Bazaarvoice
Bazaarvoice
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  • How consumer-generated content helps shopping decisions
    Meet Tony and follow this journey where consumer-generated content (CGC) is helping him throughout his purchase. CGC is challenging traditional notions of consumer behaviour and playing a key role in purchase decisions, so let Tony guide you through modern shopping. Are you making the most of consumer-generated content today? To learn more about how the voice of your consumers can help you driv...
Bazaarvoice
Bazaarvoice
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  • Bazaarvoice Summit 2015: The Content All-Star Award - Philips
    To learn more please visit, http://www.bazaarvoice.com/live/summit/ Philips is committed to deliver innovation that matters to people. Through continuous listening to consumers and delivering consumer advocacy programs, the global company aims to meet consumer demands. To drive this journey, Philips now has established Global KPIs focused on review volume and average ratings on its products. Whe...
Bazaarvoice
Bazaarvoice
YouTube Video

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  • Bazaarvoice Summit 2015: The Content Amplifier Award - Screwfix
    To learn more, please visit, Bazaarvoice.com/live/summit/ Screwfix is expanding the impact that reviews has on its business by amplifying content in its external marketing materials. Screwfix created a "Trade Rated" badge given to top rated products allowing shoppers to tell at a glance which products are customer favorites and developed a "Top Tools" card pack to give out in store where the pow...
Bazaarvoice
Bazaarvoice
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  • Bazaarvoice Inspire London Highlight Video
    The brightest minds in social commerce and consumer-generated content (CGC) joined us in London for our recent Bazaarvoice Inspire event. To find an Inspire event in your area, please visit http://www.bazaarvoice.com/uk/events/inspire-eu/
Bazaarvoice
Bazaarvoice
YouTube Video

New YouTube videos detected.

  • Bazaarvoice Summit 2015: The Content Guru Award - Lenovo
    To learn more please visit, http://www.bazaarvoice.com/live/summit/ Lenovo quickly learned that small features make a big difference to customers. When Lenovo removed the trackpad buttons from its 2014 series ThinkPad laptops, brand loyalists let Lenovo know that they were not happy with the change. Lenovo listened to their customers, and took action by returning the classic 3-button trackpad to...
Bazaarvoice
Bazaarvoice
YouTube Video

New YouTube videos detected.

  • Bazaarvoice Summit 2015: The Content Newbie Award - Worx
    Worx has kick-started its review program by starting with a foundation of asking for ratings and reviews through post-interaction emails to implementing unique strategies such as asking for reviews while on hold with customer services. It’s using reviews across the organization in R&D, Manufacturing and Customer Service. And it’s working – the brand is seeing increases in conversion and is starti...
Bazaarvoice
Bazaarvoice
YouTube Video
Bazaarvoice
Bazaarvoice
YouTube Video

New YouTube videos detected.

  • Bazaarvoice Summit 2015 Highlight Video | #bsocial15
    Bazaarvoice Summit 2015 You’ll learn how to stay connected with consumers as frictionless commerce eclipses the old definition of how people shop. You’ll learn to glean true insights that can make or break your brand. Bazaarvoice is bringing together the industry game-changers to help you harness the power of conversation and strengthen the connection between your brand and your customer communit...
Bazaarvoice
Bazaarvoice
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  • Bazaarvoice on Authenticity | #EndFakeReviews
    Learn more about Bazaarvoice's commitment to authentic content at http://bv-url.com/Authenticity We're passionate about the power of authentic conversations to change the world, both for consumers and for the businesses who know how to listen to them. With the launch of our Authentic Reviews Trust Mark, we've gathered together all our resources on authenticity, including best practices for worki...
Bazaarvoice
Bazaarvoice
YouTube Video

New YouTube videos detected.

  • Making the most of conversations with consumers
    You’ve got customer reviews and Q&A: Now what? Learn real-world strategies to: Get your customers talking – more reviews build more trust. Put user-generated content to work on your site. Customer comments drive organic traffic directly to your product pages. Infuse all your marketing and sales channels with customers’ trusted keywords – in stores, ads, via mobile and more
Bazaarvoice
Bazaarvoice
YouTube Video

New YouTube videos detected.

  • Bazaarvoice's Frank Burns on social media strategy
    Customer ratings provide the left-brain confirmation of a buying decision. Social media provides the right-brain visual, emotive spark through Facebook, Instagram or Twitter. People who love your brand can’t help but share! See how Bazaarvoice Curations lets these voices live together on your site, to turn shoppers into buyers.
Bazaarvoice
Bazaarvoice
YouTube Video

New YouTube videos detected.

  • Life in Bazaarvoice R&D
    What's it really like working on the world's largest network of brands, retailers and consumers? Watch this video for the inside story.
Bazaarvoice
Bazaarvoice
Blog Post

New blog articles detected.

  • 3 Pain points for brands trying to conquer channel sales
    Earlier this month, we launched Bazaarvoice Brand Edge — our newest solution that makes it easy for brands to collect consumer-generated content (CGC) and distribute it to retailer e-commerce sites. While the launch was a point of celebration, the offering itself came out of uncovering significant pain points for brands and figuring out how to solve them. Based on our extensive market research and...
Bazaarvoice
Bazaarvoice
Blog Post

New blog articles detected.

