BCMA
BCMA
Blog Post
  • We’ve teamed up with BCMA Members and co-creation experts Bulbshare, to bring you The Bulbshare Content Hub, powered by co-creation agency Latimer. They’ll be sharing articles around the subjects of marketing, advertising and audience collaboration each month. Bulbshare white paper: The power of co-creation The Bulbshare white paper on the burgeoning trend of co-creation has revealed a major dispa...

BCMA
BCMA
Blog Post
  • We are delighted to be partnering again with the B2B Marketing Expo which is now less than THREE months away. This year’s event will be their biggest and best yet! On the 21st & 22nd March 2018 London’s ExCeL is being transformed into the central hub for the latest marketing technology and innovations which will be shaping 2018 and beyond. The show will deliver 700 leading exhibitors, 500 informat...

BCMA
BCMA
Blog Post
  • We are delighted to be celebrating the BCMA’s 15-year anniversary in 2018. Founded back in 2003 to be the ‘bridge’ between the Production and Advertising communities, the BCMA has grown from a UK based member association to be the leading global body for branded content with 12 international Chapters covering the USA, Canada, France, Germany, Austria, Switzerland, Hungary, Middle East, North Afric...

BCMA
BCMA
Blog Post
  • Best of Content Marketing Contest 2018: new partner – Branded Content Marketing Association DACH Region (BCMA DACH) – sponsor of Branded Entertainment Category We are delighted to announce a new partnership that our colleagues at BCMA DACH have agreed with the Best of Content Marketing awards, BCM 2018. BCMA DACH has come on board as a sponsor of the “Branded Entertainment” categories in the Best ...

BCMA
BCMA
Blog Post
  • BCMA World View – Through our expanding network of BCMA Chapters, Affiliates and Partners, we strive to give our members a unique global perspective on branded content from across the globe. Our new exclusive series, BCMA World View, gives you an insight into what is happening in the wonderful world of branded content around the world. We present the view from North America, with a focus on Canada

BCMA
BCMA
Blog Post
  • We’ve teamed up with BCMA Members and co-creation experts Bulbshare, to bring you The Bulbshare Content Hub, powered by co-creation agencyLatimer. They’ll be sharing articles around the subjects of marketing, advertising and audience collaboration each month. CX marks the spot: How to retain 42% more customers by co-creating your customer experience If you work in branding, the word ‘experiential’...

BCMA
BCMA
Blog Post
  • With very few exceptions, everyone we meet connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we have witnessed tumultuous change within the content landscape that leads to even greater creativity and the pushing of the boundaries of possibilities. Through it’s membership of world leading brands, agencies, producers, media owners and platfor...

BCMA
BCMA
Blog Post
  • We are delighted to confirm that the BCMA Event at BVE, The Great Content Revolution will take place on 27th & 28th February 2018 at ExCel London. This year’s theme at BVE is We are all creators which aims to transform the world of media and entertainment with thought-provoking ideas and ground-breaking innovations. Due to the success of our inaugural event in March, we are extending this to a two...

BCMA
BCMA
Blog Post
  • Where Innovation Meets Capital We are delighted to be partnering with youngStartUp Ventures Summit West taking place in Santa Clara Convention Center, Santa Clara, CA on the 13th & 14th March 2018. youngStartup’s Venture Summits connect the most innovative, promising venture backed, emerging growth and early stage companies with active Investors, Investment bankers, advisors and corporate professi...

BCMA
BCMA
Blog Post
  • We are delighted to announce that BCMA DACH will be launching The Great Branded Content Summit 2018 in partnership with BCMA DACH members, HMR International and the City of Cologne. The theme of the event is Moving Image Content in the Digital Age and takes place at Filmforum at the Museum Ludwig in Cologne on the 25th January 2018, 10.00 to 17.00 hours. With the increasing digitisation media prof...

BCMA
BCMA
Blog Post
  • The BCMA is delighted to announce the launch of its latest Chapter, BCMA France. The aims of BCMA France will be to build a connected, engaged and active community for Branded Content professionals throughout France. The official announcement will be made at this year’s Cristal Festival taking place in Courchevel between 14th and 16th December. Our mission will be to bring together a professional ...

BCMA
BCMA
Blog Post
  • BVE, The UK’s leading event for the entertainment, media, and creative industries, raised the curtain on the 2018 edition of the exhibition in partnership with the BCMA, at an exclusive event examining the future of branded content and the media. The Great Content Revolution was hosted at BCMA member, MediaCom’s London offices and explored themes including the creative process, collaboration and a...

BCMA
BCMA
Blog Post
  • An online celebration of branded content awesomeness On Wednesday November 29, 2017, BCMA Members, Nemorin Creative in partnership with the Branded Content Marketing Association (BCMA), launch Branded Content Day, an online celebration of branded content awesomeness. Branded Content Day is an informative and fun online industry portal of branded content best practice, wows and wonders. It’s a cura...

BCMA
BCMA
Blog Post
  • We are delighted to continue our partnership with the CRISTAL FESTIVAL. This year is the 17th edition which focuses on the theme of #boldness. Once again it is taking place in the beautiful surroundings of Courchevel, France, which is one of the most prestigious european ski resort. When? December 13-15, 2017 Join us for Networking * Learning * Awards * Private BCMA Dinner * Fun We are proud to be...

