Barokas Public Relations

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • Tech and Real Estate Boom: 3 Tips for Moving to Seattle

    The real estate market is currently booming in Seattle, having closed out 2016 as the hottest housing region in the nation. If our state government has anything to do with it, we’re not going to slow down anytime soon either: Seattle aims to accommodate 47,000 additional households within the city by 2024. Driven largely by [Read More] The post Tech and Real Estate Boom: 3 Tips for Moving to Seatt...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • Cannabis Corner: Barokas PR Connects with New Class of Entrepreneurs at Canopy Boulder

    Good morning, and apologies for the lack of Cannabis Corner content over the past few weeks. We’re hoping to ramp back up this quarter – in case you missed some of the earlier posts this year, here’s a refresher. Last week, Barokas PR had the honor of meeting the newest class of entrepreneurs in Canopy [Read More] The post Cannabis Corner: Barokas PR Connects with New Class of Entrepreneurs at Can...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • So you want a job in PR? Follow the purple unicorn (again)

    I’ve said it once and I’ll say it again, purple unicorns are hard to find. What is this elusive purple unicorn, you might ask? In case you’ve missed a blog or two, here’s the gist: Purple unicorns are something so rare and mythical, that they may not actually exist. In my mind, the ideal PR [Read More] The post So you want a job in PR? Follow the purple unicorn (again) appeared first on Barokas PR...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Cultivating Career Connections: 3 Key Takeaways from WSU’s Murrow Symposium

    For as closely as journalists and PR pros work together, it’s actually rare they’re ever in the same room together. Somewhere between the client meetings, interviews, and deadlines, face-to-face relationship building gets lost in the mix– except for once a year, in the far away land of Pullman, Wash. I recently had the chance to [Read More] The post Cultivating Career Connections: 3 Key Takeaways ...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Planning a Press Conference or Wedding? Read On.

    Last week, our client, Vertafore, and its user group, NetVU, hosted more than 2,500 customers at their annual customer conference, this year held in Nashville, Tenn. Guests were treated to three days of educational sessions, award galas, volunteer opportunities, and industry networking in Music City. As part of the event, the Barokas PR team planned [Read More] The post Planning a Press Conference...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • Perfecting the Pitch: Lessons from Jimmy Fallon’s Newest Intern

    Boring is clearly not a word in Jake Sirianni’s vocabulary – the Washington State University communication student made news headlines this week in his quest to become Jimmy Fallon’s next summer intern.   Instead of turning in a standard application and cover letter, Jake created a video of himself inspired by Daniel Radcliffe’s 2014 “Alphabet [Read More] The post Perfecting the Pitch: Lessons fro...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 4 weeks ago

New blog articles detected

  • WWE’s Mr. Wonderful + Bluetooth mirror = The TODAY Show

    Whether you have already cut the cord or are still clinging to your TV remote, there is no denying the appeal of a broadcast opportunity. Whether it’s a quick mention in a segment or a 60-Minutes interview, to see your client or their product on the tube is always a major score. But when the [Read More] The post WWE’s Mr. Wonderful + Bluetooth mirror = The TODAY Show appeared first on Barokas PR -...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The “Purple Unicorn” and other important lessons learned at DisruptHR Denver

    It all started in the back of a Lyft when I had first heard about DisruptHR Denver. I know that sounds like a joke, but in all seriousness, my Lyft driver, a well-known professional speaker in the HR industry, told me about DisruptHR Denver after I poured my soul out to her about my love [Read More] The post The “Purple Unicorn” and other important lessons learned at DisruptHR Denver appeared firs...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 5 Common Social Media Mistakes and How to Avoid Them

    Hate it or love it, all organizations need social media. Social media presence is a huge opportunity for companies and brands, whether they are B2B or B2C. If you’re anything like me, you think social media seems simple in theory, but the execution of a successful social program is not as straightforward as it may [Read More] The post 5 Common Social Media Mistakes and How to Avoid Them appeared f...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Be dynamic, unafraid, and intentional: PR advice for the not so “aggressive”

    On the very first day of my internship at Barokas PR, I walked through the doors with a basic understanding of what it took to be successful in PR. After a few short days, I could see that my definition of success was going to quickly evolve. I heard multiple teammates say that in order [Read More] The post Be dynamic, unafraid, and intentional: PR advice for the not so “aggressive” appeared first...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Barokas PR: Your Brand’s BFF

    Recently, our W Bellevue account team had the opportunity to attend a brand immersion day to learn the ins and outs of the international hotel chain’s brand. We joined a room full of W talent (the brand’s term for staff) and discussed passion points, key messages, brand speak and target audiences while sipping coffee and [Read More] The post Barokas PR: Your Brand’s BFF appeared first on Barokas P...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Tony Robbins: Yes, I Drank the Kool-Aid

