BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • The tagline—it’s the thing that either sticks in people’s minds for the rest of their lives or it immediately floats away, never to be thought of again. Or is it neither? Over the years, the need for a brand tagline has been called into question by the advertising community. A 2013 AdAge article marks the decline of taglines by pointing out Continue Reading The post What Goes into Making a Tagline...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • We’ve all heard the cliché a picture’s worth a thousand words, but the saying didn’t just come from nothing. There is real value to using visuals to communicate—especially, as I recently found out, when in a foreign country. The universal language of images definitely became my native tongue while traveling around Asia on my honeymoon with my wife. I had Continue Reading The post The Universal Lan...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  •   If you’ve driven around Chicago over the past several weeks, you may have spotted a bright blue “Treasure Truck” driving down the road. Thanks to the truck’s unique, stand-out design, it’s hard to think that someone could drive past all that blue and red or all those circus-like embellishments and not have at least some curiosity about what you Continue Reading The post Building Buzz with Amazon...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • I’ve spent the better part of 2017 working through the arduous process of obtaining a City of Chicago WBE (Women’s Business Enterprise) Certification. And it was nothing short of exhausting! I could go on and on about how many documents I had to complete and provide, how much personal and sort-of invasive information was required—how frustrating the process was—but instead, Continue Reading The po...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • Over the course of last Thursday and Friday, the whole BMSD team migrated to our conference room for two days of virtual attendance at this year’s Brand New Conference. An annual gathering of marketers, designers, copywriters and all-around creative people who discuss progressive ideas in branding and brand identities, the Brand New Conference is the brainchild of Under Consideration, a Continue R...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • One of the great things about our recent move to the South Loop neighborhood of downtown Chicago—aside from the new digs themselves—is all the amazing street art and ghost signs that can be found in the area. Thanks to the vintage buildings we’re surrounded by and the artwork in the Columbia College and the Wabash Arts Corridor, a joint effort to Continue Reading The post Antique Ads: Ghost Signs ...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • Everyone in the BatesMeron office knows I’m the resident stickler about recycling. If you want to know what can and can’t be thrown into the blue bin, look no further. My passion for homegrown environmentalism doesn’t stop with recycling. I try my hardest to stay informed about and contribute to energy and waste conservation generally, which is why I’ve been Continue Reading The post Campaign Crus...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • Why Man Creates is a short documentary filmed by the singular graphic design titan Saul Bass and screenwriter Mayo Simon in 1968. It addresses creativity in a way I’ve never seen, by attempting to answer questions like where creativity comes from and why it exists, and lending the viewer very interesting perspectives along the way. The film is broken down into Continue Reading The post Saul Bass a...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • My hometown, Atlanta, Georgia—jewel of the South—is well known for scads of great things. It’s a city overflowing with music, warmth, art, history, old trees with branches you can climb like ladders, biscuits and fried chicken. And this summer, we can finally round out that list with the addition of fantastically designed municipal signs.   Municipal signs got you down? Continue Reading The post T...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • If there’s one thing all members of the BMSD staff have in common, it’s our unabashed love of quality television. We don’t all watch the same shows, but where there’s overlap, we carve out a good chunk of time before work each day to discuss every last detail. And as branding and marketing nerds, we inevitably dissect the ways these Continue Reading The post TV Show Marketing in the Digital Age ap...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • I remember going to my grandparents’ farm as a child. There, my grandpa had a collection of all the license plates he had ever owned on showcase in the garage. When asking him why there were so many, he informed me that when he was growing up people were issued new plates every year, crazy huh? I am sure by Continue Reading The post The Decline of the Illinois License Plate Design appeared first o...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • This past weekend I had a couple friends visit from out of town. Naturally, we worked our way through all the obligatory Chicago tourist activities. We shopped on Michigan Avenue, went to Navy Pier, ate deep dish pizza and we also checked out the new TILT! experience at the John Hancock Center. I can remember visiting the observation deck at Continue Reading The post The Thrill of the New Observat...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • It’s no secret that I am an unabashed lover of Instagram. You might even remember this post about inspiring Instagram accounts. Recently, I’ve been extra enthralled with Instagram’s Stories feature. When Stories first launched, I was irritated at what felt like a bad Snapchat ripoff. But a few key features on Instagram’s version—and the fact that people actually seem to Continue Reading The post T...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • Since its launch more ten years ago, Twitter has proven to be a great marketing platform for brands. By using a strong Twitter strategy and brand voice, while still connecting with consumers in a fun and conversational way, brands have made the platform a lasting creative outlet for unique marketing. But, in a sea of 500 million tweets a day, Continue Reading The post Your Twitter Strategy: Gettin...