Benepath, Inc
Benepath, Inc
Blog Post
  • While you do not want to price yourself out of the market or severely limit your business growth, pricing policies is a significant factor you have room to play with when marketing your insurance firm. If the insurance your firm sells is too expensive then people will not want to purchase it. If the pricing […] The post Striking a balance between insurance features and pricing appeared first on Be...

Benepath, Inc
Benepath, Inc
Blog Post
  • Anything can be sold provided it is marketed effectively. So when it comes to selling insurance, do you have all the right strategies lined up? Are you focussing on what the benefits are to your existing and potential clients? Are you providing clear differentiations between what you offer and what the competition offers? Do you […] The post Selling insurance needs to have a focus and a goal appea...

Benepath, Inc
Benepath, Inc
Blog Post
  • On October 12, 2017 President Trump signed an executive order that will dismantle the Affordable Care Act, also known as Obamacare. This order is meant to lower costs of and bring more healthcare options to millions of people. Trump called this new executive order the beginning of ridding America of Obamacare. Congress failed to “repeal […] The post Trump Signs Executive Order Diminishing Obamacar...

Benepath, Inc
Benepath, Inc
Blog Post
  • Obamacare is expensive for one reason… …it ended underwriting; the ability to deny coverage to people with health conditions. Unless Congress is willing to allow underwriting, nothing they will do will reduce premiums in the short run and it won’t contain runaway health costs. This leaves us with the problem where there are millions of […] The post Why is Obamacare so expensive? appeared first on ...

Benepath, Inc
Benepath, Inc
Blog Post
  • Do not overlook the outstanding value of customer service that goes above and beyond the call of the job. There are agents who sell policies and then never stay in touch with clients to ensure they keep returning each year. Then there are agents who deal with claims like they are a personal affront to […] The post Customer service is the key to success of any agency appeared first on Benepath.net.

Benepath, Inc
Benepath, Inc
Blog Post
  • What is your hook as an insurance agent? More specifically what is the edge that makes your product work for an existing and/or prospective buyer? Most commonly, agents believe that an efficient hook is the emphasis of how insurance protects property, home, family or health. In part, this is correct, but it does not tell […] The post What is your hook? appeared first on Benepath.net.

Benepath, Inc
Benepath, Inc
Blog Post
  • When selling insurance, the competition is going to be marketing the same or very similar policies to those you sell. The insurance industry is mature and the products tend to not change often. Therefore, the points you have to work with to sell and market your product efficiently are features and pricing. While it is […] The post Efficient marketing of prices and features appeared first on Benepa...

Benepath, Inc
Benepath, Inc
Blog Post
  • Although it may feel sometimes that you are only reliant on yourself when selling insurance, that is not true. Numerous sources exist to help you get the knowledge and support you need. If you work for an insurance agency, reach out to your coworkers. Your agency has agents above and below you with knowledge and […] The post Number one tip: Seek expertise and support appeared first on Benepath.net...

Benepath, Inc
Benepath, Inc
Blog Post
  • Some of the best insurance agents will tell you that having habits or routines regarding your process of selling insurance enables your chances of success. Insurance agents all have days where they would rather have stayed at home than face the seemingly uphill battle of selling policies to reluctant people. Sure, it can be overwhelming, […] The post Three habits for successful agents appeared fir...

Benepath, Inc
Benepath, Inc
Blog Post
  • All agents will experience moments of struggle while growing their business. However, regardless of the amount of tasks waiting to be completed, it is important to remember that selling insurance requires consistency, focus and persistence. Successful insurance agents understand the need to stay focused. They cannot allow themselves to become distracted as that leads to […] The post When growing y...

Benepath, Inc
Benepath, Inc
Blog Post
  • While you do not want to price yourself out of the market or severely limit your business growth, pricing policies is a significant factor you have room to play with when marketing your insurance firm. If the insurance your firm sells is too expensive then people will not want to purchase it. If the pricing […] The post Striking a balance between insurance features and pricing appeared first on Be...

Benepath, Inc
Benepath, Inc
Blog Post
  • Anything can be sold provided it is marketed effectively. So when it comes to selling insurance, do you have all the right strategies lined up? Are you focussing on what the benefits are to your existing and potential clients? Are you providing clear differentiations between what you offer and what the competition offers? Do you […] The post Selling insurance needs to have a focus and a goal appea...

Benepath, Inc
Benepath, Inc
Blog Post
  • On October 12, 2017 President Trump signed an executive order that will dismantle the Affordable Care Act, also known as Obamacare. This order is meant to lower costs of and bring more healthcare options to millions of people. Trump called this new executive order the beginning of ridding America of Obamacare. Congress failed to “repeal […] The post Trump Signs Executive Order Diminishing Obamacar...

Benepath, Inc
Benepath, Inc
Blog Post
  • Obamacare is expensive for one reason… …it ended underwriting; the ability to deny coverage to people with health conditions. Unless Congress is willing to allow underwriting, nothing they will do will reduce premiums in the short run and it won’t contain runaway health costs. This leaves us with the problem where there are millions of […] The post Why is Obamacare so expensive? appeared first on ...

