Bazaarvoice
Bazaarvoice
YouTube Video
  • Know what one in three people are shopping for before they hit your site with Bazaarvoice Personalization Data. Get better performance from your personalization solution with data that shows you what people are shopping for. With an unmatched view into consumer research and buying behavior, you can deliver a relevant, compelling shopping experiences that converts — even from a cold start. bazaar...

Bazaarvoice
Bazaarvoice
Blog Post
  • Smart marketers are increasingly turning to product sampling as a way to drive brand awareness, increase sales, and build customer loyalty. That’s because it does something that no other marketing effort can: it puts something physical in a consumer’s hands. And it works. In this guide, we’ll give an in-depth look at what product sampling means in the world of e-commerce and how smart marketers ...

Bazaarvoice
Bazaarvoice
Blog Post
  • The holiday shopping season is a major opportunity for brands and retailers in the consumer electronics space. This should come as a surprise to absolutely no one; Black Friday is almost synonymous with smartphone sales and fights over HD TVs. Based on our Network data from last year, Black Friday and Cyber Monday together drove more than 7X the online shopping traffic than a typical day. The cons...

Bazaarvoice
Bazaarvoice
Blog Post
  • With November well underway, everyone is the retail industry is focused on the impending holiday shopping season. There’s good reason for that: This year, shopper spend is expected to hit $923 billion in the 2017 holiday season, with a projected e-commerce growth rate of 16.6% over last year. While this is all good news for brands and retailers, it also means that everyone is trying to capture th...

Bazaarvoice
Bazaarvoice
Blog Post
  • Attend any conference, read any publication, or talk to anyone in the retail industry, and you’re guaranteed to hear about about the challenges of reaching shoppers in today’s omnichannel world. Consumers engage with your brand through multiple channels — from online, to mobile, to in-store — which creates challenges for brands and retailers trying to unify their channels and reach shoppers with t...

Bazaarvoice
Bazaarvoice
Blog Post
  • Winter is coming. And for brands and retailers, that means Black Friday, Cyber Monday, and the holidays — a marathon of sales and shopping. The retail industry can expect a welcomed influx in online shoppers over the last few months of the year, but with this holiday shopping surge comes increased risk. If the retail industry had a Super Bowl, this would be it, and brands and retailers must prepar...

Bazaarvoice
Bazaarvoice
Blog Post
  • Since 2005, we’ve been helping brands and retailers amplify the voices of their customers through everything from ratings and reviews to social media. In that time, we’ve also worked tirelessly to secure and protect the data of our brands and retailers and all of their many customers. That’s why when we first heard about the European Union’s (EU) General Data Protection Regulation, more commonly ...

Bazaarvoice
Bazaarvoice
Blog Post
  • From celebrities with millions of followers to micro- and nano-influencers, influencer marketing is a serious attraction for brands hoping to infuse their content with authenticity. Earlier this year, the influencer marketing firm Mediakix found that influencer marketing had become a $1 billion industry and is only expected to continue to grow. At Bazaarvoice, we help brands and retailers find an...

Bazaarvoice
Bazaarvoice
Blog Post
  • Have you figured out your Halloween costume yet? If not, you're a little behind. According to our data, people start researching Halloween costumes as early as the third week of September — a full six weeks in advance. Even more surprising, it is actually Halloween (not Black Friday) that kicks off the holiday shopping season, with online shopping traffic jumping 260%. As a Data Analyst at Bazaarv...

Bazaarvoice
Bazaarvoice
Blog Post
  • Welcome to the modern shopping journey: Everyone has a microphone to share their experiences with products and services through online tools like reviews, social media posts, pictures, videos, and even quick comments on a friend’s Instagram photo or YouTube video  — and anyone can listen to what they have to say. The best brands and retailers understand that this is an opportunity — not only to h...

Bazaarvoice
Bazaarvoice
Blog Post
  • New York City is often called the “City that Never Sleeps,” and during Advertising Week, the moniker is more than appropriate. The massive conference spans four days, ten of Times Square’s most iconic venues, and more than 200 sessions led by speakers representing agencies, brands, retailers, tech companies, entertainment, and media. As I attended various sessions throughout the week, several comm...

