Bazaarvoice

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • How to find, reach, and win today’s shopper

    The evolving nature of the consumer decision journey (CDJ) has forced brands and marketers to change the way they find and win their customers and created challenges and opportunities: Is advertising still effective? Why do customers choose your brand? Why do they come back? Since the rise of digital and omni-channel, brands and retailers have struggled to get a grasp of the evolving CDJ. Technol...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • David v. Goliath: How traditional grocers can stand up to Amazon

    These days it seems every week we hear about a grocery powerhouse partnering with a more sophisticated delivery service like Instacart, Amazon Fresh, or Google Express. This week, it was Costco and Shipt launching home delivery in 50 stores to 30M households, and, last month, Kroger and Uber announced tests in several markets. If you’re thinking: Uber? That ride sharing company that has been facin...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • What brands need to know about Generation Z

    Note: The following is a guest post from Kate Beckman, CEO and Founder of Fresh U. We'll periodically feature guest posts from the people behind research we think you should know about.  I am the last of the Millennials. Born in 1995, I am right on the edge of the generation that has captured the attention of marketers and media for years. But being on the extreme tail end of the millennial genera...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 4 days ago

New blog articles detected

  • 3 Themes from SXSW Interactive 2017, part 1

    We're still buzzing from the amazing day that was #BVatSXSW on Saturday. Three lively panel discussions, authentic Austin eats, and, of course, Ja Rule. We loved seeing everyone in the audience and reading your live tweets and reactions on social media — thanks so much for being with us. But since our panels and event weren’t the only things going on during SXSW this weekend, we asked our team to ...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 week ago

New blog articles detected

  • Visual content and the power of memory in marketing

    I love my Friday morning commute. Traffic is lighter, the weekend is near, and I get 10 minutes of pure, unadulterated, intellectual bliss when I listen to Two Guys on Your Head on NPR. For those of you not familiar with this treasure, Dr. Art Markman and Dr. Bob Duke, both psychologists and professors at UT, apply their studies of the human mind, emotion, neuroscience, and the like, to all sorts ...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • How to find, win, and reach today’s shopper

    The evolving nature of the consumer decision journey (CDJ) has forced brands and marketers to change the way they find and win their customers and created challenges and opportunities: Is advertising still effective? Why do customers choose your brand? Why do they come back? Since the rise of digital and omni-channel, brands and retailers have struggled to get a grasp of the evolving CDJ. Technol...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • David v. Goliath: How traditional grocers can stand up to Amazon & Walmart

    These days it seems every week we hear about a grocery powerhouse partnering with a more sophisticated delivery service like Instacart, Amazon Fresh, or Google Express. This week, it was Costco and Shipt launching home delivery in 50 stores to 30M households, and, last month, Kroger and Uber announced tests in several markets. If you’re thinking: Uber? That ride sharing company that has been facin...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 4 Takeaways from Shoptalk 2017 that shouldn’t stay in Vegas

    The Aria Casino and Hotel in Las Vegas, Nevada, hosted a different kind of March Madness this week – Shoptalk 2017. More than 5,600 attendees and 330 speakers came from around the world to learn at this “nextgen commerce event.” Now, hosting your conference in Las Vegas brings with it certain expectations, so I wasn’t sure if Shoptalk would live up to its hype. But sure enough, day one keynotes we...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The PwC Total Retail Survey 2017: Challenges for the new normal

    The 2017 version of the PwC Total Retail Survey is out, and it has a lot to say about the state of retail today. We love the study for its global perspective (nearly 25,000 respondents from 29 countries and territories) and what it tells us about how people shop around the world. Around the world, times are tough for pure-play and omni-channel retailers alike. Consumer spending is flat, competiti...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • 3 Themes from SXSW Interactive 2017, part 2

