Axon Garside
Axon Garside
Blog Post

New blog articles detected.

Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • How to smash your sales targets using social selling
    Have you been on Facebook today? What about LinkedIn, Twitter or Instagram? Over 2.7 billion people around the world are active social media users, and we’re betting that you’ve engaged with at least one of these platforms before you clicked on this article.
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • HubSpot gets LinkedIn Sales Navigator Integration
    LinkedIn Sales Navigator is a powerful tool that empowers sales teams by giving them the functionality to target, understand and engage with leads and prospects. From lead updates, advanced search functionality and segmentation, and the all-powerful InMail, Sales Navigator is a goldmine of tools for a sales rep.
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • Social media management tools no longer supporting publishing to LinkedIn Groups
    As of Friday 30th June 2017, LinkedIn is removing API support for Groups. Therefore, publishing to LinkedIn Groups from all social media management tools will no longer be possible. The only way to publish to Groups, will be through the native LinkedIn desktop interface. This could be a nightmare for veteran social media marketers who utilise groups to drive relevant traffic to their w...
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • 5 website design tips to boost B2B lead generation
    Is your website B2B lead generation faltering? You’re not alone. According to the B2B Lead Generation Marketing Trends Report, 61% of B2B marketers cite the generation of high quality leads as their biggest challenge. However, these quick B2B website design tips can significantly boost lead generation without the need for a total website redesign.
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • Increase B2B lead generation with 2017's website design trends
    Whether you’re planning a total website redesign or thinking of updating an existing site, there’s a constantly evolving range of ideas and trends you can employ to boost on-site B2B lead generation. B2B website design has to adapt to a variety of external influences, from hardware and software developments to user behaviour, popular culture and psychology.
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • How to boost B2B lead generation with buyer personas
    What is the key to B2B lead generation success? Placing yourselves in the shoes of your buyers. However, this isn’t always as simple as it appears at face value. When a B2B prospect is going through the buyer’s journey, several factors affect their purchasing decisions. How can this business benefit us? How can they solve our problems? What are the risks involved? Do we have the budget for this...
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • 10 tips on how to start using landing pages for B2B lead generation
    Landing pages are one of the most important tools of B2B lead generation, as they generate leads by capturing a visitor's information through a lead form. For that reason I prefer the term ‘lead capture’ pages. According to Inbound Marketing software specialist HubSpot, businesses with thirty-one to forty landing pages get seven times more leads than those with only 1-5 landing pages....
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • B2B lead generation tips for generating more technology sales
    The process of generating  leads has fundamentally changed as marketers shift from a 'pushing sales' mentality to the role of facilitating a buying process. For technology and IT suppliers, the lion's share of leads can now be found online. In 2017, staying current means keeping tabs on how the marketplace is shifting, and a customer-centric approach can help you generate far better B2...
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • Blogging as part of a successful B2B lead generation strategy
    OK, so your B2B blog is up and running (if it isn't, start here). You've published a few entries, gained some readers and started to share your posts via social media channels. The difficult part is already out of the way - you've successfully launched your B2B blog and created a solid foundation on which to build. Now it's time to maximise the opportunities your blog provides, which m...
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • Why B2B lead generation should begin with LinkedIn
    Are you under the impression that LinkedIn is only for jobseekers and recruiters and have very little to do with B2B lead generation? You may be surprised to learn that 65% of B2B companies have acquired a customer through LinkedIn. Furthermore, LinkedIn drives more traffic to B2B blogs and websites than any other social network. 
Axon Garside
Axon Garside
Blog Post
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • 4 ways to optimise your calls-to-action to improve B2B lead generation
    Creating calls-to-action (CTA) that deliver successful B2B lead generation results is an art and a science. You'll need all of your (or your agency's) creative flair to produce CTAs that attract people with compelling copy and eye-catching design; but you will also need good data on page views and clicks, so that you can tweak those CTAs until the conversion rates really soar.
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • What content types do you need in your B2B content marketing strategy?
    If If you’re struggling to understand the difference between the types of content usually employed in a B2B content marketing strategy—and when to use them—you’re not alone. A consultancy in America recently put out a piece that listed a whopping great 105 types of content we marketers can use to fill up our content calendars.
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • What is Social Selling? And How to get Started
