Axia Public Relations
Axia Public Relations
Blog Post
  • Download a complimentary template to help plan your public relations campaign Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communicatio...

Axia Public Relations
Axia Public Relations
Blog Post
  • It’s not good enough to have a public relations campaign. You must have a goal for your campaign and metrics to prove how it will benefit your bottom line. Measuring the success of your PR campaign proves the worth of the campaign and why it matters. However, measuring incorrectly could really do some damage, so make sure to avoid the three biggest measurement mistakes made in the PR industry.

Axia Public Relations
Axia Public Relations
Blog Post
  • In order to earn media coverage for your company, it’s important to have good relationships with reporters. Axia Public Relations compiled 15 insider tips for earning media coverage for your company, and engaging a reporter on social media is tip No. 2. Engagement is key in establishing and building working relationships with journalists.

Axia Public Relations
Axia Public Relations
Blog Post
  • Confessions from a daily newspaper editor Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes. Here are 10 tips from the newsroom for getting noticed and earning that coveted major media outlet coverage for your company.

Axia Public Relations
Axia Public Relations
Blog Post
  • One of the most critical elements of a pitch is the subject line. It’s the first thing reporters read, aside from your name, when they go through their inbox. Because it’s such an important element, you should put some thought into creating your subject line. There are two sides to the subject line debate: Some say short subject lines work best and others think long subject lines are the better...

Axia Public Relations
Axia Public Relations
Blog Post
  • How many emails do you delete without opening on a regular basis? Take that number and quadruple it, and you might be near the number of unopened emails a reporter deletes each day. Journalists are inundated with pitch emails. Your company needs to stand out among the multitude of pitches in order to gain a reporter’s attention. If your PR firm is only pitching via email, it probably isn’t earn...

Axia Public Relations
Axia Public Relations
Blog Post
  • 20 crises Axia Public Relations managed for clients that your company needs to plan for In today’s day and age, it’s a matter of when, not if, a crisis will happen to your company. When you’re unprepared for a crisis, you’re jeopardizing your company, your employees, your shareholders, your reputation, and your future.

Axia Public Relations
Axia Public Relations
Blog Post
  • With all the fuss about engaging content, companies look to communications professionals for guidance as to how they can use content to advance brand awareness, image, and public perception. Even though a handful of YouTube sensations earn unexpected and almost accidental viral success, effective, long-term social marketing requires planning and forethought.

Axia Public Relations
Axia Public Relations
Blog Post
  • If your web design company has never heard of inbound marketing, it might be time to find a new one Since HubSpot’s creation of inbound marketing in 2005, the approach has grown immensely in popularity as an effective way to increase your customer base. Inbound marketing focuses on attracting customers through relevant and helpful content and adding value at every stage in the buyer’s journey...

Axia Public Relations
Axia Public Relations
Blog Post
Axia Public Relations
Axia Public Relations
Blog Post
  • When designing a public relations plan for your company, Axia Public Relations starts with your goals and objectives. Then, we break them down further into inputs and activities. This is the first part of creating an effective PR program for you. We’ve created a scenario around Twidget, a fictional company, to illustrate how this process works and to help you understand what we mean by inputs a...

Axia Public Relations
Axia Public Relations
Blog Post
  • What’s Google Pixel Retargeting? Google Analytics is a free analytics service that helps you measure your company’s advertising ROI as well as track video and social networking sites and applications. Google Pixel Retargeting is really a Google Analytics tracking code snippet placed on your website that enables you to track the visitors to your site and generate reports that help you with your...

Axia Public Relations
Axia Public Relations
Blog Post
  • Many industry analysts agree that organic reach for company Facebook Pages is now as low as 2%, and some speculate it’s even lower (without sponsoring those posts). You must pay to play. If you aren’t boosting your company’s social media posts, you’re just talking to yourself. You’re barely reaching your target audience and your social media engagement is low. It’s challenging to increase soc...

