Intensive two week leadership program helping exectuives fundamentally change their apporaches to crafting strategy and leading creative excellence. Offered in close cooperation with the Cannes Lions Festival. (June 12 - 24, 2017)
Big Data specialist for Cambridge University, Sandra Matz, discusses the evolution of psychological targeting and manipulation of personal data in Marketing.
Faculty Director of the Berlin School of Creative Leadership, David Slocum sat down with Sandra Matz to talk about how Big Data and psychologically targeted marketing are impacting the world today.