    According to findings detailed in the State of Inbound Sales report, social selling may well be more hype than reality at present. However, as with any initially ‘hyped’ disruption in the way we do business that fast becomes the standard practice of tomorrow, sales leaders would be best to position themselves ahead of the curve, rather than chasing it in the months, or years, to come. ...
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • 13 Responsive B2B Website Examples
    Is responsive web design really a B2B thing? Surely it's B2C? And is it a good idea? I recently saw an awful blog from David Wells that suggested responsive design basically means removing sidebar elements and calls to action on mobile devices. Fortunately, David's theories were gunned down quite comprehensively in the comments section. For me, responsive B2B website design is about th...
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • Is an Inbound Marketing Agency Right for My Business?
    “The proven methodology of the digital age." Since 2006, inbound marketing has increasingly proved to be the most effective marketing method for online business growth. Instead of the old outbound marketing methods of buying email lists, buying ads, and hoping for leads, inbound marketing draws on creating quality content that attracts people to your company and product, where they ...
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • What is the best B2B marketing strategy in times of uncertainty?
      One of the biggest lessons that we learned from the recent UK referendum and US election results is that we certainly live in unpredictable times. While foreseeing the future is impossible, creating a strong and effective B2B marketing strategy in times of uncertainty is certainly achievable, and could prove to be one of the best ways to fight against difficult financial periods.
  • The top B2B website design trends for 2017
    If you're thinking of renewing your company's online presence in 2017, here's how you can ensure your B2B website design is fine-tuned for the ultimate in lead generation and conversion. Every B2B marketer knows how important it is for their company to have a great website - that's why so many of us will have redesigns pencilled in for the new year. But will the appearance and featu...
  • What’s the exit strategy from the HubSpot CMS COS?
    They say nothing last forever, and that’s often true of people’s relationships with their CMS’s. It’s not you it’s me, people change, things change, feelings change… Ahem, anyway a new site often means people want to ditch their current CMS in place of something new and sparkly. But how deep into system are you stuck? Maybe you bought matching cutlery together...
  • HubSpot COS Inbound marketing website design vs traditional web design
    The traditional way of designing a website no longer works. This is according to HubSpot themselves, who point out that growth driven design of a website, where you extend and refine the site as you go along rather than launching a behemoth of a completed project from the get go which you just then leave out in the world until the next re-design, is a much better way to go.
  • 5 reasons why your whole website should be built in HubSpot COS
    It’s perfectly possible to create a hybrid website where your blog and landing pages live in HubSpot, and your main site lives somewhere else like WordPress. In the past this has been a popular setup for a lot of companies adopting HubSpot. A blog and landing pages tend to be new elements to the site, and they can be brought online alongside an existing site with little disruption to t...
  • New B2B website launch: TeleData
    We’re delighted to announce that we’ve just gone live with a new website for TeleData, a premium data centre provider based in one of the Manchester Airport City enterprise zones.
  • Does HubSpot COS limit creative design
    In our experience companies have a cornucopia of setups when it comes to how they’ve evolved during the lifetime of their online marketing. We know lot of teams have a wealth of experience when it comes to creating leads online, whilst others have never considered the potential of using the web for sales and marketing.
  • 5 easy steps to turn your tech brand into a thought leader
    Establishing thought leadership is key to great content marketing in the tech industry. But is there an easy way to make your brand stand out from the pack?
  • Is HubSpot COS worth the money?
    On top of the standard HubSpot fee, you’ll be expected to pay an additional £140 for the COS or website pages system on top of that to have your main site in HubSpot. Whichever way you cut it, that’s an expense that a lot of companies have and can continue to avoid using alternative options such as a self hosted WordPress setup. Side by side however, is the cost implication that differ...
  • 5 common mistakes in cloud content marketing
    Most tech companies now use content like blogs and guides to market their cloud services, but not all of them do it successfully. Here’s are some of their most common mistakes.
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • Why speed and security rank top of the HubSpot COS list
    It’s really difficult to get excited about the nuts and bolts of a website when you’re in marketing. A website in your content marketing strategy should be all singing and all dancing lead generation machine, a tour de force of user experience and delight, and you're not going to want to be wasting time worrying about what’s going on behind the scenes whilst you create all this.
Axon Garside
Axon Garside
Blog Post

New blog articles detected.

  • Latest changes to HubSpot COS
    The HubSpot COS system is continuously evolving, getting better and easier to use all of the time. Here’s some of the latest editions to the system you should be excited about.

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