Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • Product Pages Need to Show 'Estimated Shipping Costs' (Yet 43% of Sites Don't)
    (Note: Unfortunately, e-mail and RSS doesn’t support advanced layouts and features. If the grapics in this article look strange, you may want to read the article in your web browser.) During our large-scale Checkout usability test study, we found that 24% of US online shoppers abandoned orders in the last quarter because they “weren’t able to see the total order cost upfront before initiatin...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • Product Page UX: All Products Need at Least One 'In Scale' Image (28% Get It Wrong)
    Our testing shows that 42% of users will try to grasp the size of a product though the product page images, but without an “In Scale” image this becomes needlessly difficult and inaccurate. When users shop at brick and mortar stores, it’s easy for them to judge the scale of products they’re interested in. This immediate and intuitive grasp of a product’s physical size is easily lost when viewin...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • Product Page Usability: 82% of Sites Have UX Issues (New Research Study)
    Today we’re releasing our new Product Page Usability study providing you with the results of two years’ worth of usability testing and researching product page layouts, designs, content types, and features. Nearly all users go through a product page before making any purchase, and it’s often on the product page where users make up their mind on whether or not they want to purchase the item. Thi...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • E-Commerce Usability: The Main Navigation Should Display Product Categories (18% Don't)
    Best Buy has the entire product catalog navigation within a solitary “Products” item in the main navigation. When testing the site this needless layer in the top hierarchy caused issues for users, both due to “double-hover” navigation and by making it difficult for users to infer what type of site this was and what type of products it carried. As a result, some users even misinterpreted the site...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • 3 Strategies for Handling Accidental 'Taps' on Touch Devices
    During our mobile e-commerce usability testing, users would often accidentally “click” items on the page — typically when they were using their finger for reading assistance, adjusting their grip on the phone, or when intending to scroll (or had just scrolled). Now, sometimes those accidental “clicks” throughout the webpage didn’t matter because the user didn’t happen to hit any buttons or link...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • The 'Credit Card Number' Field Must Allow and Auto-Format Spaces (80% Don't)
    Typing a 15-16 long string of numbers without a single error can be challenging for most users – yet, it’s what all users have to do during the checkout flow as they reach the ‘Credit Card Number’ form field. During our large-scale checkout usability study we observed that a large sub-group of users struggle with correctly typing their 15-16 digit credit card number, and subsequently struggle with...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • Baymard: 2016 and 2017
    At Baymard, 2016 was all about the new checkout study and the benchmark redesigns. 2017 will bring new benchmark updates and a new Product Details Page usability study. During 2016 we’ve published a completely updated checkout usability study based on 7 years worth of full-time checkout testing and analysis. Since testing checkouts was how we founded Baymard Institute nearly 8 years ago, it’s n...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • Usability Testing Accordion-Style Checkouts: 2 UX Pitfalls that 75% of Sites Neglect
    When benchmarking checkout flows for the first time back in 2012, we found that 14% of the top 100 US e-commerce sites used an accordion-style checkout. Accordion-style checkouts have been an ever increasing trend since then, and in 2016 we’ve found that 32% of checkout flows are accordion-style. In accordion-style checkout flows, the just-completed step collapses and the new step expands – hen...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary
    In our latest checkout usability study we’ve found that the average checkout contains 14.88 form fields. Yet our checkout usability testing also reveals that most sites can achieve a 20-60% reduction in the number of form fields displayed by default. In short: the average checkout display twice as many form fields as needed. At the same time, we’ve documented that 27% of users have abandoned o...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • For Returning Users, Overly Strict Password Requirements Can Lead to an 18% Abandonment Rate
    When users create an account, they need to set a password. While security is important, during our latest large-scale checkout usability study we also observe that strict password rules can cause an 18.75% checkout abandonment rate among existing account users as they try to sign in. Hence, overly strict password rules can be a key roadblock to the checkout completion rate, particularly for sites...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • 43% of Sites Have Severe 'Flickering' Issues for Their Main Drop-Down Menu
    During our two-year long usability test study on how users navigate e-commerce sites, we’ve verified that having a category navigation that uses a hover-based drop-down menu (aka a “Mega Drop-Down”) can provide major usability benefits. In fact, using a hover-based drop-down menu for the category navigation has become a web-convention among e-commerce sites. Our benchmark of Homepage & Category N...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • 7 Navigational Implementations that Make Kohl's Best-in-Class
    After usability testing 19 leading e-commerce sites and subsequently benchmarking 50 major e-commerce sites (twice) on Homepage & Category UX performance, and finally analyzing the 7,900+ manually reviewed UX parameters in that benchmark database, we find that: The average e-commerce site has an overall good Homepage & Category User Experience, with the average UX performance having increase...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • The Current State of Homepage & Category UX (Performance Is Up 39% Since 2013)
    Today we’re launching version 2.0 of our Homepage & Category Usability study, based on a new round of usability benchmarking of the top 50 grossing US e-commerce sites. This benchmark has been conducted twice, first in October 2013 and then again for this most recent 2017 version 2.0 of the study. The combined Homepage & Category benchmark database now contains 7,900 navigation elements manuall...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • Use 'Delivery Date' Not 'Shipping Speed' – From UX Research to Implementation Roadmap
    Users at Macy’s will have a difficult time assessing when they might receive their order, as they’ll simply have to guess Macy’s processing times as well as account for holidays and weekends to convert the transit business days into an estimated date of delivery. When it comes to shipping, our checkout usability study shows that what users really care about is not “shipping speed” but rather th...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • The 'Credit Card Number' Field Must Allow and Auto-Format Spaces (80% Don't)
    Typing a 15-16 long string of numbers without a single error can be challenging for most users – yet, it’s what all users have to do during the checkout flow as they reach the ‘Credit Card Number’ form field. During our large-scale checkout usability study we observed that a large sub-group of users struggle with correctly typing their 15-16 digit credit card number, and subsequently struggle with...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • Baymard: 2016 and 2017
    At Baymard, 2016 was all about the new checkout study and the benchmark redesigns. 2017 will bring new benchmark updates and a new Product Details Page usability study. During 2016 we’ve published a completely updated checkout usability study based on 7 years worth of full-time checkout testing and analysis. Since testing checkouts was how we founded Baymard Institute nearly 8 years ago, it’s n...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • Checkout Usability: Auto-Detect 'City' and 'State' Inputs Based on the User's Postal Code (60% of Sites Don't)
    Typing information in form fields is generally one of users’ least favorite parts of online shopping. While we can’t avoid requiring some information from users during the checkout flow, we should seize every opportunity to minimize the amount of typing required. One such opportunity is to auto-detect both “City” and “State” (or “Region”) based on the ZIP / postal code the user has typed. “Okay...
  • Usability Testing Accordion-Style Checkouts: 2 UX Pitfalls that 75% of Sites Neglect
    When benchmarking checkout flows for the first time back in 2012, we found that 14% of the top 100 US e-commerce sites used an accordion-style checkout. Accordion-style checkouts have been an ever increasing trend since then, and in 2016 we’ve found that 32% of checkout flows are accordion-style. In accordion-style checkout flows, the just-completed step collapses and the new step expands – hen...
  • The Average Checkout Flow Has 14.88 Form Fields – Twice as Many as Necessary
    In our latest checkout usability study we’ve found that the average checkout contains 14.88 form fields. Yet our checkout usability testing also reveals that most sites can achieve a 20-60% reduction in the number of form fields displayed by default. In short: the average checkout display twice as many form fields as needed. At the same time, we’ve documented that 27% of users have abandoned o...
  • For Returning Users, Overly Strict Password Requirements Can Lead to an 18% Abandonment Rate
    When users create an account, they need to set a password. While security is important, during our latest large-scale checkout usability study we also observe that strict password rules can cause an 18.75% checkout abandonment rate among existing account users as they try to sign in. Hence, overly strict password rules can be a key roadblock to the checkout completion rate, particularly for sites...
  • How Users Perceive Security During the Checkout Flow (Incl. New 'Trust Seal' Study)
    “People have lost everything you know, so I always check a 100 times before I purchase anything”, one of our test subject explained as she meticulously entered her credit card information. Indeed, during our past 7 years worth of large-scale checkout usability testing, we have observed that users continue to feel uneasy about sharing their payment information with e-commerce sites. In fact, our...
Baymard Institute
Baymard Institute
Youtube Video

