Beyond Marketing

Beyond Marketing
Beyond Marketing
Blog Post
  • You’re probably wondering, what is a xennial? Xennials are the new kids on the block. They are the microgeneration born during the years of millennials and Gen X from 1977 to 1983. Or when the original Star Wars trilogy was released. Xennial is a label for the inbetweeners, the generation that didn’t quite fit in […]

Beyond Marketing
Beyond Marketing
Blog Post
  • It’s time for your credit union to take advantage of influencer marketing. So what exactly are influencers? We’ll tell you. Influencers are social content creators with a large following who know how to connect with and build digital audiences. They are key assets to marketers. In fact, influencer marketing has become such an integral part […]

Beyond Marketing
Beyond Marketing
Blog Post
  • Gen Z and the millennial generation are not one and the same. In fact, though Generation Z doesn’t have a clearly defined “birth period,” they’re younger than Millennials and are often referred to as the “Post-Millennial” generation. They’re the group that was born from around 1996 to the mid-2000’s, and they’re coming of age. Fast. […]

Beyond Marketing
Beyond Marketing
Blog Post
  • You might be wondering “What exactly do sneakers have to do with credit unions?” The answer is “purpose-driven marketing.” This is a fancy way of saying your credit union should be exploring ways to connect with audiences based on their shared needs and interests. The most successful purpose-driven marketing is authentic, organic and benefits the […]

Beyond Marketing
Beyond Marketing
Blog Post
  • Move over Facebook… and Instagram… and Twitter… and basically all other social media apps. Snapchat has proved it isn’t just a social fad. It’s here to stay, and it continues to roll out new, unique marketing tools for brands to reach its users. Snapchat has quickly become one of the pivotal social media outlets for […]

Beyond Marketing
Beyond Marketing
Blog Post
  • 2017 may only be half over, but it’s already had its share of advertising triumphs and disasters (Sorry, Pepsi). Both the hits and the misses are the result of brands actively searching for ways to use new marketing tactics to reach an increasingly segmented group of viewers. The good news is that with the right […]

Beyond Marketing
Beyond Marketing
Blog Post
  • Contrary to popular belief, ad blockers don’t mean certain doom and gloom for the advertising world. Your credit union’s marketing team, however, should still be aware of these digital marketing forces. With more and more consumers using ad blockers and ad-free digital subscriptions, it may look like the world of digital marketing is on its […]

Beyond Marketing
Beyond Marketing
Blog Post
  • Mazuma Credit Union’s direction to our creative team was simple, “deliver financial and credit union education in a fun and engaging manner that embodies the Mazuma  brand.” Financial education is important to Mazuma, and they wanted to separate themselves from the pack. Luckily, that’s kind of our thing. We wanted to create something innovative. Something […]

Beyond Marketing
Beyond Marketing
Blog Post
  • Kansas City (June 16, 2017) – BYM Agency, the nation’s first full-service marketing CUSO (Credit Union Service Organization), is excited to announce the addition of two new team members: Kyle Eason and Libby Kleve. Eason and Kleve bring a combined 31 years of marketing experience to the BYM team.As Vice President and Managing Director, Eason […]

Beyond Marketing
Beyond Marketing
Blog Post
  • Overland Park, Kan. (June 8, 2017) – BYM Agency has some new hardware to add to its shelves after contributing to winning five Marketing Association of Credit Unions (MAC) Awards at the national conference in Austin, Texas. These five awards, including four golds, bring BYM to nine MAC Awards overall in the last three years. […]

Beyond Marketing
Beyond Marketing
Blog Post
  • Imagine your credit union is undergoing a rebrand. You’ve spent months selecting a new name, creating a new set of brand guidelines and even designing a gorgeous new logo. Everything has been going according to plan, and you can’t wait to unveil it to the public. When the day for your new brand to launch […]

Beyond Marketing
Beyond Marketing
Blog Post
  • Remember the days when getting noticed might have meant placing a big, prominent ad in the Yellow Pages? An ad that didn’t give you much real estate to promote all of the specialized services that make your credit union unique? That didn’t give you a chance to be YOU and to really sell yourself. All […]

Beyond Marketing
Beyond Marketing
Blog Post
  • BYM Agency is a full-service marketing agency that has been serving the credit union industry since 2003. BYM is looking for two enthusiastic and eager-to-learn interns to join our account and creative teams. We’re looking for passionate, curious and motivated individuals who want to challenge the status quo of financial marketing. Deadline for submissions is […]

Beyond Marketing
Beyond Marketing
Blog Post

Creative Internship

  • BYM Agency is a full-service marketing agency that has been serving the credit union industry since 2003. BYM is looking for two enthusiastic and eager-to-learn interns to join our account and creative teams. We’re looking for passionate, curious and motivated individuals who want to challenge the status quo of financial marketing. Deadline for submissions is […]

Beyond Marketing
Beyond Marketing
Blog Post
  • For years, lead generation for traditional marketers meant actively seeking out and educating prospective customers about your services through broad scope advertising methods, such as by purchasing an ad in a magazine or renting a trade show booth and tracking people down at events. However, that dog has seen its day. Nowadays, there are so […]

Beyond Marketing
Beyond Marketing
Blog Post
  • If you’d rather watch a video than read an article, you’re not alone. After all, 59 percent of executives say they would rather watch a video than read text, too. In a society full of Netflix binge-watchers, this makes sense. Live streaming, in particular, is a way to broadcast directly to an online audience. As […]

Beyond Marketing
Beyond Marketing
Blog Post
  • From the number of users to engagements statistics, discovering just how impactful social media has become can be overwhelming. If your credit union still isn’t quite sure why you should put money behind your social media, we’ve compiled a list of the social media stats that will motivate you to become more social.   Usage […]

Beyond Marketing
Beyond Marketing
Blog Post
  • Over the years, numerous words have been added to the dictionary, but none have been more peculiar than the words added thanks to social media. Everything from “YOLO” to “selfie” can be found in Webster’s. However, few terms have become so widely used and accepted as “hashtag.” For a long time, the hashtag symbol (#) […]

Beyond Marketing
Beyond Marketing
Blog Post
  • Landing pages serve an important purpose: prompting website visitors to convert to the next stage in the buying journey while tracking performance. Even though a landing page’s purpose is simple, designing a successful one requires detailed planning, creative testing and innovative ideas. Regardless of what your credit union aims to achieve through your landing page, […]

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