Big Star Copywriting
Big Star Copywriting
Blog Post
  • In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience. The post 5 copywriting techniques that really work appeared first on Big Star Copywriting.

Big Star Copywriting
Big Star Copywriting
Blog Post
  • Humans are a natural storytellers. Here's how to get your juices flowing - in no time you'll have developed a whole stack of stories about your company! The post 5 Creative Prompts to Help You with Corporate Copywriting appeared first on Big Star Copywriting.

Big Star Copywriting
Big Star Copywriting
Blog Post
  • The thing about travel in 2016 was that Brits are basically undeterred when it comes to getting away and having a great time. 66% of Brits took holidays in 2016, up from 61% for the previous year. Terrorism and Brexit did not impede the sector Source: World Travel Market Ok, so that’s good news. But […] The post Why Content Marketing Will be an Even Bigger Deal for Travel During 2017 appeared firs...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • Even though recent EU legislation has aimed to keep the power of larger brands like Expedia and Booking.com in check, the smaller companies are still struggling to compete on a level playing field.  In fact, the legislation, according to Skift.com hasn’t really made any difference.  So, how can the smaller brands compete?  And is the digital […] The post Digital Travel Marketing: 7 Things That’ll ...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail advertising.  That’s a big difference. Weirdly, although content marketing can work out cheaper than more traditional methods only around 9% of […] The post Wh...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback.  An independent fashion blog writer can also increase a product’s virality and get conversations started on new lines. The fashion industry has been slow […] The post Publish or Perish –...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • Ok,  so it’s become a huge cliché.  But we need good clichés, especially when they’re true. “The reason that clichés become clichés is that they are the hammers and screwdrivers in the toolbox of communication.” ― Terry Pratchett Thanks, Terry.  We miss you. Content is king.  It’s also the kingdom and the essential means of […] The post 6 (Challenging) Reasons Why Content is King appeared first on...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • Leading car park brand NCP came to us looking for help with: SEO copywriting Events and attractions landing pages Geolocation pages They wanted to enhance their user experience and also get better results with their SEO. How did it go? After delivering the copy for this project a few months ago, we decided to go […] The post Case Study: SEO Copywriting for NCP appeared first on Big Star Copywritin...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • Let’s face it – insurance isn’t a particularly sexy subject, but that doesn’t mean insurance content can’t be engaging and highly relevant to people’s lives. As a sector, you might think there’s not a lot that distinguishes one brand from another (especially on the comparison sites). But research indicates that it’s the small interactions that make […] The post How Content Marketing Can Work For I...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • A strong digital presence across all channels encourages communication, drives up responses and boosts sales. A recent study by Sagence reported that customers who engage with brands across all channels spend 4% more than those that don’t.  A large part of this approach is down to publishing content with consistency and regularity – so that […] The post Why Investing in Content Marketing is the Ri...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • The thing about travel in 2016 was that Brits are basically undeterred when it comes to getting away and having a great time. 66% of Brits took holidays in 2016, up from 61% for the previous year. Terrorism and Brexit did not impede the sector Source: World Travel Market Ok, so that’s good news. But […] The post Why Content Marketing Will Be An Even Bigger Deal for Travel During 2017 appeared firs...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • Even a copywriter can get a little lost when staring down the blank page of an empty blog post. Learn the tricks of the pros to overcome your blocks and get writing. The post How to Create Content Marketing Blogs Like a Professional appeared first on Big Star Copywriting.

Big Star Copywriting
Big Star Copywriting
Blog Post
  • I’ll let you into a secret: writing scares me. Even though I make my living as a copywriter, writing terrifies the bejesus out of me. Approaching a blank page is the hardest thing I do. It’s harder than crawling under barbed wire, face partially submerged in muddy slurry. Harder than conga-ing around Soho at 10 […] The post How To Write Great Content Even If You Feel Like An Utter Fraud appeared f...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • A lot of content marketing campaigns falter because they don’t resonate with their target audience, and are either too generic or impersonal. Creating content just for the sake of it (it’ll almost certainly be boring) is a sure-fire way to alienate your audience and can even create a sense of mistrust. Being personal and human […] The post Why Content Marketing Needs To Be Personal appeared first ...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • There are few roles quite as divisive as The Copywriter. It’s unanimously agreed that quality web content goes a long way to increasing the reputation of a brand, but there remains a distinct lack of agreement within the corporate world on whether there ought to be a role specifically for this purpose. Some CEOs consider […] The post Is Hiring A Copywriter Right For Your Business? appeared first o...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • Working with an established insurance company has it’s own unique challenges and opportunities. Providing dynamic content marketing to Park Insurance not only meant understanding the difference between gap insurance and no claims protection (plus an array of other insurance products) it also meant understanding the company as a whole and its objectives. For example, Park […] The post Insurance Mar...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • With 80% of restaurants shutting down within five years of opening it’s not hard to see why businesses in the food industry need to be incredibly creative to stay afloat. Even the big hitters can no longer survive on reputation alone. For a modern day restaurant to keep thriving, continual digital marketing is a necessity. […] The post 5 Restaurant Marketing Ideas That Get More Bookings appeared f...

Big Star Copywriting
Big Star Copywriting
Blog Post
  • As an e-commerce product manager, you are faced with many different pressures from multiple angles on a daily basis. You’re required to have a near encyclopaedic knowledge of your product range. You also need to seek out and aid the development of new products.   You’ll probably need to analyse use cases and customer requirements, […] The post What Makes A Good Product Manager? 7 Ways To Sell Mor...

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