New YouTube videos detected.

  • Buttons on Mobile: Re-Submitting the Same Request Twice
    Read article here: http://baymard.com/blog/users-double-click-online A short clip of a test subject that taps the "Add to Bag" button multiple times due to lack of visual feedback.
  • Mobile Form Usability: Single Inputs Split Across Multiple Fields
    Read article here: http://baymard.com/blog/mobile-form-usability-single-input-fields On Macy's the phone input is divided into three fields (three-digit area code, three-digit central office code, and four-digit subscriber number), which made the input needlessly difficult to enter.
  • Form Field Usability: Avoid Two Column Layouts
    Video from web usability test sessions. The users are testing checkout processes and are having problems with form fields arranged in two columns. See this article on why it's poor usability to design form fields in multiple columns: http://baymard.com/blog/avoid-multi-column-forms Note: We've promised the test subjects full anonymity so the audio has been disabled. All data used are fake ident...
  • CAPTCHA Done Wrong (Netflix)
    Netflix.com breakes 3 usability guidelines with their CAPTCHA. You can learn more about how to do CAPTCHA's right in this blog post: http://baymard.com/blog/captcha-conversion-rate
  • Designing a new Website
    Where we explain how we designed baymard.com using the Priority Lists, Design Drafts and Finished Layout techniques. http://baymard.com/blog/video-designing-a-new-website
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • Usability Testing of Inline Form Validation: 40% Don't Have It, 20% Get It Wrong
    The benefits of inline form validation are numerous when implemented correctly, yet 40% of sites still don’t have it, and 20% of the sites that do have flawed implementations. During our just-released checkout usability study, we time and again observed that there’s a direct correlation between how and when users are presented with form validation errors and the pace and effort with which they ...
Baymard Institute
Baymard Institute
Blog Article

New blog articles detected.

  • New E-Commerce Checkout Research – Why 68% of Users Abandon Their Cart
    We have now tracked the global average cart abandonment rate for 7 years. Sadly, little has improved in those years, and the average cart abandonment rate currently sits at 68.8%. Stop for a second to consider that: after having gone through the trouble of finding a product and adding it to their cart, a whopping 2 out of 3 users choose to abandon their purchase. Today we’re therefore launching...
Baymard Institute
Baymard Institute
Blog Article

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.