Bazaarvoice
Bazaarvoice
Blog Post
  • Every day, people share their thoughts about products and brands in ratings and reviews and in pictures and videos on social media. And every day, people use these reviews and product recommendations to make purchasing decisions. We know this because we help serve ratings and reviews, customer photos, and other types of consumer-generated content to 160 million consumers every month on the Bazaar...

Bazaarvoice
Bazaarvoice
Blog Post
  • No matter what industry you’re in, you’re probably hearing a lot about consumer data. A recent article by The Economist compared the value of data to that of oil. In marketing and advertising, the value of customer data can’t be understated. Despite data being ubiquitous in digital marketing today, brand marketers and agency buyers alike are skeptical about the transparency and effectiveness of th...

Bazaarvoice
Bazaarvoice
Blog Post
  • For a lot of brands, selling through retailers is everything, and figuring out how to maximize your channel sales is a daily struggle. But when it comes to maximizing those channel sales, brands face a few pain points. We know this, in part, because earlier this year we launched Bazaarvoice Brand Edge. During our research and development of Brand Edge, we homed in on those pain points and found o...

Bazaarvoice
Bazaarvoice
Blog Post
  • When a business says it has core values, it can be an effective recruiting tool. Whatever the values might be, they give job candidates an idea of what traits and characteristics your workplace prizes. Now, this isn’t true for all companies. For some, core company values are more of a checkbox to tick off (and no, ping pong doesn’t count as a core company value). But when those core values are par...

Bazaarvoice
Bazaarvoice
Blog Post
  • Last week, I was lucky enough to be one of thousands of content marketers who descended on Cleveland, OH, for the Content Marketing Institute’s annual Content Marketing World conference. The conference brings together marketers, industry experts, and vendors to talk all things content — from social media and search to workflow, strategy, and everything in between. After four jam-packed days, I le...

Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store? The word-of-mouth era that we live in today makes answering those questions possible. In this deck, learn about the three word-of-mo...

Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • Don't miss our 33-page guide to the latest developments in consumer-generated content (CGC). We cover everything you need to know about the state of CGC, from the changing way consumers make high-value purchases like automobiles, to how they select food retailers and financial services.

Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • We all do it. We all read online reviews to help pick what restaurant to eat at, select the new TV for our living room, or choose a new dry cleaner. We look at likes and user comments on music and video sites to identify emerging artists and get a sense of whether the next Hollywood blockbuster is really that good. And we often rely on search rankings to tell us which pages have the most informa...

Bazaarvoice
Bazaarvoice
SlideShare Presentation
Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • Taking your programs to the next level and getting customers talking about your brand - Learn how one of the world’s largest brands has tapped in to word of mouth through their Bazaarvoice partnership. During the roundtable we will share the four pillars of a successful WOM program. We will spend time brainstorming tactics on how to acquire word of mouth content and how to leverage and amplify th...

Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • There is no such thing as "enough" customer feedback. No matter how many reviews a product has, businesses that constantly gather even more opinions will see higher conversion rates, better SEO, and deeper insights into their products, industries, and regions. In The Conversation Index you will learn: How you can more than triple review volume easily through syndication. Why fresh, product-spec...

Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • Aujourd'hui, les médias sociaux sont un vecteur de conversations quotidiennes. Cela veut dire que des milliards de conversations, qui étaient autrefois d'ordre privé, sont à présent rendues publiques sur les réseaux sociaux. Les publications effectuées sur les réseaux sociaux constituent une opportunité unique pour capter les opinions des consommateurs et séduire les clients. L'utilisation conjoi...

Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • Heutzutage finden viele Gespräche in sozialen Netzwerken statt. Das bedeutet, dass Milliarden von Unterhaltungen, die früher ausschließlich offline stattfanden, nun über soziale Netzwerke für jedermann zugänglich sind. Beiträge in sozialen Netzwerken bieten die Möglichkeit, die Meinung von Kunden einzufangen und Käufer auf effizientere Weise als jemals zuvor zu binden. Die Kombination aus Bewertu...

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