Bergen County Professional Women's Network
Bergen County Professional Women's Network
Blog Post
  • One of the things I love most about BCPWN is the varied and rich backgrounds and working styles of our members. I can count on at least two hands my fellow members who operate their businesses from their home offices.  I think many would agree that there are pluses and minuses to when your commute is as quick as a walk up your living room staircase. I’ve been running a virtual public relations ...

Bergen County Professional Women's Network
Bergen County Professional Women's Network
Blog Post
  • Have you ever said there has got to be a better solution?  If you said yes, then you are describing a need for something that can force you to find a new way of getting or achieving that solution.  This may result in your creating a new invention.  An old proverb, necessity is the mother of invention, sums it up.  Can you protect an invention to add value to your business?  Yes.  Your invention ca...

Bergen County Professional Women's Network
Bergen County Professional Women's Network
Blog Post

Novellas

  • Laura Ashland is a catering business entrepreneur that the IRS and her family don’t know about.  She provides consultation and a special ingredient to her clients for them to prepare a last supper for someone they want dead. Three novellas tell the tale of Laura’s catering business. The third in the LAST SUPPERS series has recently been published.  All are available on Amazon. LAST SUPPERS, Par...

Bergen County Professional Women's Network
Bergen County Professional Women's Network
Blog Post
  • You have been working hard to grow your business and build a positive reputation.  Whether you are selling products like BCPWN members Luxx Chocolat or Maya Crafts or services like the Business Doctor of North Jersey or WannaBee Chef, by focusing on your customers’ needs and the benefits they get from your products and services, you are building up the business assets of goodwill and brand recogni...

Bergen County Professional Women's Network
Bergen County Professional Women's Network
Blog Post
  • How hard are your images working for you? By: Jean Terman Have you seen the photo of the smooth rocks resting on a bed of sand or the one with the waterfall flowing gently into a pool of clear water surrounded by greenery? I bet you have. Now can you remember which website or which business used that image? Was it a reiki practitioner, a yoga instructor, jewelry designer or that organic living...

Bergen County Professional Women's Network
Bergen County Professional Women's Network
Blog Post
  • You know the phrase: Do as I say not as I do. When they asked me to write a few posts with helpful hints that would, hopefully, appeal to the BCPWN reader, my head was spinning with ideas for great photo tips and media library hints. They’ll be in the next posts, I promise. This time around I thought I’d share a recent experience and a few (we all know them but we never do them) tips that would...

Bergen County Professional Women's Network
Bergen County Professional Women's Network
Blog Post
  • When we are discussing Search Engine Optimization (SEO) we often lose sight of our top goal: To be found by prospects that will engage and become clients who we will have long lasting relationships. To accomplish this goal we need to have a multi-faceted approach that includes: Marketing, Strategy, Keyword Enriched and Optimized Content, Responsive Design, Backlinks and internal links. Here ...

Bergen County Professional Women's Network
Bergen County Professional Women's Network
Blog Post
  • In a world where 47 percent of consumers would take their business elsewhere within a day of experiencing poor customer service, how is a company to keep customers for the long term? In the “old” days, it was referred to a retention marketing. Today, it’s called lifecycle marketing and it’s a process where you nurture relationships with clients as they move through their life cycles. Example ...

Bergen County Professional Women's Network
Bergen County Professional Women's Network
Blog Post
  • The top 3 goals for exhibitors at trade shows are brand awareness, lead generation, and relationship building. 81% of Trade Show attendees have buying authority. (*Trade Show News Network) If you are participating in a trade show you should really begin planning at least 3 months ahead of time. If you are in a service business – keep in mind that the exhibitors are potential clients too.  E...

Bergen County Professional Women's Network
Bergen County Professional Women's Network
Blog Post
  • In January, you might have heard that Google was implementing a mandatory requirement for all websites that appear in its Chrome search engine to have an SSL certificate applied.   The protocol uses an SSL Certificate (Secure Sockets Layer), which encrypts information sent between your website and its server. Even if you have a sharefile, dropbox, portal, etc., on your site, SSL is an additi...

Bergen County Professional Women's Network
Bergen County Professional Women's Network
Blog Post

New blog articles detected.

  • What does applesauce canning and marketing have in common?

      For the past few October’s my husband and I canned applesauce. As we were putting the jars into the boiling water – the final step, it got me to thinking how the process we just went through applied to marketing. How It Applies to Marketing Timing is key. Apples are at their farm market peak in late September to early October. In marketing, you need to know when the best time to market you...

  • A Note of Thanks

    By Donna Gould, Open Heart Creative   With Thanksgiving just a month away, a blog post about giving thanks may seem a bit too obvious. But this isn’t about going around the holiday table and sharing something you’re grateful for.   It’s a reminder about the incredible power of the Thank-You Note.   In day-to-day life, the words “thank you” can have a big impact on how you’re perceived. Sayin...

  • How Effective is Direct Mail? Guest Post By Aparna Mulchandani

    Have you seen one of these lately? Chances are you probably have one – just like it - close by. I bet you empty it regularly.  I am sure you look through its contents as you walk away from it, every day. Then you separate out what is important, what is interesting and what is obviously destined straight for the recycling container. And every once in a while – it prompts you to do something....

  • The Joy of Being Wrong (originally posted by Amanda Trigg at www.letstalkaboutdivorce.com)

    Everyone knows the great feeling of being right about a fact, an expectation or the best way to accomplish a task.  We learn from our achievements happily.  Learning from our mistakes can be just as valuable and therefore, joyful - on some level.  I learned this in a fun way over the holidays.  I gloomily predicted traffic and long delays on my family's Christmas road trip.  When we hit almost non...

  • What’s Your Magic Word

    By Donna Gould, Open Heart Creative What if one word had the power to help you connect more deeply with your customers? To see your products in a new light? Or to guide you on your path to something bigger and better?   I’m not sure where I first came across the idea of choosing a word to guide my year. But as the calendar turns to January, I find that doing so has now replaced my old habit of ...

  • Gift Yourself

    By Donna Gould, Open Heart Creative  It’s that time of year!   When we get caught up in the mad whirl of shopping, decorating, candle lighting, and celebrating with friends, colleagues, and family. When we get ready to say “buh-bye!” to the old and ring in the new.   When work can feel like it’s all that stands between us and some holiday cheer.   What better time to rekindle a little joy– ...

Bergen County Professional Women's Network
Bergen County Professional Women's Network
Blog Post
  • We hear buzzwords like personal branding and brand storytelling tossed around a lot. We’re told how important it is to find our brand voice and to be authentic.   But what the heck does this really mean?   In the spirit of Halloween, let’s say it’s about stepping out from behind the mask. Authenticity is having the courage to be who you really are – not some idealized, airbrushed version – and...

Bergen County Professional Women's Network
Bergen County Professional Women's Network
Blog Post

New blog articles detected.

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