Competitive Marketing Intelligence | Crayon
BatesMeron Sweet Design
BatesMeron Sweet Design
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  • Campaign Crush: Fast Food Ad Frenzy
    We’re all guilty of indulging in fast food every now and then. And if you’re one of the few who is able to resist the urge to devour chicken nuggets and fries on a Sunday morning, then I tip my hat to you. Sometimes (okay—a lot of the time), fast food is exactly what the doctor ordered, especially after seeing a Continue Reading The post Campaign Crush: Fast Food Ad Frenzy appeared first on BatesM...
BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Article

New blog articles detected.

  • Inspiration Information: 5 Blogs for Creatives
    Recently, a friend emailed me asking for recommendations on articles and sites that focused on trends in writing. She referenced a post I’d written for this very blog about adverbs and their necessity. That got me thinking, where else do I go to find thoughtful, inspiring content about what I do? It didn’t take me long to compile a list. Continue Reading The post Inspiration Information: 5 Blogs f...
BatesMeron Sweet Design
BatesMeron Sweet Design
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  • California Spring Trials—We Already Miss You!
    At the beginning of April, our account manager Tarah and I packed our bags to head over to Watsonville California to get a first-hand account of one of our favorite events to work on, the California Spring Trials (CAST). This annual west coast event brings together leading plant breeders, growers and suppliers to show off their best and brightest stars. BatesMeron has had the creative pleasure Con...
BatesMeron Sweet Design
BatesMeron Sweet Design
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New blog articles detected.

  • Summer Bucket List: Productive Writer Edition
    The days are longer, the air is warmer and Chicagoans are emerging from their apartments in search of summer fun. Growing up, my summer plans were always very simple: do as little of anything resembling “work” as humanly possible. These days my mindset is a little different when it comes to the warmer months. My plans for this summer do Continue Reading The post Summer Bucket List: Productive Writ...
BatesMeron Sweet Design
BatesMeron Sweet Design
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  • Brands We Love: English Premier League
    As a branding fanatic, I know all too well the more famous logo evolutions out there. Looking at brands like Starbucks, Pepsi or Shell Gasoline through the years, it’s clear that logo simplification is more than a trend—it’s the way of the future for brands.   Not too long ago, I was thinking about this style of minimal brand evolution while Continue Reading The post Brands We Love: English Premie...
BatesMeron Sweet Design
BatesMeron Sweet Design
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New blog articles detected.

  • Do You Even Email Bro? Tips on Better Email Marketing
    With all the different ways to interact with your customers or clients, it can be hard to choose which option is the best. These days it goes well beyond traditional advertising to include social media, content and email marketing. Of these, the right email marketing campaign can go the furthest to ensuring you deliver your message at the right time to the Continue Reading The post Do You Even Ema...
BatesMeron Sweet Design
BatesMeron Sweet Design
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New blog articles detected.

  • Chicago Flower & Garden Show 2017 Tips and Inspiration
    Last week, I had the pleasure of attending the 170th Chicago Flower & Garden Show at Navy Pier. Yes, you read that right; this show has been happening in Chicago since 1847! For the past five years, BatesMeron has had the distinct pleasure of partnering with the show producers at Flower Show Productions to help design and brand each year’s event. Continue Reading The post Chicago Flower & Garden S...
BatesMeron Sweet Design
BatesMeron Sweet Design
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New blog articles detected.

  • Netflix’s Abstract: Lessons from Paula Scher
    It’s been 10 years since Gary Hustwit released the Helvetica documentary that sent designers and type-nerds around the world into a tizzy, so a fresh look into the world of design and creativity was long overdue. Netflix, the streaming service we all love so dear, filled the void with its newest eight-episode docu-series, Abstract: The Art of Design. Abstract dedicates each Continue Reading The po...
BatesMeron Sweet Design
BatesMeron Sweet Design
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  • Marketing a Tale As Old As Time
    To many, March 17th, 2017 was either St. Patrick’s Day, day two of the NCAA March Madness tournament or just a regular old Friday. To others, including myself, it was a day I have been waiting for since last summer: It was the day that finally saw the release of the live-action adaptation of Disney’s Beauty and the Beast. Ever since Continue Reading The post Marketing a Tale As Old As Time appeare...
BatesMeron Sweet Design
BatesMeron Sweet Design
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New blog articles detected.

