Barber Martin Agency
Barber Martin Agency
Page Metadata Change

New page title detected.

  • New: It’s summertime at the agency and we’re keeping things moving. But we’re also stepping out and doing some seasonal adventuring. Our meeting calendars can be a little tougher to align in the summer, but we’re doing some really excellent stuff worth sharing. Greg and his brothers hit Utah to visit Salt Lake City and then …
  • Old: Until the recent acquisition of Whole Foods by Amazon the popular opinion has been that ecommerce and groceries are a slightly unnatural pairing. “People like to hand-pick their groceries” is a common sense belief. Perishability and transportation also make an risky combo when it comes to profitability and customer satisfaction. A lot of people are …
Barber Martin Agency
Barber Martin Agency
Youtube Video
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Agencies as Full-Circle Partners
    AdWeek has addressed the topic of “agency vs. consultancy” a lot this year. As agencies engage in more consulting and consultancies strive to deliver more implementation and execution, the point of our previous post is underscored. At Barber Martin, we know that doing business requires strong partnerships. And in the marketing field, there’s no shortage […] The post Agencies as Full-Circle Partner...
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • What is a Lead Agency?
    Every brand relies on external resources to round out their marketing operations. Even businesses with fully functional internal marketing departments or a dedicated team rely on specialists and vendor partners for various execution needs, including data management, application development, media placement, etc. If those processes become too fragmented or the internal team needs support that […] T...
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Is TV Viewing Going Over The Top?
    Television viewership and viewing preferences have been making a shift due to the rise of over-the-top television (OTT). An eMarketer interview titled, “Google Discusses the Rise of OTT TV, How Viewers Are Using the Services” with Rany Ng, Director of Product Management at Google, gives us Google’s explanation of OTT, which helps to define it. […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Personalization, Privacy and Permission in Marketing
    The 4 P's of Marketing have long been established as Product, Price, Promotion and Place. Over the years, more P’s have been added like Positioning and Process. The "P's" in the title of this post all come back to yet another one, People – the human element that must not be lost in the evolving digital marketing landscape. Personalization has […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • The Big Pig Project is this Saturday, April 22!
    The Big Pig Project is this spring's premier block party in Scott's Addition. Co-hosted by Lunch & Supper and the Ronald McDonald House Charities of Richmond, it's a BBQ festival of delicious food, country music and community at Lunch & Supper on Summit Avenue. Throughout the day, a queue of one-of-a-kind hand-painted concrete pigs will be auctioned off benefitting the Ronald McDonald House. Barbe...
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Barber Martin Loves Virginia
    A new LOVE sign was unveiled this past Tuesday morning at Virginia's Weight of the State conference. And Barber Martin Agency designed and produced it! We loved the opportunity of creating the sign. It started with sketches and a lot of phone calls and then took off. Thanks to sculptors Eric Stepp, Ian Gamble and Jessica Dodd […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Creating New Routines in Retail
    As the difficult trend of declining brick-and-mortar retail sales continues, lately, the big question seems to be “how can brick-and-mortar brands compete against prominent online shopping platforms?” Making the experience easier for customers is the answer. New and better strategies are being implemented to meet customers at their mobile devices. Front-running brands like Nordstrom have […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Barber Martin welcomes Ron Villacarillo
    Say Hello to Ron V! We’re excited to announce the addition of Ron Villacarillo to the creative team. As Senior Art Director, Ron hits the ground running to lead the development of original creative and the execution of concepts across all media. He’s from Virginia Beach, and he's a VCU Brandcenter grad. He has created […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Barber Martin’s Annual Retreat – Advancing in 2017
    Every year at Barber Martin Agency we set aside a day to close the office and have an off-site meeting with the whole company. Some people call it a retreat but we call it “The Advance.” We discuss the past year’s successes and hurdles, but most importantly we hear a plan for how our company […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Retail Friendships Let Local Brands Better Serve Customers
    Smart local brands are constantly generating new ways to create unique experiences at their retail locations by utilizing the resources around them. One of these ways is by creating partnerships through mutual interest where each brand offers something that the other brand does not. We’d like to acknowledge the comradery of local partnerships in the […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Specialty Retailers — Tap Into the “Network Effect”
    Why turn to Amazon instead of ordering products from specialty brands you love? Trust. By now, you probably trust Amazon. While they don’t sell everything, they very likely sell something close at a few different price points. Amazon has found a way to be at the front of the consumer’s mind before they even consider the […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Is Media Becoming More Human?
    Authenticity was probably the biggest buzzword of the marketing and advertising industry last year. The 59th Annual Grammy Awards illustrated something worth calling attention to with regard to this idea. We discussed this “very real” moment on Monday morning after the Grammys and that conversation inspired this post. Adele’s tribute to George Michael – This performance […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Transcending Authenticity
