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BCMA
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  • BCMA Partners: 10% off for BCMA members at The Festival of Marketing
    The Festival of Marketing brings you brands that are cut above the rest in marketing, digital, tech and business. With 12 stages, and more than 200 speakers, the Festival is the place to keep up with the ever changing market trends and everything you need to drive success of your brand – the ideas, the connections and the practical skills. And as a member of the BCMA, you have an exclusive 10% dis...
BCMA
BCMA
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  • BCMA Presents: dmexco, 13th – 14th September, Cologne
    BCMA are delighted to announce that it will be presenting at the Digital Marketing Exposition & Conference, more widely known as dmexco on 13th September at 10am in the prestigious Motion Hall. Taking place at the Koelnmesse in Cologne, dmexco is the global business and innovation platform for the digital industry. Within just a few years, dmexco has developed into the most important meeting point...
BCMA
BCMA
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  • Case Study: ‘Lo and Behold’ Fuels Netscout’s Business Growth
    Award-winning film sets company record for new business inquiries; annual impressions increase tenfold Created by BCMA USA members, Saville Productions in association with Pereira & O’Dell Entertainment. Saville Productions are an LA based production company specialising in high-profile funded entertainment for brands: documentaries, television and film. The Objectives 1. Transcend traditional B2B...
BCMA
BCMA
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  • A Quick Guide to Content Marketing – Dropbox For Business
    “Content that targets everyone, reaches no one” were the words of Andrew Canter, Global CEO at The Branded Content Marketing Association (BCMA). And it’s a sentiment most of us in the marketing industry are familiar with. But has digital content, and more specifically the rise of digital content marketing, impacted our approach to audience targeting? Andrew would argue yes: “When we ask our member...
BCMA
BCMA
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  • Everything Is Going to Become Content – Scott Wilkinson
    Scott Wilkinson, Head of VOOM, Brand, Acquisitions & Digital at Virgin Media Business, believes that ultimately everything is going to become [branded] content. It must be content that people want to watch, listen to or read and engage with.
BCMA
BCMA
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BCMA
BCMA
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  • Telling Relevant Stories Is Critical To Success – Alastair Humphreys
    Alastair Humphreys is an Adventure, Explorer and Blogger. He tends to work with brands that suit his outdoor lifestyle, including, clothing, watches, equipment etc. However, he works hard to ensure that whichever brand he works with that the storytelling is relevant and authentic to satisfy both his and the brand objectives.
BCMA
BCMA
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  • Deliver Content In the Right Place at the Right Time – Neil Boorman
    Neil Boorman, Head of Content at Mother London says that to produce effective branded content, you must take an ‘audience first’ approach that uses data to identify potential consumers and suitable channels to reach that audience. Effectively delivering content in the right place at the right time to the right audience.
BCMA
BCMA
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New blog articles detected.

  • Branded Content Must Be Captivating – Adam Harris (Twitch) & Spamfish
    With our attention span decreasing rapidly, especially amongst younger audiences, Adam Harris from digital gaming platform, Twitch, explains that branded content must be captivating. The popular gamer on the channel, Spamfish, agrees and says that new platforms allow creators to experiment and give them freedom to express themselves.
BCMA
BCMA
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New blog articles detected.

  • BCMA Members: Dropbox Sharing Insights for Business
    We are delighted to share with you great business stories, insights and tips from BCMA members, Dropbox for Business. As part of their focus on branded content they have invested in producing engaging and relevant content for businesses. A couple of years ago, a courier invoice for all the shipping we did over a four-month period would be hundreds of thousands of yen. With Dropbox Business, those ...
BCMA
BCMA
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  • BCMA Members: Genero Named As Facebook Marketing Partner
    BCMA Members and Global video production marketplace Genero has been confirmed as a Facebook Marketing Partner in the Content Marketing specialty. Genero connects brands looking to scale their video production with a global creative community of 300,000+ production companies, directors, editors and animators. Clients post creative briefs, video creators pitch their ideas and the client selects the...
BCMA
BCMA
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  • Be Inspired: Back to the Future of Branded Content
    The second of BCMA’s Back to the Future of Branded Content series took place at Lions Entertainment part of Cannes festival and featured Mattel Inc. It took the audience on a fantastic journey spanning 70-years sharing the incredible story of how a toy company started in a garage workshop in Southern California became one of the biggest and well known brands in the world. Mattel was a company foun...
BCMA
BCMA
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New blog articles detected.

  • Experience the best at the Festival of Marketing
    With more than 200 speakers, workshops, awards, experience rooms and immersive training sessions, the Festival of Marketing is the only event this year that truly reflects the creative, strategic and tactical job that marketers do. Buy your pass today using your 10% discount code PRBCMA10 and gain access to: The Festival City: A hub of interactive experiences, where you can network, connect and re...
BCMA
BCMA
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New blog articles detected.

