Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • Enthusiasm as a sales technique
    Sales agents should not discount enthusiasm as a technique for selling insurance. Being able to transfer a feeling about a product or service is the key to making sales. An enthusiastic presentation of a policy or program that would benefit a potential customer or existing customer yields sales. Striking the proper balance between enthusiasm and […] The post Enthusiasm as a sales technique appeare...
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • Follow up with clients leads to company growth and client satisfaction
    A study done for Harvard Business Review showed that about 70 percent of leads are never followed up with. Things can get busy at an insurance agency and it is tempting to put off those follow-up phone calls. In fact, companies do not respond fast enough to leads. Upon first contact with a perspective client, […] The post Follow up with clients leads to company growth and client satisfaction appea...
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • How to deal with objections to your sales pitch
    Getting objections from perspective leads is expected, but also a frustrating part of selling insurance. However, objections present an opportunity to convince perspective leads of your product. Furthermore, rejections will also help find bad matches for your product. There are four most common objections to a sales pitch, and they include issues with budget, authority, […] The post How to deal wi...
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • Long follow-up time leads to customer dissatisfaction and sale decreases
    Marketing today is as much about keeping existing customers as it is about attracting new ones. If customers have a good experience using your product or service, they are more likely to spread the word. When those new leads call you, you need to be readily available. While it is true that some days are […] The post Long follow-up time leads to customer dissatisfaction and sale decreases appeared ...
Benepath, Inc
Benepath, Inc
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New blog articles detected.

  • How to grow you insurance agency
    Growing your agency requires setting goals for each new year. Goals can help track progress, motivate your insurance agents and aid in business expansion. In order to expand your insurance marketing agency, create business goals, client-oriented goals and marketing goals. When aiming to grow your insurance agency, set goals or key performance indicators, that are […] The post How to grow you insur...
Benepath, Inc
Benepath, Inc
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New blog articles detected.

  • Four practices for improved insurance marketing
    What makes the top marketing agencies so successful? What are the habits and practices that major marketing agencies engage in? Here are four tips that every marketing company should know. 1. Marketing equals investment There is one universal truth about marketing insurance policies — you get out of it what you put into it. Marketing […] The post Four practices for improved insurance marketing app...
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • Navigating the digital world of marketing: What a successful agent needs to remember?
    For any insurance agency, marketing in the age of technology, it is important to remember to keep a sense of curiosity. Marketing in the digital world requires a sense of innovation and inquisition of new trends, tools and platforms. Modern marketing is about placing the customer first. Customers are now online accessing new products, like […] The post Navigating the digital world of marketing: Wh...
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • What to expect in your first year of insurance marketing?
    The first thing a new insurance marketing agent must know is how to market their agency. Using a consistent voice across all marketing channels and accounts is key in growing any marketing company. Mistakes are bound to happen, it is important to know that even experienced insurance marketers have periods when they can not seem […] The post What to expect in your first year of insurance marketing?...
Benepath, Inc
Benepath, Inc
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New blog articles detected.

  • How to increase sales in the changing world of marketing
    Whether you are just starting out or have been in the insurance business for a long time, increasing sales can prove to be challenging. With the rapidly changing area of social media apps, trying a new tactic to increase sales may be difficult but not impossible. The most important thing to remember when trying new […] The post How to increase sales in the changing world of marketing appeared firs...
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • What is the first thing you need to know about marketing insurance?
    The most first and most important thing to know when marketing insurance is the product. While that may sound like an oxymoron, if you do not know the insurance you are marketing then your career selling insurance is going to be a very short one. In order to successfully market insurance, you will need to […] The post What is the first thing you need to know about marketing insurance? appeared fir...
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • Online Marketing Through Exclusive Leads Guarantees Them
    Online marketing can become tricky in that it can produce competition among agents and can prove to be bothersome to clients. When an online form asking for a potential client’s information is filled out, that information is then received by multiple agents. These agents can then proceed to follow up on the lead. While this […] The post Online Marketing Through Exclusive Leads Guarantees Them appe...
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • Mailing List Marketing for Medicare
    Although there are innumerable ways to market Medicare, you need to do it in a way that works best for your company. Not all methods of marketing are the right for every agency. For example, some agents will buy leads while other agents will cold call. Moreover, some agents use online marketing, and others combine […] The post Mailing List Marketing for Medicare appeared first on Benepath.net.
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • How to consistently get efficient sales
    Maybe you think it is easy enough to get the leads in and then call them as you go down the list. While that may work for some agents, such as the ones who have been in the business for a long time, this is not going to work for new agents. New agents need [...]
Benepath, Inc
Benepath, Inc
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New blog articles detected.