    After spending 3 hours listening to “I am not your guru” motivational speaker Tony Robbins, I now understand why so many people flock to his week-long seminars and why he’s a best-selling author. For me, personally, one of the biggest lessons I learned has to do with the law of familiarity – avoiding complacency. Always [Read More] The post Tony Robbins: Yes, I Drank the Kool-Aid appeared first on...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • How Your Business’ Mobile Strategy Will Shape the Stories Worth Telling

    At Barokas PR, we represent a wide array of emerging, high-growth markets. Recently, I’ve noticed a PR convergence point, across industries we represent, that’s shaping our media relations recommendations: mobile strategy.   Mobile disruption and adoption have been a focal point of tech conversations for the past decade. It might sound like a tired conversation, [Read More] The post How Your Busin...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • PR crises best practices, live from the Academy Awards

    It’s no surprise that the dresses and drama of the Academy Awards draws in millions of viewers each year – myself included. And while this year’s Oscars were both emotional and entertaining, 3 hours and 40 minutes of (actually pretty good) programming were overshadowed by a major mistake in its last few moments. While you [Read More] The post PR crises best practices, live from the Academy Awards ...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Media Training: It’s Never Too Late to Learn the Ins and Outs

    As a PR professional, one of my favorite things to do is study bad media interviews. If you’ve ever been on the internet, chances are you’ve probably seen some examples – think Sarah Palin, Charlie Sheen, and Kanye West. Aside from the obvious entertainment factor, these case studies are solid proof of why so many [Read More] The post Media Training: It’s Never Too Late to Learn the Ins and Outs a...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • All You Need is Love…and PR

    Valentine’s Day is a day filled with love, romance and…PR? Let me explain. While the average American is perusing OpenTable reservations or stocking up on ice cream for their date with Netflix, PR pros are spending their time brainstorming. How can we leverage this holiday for our clients? And, how do we position it in [Read More] The post All You Need is Love…and PR appeared first on Barokas PR -...

  • Access Granted — Now What?

      (Source: Wikimedia Commons) As many of you now know, Barokas PR came together for a company All-Hands meeting last month – more info on that in an earlier post by Karli. One speaker that resonated with me was Seth Levine, Managing Director at Foundry Group. Seth discussed the changing nature of PR and how [Read More] The post Access Granted — Now What? appeared first on Barokas PR - PR minus the...

  • Navigating The PR Mine Field in 2017

    In a recent post from our dear friend Sam Whitmore, titled ‘Trump and You’, he shared insights from a slew of high-profile reporters, analysts and other business-minded folks on the increasingly politically charged media landscape, and the challenges it creates for us as communicators. In fact, in the first few paragraphs, he asks the rhetorical [Read More] The post Navigating The PR Mine Field in...

  • Cannabis Corner: 4 Things From Our Pot Pilgrimage To Denver

    Welcome to Cannabis Corner, a weekly column on the “No BS” blog where we look at relevant stories, people, and products in the cannabis industry. Alright, you got me. The BPR “All-Hands” meeting this last week in Colorado wasn’t solely dedicated to cannabis market research – and you can read about how awesome our company [Read More] The post Cannabis Corner: 4 Things From Our Pot Pilgrimage To Den...

  • Supporting Employee Activism: BPR in BBC

    A while back, Constance, a Senior Account Executive in our Seattle office, asked the leadership team if she could to take some time off to fly to Washington DC to be a part of the Women’s March. Hardworking, thoughtful and determined, Constance is the type of individual who always stands up for her beliefs. Constance [Read More] The post Supporting Employee Activism: BPR in BBC appeared first on B...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • From Mad Cow Disease to Cyber Security Breaches, Lessons in Crisis Communications

    I have dealt with a few crisis situations during my career and no matter how much you prepare or how deep your experience, “we are in crisis mode” are still the most dreaded words you will hear, or say, as a PR person. Fortunately, during our All Hands company meeting in Denver last week (see [Read More] The post From Mad Cow Disease to Cyber Security Breaches, Lessons in Crisis Communications app...

  • #1BarokasPR – Highlights of our Mile High Meetup

    In late January, we held our Annual All Hands at our Denver office (insert screams of excitement from our Seattle team that had never been to Colorado!). In a day and age where virtual workplaces are more and more common, nothing can replace the relationships and deep bonds that are formed through some good old [Read More] The post #1BarokasPR – Highlights of our Mile High Meetup appeared first on...

  • It might be Winter, but Silicon Alley is so hot right now

    To kick off 2017, I was fortunate enough to spend some time meeting with entrepreneurs, journalists and old friends while exploring Brooklyn and New York City. Two of my favorite experiences from the week came from Techstars and NY Tech Alliance events. Barokas client, Techstars, the global ecosystem for startups, hosted a wildly successful demo [Read More] The post It might be Winter, but Silicon...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Bet on the little guy: Lessons from space in PR

    Three. Two. One. Lift Off! Last week, SpaceX successfully launched its Falcon 9 carrying a constellation of 10 Iridium satellites, months after an unexpected explosion. While companies like SpaceX, Virgin Galactic and Blue Origin are aiming for bigger and bigger rockets and even hoping to send people to Mars, there’s a new industry out there [Read More] The post Bet on the little guy: Lessons from...

