Barokas Public Relations
Barokas Public Relations
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  • #Winning at Client Relations – Ingredients for Success
    Arguably more difficult than landing that perfect company feature in a top-tier outlet is managing and maintaining positive client relations year-over-year. As your client’s company culture morphs, executives come and go or product roadmap shifts, your trusted PR team is along for the ride, adapting on-the-fly as the company evolves. Despite the inevitable changes that [Read More] The post #Winnin...
Barokas Public Relations
Barokas Public Relations
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  • Research to PR – A Whole New World or One in the Same?
    Being new to things is always a mix of discomfort and energy. At the start of my PR journey, that is exactly how I feel. Leaving the marketing classroom, I was excited to finally put all of my “book” knowledge to use as part of my career. While my college classes were helpful, I find [Read More] The post Research to PR – A Whole New World or One in the Same? appeared first on Barokas PR - PR minus...
Barokas Public Relations
Barokas Public Relations
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  • W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers
    June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails [Read More] The post W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influ...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • How to Build Social Media Savviness
    If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly (social media monitoring) and Marney (5 common social media mistakes). Now I’ll share my two-cents on how to further develop your social media savviness.   Steps to Mastering Social Media (Source: Flickr)   Create Meaningful Content The [Read More] The post How to Build Social Media Savviness app...
Barokas Public Relations
Barokas Public Relations
Blog Article

New blog articles detected.

