Bizible
Bizible
Blog Post

New blog articles detected.

  • 2017 AdWords Industry Benchmark Report: An Agency’s Perspective
    In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA, a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them. Lucia has spent more than five years on the agency side and has experience designing and implementing PPC, SEO, and social media strategies. Having worked with a v...
Bizible
Bizible
Blog Post

New blog articles detected.

  • 2017 AdWords Industry Benchmark Report: An Agency’s Perspective
    In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA, a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them. Lucia has spent more than five years on the agency side and has experience designing and implementing PPC, SEO, and social media strategies. Having worked with a variety of c...
Bizible
Bizible
Blog Post

New blog articles detected.

  • The 'Golden Path': What We Learned From All Customers' Web Session Data
    We are committed to better understanding the customer journey through data. That is the reason we do marketing attribution in the first place. Marketing attribution is the story of the customer journey told through touchpoints. Touchpoints are valuable online web sessions and offline engagements that drive brand discovery, form fills, demos and free trials.  We get questions from marketers on wh...
Bizible
Bizible
Blog Post

New blog articles detected.

  • The 'Golden Path': What We Learned From All Customers' Web Session Data
    We are committed to better understanding the customer journey through data. That is the reason we do marketing attribution in the first place. Marketing attribution is the story of the customer journey told through touchpoints. Touchpoints are valuable online web sessions and offline engagements that drive brand discovery, form fills, demos and free trials.  We get questions from mark...
Bizible
Bizible
Blog Post

New blog articles detected.

Bizible
Bizible
Blog Post

New blog articles detected.

Bizible
Bizible
Blog Post

New blog articles detected.

  • Why B2B Marketers Need To Track & Measure Multiple Touchpoint Dimensions
    Watching television in the 90s, people rarely complained about the low fidelity of their television screen. It’s what people were used to, so they didn’t have expectations of anything better. Just to put this in context, in the late 90s, a high-tech Philips plasma television had a screen resolution of 852 x 480 and cost $15,000. But not until higher definition televisions were introdu...
Bizible
Bizible
Blog Post

New blog articles detected.

  • Why B2B Marketers Need To Track & Measure Multiple Touchpoint Dimensions
    Watching television in the 90s, people rarely complained about the low fidelity of their television screen. It’s what people were used to, so they didn’t have expectations of anything better. Just to put this in context, in the late 90s, a high-tech Philips plasma television had a screen resolution of 852 x 480 and cost $15,000. But not until higher definition televisions were introduced did any...
Bizible
Bizible
Blog Post

New blog articles detected.

  • How Marketing Can Move The Dial On Down-Funnel Metrics
    Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. On average, 1% of leads eventually become customers (according to Forrester), so the math, simply, looks like this: 1,000 leads → 10 customers; 2,000 leads → 20 customers. Lead-centric organizations primarily grow their business by expanding the top of the funnel—the amo...
Bizible
Bizible
Blog Post

New blog articles detected.

  • Introducing the Guide To Annual Planning For B2B Marketers
    Every year marketers go through the ritual of annual planning. It typically involves working with team members to update a highly complex Excel workbook and an attempt to forecast leads, opportunities, and deals into the future. Annual planning also involves working across departments to understand what marketing needs to do in order to contribute to the closing deals, generation of pipeline and...
Bizible
Bizible
Blog Post

New blog articles detected.

  • A Deep Dive into the 2017 State of Account-Based Marketing Survey
    Recently, #FlipMyFunnel and the B2B News Network completed the annual State of ABM survey, which received responses from over 250 B2B marketers, with 60% at a director level or higher. Sangram Vajre, CMO at Terminus and Founder of #FlipMyFunnel, recently sat down with Dave Rigotti, VP of Marketing at Bizible, for a webinar to discuss some findings within the 2017 ABM report.
Bizible
Bizible
Blog Post

New blog articles detected.

Bizible
Bizible
Blog Post

New blog articles detected.

  • How to Run a Weekly Growth Team in B2B
    Many B2B companies have annual sales and marketing goals... and consistently miss these. For sales, annual targets can make sense due to the length of sales cycles (however many pros recommend quarterly targets). Marketing success on the other hand relies on frequent feedback and constant testing.
Bizible
Bizible
Blog Post

New blog articles detected.