  • Verbal Visuals: Language that Moves
    Last week, I went to see George Saunders speak. A critically acclaimed author, he’s rightfully recognized as one of the best short storytellers America has to offer. So universal is this opinion, TIME magazine voted him one of the 100 Most Influential People in the Wold adding, “George’s work is a stiff tonic for the vapid agony of contemporary living—great Continue Reading The post Verbal Visuals...
BatesMeron Sweet Design
BatesMeron Sweet Design
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New blog articles detected.

  • Campaign Crush: MailChimp
    For those who don’t know, MailChimp is an email marketing platform that helps its customers around the world sell goods and advertise their brands. In early 2017, MailChimp embarked on its first major advertising campaign, a bold, madly imaginative brew of activations that are arousing intrigue at every corner. Did you mean MailChimp? The nugget that apparently lies at the core Continue Reading Th...
BatesMeron Sweet Design
BatesMeron Sweet Design
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New blog articles detected.

  • 6 Questions for Ricardo Gomez
    Meet the newest member of the BatesMeron team, Ricardo Gomez! Ricardo is a recent Columba College grad, Chicagoland native and our super-sweet design intern!  I interviewed Ricardo as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who’ve made us proud. Sometimes I like to turn the tables and put our own staffers on Continue Reading The post 6 Questions ...
BatesMeron Sweet Design
BatesMeron Sweet Design
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  • Brand Activism in Today’s Marketplace
    It’s safe to say that advertisers are always on the hunt for new ways to engage and connect with consumers. Sometimes that’s humor, sometimes it’s a saccharine heart-tugging narrative and sometimes it’s brand activism, going a little deeper and aiming for the moral center. In 1971, America was still in the Vietnam War and the idea of universal love and harmony Continue Reading The post Brand Activ...
BatesMeron Sweet Design
BatesMeron Sweet Design
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New blog articles detected.

  • 15 Instagram Accounts to Follow for Mind-Melting Inspiration
    Instagram is by far my favorite social network because it truly is what you make of it. The ability to curate a feed of exactly the type of media you want to see makes it one of my favorite places to go for inspiration. It’s also the greatest when I want to stay up on the latest from my favorite designers. Continue Reading The post 15 Instagram Accounts to Follow for Mind-Melting Inspiration appea...
BatesMeron Sweet Design
BatesMeron Sweet Design
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New blog articles detected.

