Bazaarvoice
Bazaarvoice
Blog Post
  • New York City is often called the “City that Never Sleeps,” and during Advertising Week, the moniker is more than appropriate. The massive conference spans four days, ten of Times Square’s most iconic venues, and more than 200 sessions led by speakers representing agencies, brands, retailers, tech companies, entertainment, and media. As I attended various sessions throughout the week, several comm...

Bazaarvoice
Bazaarvoice
Blog Post
  • Every day, people share their thoughts about products and brands in ratings and reviews and in pictures and videos on social media. And every day, people use these reviews and product recommendations to make purchasing decisions. We know this because we help serve ratings and reviews, customer photos, and other types of consumer-generated content to 160 million consumers every month on the Bazaar...

Bazaarvoice
Bazaarvoice
Blog Post
  • No matter what industry you’re in, you’re probably hearing a lot about consumer data. A recent article by The Economist compared the value of data to that of oil. In marketing and advertising, the value of customer data can’t be understated. Despite data being ubiquitous in digital marketing today, brand marketers and agency buyers alike are skeptical about the transparency and effectiveness of th...

Bazaarvoice
Bazaarvoice
Blog Post
  • For a lot of brands, selling through retailers is everything, and figuring out how to maximize your channel sales is a daily struggle. But when it comes to maximizing those channel sales, brands face a few pain points. We know this, in part, because earlier this year we launched Bazaarvoice Brand Edge. During our research and development of Brand Edge, we homed in on those pain points and found o...

Bazaarvoice
Bazaarvoice
Blog Post
  • When a business says it has core values, it can be an effective recruiting tool. Whatever the values might be, they give job candidates an idea of what traits and characteristics your workplace prizes. Now, this isn’t true for all companies. For some, core company values are more of a checkbox to tick off (and no, ping pong doesn’t count as a core company value). But when those core values are par...

Bazaarvoice
Bazaarvoice
Blog Post
  • Last week, I was lucky enough to be one of thousands of content marketers who descended on Cleveland, OH, for the Content Marketing Institute’s annual Content Marketing World conference. The conference brings together marketers, industry experts, and vendors to talk all things content — from social media and search to workflow, strategy, and everything in between. After four jam-packed days, I le...

Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store? The word-of-mouth era that we live in today makes answering those questions possible. In this deck, learn about the three word-of-mo...

Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • Don't miss our 33-page guide to the latest developments in consumer-generated content (CGC). We cover everything you need to know about the state of CGC, from the changing way consumers make high-value purchases like automobiles, to how they select food retailers and financial services.

Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • We all do it. We all read online reviews to help pick what restaurant to eat at, select the new TV for our living room, or choose a new dry cleaner. We look at likes and user comments on music and video sites to identify emerging artists and get a sense of whether the next Hollywood blockbuster is really that good. And we often rely on search rankings to tell us which pages have the most informa...

Bazaarvoice
Bazaarvoice
SlideShare Presentation
Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • Taking your programs to the next level and getting customers talking about your brand - Learn how one of the world’s largest brands has tapped in to word of mouth through their Bazaarvoice partnership. During the roundtable we will share the four pillars of a successful WOM program. We will spend time brainstorming tactics on how to acquire word of mouth content and how to leverage and amplify th...

Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • There is no such thing as "enough" customer feedback. No matter how many reviews a product has, businesses that constantly gather even more opinions will see higher conversion rates, better SEO, and deeper insights into their products, industries, and regions. In The Conversation Index you will learn: How you can more than triple review volume easily through syndication. Why fresh, product-spec...

Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • Aujourd'hui, les médias sociaux sont un vecteur de conversations quotidiennes. Cela veut dire que des milliards de conversations, qui étaient autrefois d'ordre privé, sont à présent rendues publiques sur les réseaux sociaux. Les publications effectuées sur les réseaux sociaux constituent une opportunité unique pour capter les opinions des consommateurs et séduire les clients. L'utilisation conjoi...

Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • Heutzutage finden viele Gespräche in sozialen Netzwerken statt. Das bedeutet, dass Milliarden von Unterhaltungen, die früher ausschließlich offline stattfanden, nun über soziale Netzwerke für jedermann zugänglich sind. Beiträge in sozialen Netzwerken bieten die Möglichkeit, die Meinung von Kunden einzufangen und Käufer auf effizientere Weise als jemals zuvor zu binden. Die Kombination aus Bewertu...

Bazaarvoice
Bazaarvoice
SlideShare Presentation
  • Learn how a sampling program can activate your brand advocates and gain momentum for for new products, seasonal launches or across your portfolio. Angela Ingram, Social Media Strategist with Zep Retail, will share how she leveraged Bazaarvoice Sampling to take their program to the next level.Anu Saha, Bazaarvoice Group Product Manager, will also show you exactly how sampling can work for you.

Bazaarvoice
Bazaarvoice
Blog Post
  • Recently, I came across the IBM 2017 Customer Experience Index (CEI) Study, which reveals that brands still have a long way to go to meet consumer expectations. 39% of brands ranked as “Falling Behind” or “Lagging Behind” on their Index. This came as a surprise to me, as every day in my role as Network Expansion Director in EMEA, I see many brands and retailers that make it a priority to go that e...

Bazaarvoice
Bazaarvoice
Blog Post
  • There was a time when launching a new product was a fairly straightforward affair. You made your product, prepared a press release, and bought advertising space in a publication or on television. If you were working with more of a budget, you might announce your product at a fancy launch party. From there, you’d sit back with a martini and wait for the press do what they do best — write stuff abou...

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