Bizible
Bizible
Blog Post
  • In addition to being a VP of Marketing at Bizible, I am incredibly passionate about marketing operations. So this year I founded a trade association and community dedicated to the marketing operations role. The mission of MarketingOps.com is to educate and support the marketing operations profession, which is why I’m excited to release the first ever Marketing Operations Salary Benchmark report...

Bizible
Bizible
Blog Post
  • In addition to being a VP of Marketing at Bizible, I am incredibly passionate about marketing operations. So this year I founded a trade association and community dedicated to the marketing operations role. The mission of MarketingOps.com is to educate and support the marketing operations profession, which is why I’m excited to release the first ever Marketing Operations Salary Benchmark repo...

Bizible
Bizible
Blog Post
  • Marketers have access to endless numbers of web metrics such as time on page, pageview counts, and bounce rates. But choosing metrics that should be reported on a regular basis can be difficult. This is often the case with web session data.

Bizible
Bizible
Blog Post
  • Marketers have access to endless numbers of web metrics such as time on page, pageview counts, and bounce rates. But choosing metrics that should be reported on a regular basis can be difficult. This is often the case with web session data.

Bizible
Bizible
Blog Post
  • The first issue of the Fast CMO magazine featured an interview with Yaffa Cohen-Ifrah, CMO and Head of Corporate Communications at Sapiens, a leading global provider of software solutions for the insurance industry. As she leads the marketing efforts of an international enterprise, Yaffa Cohen-Ifrah shares how she and her team plan their strategies for marketing their solutions across the globe.

Bizible
Bizible
Blog Post
  • The first issue of the Fast CMO magazine featured an interview with Yaffa Cohen-Ifrah, CMO and Head of Corporate Communications at Sapiens, a leading global provider of software solutions for the insurance industry. As she leads the marketing efforts of an international enterprise, Yaffa Cohen-Ifrah shares how she and her team plan their strategies for marketing their solutions across ...

Bizible
Bizible
Blog Post
  • In this post we review multi-channel attribution, reviewing the attribution capabilities and methods available through different technologies. We’ll also discuss how to evaluate which multi-channel attribution model is best for your organization.

Bizible
Bizible
Blog Post
  • In this post we review multi-channel attribution, reviewing the attribution capabilities and methods available through different technologies. We’ll also discuss how to evaluate which multi-channel attribution model is best for your organization.

Bizible
Bizible
SlideShare Presentation
Bizible
Bizible
SlideShare Presentation
  • The First Annual State of Pipeline Marketing Report has arrived. It's purpose is to evaluate the pipeline marketing and attribution sectors of the B2B marketing space and identify trends, perspectives, and unique characteristics of the players in today's B2B marketing environment. This presentation also includes exclusive statistics that were not included in the original release of the report!

Bizible
Bizible
SlideShare Presentation
  • In B2B marketing you NEED accurate attribution data to make the right decisions. A longer sales cycle, multiple decision makers, more data sources like CRMs and marketing automation, and cross-channel engagement adds new levels of complexity for B2B. In this presentation, we'll explore the attribution problems facing B2B companies and offer a few thought-provoking actionable takeaways, including...

Bizible
Bizible
SlideShare Presentation
  • Even though content marketing has seen explosive growth since 2013 and many have adopted it as a key area of budget growth, some marketers still lack a solid strategy for effective content use in pipeline marketing. One key element to making the most of your budget is to align content marketing types to the appropriate stage of the sales funnel. For example, some content such as infographics ali...

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