  • Three Commandments of Tech PR Learned in HBO’s Silicon Valley
    For those of you in tech that haven’t caught the Silicon Valley bug yet, you should watch it. Each episode chronicles six guys as they go through the ups and downs of launching a startup in the infamous tech capital of the world, Silicon Valley. From securing funding, to understanding the ins and outs of [Read More] The post Three Commandments of Tech PR Learned in HBO’s Silicon Valley appeared fi...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • Building More Than Morale: Our Volunteer Day at Habitat for Humanity
    At Barokas PR, each team member brings a passion for bettering the places we are lucky to call home. So, in the spirit of giving a shit – about our clients, each other, and improving our communities – the Denver team spent last Friday volunteering at Habitat for Humanity. What better way to show our [Read More] The post Building More Than Morale: Our Volunteer Day at Habitat for Humanity appeared ...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • There’s More Than One ‘R’ in PR
    As PR professionals, the art of media relations is our bread and butter. How does one find the perfect balance of ‘not too creepy,’ while still being personable and hitting our client’s key messages? It doesn’t sound like an easy thing to do because it it’s not. Today we’re diving into three ‘Rs’ for avoiding [Read More] The post There’s More Than One ‘R’ in PR appeared first on Barokas PR - PR mi...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • The Art of the Pitch – Musings from TechCrunch Disrupt
    I had the opportunity to attend TechCrunch Disrupt in New York in mid-May. It was a whirlwind of meeting new companies, hanging with media, and getting to watch Pharrell perform with a new startup he’s supporting. It was a successful trip for sure. When Will and I arrived Monday morning, we didn’t really know what [Read More] The post The Art of the Pitch – Musings from TechCrunch Disrupt appeared...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • From Intern to AAE – Now What?
    So you’ve made the jump from intern to your first full-time position in PR. Now what? Whether you have one internship or four, have been out of college for a year or have just graduated, your first entry level PR role will be sure to challenge you in ways you never anticipated – but that [Read More] The post From Intern to AAE – Now What? appeared first on Barokas PR - PR minus the BS.
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • The Only Real ‘Bull’ In PR
    Public relations may be my primary occupation, but I have a side job that may rival that passion–PR pro by day, bulldog sitter by night. While the two may seem very far removed, they’re actually quite a few parallels between them. For the purposes of this blog post, I’ll keep them short and sweet. Here [Read More] The post The Only Real ‘Bull’ In PR appeared first on Barokas PR - PR minus the BS.
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • How to Land a PR Internship
    Internships. Ugh, am I right? As a college student, you’re told by your professors, family, and well-meaning strangers that you must have internship experience to be a successful adult post-grad. While not a requirement, internships do signal to potential employers that you took the time to gain experience outside of the classroom. The good news? [Read More] The post How to Land a PR Internship ap...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • To pro-bono or not to pro-bono? There is no question (at least for us!)
    In a recent blog post, we declared we give a shit with the launch of our Corporate Social Responsibility program. This program highlights our commitment to providing work pro-bono to non-profits. But before you start racking up pro-bono clients, it’s important to recognize whether or not your company is ready to take on this type [Read More] The post To pro-bono or not to pro-bono? There is no que...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • The Press Release: Dead or Alive?
    From flirting to Presidential addresses, just about everything about the way we communicate has transformed. Gone are the days of love letters and fireside chats and it seems like 140 character announcements, video messages that automatically delete in 24 hours and status updates are here to stay. With companies taking an increasingly digital approach to [Read More] The post The Press Release: Dea...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • Lions and Tigers and Barokas PR, Oh My! Hello Detroit.
      As we approach Barokas PR’s 19th anniversary, our family has some exciting news to share with you. Over the past year, we’ve met a ton of incredible people and explored several burgeoning tech markets across the country. The most exciting takeaway is that tech is thriving everywhere. You can be a tech entrepreneur, on [Read More] The post Lions and Tigers and Barokas PR, Oh My! Hello Detroit. ap...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • Interviewing in the Age of Tinder
    Preface: This post was written by someone who has never himself used Tinder. Additional points for background research? Technology has changed the way we view and experience the world, and perhaps equally as important, the way we interact with and learn about each other. Since the day Al Gore invented the internet (fact check), we’ve [Read More] The post Interviewing in the Age of Tinder appeared ...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • PR 101 – Prepare For Your Plans to Fail!
    Ever think you’ve got a foolproof plan in place, with everything mapped out perfectly? You’ve dotted every ‘i’, crossed every ‘t’, and just when you think things are coming up roses, someone or something comes along and takes your pretty little plan and smashes it to smithereens. No? Well then you haven’t worked in PR [Read More] The post PR 101 – Prepare For Your Plans to Fail! appeared first on ...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • Are You an Inclusive Leader?
    This past year, Barokas PR implemented a professional development program to allow employees to allocate time towards personal growth. As part of my own path, I decided to take an online course about communicating effectively with empowerment. As a PR practitioner, I wanted to build upon my existing skillset to more effectively communicate as a [Read More] The post Are You an Inclusive Leader? app...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • We Give a Shit. Introducing Our Corporate Social Responsibility Program
    There’s something you should know about Barokas PR. We give a shit. We care about our clients, we care about each other, and we care about our communities. Today, we are proud to launch our official Barokas PR Corporate Social Responsibility program outlining our commitment and offerings as a company. When we met in Denver [Read More] The post We Give a Shit. Introducing Our Corporate Social Respo...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • How PR can help restore public trust in the media
    According to a late 2016 Gallup poll, only 32% of respondents had a “great deal or fair amount of trust in the media.” This statistic is unsurprising at best, given the rise of “fake news” permeating today’s headlines and social media feeds. CNN’s Brian Stelter gave a heartfelt plea after the election on the importance [Read More] The post How PR can help restore public trust in the media appeared...
Barokas Public Relations
Barokas Public Relations
Blog Article

New blog articles detected.

  • The importance of (social) media monitoring
    PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. While the situations differ greatly, the resulting PR misfires have one thing in common: both companies underestimated the power of social media in creating an echo chamber of outrage, and offered up tone-deaf, highly out-of-touch responses that were inappropriate [Read More] The post The importanc...
Barokas Public Relations
Barokas Public Relations
Blog Article

New blog articles detected.

