Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • Back to School with Bazaarvoice — Lesson #1: Study Shopper Seasonality
      This is the first post of our Back to School with Bazaarvoice series. Back-to-school is big business for retailers. How big? It’s the second most popular shopping window of the year, behind the holidays, and for the past two years, shopper spend has increased by 10% or more. If that trend holds for 2017, back-to-school spend will surpass $80 billion. Smart advertisers are poised to take adva...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • IRCE 2017: Consumer experience is priority #1
    Internet Retailer Conference + Exhibition 2017, the biggest e-commerce conference in the world, wrapped up last week, with 130 sessions worth of inspiring content being delivered to a hungry audience of over 10,000 people. There was a sense of urgency and excitement in the air that even the 250,000 sq. ft. McCormick Place exhibit hall couldn’t contain. And this should come as no surprise. With pre...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • 5 Things I learned at Bazaarvoice Inspire: Europe
    On Wednesday 7th June, we opened the doors of Chelsea Football Club to welcome nearly 300 of Europe’s leading brands and retailers to our annual Bazaarvoice Inspire: Europe 2017 event. The day lived up to its name; it was truly inspiring to hear more than 20 industry gurus, from John Lewis to GHD, share their experience using consumer-generated content (CGC) to transform the retail landscape. We...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • Are these 11th graders our future business leaders?
    The slides aren’t advancing. There are six successful entrepreneurs on the judges panel and a crowd of people big enough to fill Google Fiber’s event space. This is Kain Evans’s chance to pitch the business idea he’s been working on for the past year to the entrepreneur judges for funding. His idea: affordable, comfortable, and convenient practice space for bands in Austin,Texas,  live music capit...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • Goodbye Makeup Counter, Hello Beauty Vloggers
    Are you a fan of Michelle Phan or Nitraa B? If so, you likely love your beauty products. If you don’t know who these beauty vloggers are, now is the time to start paying attention to them. Beauty vloggers and their millions of followers are changing how beauty products are discovered and how brands engage with their customers. Social media has become a go-to source for beauty inspiration and now ...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • Why the value of hackathons goes beyond free pizza
    About six months ago, we shared Why We Hackathon. At Bazaarvoice, we host a company-wide hackathon twice a year, and our next one kicks off this week. My previous post primarily focused on the people and company culture aspects of running a hackathon. In lieu of writing “Synergizing Innovation With Disruptive Hackathons”, this time around I’d like to  to share the real value we’ve seen from our ha...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • Think outside the (gift) box: 3 ways to capture Mother’s Day shoppers
    At Bazaarvoice, we frequently analyze shopping activity occurring on our network to surface trends and insights that can help our clients prepare for and get the most out of busy shopping seasons. This spring, we looked at pageview traffic in the jewelry and flowers/gifts categories from 2016. We wanted to see how pageview traffic was impacted by two special occasions when people usually purchase ...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • How to find, reach, and win today’s shopper
    The evolving nature of the consumer decision journey (CDJ) has forced brands and marketers to change the way they find and win their customers and created challenges and opportunities: Is advertising still effective? Why do customers choose your brand? Why do they come back? Since the rise of digital and omni-channel, brands and retailers have struggled to get a grasp of the evolving CDJ. Technol...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • David v. Goliath: How traditional grocers can stand up to Amazon
    These days it seems every week we hear about a grocery powerhouse partnering with a more sophisticated delivery service like Instacart, Amazon Fresh, or Google Express. This week, it was Costco and Shipt launching home delivery in 50 stores to 30M households, and, last month, Kroger and Uber announced tests in several markets. If you’re thinking: Uber? That ride sharing company that has been facin...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • What brands need to know about Generation Z
    Note: The following is a guest post from Kate Beckman, CEO and Founder of Fresh U. We'll periodically feature guest posts from the people behind research we think you should know about.  I am the last of the Millennials. Born in 1995, I am right on the edge of the generation that has captured the attention of marketers and media for years. But being on the extreme tail end of the millennial genera...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • 3 Themes from SXSW Interactive 2017, part 1
    We're still buzzing from the amazing day that was #BVatSXSW on Saturday. Three lively panel discussions, authentic Austin eats, and, of course, Ja Rule. We loved seeing everyone in the audience and reading your live tweets and reactions on social media — thanks so much for being with us. But since our panels and event weren’t the only things going on during SXSW this weekend, we asked our team to ...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • Visual content and the power of memory in marketing
    I love my Friday morning commute. Traffic is lighter, the weekend is near, and I get 10 minutes of pure, unadulterated, intellectual bliss when I listen to Two Guys on Your Head on NPR. For those of you not familiar with this treasure, Dr. Art Markman and Dr. Bob Duke, both psychologists and professors at UT, apply their studies of the human mind, emotion, neuroscience, and the like, to all sorts ...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • How to find, win, and reach today’s shopper
    The evolving nature of the consumer decision journey (CDJ) has forced brands and marketers to change the way they find and win their customers and created challenges and opportunities: Is advertising still effective? Why do customers choose your brand? Why do they come back? Since the rise of digital and omni-channel, brands and retailers have struggled to get a grasp of the evolving CDJ. Technol...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • David v. Goliath: How traditional grocers can stand up to Amazon & Walmart
    These days it seems every week we hear about a grocery powerhouse partnering with a more sophisticated delivery service like Instacart, Amazon Fresh, or Google Express. This week, it was Costco and Shipt launching home delivery in 50 stores to 30M households, and, last month, Kroger and Uber announced tests in several markets. If you’re thinking: Uber? That ride sharing company that has been facin...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • 4 Takeaways from Shoptalk 2017 that shouldn’t stay in Vegas