BCMA
BCMA
Blog Post
  • BCMA Presents: ONE EXTRAORDINARY DAY IN BRANDED CONTENT and showcases the event hosted at BVE 2017. We heard from not one, but two Knight’s of the Realm – Sir John Hegarty (Creative founder BBH and Chairman of Electric Glue) and Sir Peter Bazalgette (ITV Chairman), an Adventurer/Explorer – Alastair Humphreys and a Gamer – Tim Mines AKA Spamfish. Video Production by: 90 Seconds UK – 90 Seconds – Th...

BCMA
BCMA
Blog Post
  • Whether you’re shopping for christmas gifts or making ads its time to embrace the unpredicatable if you want to be remembered past boxing day. By Luke Southern, Managing Director, DRUM. Embracing a little uncertainty in the creative process creates the certainty that there will be surprises, unexpected outcomes and memorable moments. Earlier this year I had the pleasure of presenting on stage at C...

BCMA
BCMA
Blog Post
  • We’ve teamed up with BCMA Members and co-creation experts Bulbshare, to bring you The Bulbshare Content Hub, powered by Latimer. They’ll be sharing articles around the subjects of marketing, advertising and audience collaboration each month. Purpose power: Why mission-led brands are growing 50% faster than their rivals The players, the sceptics, and why brands looking to put meaning behind the mes...

BCMA
BCMA
Blog Post
  • As proud partners of The Drum Content Awards, we are delighted to share the announcement of the winners. We Are Pi and AnalogFolk have taken home the top accolades at The Drum Content Awards 2017. Amsterdam company, We Are Pi, has snapped up the Grand Prix, as well as best branded content campaign, for its work on Desperados Bass Drop. Judge Joanna Carrigan, head of branded content, News UK explai...

BCMA
BCMA
Blog Post
  • Global BCMA members, Pitch International, a leading sports marketing agency, have created an incredible global branded content series, PlayMaker. Founded in 2004, Pitch International are a full-service agency to the global sports industry. At the heart of their business is an unrivalled track record in global media rights sales, built on close relationships with some of the most renowned organisat...

BCMA
BCMA
Blog Post
  • THE GREAT CONTENT REVOLUTION (PART 1) Date: Wednesday 15th November Venue: Mediacom, 124 Theobalds Road, London, WC1X 8RX Time: 5.30pm to 7.30pm Refreshments provided The uses for Branded Content expand to match the proliferation of channels and the desire to fill or consume them. Branded Content appears in new formats, in new channels and from new creators every second of every single day. Brands...

BCMA
BCMA
Blog Post
  • The BCMA are delighted to be partnering with the AI Congress in London (30th & 31st January 2018) and Las Vegas (3rd & 4th May 2018). Taking place at the iconic O2, the Artificial Intelligence Congress unites international enterprises and business leaders, AI experts, leading tech pioneers and investors, all driving the implementation of AI in global business. Why Attend? Keep up-to-date with the ...

BCMA
BCMA
Blog Post
  • The use of technology might be innovating the branded content space right now but small budget aren’t deterring social success, says Zoë Collins, chief content officer, Jamie Oliver Media Group. Judging The Drum Content Awards, the panel have found that the standard has been pushing new levels of innovation since the first awards, three years ago. Collins explained that small budgets shone through...

BCMA
BCMA
Blog Post
  • The Power of Branded Content Partnerships As a proud partner of EffWeek 2017, the BCMA is hosting a session at the IPA’s Satellite event on Friday 13th October about the Power of Branded Content Partnerships. Partnerships deliver huge value for brands, platforms and consumers. DW Fitness First occupies a unique position in the UK fitness market, combining an extensive retail estate and gym network...

BCMA
BCMA
Blog Post
  • New research produced by our friends and colleagues at the British Promotional Merchandise Association (BPMA) highlighted the fact that almost 80% of people receiving a branded gift feel ‘appreciated’, making merchandise the most powerful advertising medium for saying thank you. The theme of ‘Thank You!’ features throughout this year’s Promotional Products Week (PPW) which runs from the 2nd to 6th...

BCMA
BCMA
Blog Post
  • A Unique accelerator programme for PR and marketing professionals, startups and entrepreneurs. An elite consortium of global communication, media and marketing experts has today launched the Future Communicators Accelerator (FCA), a unique programme for PR and marketing professionals, startups and entrepreneurs. The five-day interactive event, to be held at London’s Blue Fin building between the 2...

BCMA
BCMA
Blog Post
  • BCMA are delighted to announce that we are partnering with eurobest, the festival of European creativity. From the organiser of Cannes Lions, eurobest is the world’s pre-eminent celebration of European creativity. It’s a festival that draws on the continent’s varied cultures and vibrant communities to inspire learning, interaction, debate, and a healthy dose of competition. The eurobest awards cel...

BCMA
BCMA
Blog Post

Drum on Content

  • Don’t Throw Your Viagra In the Bin Because It Doesn’t Cure Angina: Why We Need to Embrace Creative AI We bring you a monthly view of branded content from BCMA Members, Drum. Data led creativity. For the creatives among you, even reading that phrase probably led to shudders. It leads to grey, dull images of online retailers that respond to you buying curtains by following you around the web for 90 ...

BCMA
BCMA
Blog Post
  • The BCMA is partnering with the the UK’s longest-running advertising and marketing technology conference and exhibition will take place in London’s East End on the 29th and 30th November 2017. ad:tech London has invited key global brands — including Nestlé, L’Oreal and O2 — to come together to debate whether disruptive technology can re-engage brands and people. The former deputy prime minister, N...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.