Competitive Marketing Intelligence | Crayon

Bitly is a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.

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Bitly
Bitly
Blog Article

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  • 6 Must-Attend Customer Experience Conferences
    You know what they say. Keep your friends close, keep your competition closer. What better way to learn about customer experience than by discussing them with others who are fighting the same battles as you? Research says that by 2020, […] The post 6 Must-Attend Customer Experience Conferences appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

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  • Why Cross-Device Attribution is Critical for Multichannel Marketing
    How do you measure the effectiveness of multichannel campaigns? Well, you need to have a view of all consumer engagements with your campaign content. That helps you understand how creative is performing across display, mobile, social, email and other media […] The post Why Cross-Device Attribution is Critical for Multichannel Marketing appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal
    If you were on Snapchat last fall, there’s a chance you saw someone talking about a clay mask. After all, there were over 2,000 millennial women sharing photos of themselves in the mask and posting review videos. No, it’s not […] The post How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • Your Fool-Proof Guide To Designing an Awesome Blog Post
    You thought you were done when you wrote that last sentence of your blog post, but now you have to think about design too? You might be avoiding design because it’s time consuming or you feel like you don’t really […] The post Your Fool-Proof Guide To Designing an Awesome Blog Post appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • Why You Should Use Bitly for All of Your UTM Parameters
    UTM parameters are an inconvenient evil. Want to track a campaign? An audience? A goal? Get ready for long, long links and a lot of time digging through Excel sheets to use the right link in every scenario. At Bitly, […] The post Why You Should Use Bitly for All of Your UTM Parameters appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

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  • How to Convince Your Boss to Send You to That Conference in Vegas
    Palm trees, oversized margaritas, and celebrity keynote speakers? Sign me up. We’ve all come across conferences like that at one point or another. Event marketing that doubles as work and play? It sounds almost too good to be true. The […] The post How to Convince Your Boss to Send You to That Conference in Vegas appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

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  • The Brand New Bitly Developer Site is Officially Launched!
    Do you like open source stuff? How about APIs? Well, you’re in luck. We just launched the brand new Bitly developer site, which you can find at bitly.is/developer. You’ll find community groups, support, documentation, best practices, SDK for mobile applications, […] The post The Brand New Bitly Developer Site is Officially Launched! appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

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  • Calling All Writers: Help Us Build An Internet You Can See Across
    At Bitly, we’re working to build an Internet you can see across. Links help marketers see across walled gardens. They help consumers seamlessly move from one channel to another. We believe that transparency builds better customer experiences and encourages more […] The post Calling All Writers: Help Us Build An Internet You Can See Across appeared first on Bitly | Blog.
Bitly
Bitly
Page Design Update
Bitly
Bitly
Blog Article

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  • #FyreFestival: Will Influencer Marketing Go Down In Flames?
    Last Friday morning, many of us tuned in from our desks to follow along as the drama from the Fyre Festival began to unfold. What was sold as a luxury festival and an Instagrammer’s paradise quickly dissolved into chaos overnight. […] The post #FyreFestival: Will Influencer Marketing Go Down In Flames? appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • How You Can Track Paid and Organic Social Media with Bitly
    If you don’t know if social media is worth it, you’re not alone. Even after years of experimenting with social channels and building out content, almost half (42%) of marketers still don’t know the ROI of their efforts. Bigger companies […] The post How You Can Track Paid and Organic Social Media with Bitly appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • How to Pay Your Instagram Influencers
    I still remember the first time a friend called me an “influencer.” Influencer. Even when I’ve tripled my Instagram following over the past two years, and have participated in multiple influencer marketing programs, I still can’t quite get comfortable using […] The post How to Pay Your Instagram Influencers appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • #F8 Recap: Facebook Wants to Read Your Mind – And More
    Mark Zuckerberg led the second biggest F8 event this past week – just behind a certain popular movie franchise known for its cars and cast that break the laws of physics. Zuckerberg’s F8, or “Facebook Developer Conference,” takes place once […] The post #F8 Recap: Facebook Wants to Read Your Mind – And More appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • [SLIDES] How to Build a Content Marketing Program
    In a saturated social landscape, content makes or breaks brands. If you want to drive business, traffic, and brand awareness, a great content program helps you get there. But what kind of content is right for your company? What kind […] The post [SLIDES] How to Build a Content Marketing Program appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

