Beckon, Inc.

Category: Content
Type: Blog Article

Generated 3 days ago

Beckon, Inc.

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 days ago

New page description detected.

  • New: Last week, marketing pioneers from some of the world’s biggest brands convened at MarTech in San Francisco to talk about...
  • Old: In my last post, I dove into data transformation and the difference between data integration and data wrangling, or ETL...

Beckon, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

Beckon, Inc.

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 weeks ago

New page description detected.

  • New: In my last post, I dove into data transformation and the difference between data integration and data wrangling, or ETL...
  • Old: In two weeks, we’re headed to MarTech SF to immerse ourselves in all things marketing and technology. We’ve teamed up...

Beckon, Inc.

Category: Content
Type: Blog Article

Generated 3 weeks ago

Beckon, Inc.

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 weeks ago

New page description detected.

  • New: In two weeks, we’re headed to MarTech SF to immerse ourselves in all things marketing and technology. We’ve teamed up...
  • Old: Part of our Dashboard Best Practices series. As marketers, having a finger on the pulse of marketing performance is vital...

Beckon, Inc.

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 month ago

New page description detected.

  • New: Part of our Dashboard Best Practices series. As marketers, having a finger on the pulse of marketing performance is vital...
  • Old: Part of our Dashboard Best Practices series. According to experts, 90 percent of information transmitted to the brain is visual....

Beckon, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

Beckon, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

Beckon, Inc.

Category: Positioning & Presence
Type: Page Metadata Change

Generated 1 month ago

New page description detected.

  • New: Part of our Dashboard Best Practices series. According to experts, 90 percent of information transmitted to the brain is visual....
  • Old: I’m stoked and immensely humbled to join this incredible, powerful family called Beckon as CEO. Stoked, because it’s so rare...

Beckon, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

Beckon, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

Beckon, Inc.

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 months ago

New page description detected.

  • New: I’m stoked and immensely humbled to join this incredible, powerful family called Beckon as CEO. Stoked, because it’s so rare...
  • Old: The expectation for marketers to prove ROI is higher than ever. And, 61% of marketing leaders say that using data...

Beckon, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

Beckon, Inc.

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 months ago

New page description detected.

  • New: The expectation for marketers to prove ROI is higher than ever. And, 61% of marketing leaders say that using data...
  • Old: How should you invest your marketing budget? This is the holy grail of marketing questions, and it involves a lot...

Beckon, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

Beckon, Inc.

Category: Positioning & Presence
Type: Page Metadata Change

Generated 2 months ago

New page description detected.

  • New: How should you invest your marketing budget? This is the holy grail of marketing questions, and it involves a lot...
  • Old: As we begin 2017, we reflect on 2016 and speculate about the year to come. One thing that we can all...

Beckon, Inc.

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 months ago

New page description detected.

  • New: As we begin 2017, we reflect on 2016 and speculate about the year to come. One thing that we can all...
  • Old: We’re innovative, creative marketing leaders. We spend countless hours obsessing over the stories we tell our customers. But, when it...

Beckon, Inc.

Category: Content
Type: Blog Article

Generated 3 months ago

Beckon, Inc.

Category: Content
Type: Blog Article

Generated 3 months ago

Beckon, Inc.

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 months ago

New page description detected.

  • New: We’re innovative, creative marketing leaders. We spend countless hours obsessing over the stories we tell our customers. But, when it...

Beckon, Inc.

Category: Content
Type: Youtube Video

Generated 3 months ago

  • Marketing Data Strategy Boot Camp

    Marketers continue to increase spending on analytics—it’s expected to soar by 83% in the next three years. But the percentage of our projects that actually use marketing analytics continues to decline—down from 32% to 29% in just six months. We have (new and old) BI, data visualization and data exploration tools. We have data science, data mining, and marketing analyst teams working night and day...

  • The Art of the Marketing Scorecard

    The complexity of modern marketing and overabundance of tactical metrics leaves many marketers exasperated by an inability to demonstrate marketing’s contribution to the business. The marketing scorecard is a strategic planning and management tool especially designed to solve that problem. Based on the “balanced scorecard” system originated by Robert Kaplan and David Norton of the Harvard Busine...

  • [Beckon] Unite Your Data Once and For All

    Beckon pulls together all the data that matters. Whatever best-of-breed tools you use, whatever agency partners you rely on, if it spits out a report, Beckon can grab the spend and performance data. See your marketing data like never before: United. Organized. Integrated. Aligned. Beautiful even. Finally, marketing has a system of record that unites the activity, spend and performance data from a...

  • [BECKON] FIND YOUR STRENGTH IN NUMBERS

    Beckon organizes, categorizes and analyzes your data, and gives you real-time dashboards and cross-channel insights. You know what you do matters. Now you can show it. With Beckon, you can be the storyteller of your own success.

  • Storytelling with Data Webcast

    Data alone won’t tell the story of marketing performance. As marketers, it’s our job to tell compelling stories of marketing performance that engage, persuade and inspire action. Marketers know stories are the pathway to human emotions where decisions are made—and we do a fantastic job with storytelling when it comes to delivering marketing messages to our audiences. But when we face internal aud...

  • Beckon Art by Angela Gonzalez

    Visual artist Angela Gonzalez designed a custom piece for the Beckon office. Watch as she describes her process, materials, and what inspired the piece.

  • So you need a marketing dashboard- now what?

    Tools for data-driven marketing intelligence—like marketing dashboard software—are now a top priority. It’s the right instinct and very timely, but getting meaningful insight from raw marketing data requires a lot of data management work before you boot up the software. Either your tool, your team, or your software partner needs to handle each step or you’ll be left with blind spots. Join Beckon ...

  • 2015 Outlook for Performance Management

    If you're like most marketers, measureable ROI is your greatest need. But the good news is, when just 12% of marketers believe their data tracking and analysis capability is well developed, there's plenty of room to grab a leadership position. In this webcast, Kevin Dodson, Beckon VP of Data Strategy explores the 2015 Outlook for Marketing Performance Measurement. He covers the most critical issu...

Beckon, Inc.

Category: Positioning & Presence
Type: Page Metadata Change

Generated 3 months ago

New page description detected.

  • New: Attend any marketing conference, and you get the feeling it’s the golden age of marketing. Marketing superstars share stories of breakthrough...
  • Old: It’s a big day over here at Beckon! You will no doubt see press mentions and social buzz about our...

Beckon, Inc.

Category: Positioning & Presence
Type: Page Metadata Change

Generated 7 months ago

New page description detected.

  • New: It’s a big day over here at Beckon! You will no doubt see press mentions and social buzz about our...
  • Old: Check out the Beckon blog for the latest news, events and happenings in marketing intelligence, analytics, reporting and dashboards.

Beckon, Inc.

Category: Content
Type: Blog Article

Generated 7 months ago

Beckon, Inc.

Category: Positioning & Presence
Type: Page Metadata Change

Generated 7 months ago

New page title detected.

  • New: Blog | Beckon
  • Old: Beckon Blog | Marketing Intelligence, Analytics & Dashboards

Beckon, Inc.

Category: Positioning & Presence
Type: Page Design Update

Generated 7 months ago

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