Banfield
Banfield
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  • Newsletters are a quick and convenient way to learn something new from the comfort of your inbox, whether you’re reading about your industry, your hobbies or anything in between. They’re a window into what’s going on outside our walls, both in the marketing community and the rest of the world. But while many newsletters are...

Banfield
Banfield
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  • A lot has changed on the internet in the last 20 years. Sophisticated algorithms and machine learning on search engines have rendered keyword stuffing obsolete. Ask Jeeves ­– a tool that, in the words of Parks and Recreation’s Tom Haverford, allowed you to “ask a fake butler to Google things for you” – is no...

Banfield
Banfield
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  • It’s official: “second summer” is now behind us. And if you’re anything like our team, then you’re probably already bundling up in your most stylish cold weather gear and preparing for a busy winter at work. Before that happens, and in case we don’t get to see each other in person over the next few...

Banfield
Banfield
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  • We all think about it, and Ipsos CanadaNext took the initiative to understand what those thoughts are. The just-released highlights of the study examine the changes in technology happening across the country. Specifically, it surveyed 2,000 Canadians on emerging changes in cashless payments, wearable technology, driverless cars, data management and of course, security and privacy....

Banfield
Banfield
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  • In today’s increasingly connected world, being able to communicate across cultures and languages is more important than ever. While we’re not quite in the era of universal translators yet, humans do have a meaning-conveying system that can help deliver information almost anywhere around the world: illustration. Before you dismiss illustration as an overly simplistic or...

Banfield
Banfield
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  • Forgive the pun, but people are drawn to illustrations. How do we know? Two reasons. First, because we get soooo many requests for infographics from our clients. And second, because we’re more than happy to create them. They are colourful, interesting — and they attract attention! What’s not to love? What is it about illustrations...

Banfield
Banfield
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  • Good people. Good work. Good times. That’s sort of our thing. If it’s your thing, too, and you have the talent to back it up, why not show us what you can do? We’re currently looking for the following positions: Creative Designer Digital Marketing Strategist Account Executive (bilingual) Think you’re a fit? Follow the instructions...

Banfield
Banfield
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  • Escapism has always existed — including popular activities like listening to a favourite album, going for a run or simply being alone with one’s thoughts. It allows time for self-reflection, which is essential to maintaining a healthy state of mind and overcoming the stresses of daily life. However, we’re now seeing the emergence in the...

Banfield
Banfield
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  • Virtual reality (VR) has been the subject of science fiction plots for decades. Even before the term was coined, there were stories about futuristic devices that transported users to a fictional digital world. Today, these science fiction plots are quickly becoming a reality — with devices ranging from the simple Google Cardboard to the immersive...

Banfield
Banfield
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  • Although practical uses for VR are evolving all around us, video games are still the most easily-accessible virtual reality experience. Recently, a few Banfielders went to Colony VR, a VR arcade in Ottawa, to give the technology a try. What we found was unlimited potential — from games where you can create a world of...

Banfield
Banfield
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  • Bill Joiner impacted the lives of many people over the last 40-plus years when he called Banfield home, and his colleagues his family. He brought life to our parties and stirred things up at the office day-to-day. And that’s on top of his actual work! After countless hours of hard work Bill has now retired,...

Banfield
Banfield
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  • Forward. It’s the direction we like to travel here at Banfield, and a lot of great things have been happening lately that help us continue embracing that movement. Sometimes that also means we don’t have time to keep our clients, partners and friends up to date about our recent news and successes. So, we decided...

Banfield
Banfield
Blog Post
  • It’s been said that we live in the age of personality. With new tools like biometric data tracking, online personality tests and social media platforms, we now have the ability to understand, document, shape and communicate ourselves like never before. As marketers, it is clear that this information about people and their preferences is invaluable,...

Banfield
Banfield
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  • For the past two months, we’ve included video conversations with the Banfield staff as part of our newsletter content, asking them to share their insights on that month’s topic. For our third video, we asked John Charette, our Vice President and Creative Director, to answer the age-old question: “What’s in a name?” From the look...

Banfield
Banfield
Blog Post
  • People have been naming products and services for centuries. Originally, brand names were simple, often sticking with the owner’s last name or a simple description of the offer. But with the exponential increase in businesses over the years, things have changed. Gone are the days of family-named businesses, along with dozens of other naming trends...

Banfield
Banfield
Blog Post
  • At the peak of your brand is its name. It’s one of the first things audiences will notice. It captures what you want them to know and the feeling you want them to experience. In one short breath, a name can say so much. So, what goes into choosing one and making sure that it’s...

Banfield
Banfield
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  • CMHC selects Banfield as its Agency of Record Banfield today announces it has been selected as CMHC’s Agency of Record. Through a competitive bid process, Banfield was selected for its strategic and creative services and decades of experience in delivering impactful marketing communications for other Crown corporations. “We are delighted for this new opportunity to...

Banfield
Banfield
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  • Last month, we included a new addition to our newsletter: a peek into the insight behind the topics we write about. Our first-ever video conversation talked about the strategy in taking risks. And, since that risk paid off, we’re back at it again for another discussion. This month’s theme is originality. And so we had...

Banfield
Banfield
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  • Is there such a thing as an original idea? Let’s be honest, everything has already been done before. Right? Well, not exactly. If that were true, it would mean that as human beings we have reached our full potential and can’t achieve anything further. Most people use creativity and originality interchangeably when in reality, both...