  • Here Are The Key ABM Metrics You Should Be Measuring
    When it comes to account-based marketing (ABM), a lot of marketers get hung up with implementation. How do I create personalized content? How do I get ahold of the right people at all my target accounts? Why is it taking so long to show results? While these are certainly important, it’s useful to step back and start with a strong understanding of your objectives and goals. Which metrics are ...
Bizible
Bizible
Blog Post

New blog articles detected.

  • Marketing Forecasting: How to Build a Strong Foundation for Every Marketing Strategy
    How many times have you managed marketing in Excel?  What B2B marketers try to answer with average conversion rates and forecast models in Excel, often leads to plans that are time consuming to create, unwieldy, and lack forecasting accuracy.  With the advancements in martech today, marketers are able to move out of Excel to accurately forecast and plan for revenue. Here’s how to do it.
Bizible
Bizible
Blog Post

New blog articles detected.

Bizible
Bizible
Blog Post

New blog articles detected.

  • Six Actionable Steps to Build a Strategic Marketing Plan at Your Organization
    Building an annual B2B marketing plan is no simple task. The plan must provide a strategy to transform business objectives into marketing priorities and goals, while outlining how to execute and reach those goals. According to SiriusDecisions, Inc., this tends to result in the creation of a plan that falls into one of two categories-- overly complex plans that are hard to understand and therefore ...
Bizible
Bizible
Blog Post

New blog articles detected.

  • How Marketing Can Move The Dial On Down-Funnel Metrics
    Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. On average, 1% of leads eventually become customers (according to Forrester), so the math, simply, looks like this: 1,000 leads → 10 customers; 2,000 leads → 20 customers. Lead-centric organizations primarily grow their business by expanding the top of the fu...
Bizible
Bizible
Blog Post

New blog articles detected.

  • Introducing the Guide To Annual Planning For B2B Marketers
    Every year marketers go through the ritual of annual planning. It typically involves working with team members to update a highly complex Excel workbook and an attempt to forecast leads, opportunities, and deals into the future. Annual planning also involves working across departments to understand what marketing needs to do in order to contribute to the closing deals, generation of p...
Bizible
Bizible
Blog Post

New blog articles detected.

  • A Deep Dive into the 2017 State of Account-Based Marketing Survey
    Recently, #FlipMyFunnel and the B2B News Network completed the annual State of ABM survey, which received responses from over 250 B2B marketers, with 60% at a director level or higher. Sangram Vajre, CMO at Terminus and Founder of #FlipMyFunnel, recently sat down with Dave Rigotti, VP of Marketing at Bizible, for a webinar to discuss some findings within the 2017 ABM report.
Bizible
Bizible
Blog Post

New blog articles detected.

Bizible
Bizible
Blog Post

New blog articles detected.

  • How to Run a Weekly Growth Team in B2B
    Many B2B companies have annual sales and marketing goals... and consistently miss these. For sales, annual targets can make sense due to the length of sales cycles (however many pros recommend quarterly targets). Marketing success on the other hand relies on frequent feedback and constant testing.
Bizible
Bizible
Blog Post

New blog articles detected.

  • Here Are The Key ABM Metrics You Should Be Measuring
    When it comes to account-based marketing (ABM), a lot of marketers get hung up with implementation. How do I create personalized content? How do I get ahold of the right people at all my target accounts? Why is it taking so long to show results? While these are certainly important, it’s useful to step back and start with a strong understanding of your objectives and goals. Which m...
Bizible
Bizible
Blog Post

New blog articles detected.

  • Marketing Forecasting: How to Build a Strong Foundation for Every Marketing Strategy
    How many times have you managed marketing in Excel?  What B2B marketers try to answer with average conversion rates and forecast models in Excel, often leads to plans that are time consuming to create, unwieldy, and lack forecasting accuracy.  With the advancements in martech today, marketers are able to move out of Excel to accurately forecast and plan for revenue. Here’s how to do ...

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