Axia Public Relations
Axia Public Relations
Blog Post
  • Companies today are investing more energy and time on content creation and delivery. The volume of information flung at people daily can be staggering, if not paralyzing. Social media platforms continue to hone algorithms to deliver desired content, while attempting to box out the noise. For some companies, this is an obstacle. For others, an opportunity.

Axia Public Relations
Axia Public Relations
Blog Post
  • Don’t impede your potential results by requiring a monthly quantity of press releases from your PR firm Did you know that you can earn great media coverage for your company without writing a press release? In fact, as a PR firm working with national clients, some of Axia Public Relations’ best earned media coverage came without ever writing a news release. Instead, we pitched existing contact...

Axia Public Relations
Axia Public Relations
Blog Post
  • Apply these methods to your PR and marketing materials When you hire a public relations firm, you trust its members to make ethical decisions and use best practices in all stages of communication with your audiences. Persuasive communication methods work to change your audience’s awareness, attitude, or behavior. When working to persuade someone, whether it’s to attend, purchase, visit, follow...

Axia Public Relations
Axia Public Relations
Blog Post
  • Our PR agency bills based on value and scope. We don’t recommend billing or paying by the word or by the hour. Similar to law firms, accounting firms, and other professional services firms, many PR firms bill hourly. Our firm is somewhat of an anomaly as we don’t bill hourly. In fact, we have an ethical issue with it. In this blog post, we’ll explain why it’s unethical, why brevity is key, an...

Axia Public Relations
Axia Public Relations
Blog Post
  • How to write a news release that gains media coverage for your company If your company has an announcement it wants to make, then a news release may be a great option for you to share that news. A news release is an official announcement that a company or nonprofit issues to the news media. There’s a right way and a wrong way, though, to create a press release. The better it is, the easier it...

Axia Public Relations
Axia Public Relations
Blog Post
  • How you can properly vet a company before doing business with them We were in the final in-person pitch with a prospective client. The client was a tech company that had developed a negative reputation online for its fast-paced growth because it had hurt some feelings along the way. While the company earned this reputation, the managers saw the errors of their ways and wanted to get a better...

Axia Public Relations
Axia Public Relations
Blog Post
  • You do have the time, money, and data to measure public relations The reasons for incorporating measurement and evaluation into your company’s public relations strategy are many: You know actual metrics behind reach, impressions, items, mentions, and engagement to understand the effectiveness of campaigns. You see which media channels certain audiences are most responsive to. You can ...

Axia Public Relations
Axia Public Relations
Blog Post
  • There aren’t many people who read the newspaper at breakfast anymore. Most of us get the news from our phones through social media. However, traditional media – like newspapers and major news outlets – still hold value in our fast-paced, 24-hour news cycle. Social media curates content from many sources, including traditional media outlets. Its platforms are a dynamic medium that your company s...

Axia Public Relations
Axia Public Relations
Blog Post
  • As a public relations firm dedicated to helping companies manage crisis communications, improve their reputations, and manage online reviews, it often surprises us how many of our prospective clients don’t understand the differences between these things. We think it’s important to educate companies about these critical areas of PR. If you don’t know the difference between crisis communications,...

Axia Public Relations
Axia Public Relations
Blog Post
  • 3 ways to bring your media relations efforts back to life with help from PR Over the years, the business community has reported that many tools and concepts are “dead.” From press releases to polling, people are quick to declare the premature end of something that no longer seems to be working for them. One such device that has suffered this fate is the media kit. Is it really dead – or perha...

Axia Public Relations
Axia Public Relations
Blog Post
  • Blockchain has received a lot of attention in recent months, especially after the explosive growth of bitcoin and other cryptocurrencies in December. Many people associate blockchain solely with financial applications. Others see potential for blockchain technology in nearly all aspects of life. It’s helpful to have a basic understanding of what blockchain is in order to thoughtfully consider h...