AdWeek has addressed the topic of “agency vs. consultancy” a lot this year. As agencies engage in more consulting and consultancies strive to deliver more implementation and execution, the point of our previous post is underscored. At Barber Martin, we know that doing business requires strong partnerships. And in the marketing field, there’s no shortage […] The post Agencies as Full-Circle Partner...
Every brand relies on external resources to round out their marketing operations. Even businesses with fully functional internal marketing departments or a dedicated team rely on specialists and vendor partners for various execution needs, including data management, application development, media placement, etc. If those processes become too fragmented or the internal team needs support that […] T...
Television viewership and viewing preferences have been making a shift due to the rise of over-the-top television (OTT). An eMarketer interview titled, “Google Discusses the Rise of OTT TV, How Viewers Are Using the Services” with Rany Ng, Director of Product Management at Google, gives us Google’s explanation of OTT, which helps to define it. […]
The 4 P's of Marketing have long been established as Product, Price, Promotion and Place. Over the years, more P’s have been added like Positioning and Process. The "P's" in the title of this post all come back to yet another one, People – the human element that must not be lost in the evolving digital marketing landscape. Personalization has […]
The Big Pig Project is this spring's premier block party in Scott's Addition. Co-hosted by Lunch & Supper and the Ronald McDonald House Charities of Richmond, it's a BBQ festival of delicious food, country music and community at Lunch & Supper on Summit Avenue. Throughout the day, a queue of one-of-a-kind hand-painted concrete pigs will be auctioned off benefitting the Ronald McDonald House. Barbe...
A new LOVE sign was unveiled this past Tuesday morning at Virginia's Weight of the State conference. And Barber Martin Agency designed and produced it! We loved the opportunity of creating the sign. It started with sketches and a lot of phone calls and then took off. Thanks to sculptors Eric Stepp, Ian Gamble and Jessica Dodd […]
As the difficult trend of declining brick-and-mortar retail sales continues, lately, the big question seems to be “how can brick-and-mortar brands compete against prominent online shopping platforms?” Making the experience easier for customers is the answer. New and better strategies are being implemented to meet customers at their mobile devices. Front-running brands like Nordstrom have […]
Say Hello to Ron V! We’re excited to announce the addition of Ron Villacarillo to the creative team. As Senior Art Director, Ron hits the ground running to lead the development of original creative and the execution of concepts across all media. He’s from Virginia Beach, and he's a VCU Brandcenter grad. He has created […]
Every year at Barber Martin Agency we set aside a day to close the office and have an off-site meeting with the whole company. Some people call it a retreat but we call it “The Advance.” We discuss the past year’s successes and hurdles, but most importantly we hear a plan for how our company […]
Smart local brands are constantly generating new ways to create unique experiences at their retail locations by utilizing the resources around them. One of these ways is by creating partnerships through mutual interest where each brand offers something that the other brand does not. We’d like to acknowledge the comradery of local partnerships in the […]
Why turn to Amazon instead of ordering products from specialty brands you love? Trust. By now, you probably trust Amazon. While they don’t sell everything, they very likely sell something close at a few different price points. Amazon has found a way to be at the front of the consumer’s mind before they even consider the […]
Authenticity was probably the biggest buzzword of the marketing and advertising industry last year. The 59th Annual Grammy Awards illustrated something worth calling attention to with regard to this idea. We discussed this “very real” moment on Monday morning after the Grammys and that conversation inspired this post. Adele’s tribute to George Michael – This performance […]