  • Cannabis Corner: 5 Cannabis Thought Leaders To Keep on Your Radar

    Welcome back to Cannabis Corner, a weekly column on the No BS Blog where we examine trending topics within the cannabis industry. If you’ve missed some of our previous posts, start your reading at: The PR Problem With Power Election 2016 and the Thought Leadership Opportunity of the Century 4 Must-Read Outlets for Your Daily [Read More] The post Cannabis Corner: 5 Cannabis Thought Leaders To Keep ...

  • The Slow Burn of PR

    We live in a world of instant gratification. Movies on demand. Amazon Prime. Drones to deliver Trader Joe’s Cookie Butter directly to your front door. Everything can now happen when and how you want it. Except PR. The world of public relations is still a deep, slow burn that requires an endless amount of patience [Read More] The post The Slow Burn of PR appeared first on Barokas PR - PR minus the ...

  • Two Faces Is an Understatement. Today, We All Have Multiple “Fronts”

    Today’s blog post was inspired conveniently enough on my morning commute to the office. I had one of those friendly, conversational Uber drivers that instantly involved me in a game of 20 questions—How long have you lived here? Where are you from? What do you do for a living? That last one generally nets the [Read More] The post Two Faces Is an Understatement. Today, We All Have Multiple “Fronts” ...

  • What is it that you do again? Explaining PR to family and friends.

    If you were with family and friends for any part of the holidays, then you were likely asked about what you do for a living at least once. And unless you come from a long line of publicists, then your answer was probably followed by a confused look and a follow up question like, “PR, [Read More] The post What is it that you do again? Explaining PR to family and friends. appeared first on Barokas P...

  • Cannabis Corner: No Christmas, New Years Hangover For State Cannabis Narratives – It’s Full Steam Ahead

    “It’s gonna be a while before we see these markets come online” was my response to a friend’s inquiry on Nov. 9, one night after cannabis’ near-sweep of nine ballot initiatives. While the momentum behind the plant was arguably at an all-time high, seasoned cannabis voices took to their soapboxes following Election Night to share [Read More] The post Cannabis Corner: No Christmas, New Years Hangove...

  • Cannabis Corner: 4 Must-Read Outlets For Your Daily News Dose

    Welcome back to Cannabis Corner, a weekly column on the No BS Blog where we examine trending topics within the cannabis industry. If you’re late to the party, we’ve recently looked at a rising PR problem in the cannabis industry and how the 2016 election led to a plethora of thought leadership opportunities in November. [Read More] The post Cannabis Corner: 4 Must-Read Outlets For Your Daily News ...

  • Cannabis Corner: Election 2016 and the Thought Leadership Opportunity of the Century

    We read a ton of news. A HUUUUUUGE amount, in fact. Being in PR, we all have some level of affinity for a good story. There was no shortage of election 2016 narratives, and its aftermath – an unexpected victor, controversial cabinet appointments, and even a full “thank you tour” – have left journalists with [Read More] The post Cannabis Corner: Election 2016 and the Thought Leadership Opportunity ...

  • Welcome to Cannabis Corner! This Week: The PR Problem with Power

    Hi there! Welcome to Cannabis Corner, a weekly column starting today on the No BS Blog where we look at trending stories, topics, people, and products in the rapidly expanding cannabis industry. We won’t try and reinvent the cannabis news wheel here, but we will strive to provide our perspective as news hounds and media [Read More] The post Welcome to Cannabis Corner! This Week: The PR Problem wit...

  • Cannabis Corner – Part 2: 5 Cannabis Thought Leaders To Keep On Your Radar

    Welcome back to Cannabis Corner, a weekly column on the No BS Blog where we examine trending topics within the cannabis industry. If you’ve missed some of our previous posts, start your reading here: The PR Problem With Power Election 2016 and the Thought Leadership Opportunity of the Century 4 Must-Read Outlets for Your Daily [Read More] The post Cannabis Corner – Part 2: 5 Cannabis Thought Leade...

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 7 months ago

New blog articles detected

  • Denver Startup Week: Celebrating Entrepreneurship and Innovation in the Mile High City

    Last week, the streets and buildings of Denver were taken over by entrepreneurial minded individuals for the largest event of its kind in North America – Denver Startup Week. The free annual summit is intended to bring together the entrepreneurial community and celebrate the exceptional companies, innovation, and ideas happening in this great city we [Read More] The post Denver Startup Week: Celeb...

  • PR + Branding, Better Together?

    For those of us who live and breathe the PR industry day in and day out, we know first-hand that story telling is the crux of the job. Each day, we’re out on the “front lines” engaging with media, selling in our clients’ stories and amplifying them to the world. And while it’s fairly turnkey [Read More] The post PR + Branding, Better Together? appeared first on Barokas PR - PR minus the BS.

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 7 months ago

Barokas Public Relations

Category: Content
Type: Blog Article

Generated 8 months ago

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