Competitive Marketing Intelligence | Crayon
Bauman Research & Consulting, LLC
Bauman Research & Consulting, LLC
Blog Article

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  • Intangible Luxuries
    By Mary Aviles & Sandra Bauman At the end of last year we were intrigued by Richard Smith’s article in Research Live where–using a qualitative methodology (Zaltman’s metaphor elicitation technique)–his team found that “time is central to luxury.”  This was a n... The post Intangible Luxuries appeared first on Bauman Research.
Bauman Research & Consulting, LLC
Bauman Research & Consulting, LLC
Blog Article

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