Bitly is a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.

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  • Since SMS marketing burst onto the scene in the late 90s, it’s matured. It’s no longer viewed as a new and edgy concept adopted by a few forward-thinking tech start-ups. Most companies have tried SMS in some capacity and many […] The post 7 Common SMS Marketing Mistakes You Could be Making appeared first on Bitly | Blog.

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Bitly
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  • Recently, IBM made an eye-catching announcement about the growth of their AI and blockchain teams in France. While the addition of 1,800 jobs is not monumental for a company of its size, such moves remind us that even the largest […] The post 5 Lessons from IBM CMO Michelle Peluso appeared first on Bitly | Blog.

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Bitly
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  • The average customer journey for consumer brands is anything but simple. Someone could see a tweet from a business and, two weeks later, buy something in the store. Maybe she’ll see something in the store, look it up her phone, […] The post 7 Ways Brands Can Use Bitly to Brand, Measure and Engage appeared first on Bitly | Blog.

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Bitly
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  • We live in an age where customers have more ways to interact with your brand than ever before. This fragmentation creates lots of problems, but also plenty of opportunities. Customers can now be reached online, on mobile, through social, with […] The post 3 Ways Omnichannel Marketing Can Grow Your Engagement appeared first on Bitly | Blog.

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Bitly
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  • In today’s crowded digital landscape with endless marketing solutions, it can be difficult to discern which strategy is best for you. Ironically enough, offline marketing, and especially event marketing, has emerged as a lynchpin in the strategies of many organizations […] The post 5 Practices That Will Supercharge Your Event Marketing Strategy appeared first on Bitly | Blog.

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Bitly
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  • Google recently announced they will shut down their URL shortener, Goo.gl. Google will cease service for any new or anonymous users on April 13. Although existing users can continue to use the goo.gl console through March 2019, there’s no time […] The post Top Tips: Migrating from Google URL Shortener to Bitly appeared first on Bitly | Blog.

Bitly
Bitly
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  • Even too much of a good thing can be a bad thing. At the rate technology is developing, consumers are engaging more than ever before. Every click, swipe, and tap is a data point. Multiply that by an average of […] The post 3 Ways to Make The Most of Your Data in 2018 appeared first on Bitly | Blog.

Bitly
Bitly
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  • A new year means new perspectives and a new budget. But as great as a blank canvas is, it can also be a bit overwhelming. Where do you start? How do you measure success? When it comes to setting a […] The post 4 Marketing Strategies To Test in The New Year appeared first on Bitly | Blog.

Bitly
Bitly
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  • We know avocados are good on toast. And we know that avocados make for a good millennial joke or two. The pear-shaped fruit is also Amazon’s entry into the brick-and-mortar retail space. After Amazon’s recent acquisition of Whole Foods, the first […] The post How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season appeared first on Bitly | Blog.

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Bitly
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Bitly
Bitly
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  • Marketing, at its most basic, is the attempt by advertisers to get their message in front of consumers’ eyes. Or ears, for those of you that listen to podcasts (or remember a thing called radio). The point being, marketers are […] The post PWA & AMP: Shaping The Future of Mobile appeared first on Bitly | Blog.

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Bitly
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  • “I found my new home through Instagram.” Those are words that probably haven’t been heard before the past few years. One NYC-based real estate agency has been getting creative with their approach by encouraging their agents to build their own […] The post How One Real Estate Agency Uses Bitly To Up Their Instagram Game appeared first on Bitly | Blog.

Bitly
Bitly
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  • Once you start seeing the pumpkin spice-flavored items hit the shelves, that’s when the pressure starts to kick in. The holidays are here. Are we stocked with enough product? Can our site handle a greater influx of traffic? Most importantly, […] The post The Ultimate Holiday Customer Service Checklist appeared first on Bitly | Blog.

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Bitly
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  • As I navigated the maze-like interior of the Boston Convention and Exhibition Center, my mind wandered back to the first session I attended at Hubspot’s Inbound conference. “Our stories are what’s getting us found,” said Lisa Gerber, owner of The […] The post Three Big Lessons From Hubspot’s Inbound 2017 appeared first on Bitly | Blog.

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Bitly
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Bitly
Bitly
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  • They say the customer is always right. But that doesn’t mean you’re always wrong. The average business only hears from 4% of its dissatisfied customers. And for every complaint, 26 other customers remain silent. So how are you supposed to […] The post The 4 Biggest Customer Service Mistakes You Might Be Making appeared first on Bitly | Blog.

Bitly
Bitly
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  • The World Wide Web was born in 1991. If it were a person, it would be a millennial. In a lot of ways, the web has come of age right alongside its human peers. And now it’s 26 years old […] The post How To Use Progressive Web Apps To Boost Conversion appeared first on Bitly | Blog.

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Bitly
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  • “Get me your manager.” The four words that elicit a collective shudder from customer service reps everywhere. Customer service teams try very hard to please and placate customers; to contain issues before they escalate to the point of looping a […] The post Why Tesla’s New Eyebrow-Raising Customer Service Technique Makes Sense appeared first on Bitly | Blog.

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Bitly
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  • Bitly is always better with friends. That’s why we’re excited to announce our partnership with Zapier, which unlocks thousands of awesome triggers and conditions for Bitly users that can help simplify their day-to-day processes.   You can automate tasks across […] The post You Can Now Integrate Bitly with Zapier! appeared first on Bitly | Blog.

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Bitly
Bitly
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  • Sometimes you seek out ideas. Other times, the idea finds you. After noticing how hard it was for small business owners to generate customer reviews, Odd Dog Media created a mobile app to help their clients easily send and collect […] The post How One Media Agency Uses Bitly To Track SMS Marketing appeared first on Bitly | Blog.

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Bitly
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Bitly
Bitly
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  • HR and recruiting is all about the right people. And, increasingly, the right technology. Whether you’re trying to find great candidates for an open role or you’re looking to streamline benefits packages, there’s a tech solution for it. Or, more […] The post [EBOOK] The 2018 Guide to HR & Recruiting Tech Tools appeared first on Bitly | Blog.

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Bitly
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  • Looks like Google gives customer-centric marketing one big stamp of approval. The tech giant has been busy at work building new ad formats that don’t really look like ads. And that’s what resonates with consumers these days. A few weeks […] The post Google Rolls Out AdSense Updates And Announces Stamp appeared first on Bitly | Blog.

Bitly
Bitly
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  • Almost all marketers, 95%, say that multi-channel marketing is important to them. But more than half of these marketers have trouble keeping up with new channels, devices, and trends. So how is anyone supposed to build a cross-channel marketing strategy […] The post 5 Ways To Turn Your Links Into a Marketing Asset appeared first on Bitly | Blog.

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Bitly
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  • As the summer slowly winds to an end, retailers everywhere start to think about what’s next. And the answer is the same for every business of every size: the holidays. When it comes to holiday marketing strategies, marketers need to […] The post 6 Awesome Holiday Marketing Strategies for Retail & eCommerce appeared first on Bitly | Blog.