Balihoo
Balihoo
Landing Page

New mobile optimized landing page detected

 
Balihoo
Balihoo
SlideShare Presentation
Balihoo
Balihoo
SlideShare Presentation
  • It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018. It almost seems counter-intuitive for a brand to grow from a sm...

Balihoo
Balihoo
SlideShare Presentation
  • So, you’re an agency that just landed a huge multi-location brand. Or maybe, you manage PPC for an established brand experiencing huge growth across several geographies. In either case, congratulations! But how are you going to manage and optimize paid search and display for hundreds or thousands of locations without pulling in lame results? We’ve compiled the most important tips for scaling u...

Balihoo
Balihoo
SlideShare Presentation
  • Non-branded search marketing, by comparison, can be tough. It’s more expensive and typically has lower conversion rates. So why do it at all? Well, because your competitors are. And, unless you’re a brand like Pepsi or McDonald’s, there’s a portion of your ideal audience who is preparing to buy, but doesn’t know your brand—those are the consumers you want to reach.

Balihoo
Balihoo
SlideShare Presentation
  • Did you know that consumers who have been served contextually relevant ads are willing to pay more for the advertised product? They also favor the brand up to 40 percent higher after viewing a contextually relevant ad compared to other ad types. Knowing this, digital marketing organizations in 2017, whether inside a brand or at an agency, will continue to focus on building contextual relevance f...

Balihoo
Balihoo
SlideShare Presentation
  • Most brands recognize the importance of local marketing. Many of them also understand that localized campaigns can deliver a powerful ROI. Yet too many brands — both big and small — have yet to implement local marketing strategies on digital channels. By adding a local spin to your current digital marketing efforts, you can appeal to clients your competition is ignoring, increase your brand reco...

Balihoo
Balihoo
SlideShare Presentation
  • Did you know that consumers who have been served contextually relevant ads are willing to pay more for the advertised product? They also favor the brand up to 40 percent higher after viewing a contextually relevant ad compared to other ad types.1 Knowing this, digital marketing organizations in 2017, whether inside a brand or at an agency, will continue to focus on building contextual relevance ...

Balihoo
Balihoo
SlideShare Presentation
  • What is Balihoo? When layering geographic, message, and daypart relevance, Balihoo brands are creating niche paid search campaigns that adjust based on that day’s conditions. Balihoo makes Micro Relevance scalable by using 1st party data to dynamically generate complete campaigns, including elements and configurations unique to each individual target in each individual micro-market. Balihoo acti...

Balihoo
Balihoo
SlideShare Presentation
  • Google has announced that ads will soon be up for auction in the local pack, replacing 1 of 3 organic spots. So, that top spot you worked hard for is now up for grabs in the marketplace. But all is not lost – big brands and their agencies will now have a new opportunity to use all of those quality signals they’ve built to fold a new output into the mix and dominate even more of the local-mobil...

Balihoo
Balihoo
Landing Page

New mobile optimized landing page detected

 
Balihoo
Balihoo
Landing Page

Local Display Advertising: a Field Guide for Multi-Location Brands

 
Balihoo
Balihoo
SlideShare Presentation
  • Digital display advertising is big business – just ask Google and Facebook, whose advertising products are quickly becoming table stakes for advertisers small and large. Leading advertisers have been shifting traditional budgets to digital display for over a decade, and the move doesn’t seem to be slowing down. Here at Balihoo, we launch about 12,000 digital campaigns a month. We’ve decided to ...

Balihoo
Balihoo
SlideShare Presentation
  • Between geofencing, beacons, native advertising, and other mobile strategies, there's countless opportunities for brands to grab consumers on the go. But not all of these strategies give the same payout - and they certainly don't all require the same level of effort. So, with limited resources, where should a mobile marketer focus in 2017 and beyond? The rules have changed in 2017 – and for br...

Balihoo
Balihoo
Landing Page

New mobile optimized landing page detected

 
Balihoo
Balihoo
SlideShare Presentation
  • Updated for 2018! Brands that adopted hyper-targeted mobile strategies early in the mobile revolution are familiar with the mobile marketing arena – geo targeting, beacons, mobile search, and native advertising strategies included. But the rules have changed in 2018 – and for brands that are looking to improve their mobile ad ROI, build audiences quickly, and be top of mind (and literally under...

Balihoo
Balihoo
Landing Page

New mobile optimized landing page detected

 
Balihoo
Balihoo
Landing Page

PPC Management Software that's Decisively Local.

 
Balihoo
Balihoo
Landing Page

Location-based Advertising that Delivers Results.

 

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