Bizzabo
Bizzabo
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Bizzabo
Bizzabo
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  • The Top 20 Event Marketing Blog Posts of 2017 (So far)
    Want to expand your event marketing knowledge, but don't know where to start? We've compiled a list of the top 20 event marketing posts from the Bizzabo blog so that you can spend your valuable time reading great content instead of deliberating which content to read. 
Bizzabo
Bizzabo
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  • Product Update: New Help Center
    We’re super excited to officially announce Bizzabo’s new Help Center. As a company that strives for exceptional customer support, our revamped Help Center is a robust resource that serves as a hub of valuable content for our clients.
Bizzabo
Bizzabo
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  • The Top Event Marketers to Watch in 2018
    There are thousands of people working to reshape professional events and how they factor into both B2B and B2C marketing strategies. Some stand above the rest. We have compiled a list of the Top Event Marketers to Watch in 2018 and beyond.
Bizzabo
Bizzabo
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Bizzabo
Bizzabo
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  • The CMO's Guide to Account-Based Event Marketing
    Account-based event marketing empowers businesses to be more efficient in sales acceleration and ultimately in closing deals. In The CMO's Guide to Account-Based Event Marketing we explain how marketing leaders can get the most out of an account-based event strategy.
Bizzabo
Bizzabo
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  • BizzaValues: How the R&D Team Dares
    At Bizzabo, we put people first. That’s why we launched the BizzaValues program to help us further cultivate our company values and culture. Here’s what Front-End developer Noam Whartman has to say about "We Dare," our value for July.
Bizzabo
Bizzabo
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  • Why 24 Event Profs, Speakers and Attendees Love Live Events
    Objectively, events are proven to be a valuable marketing channel. Subjectively, they're magic. It's not just a matter of the face-to-face, offline experience (although that's very important). It's a matter of the lighting, the design, the presentations, the speakers, the connections made, the lessons learned, the activities and (lest we forget) the food. 
Bizzabo
Bizzabo
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  • B2B Lead Generation Strategies for Events: Cari Goodrich
    We recently spoke with Cari Goodrich, the Senior Director of Global Marketing Programs at Looker. Looker is a business intelligence software and big data analytics platform that helps people explore, analyze and share real-time business analytics easily. Since its earliest days, the company has used live events to drive sales acceleration and increase brand awareness.
Bizzabo
Bizzabo
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  • 20 Outstanding Examples of Experiential Marketing
    When people think of event marketing, they think of one or two things. There are the conferences, tradeshows and sponsored exhibitions that call to mind people in business casual attire mingling around a showroom floor in-between sessions and networking breaks. And then there is something entirely different. Then there is driving an Aston Martin across a frozen in a way that would make James Bond ...
Bizzabo
Bizzabo
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  • Event ROI and Event Marketing Attribution: The Complete Guide
    Given that events account for the single largest item in the budget of the average B2B CMO, it makes sense that marketers would want to track their return on investment (ROI). But how exactly can event ROI be tracked? On the surface it would seem simple: money in, money out. However, event ROI is anything but simple. In fact, the more complicated the ROI picture gets, the more accurate event attri...
Bizzabo
Bizzabo
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  • Account-Based Event Marketing: 15 Powerful Tips
    As a child, I absolutely loved the toy store. It took a lot of self-control to not throw every single toy into the cart. Unfortunately, buying the entire store was never an option so my mom had me make a list of the toys I really wanted. It was never a guarantee that she would buy everything on the list so I had to be careful with my choices. Each toy had to be reasonably priced and still cool eno...
Bizzabo
Bizzabo
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  • Live Event Lead Generation Guide: Advice from Marketing Gurus
    One of the most thrilling aspects of attending live events is getting to speak face-to-face with people who are equally passionate about a subject as you are. In the Live Event Lead Generation: Advice Marketing Gurus eBook, we have attempted to simulate that experience by giving readers the opportunity to learn about lead generation best practices straight from the mouths of event marketing leader...
Bizzabo
Bizzabo
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  • 10 Awesome Event Software Integrations for Event Marketers
    You are in the middle of organizing the most incredible event the digital marketing community has ever seen. Your speakers are exceptional, the venue is ideal, and the event content is refreshingly original. Now all there’s left to do is to stay organized and execute... *PING*
Bizzabo
Bizzabo
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  • 12 Surprising Tips We Learned at Sales Machine Summit 2017
    We’re back from Sales Machine Summit 2017 here in NYC, and it didn’t disappoint. This year’s event included a great lineup of speakers like top-selling authors Geoffrey Moore, Jill Konrath, Trish Bertuzzi and the always entertaining Jeffrey Gitomer, as well as many senior sales executives and thought leaders.
Bizzabo
Bizzabo
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New blog articles detected.

  • BizzaValues: How the Customer Success Team Owns It
    At Bizzabo, we put people first. That’s why we launched the BizzaValues program to help us further cultivate our company values and culture. Here’s what Customer Success Director Rachel Ruggieri has to say about it. 
Bizzabo
Bizzabo
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  • 10 Things You Can't Miss at IBTM America 2017
    What happens when you bring together the top companies in the events industry with pre-screened buyers who are eager to expand their businesses? The result is IBTM America, one of the year’s most anticipated trade shows in the events space. Trade shows are without a doubt one of the most popular forms of business conferences in the live events industry. IBTM America 2017 is set to be one of most e...
Bizzabo
Bizzabo
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New blog articles detected.

  • 3 Ways to Ignite Your Event Marketing with YouTube
    Marketing for your event can take many forms: email marketing, influencer content, paid advertising, or organic content like blogs and social media. The beauty of organic social media is its attractive, low-cost of $0. But YouTube, unlike its sister social media channels (and video in general), has statistics that might make you think twice about creating video content.
Bizzabo
Bizzabo
Blog Post

New blog articles detected.

  • Event Marketing: The 2017 Guide
    What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. A company can host its own event, building stronger relationships with its prospects and customers. A company can attend an event as an exhibitor and introduce their product...
Bizzabo
Bizzabo
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New blog articles detected.

  • Event Software Buyer’s Guide: How to Compare Event Platforms
    If you’re searching for event technology, there are a few things to keep in mind in order to select the right platform for you and for your organization. This blog post, and accompanying ebook, will walk you through the state of the event technology industry, it will provide a decision making framework, and it will compare the top 5 event management software platforms to help you take an informed ...
Bizzabo
Bizzabo
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