    The Aria Casino and Hotel in Las Vegas, Nevada, hosted a different kind of March Madness this week – Shoptalk 2017. More than 5,600 attendees and 330 speakers came from around the world to learn at this “nextgen commerce event.” Now, hosting your conference in Las Vegas brings with it certain expectations, so I wasn’t sure if Shoptalk would live up to its hype. But sure enough, day one keynotes we...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • The PwC Total Retail Survey 2017: Challenges for the new normal
    The 2017 version of the PwC Total Retail Survey is out, and it has a lot to say about the state of retail today. We love the study for its global perspective (nearly 25,000 respondents from 29 countries and territories) and what it tells us about how people shop around the world. Around the world, times are tough for pure-play and omni-channel retailers alike. Consumer spending is flat, competiti...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • 3 Themes from SXSW Interactive 2017, part 2
    We made it — it's Sunday, March 19th, and the dust has barely begun to settle from the last nine days of SXSW. In SXSW time, our #BVatSXSW event seems like a month ago, rather than just last weekend. There has been so much to do and see since then. We had asked our Bazaarvoice team to share their learnings from attending panels and speakers at Interactive; you can see all our thoughts as they happ...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • What brands need to know about Generation Z
    Note: The following is a guest post from Kate Beckman, CEO and Founder of Fresh U. We'll periodically feature guest posts from the people behind research we think you should know about.  I am the last of the Millennials. Born in 1995, I am right on the edge of the generation that has captured the attention of marketers and media for years. But being on the extreme tail end of the millennial genera...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • Bazaarvoice Summit 2017: The Consumer Experience
    You know, we have an incredible lineup of speakers and sessions at our Bazaarvoice Summit this year (seriously, Daveed Diggs?!). If you haven’t yet, be sure to download our Summit app, so you can view all the sessions and customize your own schedule. I have to say, I’m actually really excited about another part of the event — what we’re calling The CX (The Consumer Experience). Not to get all meta...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • Our eTail West recap: Don’t be your own worst enemy
    I was excited to head to eTail West this year to hear about the latest retail innovations from our clients. After visiting a friend in LA, I arrived on Monday at eTail in Palm Desert in an autonomous Tesla Model X. No, I'm not a tech billionaire who only drives cars with doors that open "like this" à la Russ Hanneman on Silicon Valley. I had stumbled across this new ride share called Tesloop that...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • Compelling curation: How visual content tells a brand story
    We all know images speak louder than words, and these days we’re bombarded with imagery in every app, on every website, in every text message (thanks Bitmoji and gif keyboards). Instagram alone sees 400 million daily active users. Now with Instagram’s new album feature, Snapchat’s foray into more advertising content, and the rise of virtual reality, the media we’re exposed to will grow even more e...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • Drive more in-store traffic: 4 local marketing best practices
      We'd like to introduce a new series penned by our Content Acquisition Partner Program (CAPP) members — up first: Karisa Macias, Marketing Director for Rio SEO. As consumers increasingly search online for solutions to their immediate and often local needs, the opportunity for savvy brick-and-mortar businesses has never been greater. Marketers are on to it, though; competition is increasing, an...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • Under the influence: The morality of pay-to-play marketing
    Companies used to spend their marketing and advertising dollars on print ads, billboards, and television commercials, but the modern marketing mix is much more complex and nuanced. Not only are there new media properties where advertisers can buy space – social media, podcasts, mobile apps – the type of content used in marketing has evolved as well. Over time, consumers have developed a heightened...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • SEO savvy: Understand user intent to increase revenue
    Search – magic, science, or an amazing source of revenue? In the moments when we are using Google as a consumer, we don’t want to think about what’s happening behind the scenes, we just want Google to meet the need of the moment. However, when striving to capitalize on search and grow revenue for the online channels we manage, that once-magical experience can become one of frustration. Instead of ...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • Themes from SXSW Interactive 2017, part 1
    We're still buzzing from the amazing day that was #BVatSXSW on Saturday. Three lively panel discussions, authentic Austin eats, and, of course, Ja Rule. We loved seeing everyone in the audience and reading your live tweets and reactions on social media — thanks so much for being with us. But since our panels and event weren’t the only things going on during SXSW this weekend, we asked our team to ...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • Who, what, where? The Bazaarvoice guide to SXSW Interactive 2017
    Are you ready for SXSW 2017? While we're all hands on deck at the Bazaarvoice Summit right now, we can feel SXSW Interactive right around the corner. In fact, our #BVatSXSW event is this Saturday, March 11th, and we're excited to bring you a full day of content and a bangin' performance by Ja Rule. But our event is really just the beginning. SXSW is a marathon, and you need to learn from those who...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • 2017 Marketing predictions: What to expect in the new year
    As January comes to a close and we settle into 2017, it’s a fitting time to reflect on the year behind us and prepare for the year ahead. With rapidly advancing technology, companies getting acquired, and ongoing concerns around data security, it’s hard to foresee what business and tech trends will make the biggest impact on our business, our clients, and our partners. Fortunately, Bazaarvoice is ...
Bazaarvoice
Bazaarvoice
Blog Article

New blog articles detected.

  • The Super Bowl rush: Three tips to score with TV shoppers
    With late January approaching, Super Bowl preparation is in full effect with teams, fans, and brands all anxiously waiting for the big day. While fans and teams are focused on securing their spot in the big game, brands hope to score with memorable commercials. Consumers have another, perhaps less obvious, mission – to buy a new TV. In 2016, 111.0 million viewers tuned in to Super Bowl 50, and man...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in