  • Hiring Tips from the NFL Draft
    The NFL Draft – which concluded this weekend – is the ultimate hiring clinic, straight down to the sharp suits that we trick our future bosses into thinking we’ll wear to the office instead of that “Suns Out Guns Out” shirt we’ll actually wear very Friday. Every team combs through years of a player’s game [Read More] The post Hiring Tips from the NFL Draft appeared first on Barokas PR - PR minus t...
Barokas Public Relations
Barokas Public Relations
Blog Article

New blog articles detected.

  • Tech and Real Estate Boom: 3 Tips for Moving to Seattle
    The real estate market is currently booming in Seattle, having closed out 2016 as the hottest housing region in the nation. If our state government has anything to do with it, we’re not going to slow down anytime soon either: Seattle aims to accommodate 47,000 additional households within the city by 2024. Driven largely by [Read More] The post Tech and Real Estate Boom: 3 Tips for Moving to Seatt...
Barokas Public Relations
Barokas Public Relations
Blog Article

New blog articles detected.

  • Cannabis Corner: Barokas PR Connects with New Class of Entrepreneurs at Canopy Boulder
    Good morning, and apologies for the lack of Cannabis Corner content over the past few weeks. We’re hoping to ramp back up this quarter – in case you missed some of the earlier posts this year, here’s a refresher. Last week, Barokas PR had the honor of meeting the newest class of entrepreneurs in Canopy [Read More] The post Cannabis Corner: Barokas PR Connects with New Class of Entrepreneurs at Can...
Barokas Public Relations
Barokas Public Relations
Blog Article

New blog articles detected.

  • So you want a job in PR? Follow the purple unicorn (again)
    I’ve said it once and I’ll say it again, purple unicorns are hard to find. What is this elusive purple unicorn, you might ask? In case you’ve missed a blog or two, here’s the gist: Purple unicorns are something so rare and mythical, that they may not actually exist. In my mind, the ideal PR [Read More] The post So you want a job in PR? Follow the purple unicorn (again) appeared first on Barokas PR...
Barokas Public Relations
Barokas Public Relations
Blog Article

New blog articles detected.

  • Cultivating Career Connections: 3 Key Takeaways from WSU’s Murrow Symposium
    For as closely as journalists and PR pros work together, it’s actually rare they’re ever in the same room together. Somewhere between the client meetings, interviews, and deadlines, face-to-face relationship building gets lost in the mix– except for once a year, in the far away land of Pullman, Wash. I recently had the chance to [Read More] The post Cultivating Career Connections: 3 Key Takeaways ...
Barokas Public Relations
Barokas Public Relations
Blog Article

New blog articles detected.

  • Planning a Press Conference or Wedding? Read On.
    Last week, our client, Vertafore, and its user group, NetVU, hosted more than 2,500 customers at their annual customer conference, this year held in Nashville, Tenn. Guests were treated to three days of educational sessions, award galas, volunteer opportunities, and industry networking in Music City. As part of the event, the Barokas PR team planned [Read More] The post Planning a Press Conference...
Barokas Public Relations
Barokas Public Relations
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New blog articles detected.

  • Perfecting the Pitch: Lessons from Jimmy Fallon’s Newest Intern
    Boring is clearly not a word in Jake Sirianni’s vocabulary – the Washington State University communication student made news headlines this week in his quest to become Jimmy Fallon’s next summer intern.   Instead of turning in a standard application and cover letter, Jake created a video of himself inspired by Daniel Radcliffe’s 2014 “Alphabet [Read More] The post Perfecting the Pitch: Lessons fro...
Barokas Public Relations
Barokas Public Relations
Blog Article

New blog articles detected.

  • WWE’s Mr. Wonderful + Bluetooth mirror = The TODAY Show
    Whether you have already cut the cord or are still clinging to your TV remote, there is no denying the appeal of a broadcast opportunity. Whether it’s a quick mention in a segment or a 60-Minutes interview, to see your client or their product on the tube is always a major score. But when the [Read More] The post WWE’s Mr. Wonderful + Bluetooth mirror = The TODAY Show appeared first on Barokas PR -...

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