Bizible
Bizible
Blog Post
  • I have yet to meet a company only doing account-based marketing (ABM). If a company is doing ABM, it doesn't mean they completely stop doing demand generation. We’re no different at Bizible. That’s one reason I coined the term account-based demand. After a long run of exclusively doing demand generation, we started to see the value of ABM when our average deal size reached about $24,000 of yearl...

Bizible
Bizible
Blog Post
  • I have yet to meet a company only doing account-based marketing (ABM). If a company is doing ABM, it doesn't mean they completely stop doing demand generation. We’re no different at Bizible. That’s one reason I coined the term account-based demand. After a long run of exclusively doing demand generation, we started to see the value of ABM when our average deal size reached about $24,000 of yea...

Bizible
Bizible
Blog Post
  • Implementing marketing attribution is not an overnight process. It's a journey that doesn't need to turn into a change management nightmare.  In this post we discuss the nuts and bolts of implementing an organization-wide attribution model. It's all based on Sameer Khan's presentation at the 2018 MarTech Conference.  Sameer Khan is Founder of Marketing Ops Pros. His presentation outlines the ...

Bizible
Bizible
Blog Post
  • Implementing marketing attribution is not an overnight process. It's a journey that doesn't need to turn into a change management nightmare.  In this post we discuss the nuts and bolts of implementing an organization-wide attribution model. It's all based on Sameer Khan's presentation at the 2018 MarTech Conference.  Sameer Khan is Founder of Marketing Ops Pros. His presentation outlines the i...

Bizible
Bizible
Blog Post
  • There’s a lot of content on why account-based marketing is a no-brainer for B2B marketers. Now there’s content emerging on measuring the ROI of account-based marketing (ABM). This short article is on the latter. We’ve written about key ABM metrics you can use to track performance, but we didn’t dive deeper to explain how to generate and visualize those metrics using available tools. That’s why w...

Bizible
Bizible
Blog Post
  • There’s a lot of content on why account-based marketing is a no-brainer for B2B marketers. Now there’s content emerging on measuring the ROI of account-based marketing (ABM). This short article is on the latter. We’ve written about key ABM metrics you can use to track performance, but we didn’t dive deeper to explain how to generate and visualize those metrics using available tools. That’s why...

Bizible
Bizible
Blog Post
  • If you've been following our blog, you know we're excited to bring back print.  Fast CMO magazine is a leadership and management magazine for B2B CMOs. Our third issue is launched and you're probably wondering what's inside.  In our latest issue we had the privilege of learning from six successful business leaders across a variety of industries. We cover topics such as the customer experience,...

Bizible
Bizible
Blog Post
  • If you've been following our blog, you know we're excited to bring back print.  Fast CMO magazine is a leadership and management magazine for B2B CMOs. Our third issue is launched and you're probably wondering what's inside.  In our latest issue we had the privilege of learning from six successful business leaders across a variety of industries. We cover topics such as the customer experience...

Bizible
Bizible
Blog Post
  • As a founder of the pipeline marketing movement, I’m obviously a big fan of the shift of focus from the top of the funnel to the entire funnel, and the entire buyer journey. This shift provides a much better foundation for success for both marketing and the rest of the organization. When marketing is measured on the outcome of their efforts, instead of the activities, the team makes better decis...

Bizible
Bizible
Blog Post
  • As a founder of the pipeline marketing movement, I’m obviously a big fan of the shift of focus from the top of the funnel to the entire funnel, and the entire buyer journey. This shift provides a much better foundation for success for both marketing and the rest of the organization. When marketing is measured on the outcome of their efforts, instead of the activities, the team makes better dec...

Bizible
Bizible
Blog Post
  • Today, we’re thrilled to announce the launch of Boomerang Stages, our latest feature to help customers more accurately measure and understand their customer journey. In a perfect world, every prospect would progress through the funnel exactly as designed. Since in this perfect world we are, of course, executing a perfect marketing strategy, every visitor would be qualified, become a lead, MQL, a...

Bizible
Bizible
Blog Post
  • Today, we’re thrilled to announce the launch of Boomerang Stages, our latest feature to help customers more accurately measure and understand their customer journey. In a perfect world, every prospect would progress through the funnel exactly as designed. Since in this perfect world we are, of course, executing a perfect marketing strategy, every visitor would be qualified, become a lead, MQL,...

Bizible
Bizible
Blog Post
  • In the age of digital marketing, nothing beats face-to-face interaction. That’s why we want to see you at Marketo Summit 2018. If you’re a B2B marketer, you know events and tradeshows offer a lot of value, not just as a lead driver, but as a way to meet partners, meet customers, and get your message out there. It’s always a lot to take in, so to get the most out of your Marketo Summit experien...

Bizible
Bizible
Blog Post
  • In the age of digital marketing, nothing beats face-to-face interaction. That’s why we want to see you at Marketo Summit 2018. If you’re a B2B marketer, you know events and tradeshows offer a lot of value, not just as a lead driver, but as a way to meet partners, meet customers, and get your message out there. It’s always a lot to take in, so to get the most out of your Marketo Summit experience...

Bizible
Bizible
Blog Post
  • As a marketer, you know you must generate revenue to keep your team and budget off the chopping block. But how you report on revenue makes a significant difference in proving your worth. To report on revenue, marketers turn to more advanced performance reporting, including multi-touch attribution. But even then, not all multi-touch revenue attribution reports show the same value. In this post ...

Bizible
Bizible
Blog Post
  • As a marketer, you know you must generate revenue to keep your team and budget off the chopping block. But how you report on revenue makes a significant difference in proving your worth. To report on revenue, marketers turn to more advanced performance reporting, including multi-touch attribution. But even then, not all multi-touch revenue attribution reports show the same value. In this post we’...

Bizible
Bizible
Blog Post
  • I recently had the pleasure of speaking at SMX West. I focused on my journey from paid media manager to VP of Marketing and how focusing on the outcome of my work along with optimizing for experiences helped my trajectory. I hope you enjoy this blog version of the presentation! Search engine marketing (SEM) was the original demand generation channel. It was the first digital media channel that...

Bizible
Bizible
Blog Post
  • I recently had the pleasure of speaking at SMX West. I focused on my journey from paid media manager to VP of Marketing and how focusing on the outcome of my work along with optimizing for experiences helped my trajectory. I hope you enjoy this blog version of the presentation! Search engine marketing (SEM) was the original demand generation channel. It was the first digital media channel that m...

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