  • Back to School with Bazaarvoice — Lesson #2: Know Your Audience
    This is the second post in our Back to School with Bazaarvoice series. Back-to-school is big business for retailers. How big? It’s the second most-popular shopping window of the year, behind the holidays, and for the past two years, shopper spend has increased by 10% or more. If that trend holds for 2017, back-to-school spend will surpass $80 billion. Smart advertisers are poised to take advanta...
Bazaarvoice
Bazaarvoice
Blog Post

New blog articles detected.

  • Why brands and retailers should seize Amazon Prime Day
    Tomorrow, Amazon will offer thousands of deals to Prime Members across the globe for the company’s third annual Prime Day. It should be no surprise that Prime Day generates big sales for Amazon; in fact, Prime Day 2016 was the company’s biggest sales day in history. But did you know that this busy day in e-commerce also gives other online retailers a boost? To explore whether consumers shopped, e...
Bazaarvoice
Bazaarvoice
Blog Post

New blog articles detected.

  • 5 European companies with best-in-class CGC strategy
    Now in 2017, consumer-generated content (CGC) is an important part of the shopping process around the world. In 2016, reviews submitted on the Bazaarvoice platform came from 186 countries in 37 languages. CGC is on the rise throughout Europe; although North America remains the highest-volume CGC market in 2016, consumers in Europe have generated 8.649M reviews last year alone. Regardless of where...
Bazaarvoice
Bazaarvoice
Blog Post

New blog articles detected.

  • It’s here: Our most effective way for brands to drive retail sales
    It’s no secret that many brands generate the bulk of their sales through retail and marketplace channels. That being said, shoppers are bombarded with marketing messages across multiple channels and devices, and it is more difficult than ever for brands to stand out in a noisy marketplace. That’s where consumer-generated content (CGC) comes in. As a brand, having CGC like ratings and reviews on yo...
Bazaarvoice
Bazaarvoice
Blog Post

New blog articles detected.

  • Back to School with Bazaarvoice — Lesson #1: Study Shopper Seasonality
      This is the first post of our Back to School with Bazaarvoice series. Back-to-school is big business for retailers. How big? It’s the second most popular shopping window of the year, behind the holidays, and for the past two years, shopper spend has increased by 10% or more. If that trend holds for 2017, back-to-school spend will surpass $80 billion. Smart advertisers are poised to take adva...
Bazaarvoice
Bazaarvoice
Blog Post

New blog articles detected.

  • IRCE 2017: Consumer experience is priority #1
    Internet Retailer Conference + Exhibition 2017, the biggest e-commerce conference in the world, wrapped up last week, with 130 sessions worth of inspiring content being delivered to a hungry audience of over 10,000 people. There was a sense of urgency and excitement in the air that even the 250,000 sq. ft. McCormick Place exhibit hall couldn’t contain. And this should come as no surprise. With pre...
Bazaarvoice
Bazaarvoice
Blog Post

New blog articles detected.

  • 5 Things I learned at Bazaarvoice Inspire: Europe
    On Wednesday 7th June, we opened the doors of Chelsea Football Club to welcome nearly 300 of Europe’s leading brands and retailers to our annual Bazaarvoice Inspire: Europe 2017 event. The day lived up to its name; it was truly inspiring to hear more than 20 industry gurus, from John Lewis to GHD, share their experience using consumer-generated content (CGC) to transform the retail landscape. We...
Bazaarvoice
Bazaarvoice
Blog Post

New blog articles detected.

  • Are these 11th graders our future business leaders?
    The slides aren’t advancing. There are six successful entrepreneurs on the judges panel and a crowd of people big enough to fill Google Fiber’s event space. This is Kain Evans’s chance to pitch the business idea he’s been working on for the past year to the entrepreneur judges for funding. His idea: affordable, comfortable, and convenient practice space for bands in Austin,Texas,  live music capit...
Bazaarvoice
Bazaarvoice
Blog Post

New blog articles detected.

  • Goodbye Makeup Counter, Hello Beauty Vloggers
    Are you a fan of Michelle Phan or Nitraa B? If so, you likely love your beauty products. If you don’t know who these beauty vloggers are, now is the time to start paying attention to them. Beauty vloggers and their millions of followers are changing how beauty products are discovered and how brands engage with their customers. Social media has become a go-to source for beauty inspiration and now ...
Bazaarvoice
Bazaarvoice
Blog Post

New blog articles detected.

  • Why the value of hackathons goes beyond free pizza
    About six months ago, we shared Why We Hackathon. At Bazaarvoice, we host a company-wide hackathon twice a year, and our next one kicks off this week. My previous post primarily focused on the people and company culture aspects of running a hackathon. In lieu of writing “Synergizing Innovation With Disruptive Hackathons”, this time around I’d like to  to share the real value we’ve seen from our ha...
Bazaarvoice
Bazaarvoice
Blog Post

New blog articles detected.

  • Think outside the (gift) box: 3 ways to capture Mother’s Day shoppers
    At Bazaarvoice, we frequently analyze shopping activity occurring on our network to surface trends and insights that can help our clients prepare for and get the most out of busy shopping seasons. This spring, we looked at pageview traffic in the jewelry and flowers/gifts categories from 2016. We wanted to see how pageview traffic was impacted by two special occasions when people usually purchase ...
Bazaarvoice
Bazaarvoice
Blog Post

New blog articles detected.

  • How to find, reach, and win today’s shopper
    The evolving nature of the consumer decision journey (CDJ) has forced brands and marketers to change the way they find and win their customers and created challenges and opportunities: Is advertising still effective? Why do customers choose your brand? Why do they come back? Since the rise of digital and omni-channel, brands and retailers have struggled to get a grasp of the evolving CDJ. Technol...

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