B2B Marketing
B2B Marketing
YouTube Video
  • Watch the third instalment of Prof Patrick Barwise's talk at the B2B Marketing Leaders Forum 2017: Bridge the power gap and walk the halls. He reveals and explains how you can use his proven framework of four marketing leadership pillars and the 12 elements beneath them, to achieve even greater influence and success – within your business and your long-term career.

B2B Marketing
B2B Marketing
YouTube Video
B2B Marketing
B2B Marketing
YouTube Video
  • In the fourth instalment, Prof Patrick Barwise discusses how to bridge the skills gap and become the leader of leaders. He reveals and explains how you can use his proven framework of four marketing leadership pillars and the 12 elements beneath them, to achieve even greater influence and success – within your business and your long-term career.

B2B Marketing
B2B Marketing
Blog Post
  • Moving consumers from ‘interest’ to ‘purchase’ has long been a consideration for marketing departments. But now we’ve moved...

B2B Marketing
B2B Marketing
Blog Post
B2B Marketing
B2B Marketing
YouTube Video
  • O2’s Enterprise Marketing team have been through a 24-month digital transformation journey, culminating in winning the CIM Marketing Team of the Year 2016. Paul has driven and lived through the challenges of this remarkable transformation journey and will be sharing his insights, lessons learned and framework for change success with you in his not-to-be-missed keynote.

B2B Marketing
B2B Marketing
Blog Post

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