Benepath, Inc
Benepath, Inc
Blog Post
  • Although it may feel sometimes that you are only reliant on yourself when selling insurance, that is not true. Numerous sources exist to help you get the knowledge and support you need. If you work for an insurance agency, reach out to your coworkers. Your agency has agents above and below you with knowledge and […] The post Number one tip: Seek expertise and support appeared first on Benepath.net...

Benepath, Inc
Benepath, Inc
Blog Post
  • Some of the best insurance agents will tell you that having habits or routines regarding your process of selling insurance enables your chances of success. Insurance agents all have days where they would rather have stayed at home than face the seemingly uphill battle of selling policies to reluctant people. Sure, it can be overwhelming, […] The post Three habits for successful agents appeared fir...

Benepath, Inc
Benepath, Inc
Blog Post
  • All agents will experience moments of struggle while growing their business. However, regardless of the amount of tasks waiting to be completed, it is important to remember that selling insurance requires consistency, focus and persistence. Successful insurance agents understand the need to stay focused. They cannot allow themselves to become distracted as that leads to […] The post When growing y...

Benepath, Inc
Benepath, Inc
Blog Post
  • Insurance is a numbers game and effective insurance agents stay active and constantly measure their success. These agents know the metrics necessary to achieve their sales goals. The more people you connect with, talk to, and make presentations to, the greater the chances of making sales. If you only contact five people a week or […] The post Never lose sight of the numbers appeared first on Benep...

Benepath, Inc
Benepath, Inc
Blog Post
  • They key to selling insurance is based in the sales conversation between agent and client. If you find yourself struggling to gain new clients, here are a few tips on how to improve your sales conversation with a prospective client. 1. Build rapport Be likable and focus on building a relationship with the prospect client. […] The post Ways to improve your sales appeared first on Benepath.net.

Benepath, Inc
Benepath, Inc
Blog Post
  • While the concept of selling insurance may seem easy, doing it successfully, however, can be tricky. Many people view the insurance industry as field which offers lucrative career opportunities, and yet numerous new insurance agents struggle and give up. Many factors contribute to this tendency, among them three stand out. First, new agents tend to […] The post Reasons why many new insurance agent...

Benepath, Inc
Benepath, Inc
Blog Post
  • Benepath is proud to sponsor Pints in the Square Brew Fest and 5k being held September 9, 2017. Newtown Square Neighbors is a non-profit organization whose mission is to actively support and enrich community spirit and local businesses, and to promote positive relationships within the Newtown Square community. Newtown Square Neighbors’ Inaugural Pints in the […] The post Benepath Sponsoring Pints ...

Benepath, Inc
Benepath, Inc
Blog Post
  • While that statement may seem like a no brainer, some people think it is a breeze selling insurance. After all, who wouldn’t want health insurance or medicare supplement or other insurance to make their lives easier? The reality is that there are a whole lot of people who do not want to spend the money […] The post Selling insurance is not easy appeared first on Benepath.net.

Benepath, Inc
Benepath, Inc
Blog Post
  • Sales agents should not discount enthusiasm as a technique for selling insurance. Being able to transfer a feeling about a product or service is the key to making sales. An enthusiastic presentation of a policy or program that would benefit a potential customer or existing customer yields sales. Striking the proper balance between enthusiasm and […] The post Enthusiasm as a sales technique appeare...

Benepath, Inc
Benepath, Inc
Blog Post
  • A study done for Harvard Business Review showed that about 70 percent of leads are never followed up with. Things can get busy at an insurance agency and it is tempting to put off those follow-up phone calls. In fact, companies do not respond fast enough to leads. Upon first contact with a perspective client, […] The post Follow up with clients leads to company growth and client satisfaction appea...

Benepath, Inc
Benepath, Inc
Blog Post
  • Getting objections from perspective leads is expected, but also a frustrating part of selling insurance. However, objections present an opportunity to convince perspective leads of your product. Furthermore, rejections will also help find bad matches for your product. There are four most common objections to a sales pitch, and they include issues with budget, authority, […] The post How to deal wi...

Benepath, Inc
Benepath, Inc
Blog Post
  • Marketing today is as much about keeping existing customers as it is about attracting new ones. If customers have a good experience using your product or service, they are more likely to spread the word. When those new leads call you, you need to be readily available. While it is true that some days are […] The post Long follow-up time leads to customer dissatisfaction and sale decreases appeared ...

Benepath, Inc
Benepath, Inc
Blog Post
  • Growing your agency requires setting goals for each new year. Goals can help track progress, motivate your insurance agents and aid in business expansion. In order to expand your insurance marketing agency, create business goals, client-oriented goals and marketing goals. When aiming to grow your insurance agency, set goals or key performance indicators, that are […] The post How to grow you insur...

Benepath, Inc
Benepath, Inc
Blog Post
  • What makes the top marketing agencies so successful? What are the habits and practices that major marketing agencies engage in? Here are four tips that every marketing company should know. 1. Marketing equals investment There is one universal truth about marketing insurance policies — you get out of it what you put into it. Marketing […] The post Four practices for improved insurance marketing app...

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