis an operations problem or a public relations problem? Facebook has received its fair share of negative news coverage in the past; however, it’s nothing like the current firestorm around it and the political consulting firm Cambridge Analytica. While the debate continues as to whether Facebook knew that the firm was actively harvesting user data to personalize content based on profil...

Axia Public Relations
Axia Public Relations
Blog Post
  • To a buyer, sharing is caring Understanding the journey of a prospective online buyer is essential to designing a flow of information that encourages the behavior you value. Shared media, often pivotal in the online shopper’s journey, is a public relations game changer. However, it can also be a wildcard. After all, we don’t dictate who’s doing the sharing or what the audience is saying. This ...

Axia Public Relations
Axia Public Relations
Blog Post
  • 3 reasons to change PESO for PR The PESO model for segregating paid media, earned media, shared media and owned media has been around for years. Some PR and marketing professionals are adopting its communication framework to manage their efforts in reaching audiences. The PESO Venn diagram provides a holistic picture of the many channels that influence audiences’ buyer behavior in the decision...

Axia Public Relations
Axia Public Relations
Blog Post
  • Ah, Twitter. It’s a repository for political musings, humorous quips and celebrity news. It provides a platform for solace and unity in times of tragedy as well as mean-spirited comments directed at enemies. While we forget most tweets moments after we read them, others, for some reason, are indelible, and people still share them even years later. Find out what makes an unforgettable tweet and ...

Axia Public Relations
Axia Public Relations
Blog Post
Axia Public Relations
Axia Public Relations
Blog Post
  • Don’t let a lack of understanding cause you to miss out on the benefits of public relations for your company Much of what people know about PR they base on misconceptions and the mistaken belief that PR is just a bunch of spin. When you separate myth from reality, you understand the actual value of PR and what it can do for your company. Myths can be persistent, persuasive and potent. Breakin...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.