Bauman Research & Consulting, LLC
Bauman Research & Consulting, LLC
Blog Post
  • By Sandra Bauman July was a big milestone for us at Bauman Research & Consulting:  we celebrated 15 years of being in business!   The old saying is true that “time flies when you’re having fun.”  We’ve had a lot of fun – and learned a ton.  And 15 years later we find ourselves still very energiz... The post 15 Years of Fearless Decision-Making appeared first on Bauman Research.

Bauman Research & Consulting, LLC
Bauman Research & Consulting, LLC
Blog Post
  • By Sandra Bauman If you’re in marketing, you have probably heard of Jack Trout. He was a renowned marketing strategist who, with his business partner Al Ries, popularized the concept of positioning with their seminal book, Positioning: The Battle of Your Mind (1981). Reading today about the loss of ... The post Rock Stars and Legends appeared first on Bauman Research.

Bauman Research & Consulting, LLC
Bauman Research & Consulting, LLC
Blog Post

Intangible Luxuries

  • By Mary Aviles & Sandra Bauman At the end of last year we were intrigued by Richard Smith’s article in Research Live where–using a qualitative methodology (Zaltman’s metaphor elicitation technique)–his team found that “time is central to luxury.”  This was a n... The post Intangible Luxuries appeared first on Bauman Research.

Bauman Research & Consulting, LLC
Bauman Research & Consulting, LLC
Blog Post

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