Bizible
Bizible
Blog Post
  • Ah yes, the match up of the decade: Demand-gen vs ABM. Two marketing approaches that are battling for B2B marketers’ precious marketing dollars. Some say that account-based marketing is the way of the future. After all, 87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. But, while this battle makes for great headlines, the truth of the matter is that de...

Bizible
Bizible
Blog Post
  • Ah yes, the match up of the decade: Demand-gen vs ABM. Two marketing approaches that are battling for B2B marketers’ precious marketing dollars. Some say that account-based marketing is the way of the future. After all, 87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. But, while this battle makes for great headlines, the truth of the matter is that d...

Bizible
Bizible
Blog Post
  • This story starts a few years ago. I was head of product marketing at a big data company, and my senior director of inside sales and I realized we had a big problem: after years of trying to get a good lead flow going through inbound marketing, our sales team still felt like they were starving for viable leads. In the absence of qualified inbound leads, inside sales would haphazardly try to find g...

Bizible
Bizible
Blog Post
  • This story starts a few years ago. I was head of product marketing at a big data company, and my senior director of inside sales and I realized we had a big problem: after years of trying to get a good lead flow going through inbound marketing, our sales team still felt like they were starving for viable leads. In the absence of qualified inbound leads, inside sales would haphazardly try to fin...

Bizible
Bizible
Blog Post
  • It’s been about a month since we announced Marketo’s acquisition of Bizible on stage at Marketing Nation Summit, and with time to reflect and have many conversations with the Bizible and Marketo teams, I couldn’t be more excited for Bizible’s future at Marketo. We started Bizible seven years ago with the mission to help marketers connect their marketing to revenue so that they could make smart d...

Bizible
Bizible
Blog Post
  • It’s been about a month since we announced Marketo’s acquisition of Bizible on stage at Marketing Nation Summit, and with time to reflect and have many conversations with the Bizible and Marketo teams, I couldn’t be more excited for Bizible’s future at Marketo. We started Bizible seven years ago with the mission to help marketers connect their marketing to revenue so that they could make smart...

Bizible
Bizible
Blog Post
  • I have yet to meet a company only doing account-based marketing (ABM). If a company is doing ABM, it doesn't mean they completely stop doing demand generation. We’re no different at Bizible. That’s one reason I coined the term account-based demand. After a long run of exclusively doing demand generation, we started to see the value of ABM when our average deal size reached about $24,000 of yearl...

Bizible
Bizible
Blog Post
  • I have yet to meet a company only doing account-based marketing (ABM). If a company is doing ABM, it doesn't mean they completely stop doing demand generation. We’re no different at Bizible. That’s one reason I coined the term account-based demand. After a long run of exclusively doing demand generation, we started to see the value of ABM when our average deal size reached about $24,000 of yea...

Bizible
Bizible
Blog Post
  • Implementing marketing attribution is not an overnight process. It's a journey that doesn't need to turn into a change management nightmare.  In this post we discuss the nuts and bolts of implementing an organization-wide attribution model. It's all based on Sameer Khan's presentation at the 2018 MarTech Conference.  Sameer Khan is Founder of Marketing Ops Pros. His presentation outlines the ...

Bizible
Bizible
Blog Post
  • Implementing marketing attribution is not an overnight process. It's a journey that doesn't need to turn into a change management nightmare.  In this post we discuss the nuts and bolts of implementing an organization-wide attribution model. It's all based on Sameer Khan's presentation at the 2018 MarTech Conference.  Sameer Khan is Founder of Marketing Ops Pros. His presentation outlines the i...

Bizible
Bizible
Blog Post
  • There’s a lot of content on why account-based marketing is a no-brainer for B2B marketers. Now there’s content emerging on measuring the ROI of account-based marketing (ABM). This short article is on the latter. We’ve written about key ABM metrics you can use to track performance, but we didn’t dive deeper to explain how to generate and visualize those metrics using available tools. That’s why w...

Bizible
Bizible
Blog Post
  • There’s a lot of content on why account-based marketing is a no-brainer for B2B marketers. Now there’s content emerging on measuring the ROI of account-based marketing (ABM). This short article is on the latter. We’ve written about key ABM metrics you can use to track performance, but we didn’t dive deeper to explain how to generate and visualize those metrics using available tools. That’s why...

Bizible
Bizible
Blog Post
  • If you've been following our blog, you know we're excited to bring back print.  Fast CMO magazine is a leadership and management magazine for B2B CMOs. Our third issue is launched and you're probably wondering what's inside.  In our latest issue we had the privilege of learning from six successful business leaders across a variety of industries. We cover topics such as the customer experience,...

Bizible
Bizible
Blog Post
  • If you've been following our blog, you know we're excited to bring back print.  Fast CMO magazine is a leadership and management magazine for B2B CMOs. Our third issue is launched and you're probably wondering what's inside.  In our latest issue we had the privilege of learning from six successful business leaders across a variety of industries. We cover topics such as the customer experience...

Bizible
Bizible
Blog Post
  • As a founder of the pipeline marketing movement, I’m obviously a big fan of the shift of focus from the top of the funnel to the entire funnel, and the entire buyer journey. This shift provides a much better foundation for success for both marketing and the rest of the organization. When marketing is measured on the outcome of their efforts, instead of the activities, the team makes better decis...

Bizible
Bizible
Blog Post
  • As a founder of the pipeline marketing movement, I’m obviously a big fan of the shift of focus from the top of the funnel to the entire funnel, and the entire buyer journey. This shift provides a much better foundation for success for both marketing and the rest of the organization. When marketing is measured on the outcome of their efforts, instead of the activities, the team makes better dec...

Bizible
Bizible
Blog Post
  • Today, we’re thrilled to announce the launch of Boomerang Stages, our latest feature to help customers more accurately measure and understand their customer journey. In a perfect world, every prospect would progress through the funnel exactly as designed. Since in this perfect world we are, of course, executing a perfect marketing strategy, every visitor would be qualified, become a lead, MQL, a...

Bizible
Bizible
Blog Post
  • Today, we’re thrilled to announce the launch of Boomerang Stages, our latest feature to help customers more accurately measure and understand their customer journey. In a perfect world, every prospect would progress through the funnel exactly as designed. Since in this perfect world we are, of course, executing a perfect marketing strategy, every visitor would be qualified, become a lead, MQL,...

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