  • Quiz: Can You Recognize These Chicago Hot Spots?
    How well do you know Chicago? Recently we tested our own Chicago knowledge while putting together an engaging, Windy City-centric infographic for our client C+R Research. That got us to thinking, why let their customers have all the fun? So we created our own quiz of visit-worthy Chicago attractions. Test your knowledge of Chicago’s popular restaurants, bars and attractions by taking Continue Read...
  • Wear Your City on Your Sleeve
    It’s impossible to travel these days without seeing people proudly wearing apparel of their home town. Airports are filled with local pride in the form of hats, t-shirts, coffee mugs—you name it, a city name is on it. From more populous areas like NYC to local neighborhoods like The Gulch, in Nashville, city branding has become mainstream. Even big box Continue Reading The post Wear Your City on Y...
  • Authentically Wisconsin Signs
    As advertisers and designers, we often encounter the word “authenticity.” It’s definitely a branding buzzword these days. It makes sense. Like never before, consumers demand straight talk and transparency when they’re making purchase decisions. I found myself thinking about this in the most unlikely of places over the holiday break: about 45 minutes outside of Green Bay, Wisconsin, on the Continue...
  • Food Packaging: Mouthwatering Design
    I freaking love going to the grocery store. Maybe it’s that I’m really getting into the swing of this 30-something thing, but for me, a Saturday morning spent browsing the supermarket shelves is thoroughly delightful. Although… delightful for reasons you might not expect. Sure, the food is great and all, but the food packaging is where it’s really at. Let’s take a look at some CPG Continue Reading...
  • Our Inaugural BeeTreat Company Workshop
    What features giant foam dice, prizes in the form of stuffed diseases, laughing and lots and lots of candy? A BatesMeron BeeTreat, of course! As BatesMeron grows and changes, we face new hurdles and challenges as a team. Tackling those challenges head on with a positive attitude is the BatesMeron way. Thus launched the first ever BatesMeron BeeTreat! A fun-filled Continue Reading The post Our Inau...
  • Get Ready 2017: BMSD New Year’s Resolutions
    It’s that time of year again, when you sit around with family and friends and discuss your hopes and dreams for the upcoming year. New Year’s resolutions are kind of like a drunk uncle. You know you shouldn’t take him too seriously, but you can’t help but laugh and play along when he comes around once a year. It’s become popular Continue Reading The post Get Ready 2017: BMSD New Year’s Resolutions...
  • Why We’re Loving Spotify’s New Ad Campaign
    As a wrap-up to the weirdness that has been 2016, Spotify has debuted a unique out-of-home ad campaign this week and it’s turning heads. Spotify’s internal creative team combed through users’ data for the year and pulled out informational tidbits that are both intriguing and hilarious. They formed the basis for its “It’s Been Weird” campaign, which is leading with high-profile billboard ads Contin...
  • Graphic Designer Holiday Gift Wish List
    Since the season of giving is upon us, I thought it would be fun to do a round-up of some of my favorite design-related holiday gift ideas. These picks are perfect for that special graphic designer in your life. (And Santa, if you’re reading this, here are some great hints of what to drop down the BatesMeron chimney! We’ve been very Continue Reading The post Graphic Designer Holiday Gift Wish List...
  • Inspiration Information: 7 Podcasts for Creatives
    As creatives who are tasked with generating clever ideas, copy and designs for clients daily, we all need a little inspiration to keep us on top of our game. At BatesMeron, our designers are Pinterest pros with endless boards dedicated to color, design, typography and client-specific needs. As an office, we also have an extensive library of design books, publications Continue Reading The post Insp...
  • Sharing the Thanksgiving Spirit
    Let’s face it, 2016 hasn’t been the greatest. We lost some of the greatest musicians in the form of David Bowie, Prince and Leonard Cohen, and amazing athletes such as Jose Fernandez, Muhammad Ali and Arnold Palmer. And don’t even get me started on the deaths of Gene Wilder and Alan Rickman (RIP Snape. Always). We’ve experienced enough loss in Continue Reading The post Sharing the Thanksgiving Spi...
BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Article

New blog articles detected.

  • We Picked Our Favorite Logo Design of All Time
    The logo is the keystone to the brand. It’s the piece that holds the whole mess together. The tag. The calling card. The fingerprint. The mark that says everything there is to say about a brand—packed into a square inch of space. It can convey, among other things, a reputation, a tone, history and values. It’s a brand’s introduction and Continue Reading The post We Picked Our Favorite Logo Design ...
BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Article

New blog articles detected.

  • Live Long and Prosper: Lessons from Star Trek on Brand Longevity
      As some of you may have noticed, September 8th was the 50th anniversary of the debut episode of Star Trek: The Original Series. This milestone was marked with TV marathons, shout-outs across the Internet and at a nationwide convention tour, which I attended right here in Chicago when it touched down last weekend. I immersed myself in three days of Continue Reading The post Live Long and Prosper:...
  • BatesMeron Ranked as a Top Creative Agency in the US
    You guys! We are so excited to share that BatesMeron is now ranked as a Top Creative Agency for 2016 by the research firm Clutch! Announced this week, the report comes just a few months after we were highlighted in their Top Digital Agencies in Chicago list this Spring. Ranked among agencies such as Hub Strategy and Communication in San Francisco, Ruckus in New Continue Reading The post BatesMeron...
BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Article

New blog articles detected.

  • 6 Tips for Getting Out of a Creative Rut
    Designers, you know it all too well: You’re slaving away for hours on end on a design and all of a sudden you’ve got nothing. You’ve hit the dreaded Creative Roadblock. Maybe it’s because there are a million things on your mind or because you’ve been staring at the screen for way too long. Either way, it’s frustrating, and sometimes getting Continue Reading The post 6 Tips for Getting Out of a Cre...

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