    “Authenticity” was one of the most repeated terms in the communications industry during the past year. Amid the buzz, we offered our POV on it early last year too. In a new, disruptive but insightful Adweek article, Constance DeCherney from TDA_Boulder, asks us to think more in depth about the word “authentic” and how else brands should start defining […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Brands Vying for Super Bowl Spotlight
    It’s Super Bowl time! The big game is synonymous with creative advertising but this year the creativity is just as much about inventive execution as clever concept. So, what’s next? Brands are not settling for a $5 million, 30-second tv spot. More than ever, they’re striving to make an impact on viewers through relevant, timely, and […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • The Future of Technology in Retail
    National Retail Federation hosts The Big Show every year. It’s the world’s largest retail trade event. Attendees gather from all over the world to discuss upcoming trends in retail and how technology will help companies attract shoppers and generate more profit. Summarizing this year’s full feature from e-Marketer, these are the main trends to be […]
  • Retail is Changing Fast
    To understand where we’re going, we have to know where we’ve been. In this post we take a look at some forecasts in the retail industry and hold them against our blog topics from  the previous year. Authenticity was the buzzword for 2016. It’s not a new notion in marketing, but the term is redefined over time […]
  • Authenticity is The Power of Pinterest
    As a 23 year old woman, I hold Pinterest to a higher value than my other social media accounts (that I am just as active on). It’s more personal to me. The platform feeds my creativity and in turn allows me to maintain my objectives. “Pinners” (Pinterest users) are ultimately a community of creative people […]
  • Is 2017 the year for Social Commerce?
    Social Commerce: A type of electronic commerce that employs social media to promote online transactions. Popular opinion and common sense both point to social commerce as an emerging evolution of e-commerce. However, conversion data does not support this expectation. Discussion about why social media is receiving little to no credit for sales is a hot […]
  • Breaking From Conventional Sentiment
    A campaign triggered by a late night brainstorming has helped break the mold from jewelers who often promote the conventional message of proposing and saving boatloads on your next diamond. With the new yearlong “Do It” campaign, Adolf Jewelers, celebrating its 55th year in Richmond, is making a stand as a local jeweler celebrating love […]
  • The Holiday Spirit of Virginia!
    The Barber Martin crew had a great time working with photographer Adam Ewing this week. Adam captured some beautiful images for our new client, Reservoir Distillery. The proper body of work will make it’s way to market over the coming weeks so keep an eye out. In the meantime, these behind-the-scenes images were gathered by the crew. Reservoir makes handcrafted […]
  • Patagonia Boosts Black Friday Values
    Earlier this fall, Patagonia committed to donating 100% of its Black Friday revenue to grassroots environmental groups. They originally projected to net $2 million in revenue, but donating proceeds stirred up a lot more interest than they forecasted. The company is an environmentally focused, for-profit, B Corp. This means they contribute in various ways to address public concerns […]
  • Cyber Monday Started Last Tuesday?
    Cyber Monday is today. It’s right now! But don’t worry too much about missing out. Everybody seems to be coming around a bit on the manufactured urgency. Black Friday buzz simmers down as “The Holiday Creep” seeps into our collective shopping consciousness. This is what the retail industry is calling the trend for elongating the timeline on holiday deals. This […]
  • Mobile Disruption Levels Out. Here Comes VR.
    You’ve already seen people with boxy headsets strapped to their face, right? Maybe you’ve already tried one. If not, these Virtual Reality headsets create a simulated environment that completely surrounds the user in a panoramic 3D experience. Google’s VR brand, Oculus, brought VR demo stations into shopping malls. These stations give passersby the opportunity to ‘test drive’ VR […]
  • Electing to Reset on Media Planning
    The Election Year Media Landscape The country has elected a new president, freeing up airwaves and the like for retailers and advertisers. With the most recent political season put to rest, it’s time to get back to normal and gear up for the holiday selling season, followed by a new year likely to strengthen our […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Let The Customer Lead
    At Barber Martin Agency one of our Guiding Philosophies is “Let The Customer Lead.” Before social media and online review sites gave the audience an instant public voice, BMA knew that everything we do in business starts with what your customer needs and cares about. If we don’t know what’s most important to the people […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • Neiman Marcus Holds Up A Mirror to Retail
    The distinction between in-store and online brand experience is disintegrating. A continuous experience on and offscreen is expected. Retailers are experimenting to leverage this understanding. It’s still relatively early in this phase of retail experience tech so some of the most brilliant ideas are really simple and seemingly obvious. For example, Neiman Marcus noticed an […]
Barber Martin Agency
Barber Martin Agency
Blog Article

New blog articles detected.

  • How Relevant is Facebook Advertising?
    It’s easy to get a look inside the logic. Log in and check this out: https://www.facebook.com/ads/preferences This is not just a list of the pages and profiles you’ve liked. It’s also an index of the types of content you’ve shared and interacted with. It’s essentially an inference of interests. Go check it out. Maybe it’s time […]

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.