Beyond Marketing

Beyond Marketing
Beyond Marketing
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  • How to Make Your Credit Union Go Viral With a Game Show: A Mazuma “Cash Car” Case Study
    Mazuma Credit Union’s direction to our creative team was simple, “deliver financial and credit union education in a fun and engaging manner that embodies the Mazuma  brand.” Financial education is important to Mazuma, and they wanted to separate themselves from the pack. Luckily, that’s kind of our thing. We wanted to create something innovative. Something […]
Beyond Marketing
Beyond Marketing
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  • BYM Agency Welcomes New Vice President & Managing Director and New Creative Director
    Kansas City (June 16, 2017) – BYM Agency, the nation’s first full-service marketing CUSO (Credit Union Service Organization), is excited to announce the addition of two new team members: Kyle Eason and Libby Kleve. Eason and Kleve bring a combined 31 years of marketing experience to the BYM team.As Vice President and Managing Director, Eason […]
Beyond Marketing
Beyond Marketing
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Beyond Marketing
Beyond Marketing
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  • The Importance of Obtaining a Trademark for Your Credit Union
    Imagine your credit union is undergoing a rebrand. You’ve spent months selecting a new name, creating a new set of brand guidelines and even designing a gorgeous new logo. Everything has been going according to plan, and you can’t wait to unveil it to the public. When the day for your new brand to launch […]
Beyond Marketing
Beyond Marketing
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  • 4 Website Homepages to Inspire Your Credit Union
    Remember the days when getting noticed might have meant placing a big, prominent ad in the Yellow Pages? An ad that didn’t give you much real estate to promote all of the specialized services that make your credit union unique? That didn’t give you a chance to be YOU and to really sell yourself. All […]
Beyond Marketing
Beyond Marketing
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  • Account Services Internship
    BYM Agency is a full-service marketing agency that has been serving the credit union industry since 2003. BYM is looking for two enthusiastic and eager-to-learn interns to join our account and creative teams. We’re looking for passionate, curious and motivated individuals who want to challenge the status quo of financial marketing. Deadline for submissions is […]
Beyond Marketing
Beyond Marketing
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  • Creative Internship
    BYM Agency is a full-service marketing agency that has been serving the credit union industry since 2003. BYM is looking for two enthusiastic and eager-to-learn interns to join our account and creative teams. We’re looking for passionate, curious and motivated individuals who want to challenge the status quo of financial marketing. Deadline for submissions is […]
Beyond Marketing
Beyond Marketing
Blog Article
Beyond Marketing
Beyond Marketing
Blog Article
Beyond Marketing
Beyond Marketing
Blog Article
Beyond Marketing
Beyond Marketing
Blog Article
Beyond Marketing
Beyond Marketing
Blog Article
Beyond Marketing
Beyond Marketing
Blog Article
Beyond Marketing
Beyond Marketing
Blog Article
Beyond Marketing
Beyond Marketing
Blog Article
Beyond Marketing
Beyond Marketing
Blog Article

New blog articles detected.

  • 5 Unique Lead Generation Ideas for Your Credit Union
    For years, lead generation for traditional marketers meant actively seeking out and educating prospective customers about your services through broad scope advertising methods, such as by purchasing an ad in a magazine or renting a trade show booth and tracking people down at events. However, that dog has seen its day. Nowadays, there are so […]
Beyond Marketing
Beyond Marketing
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Beyond Marketing
Beyond Marketing
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New blog articles detected.

  • How Your Credit Union Can Successfully Utilize Live Streaming
    If you’d rather watch a video than read an article, you’re not alone. After all, 59 percent of executives say they would rather watch a video than read text, too. In a society full of Netflix binge-watchers, this makes sense. Live streaming, in particular, is a way to broadcast directly to an online audience. As […]
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Beyond Marketing
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New blog articles detected.

  • Top Social Media Stats Your Credit Union Should Know in 2017
    From the number of users to engagements statistics, discovering just how impactful social media has become can be overwhelming. If your credit union still isn’t quite sure why you should put money behind your social media, we’ve compiled a list of the social media stats that will motivate you to become more social.   Usage […]
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Beyond Marketing
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New blog articles detected.

  • How Credit Unions Can Leverage Hashtags to Grow Engagement
    Over the years, numerous words have been added to the dictionary, but none have been more peculiar than the words added thanks to social media. Everything from “YOLO” to “selfie” can be found in Webster’s. However, few terms have become so widely used and accepted as “hashtag.” For a long time, the hashtag symbol (#) […]
Beyond Marketing
Beyond Marketing
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New blog articles detected.

  • 3 Landing Page Examples to Inspire Your Credit Union
    Landing pages serve an important purpose: prompting website visitors to convert to the next stage in the buying journey while tracking performance. Even though a landing page’s purpose is simple, designing a successful one requires detailed planning, creative testing and innovative ideas. Regardless of what your credit union aims to achieve through your landing page, […]
Beyond Marketing
Beyond Marketing
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New blog articles detected.