  • Back to the Future of Branded Content With Mattel at Cannes Festival
    It was a packed session at today’s panel on the Inspiration Stage at Lions Entertainment as we took our audience on an incredible journey with Mattel. A company founded in a garage in Southern California, 72 years ago, founded on ‘innovation and creativity’. It is an incredible story of a company that is still pushing the boundaries of Branded Content today. Panel members: Catherine Balsam-Schwabe...
BCMA
BCMA
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  • PROPKO – PPA Product Placement and Branded Entertainment Award
    We are delighted to continue our partnership with the PPA Product Placement and Branded Entertainment Award taking place on October 16, 2017, in the course of the PROPKO – Branded Entertainment Summit, in the Stuttgart city hall. The countdown for the prestigious Product Placement and Branded Entertainment Award PPA 2017 has begun. Advertising companies, agencies, broadcasters and producers can su...
BCMA
BCMA
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New blog articles detected.

  • Connecting global businesses with Asia via Hong Kong
    We have partnered with “Think Asia, Think Hong Kong” (TATHK) which is a mega promotional campaign organised by the Hong Kong Trade Development Council (HKTDC) to attract overseas companies to use Hong Kong’s service platform to tap into the Chinese mainland and other Asian markets. TATHK brings together business communities from Hong Kong and different economies to discuss developments and trends ...
BCMA
BCMA
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New blog articles detected.

  • BCMA Partners: Lions Entertainment – building brands in popular culture
    In less than two weeks, BCMA Partners, Lions Entertainment will bring together forward-thinking people from across the entertainment, commercial and creative communities to discuss new ways to leverage the power of popular culture to build brands. There are more than 100 creative stars confirmed including Run the Jewels, Steven Gerrard, Jeffrey Katzenberg, Russell Simmons, Ellie Goulding, Jamal Ed...
BCMA
BCMA
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  • For The Love of Branded Content – Part 3
    With very few exceptions, everyone we meet connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we have witnessed tumultuous change within the content landscape that leads to even greater creativity and the pushing of the boundaries of possibilities. Through it’s membership of world leading brands, agencies, producers, media owners and platfor...
BCMA
BCMA
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New blog articles detected.

  • Study Your Sector For Successful Content Marketing
    A firm understanding of the marketplace should be a prerequisite for any successful content marketing strategy, but it amazes me how little research many companies seemingly conduct before designing their content calendar, and how misguided their output is as a result. Long gone are the deluded days of “if we blog it, they will come” – a short sighted tactic that infected the minds of online marke...
BCMA
BCMA
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New blog articles detected.

  • BCMA Partners: The Drum Content Awards 2017
    We are delighted to announce that the BCMA are once again partnering with The Drum Content Awards. Now in their third year, The Drum Content Awards honour the best in modern marketing. Content marketing & branded entertainment focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable custo...
BCMA
BCMA
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New blog articles detected.

  • BCMA Thinks: When Light Becomes Sound…
    It’s a coincidence that I am writing about the idea of light becoming sound, while traveling in Northern Italy. Here, the natural light of the sky was the stepping-stone of many classical painters, particularly Caravaggio, known as the Godfather of Cinematography. But, I am not here to talk to you about that. This is about the light of sound…Let me explain. I have been studying sound – soundscapes...
BCMA
BCMA
Blog Article

New blog articles detected.

  • BCMA Panel 2017: Back to the Future of Branded Content(2) with Mattel
    Our first Back to the Future of Branded Content panel session at the inaugural Lions Entertainment Festival in 2016 told the incredible story of BMW Films. We were delighted to have the opportunity to ask the client (now retired), ‘Mr BMW’, Jim McDowell exactly how they came into being – basically he kept it a secret from the big bosses until he was certain they were on to a winner! We also heard ...
BCMA
BCMA
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New blog articles detected.

  • BCMA Canada: Lead Partner shift2 Puts Itself Into The Story
    We are excited to announce that our latest Chapter, BCMA Canada is now officially launched. It will be headed up by Kaaren Whitney-Vernon who is the Founder and CEO shift2 Inc. – one of Canada’s leading branded entertainment agency who will become President of BCMA Canada. shift2 has previously worked on projects including Carmilla with U by Kotex, which has extended beyond its web series roots to...
BCMA
BCMA
Blog Article

New blog articles detected.

  • Mikado Innovating Using Branded Content
    In the entertainment market where digital continues to rapidly evolve and develop with a myriad of opportunities, Sony DADC is well positioned to be an essential partner of the digital distribution channel for brands and platforms. They have developed a new D2C platform, Monetiser, that not only enables publishers and rights holders to promote their physical content but also their archive content ...

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