Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • 5 ways to tell if your company needs social media help
    If you manage social media, you may question how impactful your social media efforts are. If you’re unsure about how you’re doing, here are five ways to tell if your company needs social media help from an outside source.          
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • 4 tips for B2B social media growth
    You don’t have to be a consumer brand to succeed on social media. Here are four ways for business-to-business companies to achieve social media success.
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • How important is your LinkedIn profile photo?
    6 tips to help you look your best on your LinkedIn profile picture Whether you’re looking for a new job or trying to position yourself or your company as a thought-leader in your industry, maintaining a top-notch LinkedIn profile is imperative. Along with carefully curating your experience and content, you also want to choose an appropriate photo for your profile. Even though you loo...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • 3 secrets to getting more Facebook page likes
    When people “like” your company’s Facebook page, it means they want to receive the information your company has to offer – whether it’s deals and specials, interesting content or other resources. They’re probably a fan, a customer or an employee, and they like your brand. As a social media manager, gaining page likes is an important objective. Clients enjoy seeing their page growth, an...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • 3 secrets to getting more Facebook page likes
    When people “like” your company’s Facebook page, it means they want to receive the information your company has to offer – whether it’s deals and specials, interesting content or other resources. They’re probably a fan, a customer or an employee, and they like your brand. As a social media manager, gaining page likes is an important objective. Clients enjoy seeing their page growth, an...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • 4 ideas for repurposing content
    Content is the key to an effective digital marketing strategy. Sometimes, the idea of creating content from scratch feels overwhelming. One way to have a robust content plan is to repurpose content you already have on hand. Repurposing does more than just give you something to say online, it allows you to tailor your message/content to reach a specific audience. It also allows you to d...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • Ask the Twitter expert
    A Q&A with a social media expert For the “unsocial,” Twitter is a social media platform where users post tweets: messages that must be less than 140 characters. As the fourth most popular social media site (Sorry, Twitter. Instagram took your spot as third, with YouTube as second and Facebook as the most popular social media site), Twitter is a place to find sports updates, local and ...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • 3 ways you can prepare for a public relations crisis
    Planning proactively for potential crises with 3 key strategies Lately you can’t turn on the television, log in to social media or pick up a newspaper without noticing a company’s public relations crisis unfolding. We have all seen what happens when a company isn’t prepared for an unexpected situation. It spirals out of control and creates a media storm of negativity. Your company can...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • Understanding designated market area and how it affects your business
    Learn why the location of your company and customers mean so much for your visibility and brand position When discussing media buys or target audience, your marketing team or public relations agency probably throws around terms like media region and DMA. What do these things really mean for your business and bottom line? Understanding vital terms helps you make smarter, more informed ...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • 3 lessons your company can learn from the Aflac crisis
    Use PR to avoid, endure and outlast whatever trouble strikes your company A public relations crisis can happen to any company of any size at any time. Sometimes, they happen quickly, like the scandalous retirement of the CEO or inappropriate comments made by a top executive. Others develop slowly, like disgruntled employees whose behavior eventually begins to affect customer service.
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • Got content? 8 tips for republishing it
    While looking at your website stats, you discover two or three top performing pieces of content that appeal to individuals within your buyer’s journey. Congratulations! Great content is your foundation; you use effective writing to appeal to individuals who could purchase your product. How do you build upon that foundation to attract more visitors and move those individuals through th...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • 5 tips to make your company stand out on social media
    Don’t bore your followers on social media; use an engaging strategy to propel your brand After auditing your company’s social media activity and comparing it to some of your competitors, you may find that your social media engagement isn’t effectively telling your brand’s story. Your posts are coming out more blah than brilliant. More sigh than sassy. More flat than fierce. You need t...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • 5 critical questions to ask if your company doesn’t have enough following on Facebook
    Your ultimate checklist to increase your business Facebook page following and engagement If you’re regularly posting engaging and relevant content on your company’s Facebook page and not getting much action, then it’s time for you to give some thought to your Facebook strategy. You need to do more than routine posting on Facebook to create buzz and get new customers for your business.
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • Inbound marketing: Use blogging to attract customers
    Effective marketing tools that educate and inform your prospects Your phone rings just as you’re heading to lunch. Your automatic reaction is to answer it. Ten minutes later, you’re finally hanging up the phone feeling frustrated and hungry as a result of the unsolicited call. You might wonder if there’s a better way for your company to reach prospects without angering them. Luckily, ...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • Infographic: How to find awesome content topics
    Create content topics that will interest your potential customers Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. At first, the topic ideas will be plentiful since there are obvious subjects and issues to address. As you dive deeper, however, topics will be harder to find. We’ve put together a handy info...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • How to create effective content
    Learn 10 core attributes that help attract and engage your readers Writing for your buyer personas and your audience is tough. Effective writing is tougher. As a professional in the communications field, creating content is requisite. Your writing, or storytelling, needs to encourage your readers to do more than skim your content. So how do you inspire readers to stop, think, learn an...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • 4 ways to maintain media relations momentum during the holiday season
    Holidays can throw a wrench into your media-pitching efforts. When reporters and editors go on vacation in the middle of your back and forth, you can lose momentum and opportunities. Therefore, you should be aware of upcoming holidays and vacation seasons and prepare and plan accordingly. This doesn’t mean as soon as you start connecting with reporters you should ask them if they’re ta...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • 3 PR lessons you can learn from Disney
    It’s been quite a busy summer for Disney. With a fair share of controversy, it’s safe to say Disney’s public relations team has been working hard all summer long. If you’re not familiar with the headlines, here’s what’s been going on at Disney in 2017 and three PR lessons you can learn from Mickey and crew. 
Axia Public Relations
Axia Public Relations
Blog Post
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • 5 practical steps to get media coverage at trade shows
    How to get publicity and build connections with media A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. It’s your chance to foster new connections with the media and to form long-lasting relationships. It’s always easier to connect with someone if you meet face-to-fa...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • Validity of social media: Communications in crisis
    3 ways to ensure your company receives fair treatment in the media In the last several months, news programs and media pundits alike have attempted to unravel the meaning behind President Donald J. Trump’s tweets. When this effort falls short, President Trump’s spokespeople regularly opine that the media has an obsession with covering everything he says on Twitter – and little of what...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • So you want coverage on your product?
    2 ways to make sure you have products and experts available in large media cities National media outlets are largely located in New York City, Los Angeles and Atlanta, with other key markets including Chicago, Dallas and Philadelphia. Each week, editors and editorial assistants receive hundreds of products and goods from companies hoping for a feature in their publications. For many c...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • 6 steps to creating an effective communication plan
    Develop a strategy for delivering information to your target audiences When you want to introduce a new service or product or launch an initiative within your company, you’ll need to communicate this new information to your target audiences. You need a communication plan. A communication plan is your road map for getting your message delivered to your audience. It’s an essential tool ...
Axia Public Relations
Axia Public Relations
Blog Post

New blog articles detected.

  • Are you writing news releases for your target audience or for your company’s leadership?
    8 tips for creating a news release that will result in numerous media placements and boost your exposure  It’s a problem public relations professionals encounter all the time. They write a news release based on what media and target audiences want to see. Then, the CEO or another C-suite executive reviews the release and adds long quotes and several paragraphs of company information t...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.