  • 4 Steps to Creating a Successful CSR Campaign for Your Credit Union
    Giving back to your community is at the heart of the credit union mantra, and according to Nielsen, 55 percent of global online consumers across 60 countries said that they are willing to pay more for products and services from companies that are committed to positive social and environmental impact. If you want your credit […]
Beyond Marketing
Beyond Marketing
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  • Brand Manager
    DATE:   February 15, 2017 POSITION:  Brand Manager COMPANY:   CU Holding Company, LLC/BYM Agency REPORTS TO:  Chief Operating Officer SUPERVISES:  Web Developer, Producer, Subcontractors PRIMARY FUNCTIONS: Responsible for all creative operations including web development, video, content and digital production to maintain the agency’s standards of creative excellence, timeliness, and profitability,...
  • How to Create a Holiday Marketing Campaign for Your Credit Union
    No matter the holiday, these once-a-year occurrences are a golden opportunity for marketing. However, planning an effective marketing campaign that ties to the holidays requires a lot of work — from strategic organization to necessary timing. For this reason, many brands tend to let these marketing possibilities slip away. Rather than miss out on an […]
Beyond Marketing
Beyond Marketing
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New blog articles detected.

  • How to Develop a Digital Video Strategy for Your Credit Union
    Video has become one of the most prolific and hyped marketing methods in recent years. As a matter of fact, Cisco predicts that video will comprise 82% of all web traffic by 2020. Video is definitely on the upswing, so it comes as no surprise that credit unions are looking to jump on the bandwagon. […]
  • 5 Credit Unions to Inspire Your Own Marketing Efforts
    Everyone needs a little inspiration sometimes, whether it be in our personal lives or in our workplace. This is especially true in marketing. One of the toughest aspects of marketing is making something that is memorable, unique and true to your brand. Let’s take a look at a few of the best credit union marketing […]
  • SAFE FCU lets public choose Super Bowl ad produced by BYM Agency
    This article first appeared on CUInsight.com. SAFE Federal Credit Union plans to score brand awareness with a locally run commercial during the February 5 game between the New England Patriots and the Atlanta Falcons. With three ads to choose from, SAFE is turning to the public to help choose which ad to run during the […]
  • 5 SEO Misconceptions Your Credit Union Should Leave Behind in 2017
    A new year presents the opportunity to start fresh, which means now is the perfect time to leave some commonly believed SEO myths behind. Whether your credit union is new to SEO or you’re a tried-and-true expert, here are five misconceptions about SEO that shouldn’t follow you into this new year.   “SEO is only […]
  • What Your Credit Union Can Learn from 4 Brands with a Loyal Following
    Ever wonder how LaCroix went from a basic bubbly drink to the top sparkling water on the market? Or how Denny’s is seeing its largest growth in a decade? The answer is simple. Both have large, dedicated fan bases. How do brands garner that kind of following, and can your credit union do the same? […]
  • 4 Trends That Will Define Your Credit Union’s Marketing in 2017
    This is the time of year when credit unions and marketers alike tend to look back and determine what worked and what didn’t. While that’s important to know going forward, it’s also important to look ahead and align plans for the upcoming year with predicted marketing trends. Digital video was a hot topic in 2016, […]
  • 5 Misconceptions About Facebook Your Credit Union Should Know
    Facebook is one of the most popular social media platforms today. With 1.79 billion active monthly users, it’s no wonder that seemingly everyone has an opinion on how to best use it for business. However, there are several misconceptions about the site that are the complete opposite of what should be done for optimal engagement. […]
  • How to Measure Your Credit Union’s Marketing Success with ROI and KPI
    One of the most important aspects of credit union marketing is tracking your initiatives’ performances. Did a television commercial recruit new members? Did a social media carousel ad deliver more clicks to your website? Did a direct mail piece result in product conversions? All of these items are trackable, and while you may associate them […]
  • How to Get MORE Out of Your Marketing Agency
    When you’re working with anyone on a project, it’s important to explain what you hope to achieve and what you want the end deliverable to look like. This is especially true if your credit union works with a marketing or advertising agency. An input document and creative brief are often used to inform an agency […]
  • How to Create a Budget Calendar for Your Credit Union
    During your credit union’s planning season, two of the things your team will discuss are developing a budget and a calendar. These essential items play an important role in your overall marketing plan because they outline what you’ll spend, what you’ll do and when they’ll happen. However, rather than creating two separate documents, this process […]
Beyond Marketing
Beyond Marketing
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New blog articles detected.

  • 4 Smart Reasons to Create Content Outside of Your Credit Union’s Niche
    When creating content for your credit union, the goal is to make something impactful. It seems logical for your credit union to produce content that commits to a specific niche, such as the financial industry, financial advice or credit unions in general. However, there is only so much content your credit union can create about […]
Beyond Marketing
Beyond Marketing
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New blog articles detected.

  • 6 Financial Lessons That Should Be Taught in School
    For most of us, school days were spent in a classroom talking about a quadratic equation or the method used to multiply two binomials. It’s knowledge we all use on a daily basis nowadays, right? Maybe not so much. But what about managing money? Where were the high school lectures about that? Since it’s never […]

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