  • How to run an effective and efficient insurance agency
    Selling insurance effectively and efficiently requires consistency. Successful insurance agencies have an established system in place. This system has been developed and fine-tuned. This way agents know when to call, who to call, how to market their product and what kinds of leads convert the best. They do this consistently every single day. Another rule [...]
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • How to manage leads
    Managing your existing business leads is important. If you keep obtaining new leads but have no effective way of tracking them, there is no way of knowing what profitable business opportunities are missed. Any insurance agency should implement a consistent lead management system. Successful agencies implement the following organizational tools: A centralized database A lead [...]
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • Managing old and new leads is the way to a successful agency
    Many insurance agents and brokers do not always realize that concentrating on getting more new leads means existing customers can stand to fall to the wayside. While generating new leads is necessary for business growth, it is important to remember that existing leads can not be undermined. As much as insurance selling is about growing [...]
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • Medicare Supplement Leads Are Great, but are They Exclusive?
    Medicare supplement leads are worth the time and effort because America has an aging society. Be there and be poised on a rapidly growing insurance niche. Selling Medicare supplements is one area you are going to shine in. However, it is important that not only do you work those leads promptly, efficiently and effectively, but [...]
  • Further options for seniors if they miss out on enrolling in Part D
    If your insurance agency sells Medicare plans, in most instances you will be able to accurately advise seniors on their particular budget and health concerns. There will be those who come to you after dealing with another agent or trying to keep up with all the Medicare changes on their own. Their story might go [...]
  • Are You Up-To-Date? Know What Medicare Does and Does Not Cover
    When it is time to enroll in Medicare, make certain your clients know what it covers and what it does not cover to avoid any unexpected surprises later. Although Medicare is considered to be a health insurance program for those 65 or older, it also offers coverage to those under 65 that have certain disabilities [...]
  • Innovative ways of obtaining new leads
    If you love your leads from your lead generation company, but want to try other methods of finding leads on your own, why not consider some other tactics? Most of these tactics are inexpensive and may save you marketing dollars. Mail back newspaper insert cards are small, postage paid, postcards that people can simply fill [...]
  • Other creative ways to appeal to a broad market needing insurance
    Let us say you buy insurance leads from a lead generation company and you like how they work. You like the higher rate of conversions and the fact the leads are pre-qualified. It is a nice way to do business – but – you feel like you are missing out on the in person one-on-one [...]
  • Insurance websites are crucial tools for lead generation
    Getting walk-in traffic to an insurance agency is a difficult task, but it is even harder to get people to make an appointment in-person if your website is outdated and disorganized. You want a potential customer to walk in the door and be impressed with your online presence, social media skills, professional approach to doing [...]
  • Want more leads? Even old ones may be worth working
    While exploring creative lead sourcing efforts, why not consider getting old leads? Old leads can come from another insurance agency that is going out of business or from other agents. Find out if they have old leads you could buy. It is worth investigating old leads that have been abandoned or not worked at all. [...]
  • Helping Seniors with Medicare Supplement Insurance Plans
    The Greying of America, a transition period, began in 2000. Statistics show that the American population is aging. In 2000 there were 35 million Americans aged 65 and older, an increase of 12 percent from 1990. Close to one-half of the 35 million seniors were older than 75. Currently, many of America’s seniors are choosing [...]
  • Another approach to cold calling?
    Sourcing leads, in many ways a social endeavor, can be accomplished through many creative paths. Some insurance agents like cold calling and meeting potential customers to talk about insurance. There is no right way or wrong way to work leads, just so long as they are worked sincerely, enthusiastically and with the goal of finding [...]
  • Too Big or Too Small? How to Find the Right Lead Company
    A great number of lead generation companies on the internet are good at what they do — remarket themselves without a care for their customer’s needs and wants. Insurance agents know they need to buy quality leads to continue the growth of their business. If a lead is not solid, even if it is worked [...]
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • Treat Your Insurance Leads Like They Are Your Job
    Insurance leads “are” your job. Work them like they are and expect success. Whether you are just starting out selling insurance or are an old hand at selling policies, you have likely tried the delicate art of cold calling. It is not for everyone and many agents would rather not have to deal with picking [...]
  • If you have the right tools to do online marketing, your insurance agency does grow
    So you know that you plan to be in business for a long time. You have that mapped out in your goals for the future, right? You have one of the greatest chances – ever – to market your insurance agency to thousands of receptive potential customers. You have developed your character, attitude and communication [...]
  • Online marketing is going to be with us for decades to come
    Online marketing, despite what many may think, is going to be with us for decades to come. Maybe you thought that only clothes, perfume, dishes, sheets and books were pretty much the only things that worked in an online marketing milieu. Perhaps you thought insurance contracts could not possibly be sold online, as they were [...]
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • Be creative and unique when selling insurance
    This doesn’t necessarily mean be creative with your insurance policies, because that is often not possible. A contract is a contract. However, that does not mean you need to be bland and boring about selling, educating and promoting your product. There are a lot of great insurance policies out there that cover a variety of [...]
  • Understand marketing statistics and know your numbers
    You wouldn’t take a vacation without knowing where you are going to go, so why would you go into business without understanding marketing statistics and knowing your numbers? If you want to run and grow a successful insurance agency, you must know your marketing statistics, what your competitors are doing, how they are doing it, [...]
  • Motivation is a key factor in your success
    Part of motivation is the strong desire to succeed at what you are doing, and that is selling insurance, no matter what kind of insurance it may be. If you lack motivation, your business cannot grow and you end up being stuck in place treading molasses. If you want to succeed, and succeed big, desire [...]
Benepath, Inc
Benepath, Inc
Blog Article

New blog articles detected.

  • Medicare Supplement Leads Are About Education and Sales
    Medicare supplement leads are not just about sales. They are the ideal moment to educate potential customers about the ins and out of choosing the right supplement to enhance their medical care. It’s a well-known fact that Medicare supplement leads are hot and show no signs of diminishing in popularity. This is due to the [...]
Benepath, Inc
Benepath, Inc
Blog Article

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