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • Recently, BatesMeron President Becka Bates invited me to join her at Vistage, an executive leadership advisory group that meets monthly. During this particular session, psychologist and culture change expert Dr. Gustavo Grodnitzky came in to speak to us about the impact of culture on success in business. A fascinating presentation from start to finish, Dr. Gustavo made the case that culture Contin...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • Recycle, reduce, reuse. This eco-conscious proverb has been in our heads since grade school. You might have put it to use by making bird feeders out of old milk jugs then, but at a time when our environmental regulations are being aggressively cut back it’s important to explore the more practical ways we can put this idea into action. In Continue Reading The post Demystifying Sustainable Printing ...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  •   When the Life Changing Magic of Tidying Up by Marie Kondo became an international bestseller, I was initially skeptical and slightly overwhelmed by the popularity. From lifestyle gurus inundating the blogosphere with posts about how to fold your t-shirts into tiny little squares to the disgruntled packrats of the world letting their resistance be known in a litany of follow-up Continue Reading T...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • The Electronic Entertainment Expo, more commonly known as E3, was held last week in Los Angeles and boy did that give video game fanatics everywhere something to cheer about. In the world of gaming, motion graphics and animation are at the core of the value of the product, but it’s the game covers that are often what grabs your attention first. Over the years, I’ve Continue Reading The post E3 Wit...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • As a graphic designer, I’m constantly looking for design tips and tricks that will improve my process, better my designs and help me make the best use of my time. In all honesty, some of the most useful tips aren’t anything super complex, they just help you improve the essential elements of your designs. Whether you’re creating graphics for social Continue Reading The post Graphic Design 101: 5 De...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  •   Cindy De Pecol is a life coach, yoga instructor and the founder and president of Artisan Bags, the eco-friendly, hand-painted, custom tote bag business we had the pleasure of branding. Cindy’s decisive input, openness and interest in the process made our work with Artisan Bags a branding and design dream. I interviewed Cindy as part of our 6 Questions Continue Reading The post 6 Questions for: A...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • Hyyge (pronounced HOO-GA) is a word that I’d never heard nor uttered until just a few weeks ago when I was gifted The Little Book of Hygge by a friend for my birthday. While I had no idea what hygge was at the time, I was intrigued by the book’s cover, which claims that this term is tied to “Danish Continue Reading The post I Added More Hygge Into My Life and This is What Happened appeared first o...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  •   Here at BatesMeron, we have a deep love for all things print and paper. So, when we found about about the subscription service Parse & Parcel, we had to sign up and see what it was all about. Parse & Parcel delivers quarterly boxes of paper inspiration to help give designers a better understanding of paper and print production techniques. Included in Continue Reading The post Unboxing Parse & Pa...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • We’re all guilty of indulging in fast food every now and then. And if you’re one of the few who is able to resist the urge to devour chicken nuggets and fries on a Sunday morning, then I tip my hat to you. Sometimes (okay—a lot of the time), fast food is exactly what the doctor ordered, especially after seeing a Continue Reading The post Campaign Crush: Fast Food Ad Frenzy appeared first on BatesM...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • Recently, a friend emailed me asking for recommendations on articles and sites that focused on trends in writing. She referenced a post I’d written for this very blog about adverbs and their necessity. That got me thinking, where else do I go to find thoughtful, inspiring content about what I do? It didn’t take me long to compile a list. Continue Reading The post Inspiration Information: 5 Blogs f...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • At the beginning of April, our account manager Tarah and I packed our bags to head over to Watsonville California to get a first-hand account of one of our favorite events to work on, the California Spring Trials (CAST). This annual west coast event brings together leading plant breeders, growers and suppliers to show off their best and brightest stars. BatesMeron has had the creative pleasure Con...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • The days are longer, the air is warmer and Chicagoans are emerging from their apartments in search of summer fun. Growing up, my summer plans were always very simple: do as little of anything resembling “work” as humanly possible. These days my mindset is a little different when it comes to the warmer months. My plans for this summer do Continue Reading The post Summer Bucket List: Productive Writ...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • As a branding fanatic, I know all too well the more famous logo evolutions out there. Looking at brands like Starbucks, Pepsi or Shell Gasoline through the years, it’s clear that logo simplification is more than a trend—it’s the way of the future for brands.   Not too long ago, I was thinking about this style of minimal brand evolution while Continue Reading The post Brands We Love: English Premie...

BatesMeron Sweet Design
BatesMeron Sweet Design
Blog Post
  • With all the different ways to interact with your customers or clients, it can be hard to choose which option is the best. These days it goes well beyond traditional advertising to include social media, content and email marketing. Of these, the right email marketing campaign can go the furthest to ensuring you deliver your message at the right time to the Continue Reading The post Do You Even Ema...

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