Beasley Direct Marketing
Beasley Direct Marketing
YouTube Video
Beasley Direct Marketing
Beasley Direct Marketing
YouTube Video
  • What do visitors do once they get to your website? Google Analytics’ Behavior Flow or Click Path tracks visitor flow from organic and paid search, and as they navigate through your site’s pages. You want visitors to visit the most relevant pages, and convert. Behavior Flow is an incredibly valuable analysis tool that helps you drill down and understand the effectiveness of your entire site.

Beasley Direct Marketing
Beasley Direct Marketing
YouTube Video
  • What is a nicely designed website that accomplishes your business goals? User-friendliness and aesthetics are only part of a much greater whole. Why do we care about Web Usability? 85% of people who leave your site leave because of poor design. That’s bad for business, but it can be avoided. This introduction to Web Usability is your starting point to understanding what you need to do to improve y...

Beasley Direct Marketing
Beasley Direct Marketing
YouTube Video
  • The Google Analytics series will cover learning how to use Google Analytics to achieve your multiple website goals for different parts of the buying cycle by setting some analytics tracking; such as, pay-per-click, display, email, social media and other general tracking metrics. Real client Google Analytics reports most relevant to customers will be explained. Additionally, conversion paths will b...

Beasley Direct Marketing
Beasley Direct Marketing
YouTube Video
  • Part of website accessibility is page load speed. If your page doesn’t load quickly on both mobile and desktop devices users are not getting a good experience. And, Google will penalize your search ranking. Also discussed are adequate text to background contrast, readability on a smart-phone, quality and relevance of images, compression, customizing your 404 page, access for disabled people and mo...

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