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  • How PR Teams Can Use Bitly to Show Results
    PR has PR problems. In an age of data-driven marketing, agencies and in-house teams can have a tough time convincing CMOs that press releases, bylines, influencers, and other tactics are driving revenue. Part of the problem is that PR outcomes […] The post How PR Teams Can Use Bitly to Show Results appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • Media Companies Use 21 Different Channels – How Many Are You Using?
    I have a problem. When I want to post something to Instagram, it’s something that could work just as well on Twitter. And when I write an article for Marketing Land, that piece could look great on the blog or […] The post Media Companies Use 21 Different Channels – How Many Are You Using? appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • [EBOOK] HOW TO BUILD AN INFLUENCER MARKETING PROGRAM
    Influencer marketing programs are here to stay. Almost all consumers (92%) trust recommendations from strangers and influencers over those from brands. Most marketers have invested in some form of influencer marketing, with budgets now ranging from $5,000 to $25,000. Consumers […] The post [EBOOK] HOW TO BUILD AN INFLUENCER MARKETING PROGRAM appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • How to Use Bitly to Check if Reps Are Using Your Collateral
    Marketing teams are all-in on content. But are sales teams? In a lot of cases, the answer is no. Research shows that 80% of marketing collateral actually goes unused by sales. That’s right. Out of five pieces of content that […] The post How to Use Bitly to Check if Reps Are Using Your Collateral appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • How A Record Producer Gets 200,000 Impressions on Twitter Every Week
    Vince Valholla, Chairman/CEO of Valholla Entertainment, has been championing for social media marketing ever since the early days of MySpace. Valholla Entertainment was one of the first independent music companies to use a custom domain on Bitly and a member […] The post How A Record Producer Gets 200,000 Impressions on Twitter Every Week appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • 5 Ways Entertainment Companies Use Bitly
    We’re always consuming some sort of content these days. We start playing a video on desktop, then hop over to mobile to finish streaming. We download music onto our watches to listen on-the-go. What’s more, a lot of this is […] The post 5 Ways Entertainment Companies Use Bitly appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • How to Prove That Social ROI Is Not a Unicorn
    Tracking the return on investment (ROI) from social media is a big problem for brands. A 2014 study found that only 17% of digital marketers know how to measure social ROI. Yet 90% of marketers also feel that social media […] The post How to Prove That Social ROI Is Not a Unicorn appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • How to Manage Multiple Teams with Bitly Brand Manager
    Imagine if you could see all the data from your different teams with a click. There wouldn’t be anymore endless dredging through spreadsheets. Teams wouldn’t have to go through different analytics systems to report activities each month. Managers wouldn’t go […] The post How to Manage Multiple Teams with Bitly Brand Manager appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • How Mobile Developers Can Get Noticed Noticed Among 800k Competitors
    Mobile has changed the way we play, shop, and interact with one another. Remember that week we spent hours hunched over our phones, trying to navigate a 2D bird across a Super Mario-like landscape? Or when masses took to the […] The post How Mobile Developers Can Get Noticed Noticed Among 800k Competitors appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • Cybercrime, Branding, Mobile: Fixing Finance’s Big Data Challenges
    Technology is changing the finance industry, for better or for worse. The proliferation of devices make it easier than ever for institutions to reach consumers, understand their needs, and personalize experiences. Every swipe, tap, and click turns into big data […] The post Cybercrime, Branding, Mobile: Fixing Finance’s Big Data Challenges appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • Revenue Summit 2017: How To Break Down Silos To Build Up Your Funnel
    This week we stopped by The 2017 Revenue Summit in San Francisco to learn about emerging trends in Account-based marketing (ABM). One of the running themes throughout was how sales and marketing teams can reach across the aisle and work […] The post Revenue Summit 2017: How To Break Down Silos To Build Up Your Funnel appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • [SERIES] Bitly Basics
    Whether you’re just starting out with Bitly Enterprise or want to make the most of your Bitlinks, there’s always something new to learn. That’s why we put together this comprehensive guide – and video series – about how to maximize the potential of […] The post [SERIES] Bitly Basics appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • Spiraling Content & Social Bots at #SMWNYC
    There was something ironic about hearing a bot introduce the first speakers to the stage at Social Media Week New York this year. Even more meta, I wasn’t in the room. I was tuned into the live stream from the […] The post Spiraling Content & Social Bots at #SMWNYC appeared first on Bitly | Blog.
Bitly
Bitly
Blog Article

New blog articles detected.

  • How to Create & Customize Your Bitlinks
    More than 300 million Bitlinks are created by Bitly users every month. Bitlinks are used for everything from shortening and sharing links to tracking multichannel campaigns, locations, teams, and offline collateral. There’s a lot you can do with every individual […] The post How to Create & Customize Your Bitlinks appeared first on Bitly | Blog.

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