Banfield
Banfield
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  • When you’re in an business as fast-paced as ours, it’s nice to stop and reflect on what we’ve accomplished together. Over the past 12 months, we continued to use strategy, creativity, collaboration and storytelling to help our clients find solutions to their brand and business problems. We added to our team and our client list,...

Banfield
Banfield
Blog Post
  • On November 30, we hosted our second annual Holiday Happy Hour to celebrate a fantastic year and spread some #BanfieldCheer with our clients and industry friends. Nearly 200 guests arrived to our heritage home, decked out for the holidays, complete with an oyster room, a GIF photo booth (check out the pics), signature cocktails, wine and beer...

Banfield
Banfield
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  • Black Friday is the epitome of consumer-centric marketing opportunities. We’ve all seen the internet memes and GIFs of Black Friday sales where people go to extremes to get their most cherished items. Luckily, Place d’Orléans customers aren’t that vicious, but they do love a deal! Just as Black Friday deals come in various packages, their...

Banfield
Banfield
Blog Post
  • The Christmas season is upon us, which means that gaming obsessives everywhere are emptying their bank accounts and using up any remaining sick days on new video game release season. November and December, being so close to the shopping season, is when the most-anticipated video games hit store shelves. But for someone who went to...

Banfield
Banfield
Blog Post
  • Black Friday is an American holiday tradition that has recently started to catch on around the world.  It’s one of the busiest shopping days of the year, with some of the best deals and biggest crowds: in online sales alone this year, shoppers spent over $5 billion in just 24 hours. With these massive sales...

Banfield
Banfield
Blog Post
  • Ottawa-based agency Banfield, a strategic and creative partner for a diverse list of global, national and local clients, today announced two major leadership appointments that will lead the company into a new chapter of award-winning, results-driven marketing communications. Timothy Jones, Creative Director, is taking over the role of President. Jones is a natural leader who...

Banfield
Banfield
Blog Post
  • Newsletters are a quick and convenient way to learn something new from the comfort of your inbox, whether you’re reading about your industry, your hobbies or anything in between. They’re a window into what’s going on outside our walls, both in the marketing community and the rest of the world. But while many newsletters are...

Banfield
Banfield
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  • A lot has changed on the internet in the last 20 years. Sophisticated algorithms and machine learning on search engines have rendered keyword stuffing obsolete. Ask Jeeves ­– a tool that, in the words of Parks and Recreation’s Tom Haverford, allowed you to “ask a fake butler to Google things for you” – is no...

Banfield
Banfield
Blog Post
  • It’s official: “second summer” is now behind us. And if you’re anything like our team, then you’re probably already bundling up in your most stylish cold weather gear and preparing for a busy winter at work. Before that happens, and in case we don’t get to see each other in person over the next few...

Banfield
Banfield
Blog Post
  • We all think about it, and Ipsos CanadaNext took the initiative to understand what those thoughts are. The just-released highlights of the study examine the changes in technology happening across the country. Specifically, it surveyed 2,000 Canadians on emerging changes in cashless payments, wearable technology, driverless cars, data management and of course, security and privacy....

Banfield
Banfield
Blog Post
  • In today’s increasingly connected world, being able to communicate across cultures and languages is more important than ever. While we’re not quite in the era of universal translators yet, humans do have a meaning-conveying system that can help deliver information almost anywhere around the world: illustration. Before you dismiss illustration as an overly simplistic or...

Banfield
Banfield
Blog Post
  • Forgive the pun, but people are drawn to illustrations. How do we know? Two reasons. First, because we get soooo many requests for infographics from our clients. And second, because we’re more than happy to create them. They are colourful, interesting — and they attract attention! What’s not to love? What is it about illustrations...

Banfield
Banfield
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We’re hiring!

  • Good people. Good work. Good times. That’s sort of our thing. If it’s your thing, too, and you have the talent to back it up, why not show us what you can do? We’re currently looking for the following positions: Creative Designer Digital Marketing Strategist Account Executive (bilingual) Think you’re a fit? Follow the instructions...

Banfield
Banfield
Blog Post
  • Escapism has always existed — including popular activities like listening to a favourite album, going for a run or simply being alone with one’s thoughts. It allows time for self-reflection, which is essential to maintaining a healthy state of mind and overcoming the stresses of daily life. However, we’re now seeing the emergence in the...

