BKM Marketing Associates, Inc.
BKM Marketing Associates, Inc.
Blog Post

New blog articles detected.

  • Before you get to the customer journey, understand the customer experience.
    “Customer journey” has already become one of financial marketing’s most popular buzzwords of the year. It seems you can’t have a conversation about banking, read a marketing strategy document or sit through a marketing presentation for senior management without hearing the term…along with disparate views as to what it means. But here’s the problem with buzzwords: too many people spend...
BKM Marketing Associates, Inc.
BKM Marketing Associates, Inc.
Blog Post

New blog articles detected.

  • Bank Marketing: 5 steps to take now as you prepare for 2017
    Those turning leaves mean it’s planning season On one hand, 2016 has flown by – early signs of leaves changing colors here in New England coupled with debates on the validity of the Farmer’s Almanac forecast for the upcoming winter. On the other hand, it is hard not to feel like the past 10 months have provided a grueling set of body blows to the industry: CFPB, phantom cross-selling,...
  • Join us at MTech!
    This year's NEDMA Marketing Technology Summit will be at Boston University on Tuesday, November 1st. BKM Marketing will be exhibiting this year, and we invite you to take advantage of our exhibitor discount.  Attend for just $79—that’s $50 off the early bird price.
  • Video Marketing: Overcoming 3 common challenges
    Why are you still not using video?  By now you know that including video as part of your content marketing strategy increases customer engagement. There is no shortage of statistics like these that prove video is only going to become a more essential marketing channel, and even our own non-scientific review of bank social and content marketing revealed engagement rates over 10x higher...
  • NEDMA’s Marketing Technology Summit: Seven Key Takeaways
    BKM had a great time exhibiting at NEDMA’s Marketing Technology Summit yesterday at Boston University - especially running our cornhole challenge! If you attended we hope you enjoyed the day-long event that offered insights into the latest techniques and technologies that can be leveraged to create successful marketing initiatives.
BKM Marketing Associates, Inc.
BKM Marketing Associates, Inc.
Blog Post

New blog articles detected.

  • Join us at industry events this Fall
    BKM is active in many key industry organizations - we are often speakers, sponsors and attendees at many events. See below for a list of upcoming events that we will be involved with - and join us!
  • How to Improve your Marketing Messages Using Buyer Personas
    Who visits your website (or doesn’t)? What content should you highlight to get the right people there? Do you really know and understand who your buyers are in order to target them effectively?These questions and many more can be answered when you establish buyer personas for your business. It’s vital to segment your audience and truly understand their needs, challenges, concerns and g...
BKM Marketing Associates, Inc.
BKM Marketing Associates, Inc.
Blog Post

New blog articles detected.

  • The newest internet sensation is...a credit card?
    During a week where the banking news cycle felt an awful lot like the current presidential campaign - with provocative coverage of items like the a cross-sell fiasco, calls for investigation and questions of who knew what and when did they know it - a really interesting, and potentially foreshadowing event took place in the industry. It isn’t all that surprising that more negative sto...
  • How Banks Can Improve Social and Content Marketing: Part Two
    A one-week snapshot of bank content marketing activity Last week we posted that we were looking at the actual ‘what’ behind a random sampling of fifteen banks' social marketing efforts, specifically reviewing the industry's top used social media platforms: LinkedIn, Twitter, Facebook and YouTube. As a refresh, the fifteen banks we observed were evenly divided into three segments: ...
BKM Marketing Associates, Inc.
BKM Marketing Associates, Inc.
Blog Post

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