BioBM Consulting
BioBM Consulting
Blog Article

New blog articles detected.

  • FAQs: Content and SEO’s Low-Hanging Fruit
    Creating content in support of your products and services is hard. Finding something to say which is both unique and valuable to the audience is a non-trivial endeavor, however it remains critical for persuading your audience that your product or service is right for them … and persuading search engines that your website is important. That said, it’s incredible how many brands overlook this one si...
BioBM Consulting
BioBM Consulting
Blog Article

New blog articles detected.

  • We Just Got Skyscrapered
    Just yesterday, we got skyscrapered. No, we didn’t get an office in a giant building or fly an ad from one or anything like that, nor is that some weird pop-culture thing that teenagers are putting on YouTube. We were the target of an attempt at “skyscraper marketing” … and I’m talking about it, so I guess it worked in a sense. I’ll talk more about this particular instance in a moment, but first I...
  • Why People Are Loyal … to ANYTHING
    I was reading the MarketingCharts newsletter today and saw a headline: “What Brings Website Visitors Back for More?” The data was based on a survey of 1000 people, and they found the top 4 reasons were, in order: 1) They find it valuable 2) It’s easy to use 3) There is no better alternative for the function it serves 4) They like it’s mission / vision I thought about it for a second and had a real...

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