Competitive Marketing Intelligence | Crayon
BBS Communications Group
BBS Communications Group
Blog Article

New blog articles detected.

  • ‘No Comment’ – Avoiding a communication vacuum in a crisis
    In the social media age, information, or indeed misinformation can spread faster than ever before. Nowhere is this clearer than in the midst of a crisis, and as several recent crises have shown, without a well-executed crisis communication strategy, companies can find themselves in a reputation tailspin. United Airlines, Pepsi and Samsung offer good examples of poor crisis responses, from United A...
BBS Communications Group
BBS Communications Group
Blog Article

New blog articles detected.

  • Suffering from digital FOMO? Fear not. Being digitally discerning is a strength, not a weakness.
    Have you ever wondered how much is enough when it comes to digital presence? Do you feel under pressure to add to your company’s digital activity because you are led to believe it is a guaranteed pathway to brand success? Or maybe you think that a presence on every platform is what digital marketing is actually about? Many businesses obsess over building... The post Suffering from digital FOMO? Fe...
BBS Communications Group
BBS Communications Group
Blog Article

New blog articles detected.

  • Communicating a brand: from imagination to reality
    Communicating with customers is an essential activity for any business, but in order to communicate effectively, you first need to know your brand identity. How do you want to portray yourself to customers? How do you want to be perceived? The challenge of formulating a brand identity, and maintaining it, can be an arduous one. But by defining your identity and communicating... The post Communicat...
BBS Communications Group
BBS Communications Group
Blog Article

New blog articles detected.

  • The power of the white paper
    White papers certainly aren’t new to the content marketing arena – but despite the growing number of tools in the marketing tool kit, white papers can still be one of the most effective. A well-executed white paper can help to set up new relationships, build trust and position organisations and people as critical thought leaders. If a white paper isn’t already a... The post The power of the white ...
BBS Communications Group
BBS Communications Group
Blog Article
BBS Communications Group
BBS Communications Group
Blog Article

New blog articles detected.

  • Beer, bibles and boycotts: The Coopers debacle
    Recent news headlines were dominated by a curious incident involving Australia’s largest family brewer, Coopers, the Bible Society and an awkward seven minute video featuring two Liberal party politicians. Coopers had partnered with the Bible Society to produce a run of 10,000 commemorative cans celebrating the society’s 200th anniversary. Following this, the Bible Society produced a video debate ...
BBS Communications Group
BBS Communications Group
Blog Article

New blog articles detected.

  • News values for the Modern Age: Shaping news in a digital-fuelled media world
    It’s widely known that ‘earned’ media coverage, ie that which appears in the news pages rather than as an advertisement, is a very valuable brand and reputation strategy. However, finding a place for your message within the news landscape can be a challenging task. Sometimes it’s difficult to know how your interests can align with a journalist’s current priorities and areas of... The post News val...
BBS Communications Group
BBS Communications Group
Blog Article

New blog articles detected.

  • Herston Quarter
    The post Herston Quarter appeared first on BBS Communications Group Pty Ltd.
  • Fake news – Communicating in a ‘post-truth’ world
    As any casual reader of the news would know, 2017 is fast becoming the year of ‘fake news’. But what does this mean for businesses who still want to use news media as a way to communicate with their potential customers. Does the eroding confidence in the media mean that it is no longer an effective tool for communication? While it easy... The post Fake news – Communicating in a ‘post-truth’ world ...
BBS Communications Group
BBS Communications Group
Blog Article

New blog articles detected.

  • Engaging with journalists: how to jump the media fence
    Ahhh journalists, the multi-tasking geniuses who live a foreign life; inaccessible gatekeepers on the other side of the media fence. No matter how you view journalists, the reality is that despite fragmentation in the media market due to social media and citizen journalism amongst other things, journalists still play a major role in the news that every day people consume and trust.... The post Eng...
BBS Communications Group
BBS Communications Group
Blog Article

New blog articles detected.

  • Can going early deliver a touchdown?
    On the 5th of February at 6:30pm American Eastern Standard time, over 110 million Americans turned on their televisions and tuned in to one the biggest sporting events, and media events, in the world – the Super Bowl. But for many viewers, the sporting spectacle is not the main event. Every year advertisers spend millions of dollars, both creating and placing advertisements... The post Can going e...
BBS Communications Group
BBS Communications Group
Blog Article

New blog articles detected.