    We made it — it's Sunday, March 19th, and the dust has barely begun to settle from the last nine days of SXSW. In SXSW time, our #BVatSXSW event seems like a month ago, rather than just last weekend. There has been so much to do and see since then. We had asked our Bazaarvoice team to share their learnings from attending panels and speakers at Interactive; you can see all our thoughts as they happ...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • What brands need to know about Generation Z

    Note: The following is a guest post from Kate Beckman, CEO and Founder of Fresh U. We'll periodically feature guest posts from the people behind research we think you should know about.  I am the last of the Millennials. Born in 1995, I am right on the edge of the generation that has captured the attention of marketers and media for years. But being on the extreme tail end of the millennial genera...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Bazaarvoice Summit 2017: The Consumer Experience

    You know, we have an incredible lineup of speakers and sessions at our Bazaarvoice Summit this year (seriously, Daveed Diggs?!). If you haven’t yet, be sure to download our Summit app, so you can view all the sessions and customize your own schedule. I have to say, I’m actually really excited about another part of the event — what we’re calling The CX (The Consumer Experience). Not to get all meta...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Our eTail West recap: Don’t be your own worst enemy

    I was excited to head to eTail West this year to hear about the latest retail innovations from our clients. After visiting a friend in LA, I arrived on Monday at eTail in Palm Desert in an autonomous Tesla Model X. No, I'm not a tech billionaire who only drives cars with doors that open "like this" à la Russ Hanneman on Silicon Valley. I had stumbled across this new ride share called Tesloop that...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Compelling curation: How visual content tells a brand story

    We all know images speak louder than words, and these days we’re bombarded with imagery in every app, on every website, in every text message (thanks Bitmoji and gif keyboards). Instagram alone sees 400 million daily active users. Now with Instagram’s new album feature, Snapchat’s foray into more advertising content, and the rise of virtual reality, the media we’re exposed to will grow even more e...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Drive more in-store traffic: 4 local marketing best practices

      We'd like to introduce a new series penned by our Content Acquisition Partner Program (CAPP) members — up first: Karisa Macias, Marketing Director for Rio SEO. As consumers increasingly search online for solutions to their immediate and often local needs, the opportunity for savvy brick-and-mortar businesses has never been greater. Marketers are on to it, though; competition is increasing, an...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Under the influence: The morality of pay-to-play marketing

    Companies used to spend their marketing and advertising dollars on print ads, billboards, and television commercials, but the modern marketing mix is much more complex and nuanced. Not only are there new media properties where advertisers can buy space – social media, podcasts, mobile apps – the type of content used in marketing has evolved as well. Over time, consumers have developed a heightened...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • SEO savvy: Understand user intent to increase revenue

    Search – magic, science, or an amazing source of revenue? In the moments when we are using Google as a consumer, we don’t want to think about what’s happening behind the scenes, we just want Google to meet the need of the moment. However, when striving to capitalize on search and grow revenue for the online channels we manage, that once-magical experience can become one of frustration. Instead of ...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Themes from SXSW Interactive 2017, part 1

    We're still buzzing from the amazing day that was #BVatSXSW on Saturday. Three lively panel discussions, authentic Austin eats, and, of course, Ja Rule. We loved seeing everyone in the audience and reading your live tweets and reactions on social media — thanks so much for being with us. But since our panels and event weren’t the only things going on during SXSW this weekend, we asked our team to ...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Who, what, where? The Bazaarvoice guide to SXSW Interactive 2017

    Are you ready for SXSW 2017? While we're all hands on deck at the Bazaarvoice Summit right now, we can feel SXSW Interactive right around the corner. In fact, our #BVatSXSW event is this Saturday, March 11th, and we're excited to bring you a full day of content and a bangin' performance by Ja Rule. But our event is really just the beginning. SXSW is a marathon, and you need to learn from those who...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • 2017 Marketing predictions: What to expect in the new year