Banfield
Banfield
Blog Post
  • Virtual reality (VR) has been the subject of science fiction plots for decades. Even before the term was coined, there were stories about futuristic devices that transported users to a fictional digital world. Today, these science fiction plots are quickly becoming a reality — with devices ranging from the simple Google Cardboard to the immersive...

Banfield
Banfield
Blog Post
  • Although practical uses for VR are evolving all around us, video games are still the most easily-accessible virtual reality experience. Recently, a few Banfielders went to Colony VR, a VR arcade in Ottawa, to give the technology a try. What we found was unlimited potential — from games where you can create a world of...

Banfield
Banfield
Blog Post
  • Bill Joiner impacted the lives of many people over the last 40-plus years when he called Banfield home, and his colleagues his family. He brought life to our parties and stirred things up at the office day-to-day. And that’s on top of his actual work! After countless hours of hard work Bill has now retired,...

Banfield
Banfield
Blog Post
  • Forward. It’s the direction we like to travel here at Banfield, and a lot of great things have been happening lately that help us continue embracing that movement. Sometimes that also means we don’t have time to keep our clients, partners and friends up to date about our recent news and successes. So, we decided...

Banfield
Banfield
Blog Post
  • It’s been said that we live in the age of personality. With new tools like biometric data tracking, online personality tests and social media platforms, we now have the ability to understand, document, shape and communicate ourselves like never before. As marketers, it is clear that this information about people and their preferences is invaluable,...

Banfield
Banfield
Blog Post
  • For the past two months, we’ve included video conversations with the Banfield staff as part of our newsletter content, asking them to share their insights on that month’s topic. For our third video, we asked John Charette, our Vice President and Creative Director, to answer the age-old question: “What’s in a name?” From the look...

Banfield
Banfield
Blog Post
  • People have been naming products and services for centuries. Originally, brand names were simple, often sticking with the owner’s last name or a simple description of the offer. But with the exponential increase in businesses over the years, things have changed. Gone are the days of family-named businesses, along with dozens of other naming trends...

Banfield
Banfield
Blog Post
  • At the peak of your brand is its name. It’s one of the first things audiences will notice. It captures what you want them to know and the feeling you want them to experience. In one short breath, a name can say so much. So, what goes into choosing one and making sure that it’s...

Banfield
Banfield
Blog Post
  • CMHC selects Banfield as its Agency of Record Banfield today announces it has been selected as CMHC’s Agency of Record. Through a competitive bid process, Banfield was selected for its strategic and creative services and decades of experience in delivering impactful marketing communications for other Crown corporations. “We are delighted for this new opportunity to...

Banfield
Banfield
Blog Post
  • Last month, we included a new addition to our newsletter: a peek into the insight behind the topics we write about. Our first-ever video conversation talked about the strategy in taking risks. And, since that risk paid off, we’re back at it again for another discussion. This month’s theme is originality. And so we had...

Banfield
Banfield
Blog Post
  • Is there such a thing as an original idea? Let’s be honest, everything has already been done before. Right? Well, not exactly. If that were true, it would mean that as human beings we have reached our full potential and can’t achieve anything further. Most people use creativity and originality interchangeably when in reality, both...

Banfield
Banfield
Blog Post
  • Originality. How important is it to your brand? And is true originality even still possible or necessary anymore? In today’s world – with a little help from the Internet – we have access to a complete history of everything. And this has led many to believe that “it’s all been done before” when it comes...

Banfield
Banfield
Blog Post

New blog articles detected.

  • The Incredible Upside of Risk

    There’s no way around it. Risk is simply a part of life. It can be put off for a time, or mitigated by knowing your stuff — but never completely. And we’re only better for it. When was the last time you achieved something worth celebrating without having taken some sort of chance? Risk plays...

  • Join the Conversation: Risk

    We spend so much time thinking about what goes into our newsletter themes each month, that we end up being pretty passionate about the ideas we discuss. So we decided to bring the conversations we have about each topic to you. This is the first of a series of monthly video conversations where our staff...

  • Banfield and Actuaries: Boldly Turning Big Data Into Big Opportunities

    The Canadian Institute of Actuaries (CIA) represents a profession associated with helping others mitigate risks. However, in order for the role of actuaries to become better known among its target audiences, the CIA also recognizes the need to take some risks with its communication efforts. That’s where our team comes in. After being in market...

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