  • In an uncertain 2017, create a LINK with your customer
    We’ll remember 2016 as a tumultuous year filled with uncertainty and upheaval at home and abroad. For brands looking for success in 2017, we believe the big communications trends revolve around better connecting with customers and cutting through the noise. ‘Locally’ targeted message As uncertainty increases on the global stage, brands will be better served directing their messages towards the ‘lo...
  • Christmas around the world – same same, but different
    The Christmas countdown is on and if feels like most people are well and truly into the festive season. What might surprise you is less than half the world’s population actually celebrates Christmas in their own culture. But for those who do, which is around 3.3 billion people, the variety of customs differs significantly. Those who do celebrate Christmas do so in... The post Christmas around the ...
  • Avoiding suffocation by storytelling
    There was a day when “death by PowerPoint” was the worst scenario facing business audiences. However, today there is a new danger… suffocation by storytelling! As businesses have awoken to the power of storytelling, customers are now faced with a tsunami of content. The problem is not all of it is useful, helpful or relevant. As communication evolves it’s about time we... The post Avoiding suffoca...
  • Directing your video strategy
    With video providing so much opportunity for organisations to expand their reach, tapping into this medium is becoming a priority. But failing to implement a strategy around your video content could see you spending a lot of money creating videos that fail to hit the mark. If you want to take a leap into video, getting it right needs to be more... The post Directing your video strategy appeared fi...
  • Becoming strategic on social media
    So you have various social media accounts. You post a bit here and there, you sporadically share other content but, ultimately, you don’t know how to really make an impression. Sound familiar? It’s time to get strategic. Like you would in any other part of your business, if you want to get the most out of your social media channels you need... The post Becoming strategic on social media appeared f...
  • Training
    The post Training appeared first on BBS Communications Group Pty Ltd.
  • A game of #tag
    Once confined to the Twitterverse, hashtags have gone viral across all social media platforms. Though often used frivolously, when formulated correctly as part of an organisation’s social media strategy a hashtag can become a mechanism to boost social engagement, spark conversation and offer a point of reference to audiences. Here are our six tips for creating a trend-worthy hashtag: Keep it short...
  • Go Live: the 2017 trend that could do wonders for your business
    As video continues to become a default marketing and communications tactic for organisations, savvy businesses still have an opportunity to separate themselves from competitors by effectively utilising what’s set to be one of 2017’s big digital trends, live video. While the concept of video is of course nothing new, the idea of streaming your activity as it happens continues to gain traction... Th...
  • You say vanilla slice, I say snot block
    As the 26th of January rolls around, some of us might take time out to reflect on what it means to live on the largest island on earth. We might come to the realisation that the ‘average’ Australian can’t be easily defined and that the greatest benefit to our nation is the diversity of our citizens. Considering the variances in climate and... The post You say vanilla slice, I say snot block appear...
  • Copyrights and responsibilities
    Copyright is something that everyone is aware of. But does everyone really understand how it works? Businesses need to be aware of the serious costs copyright infringement can carry including fines of up to $585,000, not to mention the reputational damage legal proceedings can have on a business. A recent Public Relations Institute of Australia (PRIA) webinar, hosted by the Copyright Agency,... Th...
BBS Communications Group
BBS Communications Group
Blog Article

New blog articles detected.

  • Strategy and tactics: Why it’s important to know the difference
    There’s an illusion with PR that all practitioners ever want is to get their clients some good TV or national newspaper coverage. What many don’t comprehend is how achieving this type of coverage is often just one tactic within a broad strategic communications plan. In short, a strategic communications plan consists of three equally important, yet very different, elements; objective, strategy, and...
BBS Communications Group
BBS Communications Group
Blog Article

New blog articles detected.

  • From engagement to trust – taking your stakeholders on a journey
    Trust is a powerful force that spurs loyalty, builds credibility and supports effective communication. It gives an organisation the benefit of the doubt in situations where being heard, understood and believed is critical to successful outcomes. But how do we go beyond simply engaging stakeholders into building trust? It’s about taking your stakeholders on the entire journey, working to understand...
  • Unlocking an effective stakeholder engagement strategy
    What is the key to an effective stakeholder engagement strategy? Step one is to define what your project’s negotiables and non-negotiables are. Non-negotiables are what cannot be changed regarding your project. However, the negotiables are what you can put on the table for the community to have their say, in a positive way, on what they would like to see delivered, whether... The post Unlocking an...
BBS Communications Group
BBS Communications Group
Blog Article

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