Banfield
Banfield
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  • Originality. How important is it to your brand? And is true originality even still possible or necessary anymore? In today’s world – with a little help from the Internet – we have access to a complete history of everything. And this has led many to believe that “it’s all been done before” when it comes...

Banfield
Banfield
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New blog articles detected.

  • The Incredible Upside of Risk

    There’s no way around it. Risk is simply a part of life. It can be put off for a time, or mitigated by knowing your stuff — but never completely. And we’re only better for it. When was the last time you achieved something worth celebrating without having taken some sort of chance? Risk plays...

  • Join the Conversation: Risk

    We spend so much time thinking about what goes into our newsletter themes each month, that we end up being pretty passionate about the ideas we discuss. So we decided to bring the conversations we have about each topic to you. This is the first of a series of monthly video conversations where our staff...

  • Banfield and Actuaries: Boldly Turning Big Data Into Big Opportunities

    The Canadian Institute of Actuaries (CIA) represents a profession associated with helping others mitigate risks. However, in order for the role of actuaries to become better known among its target audiences, the CIA also recognizes the need to take some risks with its communication efforts. That’s where our team comes in. After being in market...

Banfield
Banfield
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New blog articles detected.

  • Holiday Helping Hands: Some of the Many Causes Banfielders Support

    The holiday season is all about giving. Giving gifts, giving thanks and most importantly, giving back. Here at Banfield, we take the last of the three most seriously. That’s why on a professional level, we work with a number of national charities and organizations that work towards making the world be a better place. That’s...

  • Give and Take: Influencer Marketing Done Right

    Influencer marketing. We’ve all heard about how effective it can be – in fact, most marketers now have it in their everyday marketing mix or have used the tactic in the past. If you don’t already have a handle on influencer marketing, it’s time to get started. Why? Because influencer marketing can increase your brands...

  • Tips and Tricks for a Successful Facebook Live Broadcast

    If you have a Facebook account you are probably aware of Facebook’s newest video feature offering in-the-moment social updates for users and marketers: Facebook Live. Facebook notifications of people “going live” ranging from the average user to celebrities to brands like Benefit, Dunkin’ Donuts and the Metropolitan Museum of Art are popping up more and...

  • On the road for #DigiCanCon: Using live social media to enable transparency at events

    Transparency, engagement, solutions. These three concepts were the heart of the #DigiCanCon consultations on Canadian Content in a Digital World lead by the Department of Canadian Heritage with in-person events hosted by the Honourable Mélanie Joly. Over the last few months, working with our partner Ipsos Public Affairs, Banfield was on the road across the country...

  • The Value of Transparency is Pretty Clear

    “A lack of transparency results in distrust and a deep sense of insecurity.” —Dalai Lama “Own it.” There’s a reason this notion has become ubiquitous. In a world of immediate communications and instant Google searches, the consequences of perceived dishonesty or questionable corporate conduct can be swift and potentially devastating. People are simply engaged with...

  • From shaking in fear to shaking fear off: Finding your inner creative courage

    “Courage is resistance to fear, mastery of fear, not absence of fear.”  – Mark Twain We have all been there… You and a group of colleagues are brainstorming solutions to a new business problem. Suddenly, inspired by what someone else said, you speak before you’ve had a chance to fully process your thoughts — and...

  • Marketing Health Inspiration: 3 campaigns making a difference

    In an industry largely driven by commercial interests, it is important to remember the power marketing can have on improving the lives of people and communities when it is applied to something beyond selling products and services. That’s why Banfield has always made it a priority to work with organizations in the health sector. It’s...

  • Resolutions for a Healthy Mind

    Love it or hate it, the new year is the time when we make resolutions to better ourselves. While people typically select resolutions to improve their body and health (dieting, exercise, quitting smoking, etc), now might be the right time to shift your thinking to mental health. In marketing communications, we deal with a lot...

  • Health Sector Marketing: Best Practices + Inspiration

    If there’s one sector defined by constant transformation, it’s the health sector. On one hand, technologies, treatments and demand are evolving rapidly based on the changing needs and demographics of our population. On the other, public, private and non-profit organizations are faced with having to put in place the right infrastructure, policies and messages to...

  • Banfield and Aid4Agriculture: Growing a Better Future with Small Scale Women Farmers

    This fall, Banfield partnered with the Aid4Agriculture initiative on a six-week integrated media campaign to put women and agriculture at the front of the minds of our MPs. A coalition of more than 35 NGOs, including the Canadian Food Grains Bank, Aid4Agriculture initiative is recommending that Canada make a signature investment of $2.5 billion over...

Banfield
Banfield
Blog Post

New blog articles detected.

  • Lessons Learned from Successful Back-to-School Campaigns

    Whether you’re still a student yourself, or are parenting someone who is, we all experience a little nostalgia come back-to-school season. For some, it’s a longing to get back to the books, for others it’s a feeling of sadness that summer has come to an end ­– either way it’s something that evokes emotion in...

  • 5 Ways to Reconnect With Your Inner Student This Fall

    If you’re anything like me, then seeing young people go back to school probably makes you feel like something new should be happening in your life too. I call this the September blues, and I always get them around this time of year — a side effect of having had to adjust to new classes...

  • Continuous Learning: Lessons in Finding Opportunities in Challenges

    Continuous learning is critically important in our lives, personally and professionally. In fact, research has shown that lifelong learning can contribute significantly to our overall happiness. In a business context, there is also plenty of evidence of the importance of professional development to retaining employees and increasing their job satisfaction. So knowing how important it...

Banfield
Banfield
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