    As January comes to a close and we settle into 2017, it’s a fitting time to reflect on the year behind us and prepare for the year ahead. With rapidly advancing technology, companies getting acquired, and ongoing concerns around data security, it’s hard to foresee what business and tech trends will make the biggest impact on our business, our clients, and our partners. Fortunately, Bazaarvoice is ...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • The Super Bowl rush: Three tips to score with TV shoppers

    With late January approaching, Super Bowl preparation is in full effect with teams, fans, and brands all anxiously waiting for the big day. While fans and teams are focused on securing their spot in the big game, brands hope to score with memorable commercials. Consumers have another, perhaps less obvious, mission – to buy a new TV. In 2016, 111.0 million viewers tuned in to Super Bowl 50, and man...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • The top three critical themes out of NRF 2017

    With the increasing domination of online shopping and the recent news of major retailer store closures, it is no secret that many questions surround the retail industry as we head into 2017. The National Retail Federation’s Big Show convened this week in New York City, and many of the biggest brands and leaders in retail were in one place to address the challenges facing the industry and the innov...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Without action, diversity is just a nice word

    What does it truly mean to celebrate diversity in the workplace? While many companies tout facilitating cultural diversity as a core value, how many practice what they preach? The truest collective principle that bonds any workplace are its common goals to success. The underpinning magic of this success is the nurturing of team harmony and the creation of an environment where those of different mi...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • The top ten Bazaarvoice blog posts of 2016

    From Pokemon Go to self-driving cars and the Olympics to the elections, 2016 brought both surprise and innovation. Here at Bazaarvoice, we celebrated our 11th year with a move into our awesome new Austin headquarters, launched our new Bazaarvoice Advertising solution, hosted 26 global Inspire workshops celebrating our clients, released our CGC Index, held our best attended b:generous week to date,...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Why we hackathon

    About twice a year, Bazaarvoice hosts an internal hackathon, spearheaded by the engineering department and open to the entire company. We carve out three days from schedules and responsibilities to dedicate towards building functional prototypes of our own ideas. The last day, we show off our projects, starting with a science fair format where everyone can see the various demonstrations and "inves...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Mobile shoppers & millions of orders: Black Friday by the numbers

    With over 5,000 brand and retailer websites and more than 590M shoppers monthly, the Bazaarvoice Network has a unique perspective on the holiday shopping madness. Growth of online shopping Each year, online shopping continues to grow as consumers avoid the in-store crowds and take advantage of free shipping. During this holiday season, shoppers planned to spend an equal amount online vs in store, ...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • In a Bazaarvoice minute: The holiday surge on our network

    As Black Friday nears, brands and retailers are gearing up for the rush of in-store shoppers and massive surges in online site traffic. Amazon launched its Black Friday Deals Store on the first of the month, while major retailers like Target and Walmart have already started announcing pre-Black Friday deals. The National Retail Federation predicts that online sales will increase 7 to 10% this upco...

Bazaarvoice

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • First-party data: The gift that keeps on giving

    With Election Day behind us, many Americans now anticipate the other big day in November: Black Friday. It’s a gauntlet of commerce that kicks off the entire holiday shopping season, dominating the attention of most brands, retailers, and consumers. This year may be the biggest in years as holiday spending is expected to reach its highest point since the dip in 2008, increasing 10 percent compared...

  • The new rules of engagement or how consumers really feel about brand marketing

    The rules of marketing have changed. As much as marketers may try to dictate the rules of engagement with consumers, consumers are really the ones in the driver’s seat. Today’s consumers are inundated with branded content and advertising from hundreds of companies, and they can opt out, block or cut ties whenever they please. Therefore, it is imperative for brands to pay attention to what their cu...

  • How many reviews does it take to achieve a meaningful average rating?

    What is the value of consumer-generated content? How do shoppers behave on different devices? These are the types of questions the Analytics team strive to answer by doing what we do best – digging through troves of data. Lately, we’ve been thinking about the relationship between two of the most basic metrics: average rating and the number of reviews a product has. Let’s drill down a little deeper...

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