Blackstone Media Group
Blackstone Media Group
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South FL Marketing Agency | Graphic Design Web Design Fort Lauderdale

Before Web Design, SEO, and Internet Marketing in Ft LauderdaleBMGcreative
After South FL Marketing Agency | Graphic Design Web Design Fort Lauderdale
Blackstone Media Group
Blackstone Media Group
Blog Post
  • There’s just one week until new EU legislation on data privacy takes effect on May 25th. This new legislation holds marketers and data processors accountable for increased data security, privacy, and transparency. It’s also important to note that the law applies to any company that stores data on and targets citizens of the EU, regardless […] The post Are You Ready For GDPR? appeared first on BMGc...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • Have you created buyer personas for your business? No matter what industry you are in, buyer personas can help you understand your target audience on a deeper level. Buyer personas are generalized, approximate models of who your buyers or customers are and what characteristics or attributes influenced their buying decisions.   It is common for […] The post Mistakes to Avoid When Developing Buyer P...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • Are you looking to increase your conversions on your digital advertising or email campaigns? One element many marketers overlook is a well-designed landing page. Up to 44% of marketers refer their campaigns to their general website because they do not have the resources or time to develop a well thought out landing page. However, they […] The post Landing Pages: One Key to Converting Leads appeare...

Blackstone Media Group
Blackstone Media Group
Blog Post
  •   Investing in professional, high resolution images is critical for brands trying to compete in today’s crowded marketplace. 67% of consumers think image quality is important when making a purchasing decision online.  Below are the top reasons why it is important to invest in your own professional photography for your brand. Professional photographs are a […] The post 6 Reasons Professional Photog...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • WordPress is the world’s leading content management system, and millions of webmasters rely on it for easy development and management. However, just because it’s the most popular in terms of numbers, it doesn’t mean that it’s the perfect platform for every scenario. Magento could be a viable alternative for your business, and comparing the two […] The post Magento vs WordPress for Your Ecommerce S...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • Voice search has been growing in popularity at an incredible rate, thanks to the increased prevalence of smartphone voice assistants like Apple’s Siri and voice controlled devices like Amazon’s Alexa and Google Home. With an increasing number of consumers choosing to search using voice and natural language, some marketers are finding that their traditional approach […] The post Marketing with Siri...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • If you’re involved in business or marketing, you’ve probably heard the buzzword “UX” thrown around. But what does UX really mean? UX design focuses on customer experience and satisfaction through utility, content, and ease of use. UX can often be confused with usability, but that is only one component of the overall customer experience. User […] The post Top UX Principles for Better User Experienc...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • In 2015 Google first confirmed its use of “RankBrain.1” RankBrain is an artificial intelligence system that helps analyze user intent and increases the relevancy of search results. Since then, advances in Ai, particularly in language processing and deep learning, has continued to improve search engine results. Google learns over time, based on what users interact […] The post How Will Ai Impact th...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • The reality of digital advertising today is that you have just a few seconds to capture a consumer’s attention. People are increasingly attached to their phones, checking them constantly and going online in short bursts. Google’s Content Marketing team, Think with Google, decided on a term to describe this phenomenon. In 2015 they defined these […] The post What are Micro-moments and How do They I...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • At this stage of 2017, you’re probably tired of the term ‘big data’ being thrown around by every other marketer or technology innovator. At this stage, it has become something of a cliché. While at BMGcreative we would agree that the term is sometimes overused with very little substance to back it up, we would […] The post The Growing Impact of Granular Personalization and Customer Driven Data app...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • Yesterday, Twitter began testing a new 280-character count in select languages in an effort for users to become more expressive. In a post from Twitter’s blog, Aliza Rosen articulated that the Twitter company wants users to express themselves without limitations. “Our research shows us that the character limit is a major cause of frustration for […] The post Twitter Preparing to Double Character C...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • If email marketing isn’t driving your business, you are not deploying it correctly. It shouldn’t, of course, be the sole source of advertising for your organization, but when done properly, it will drive an awful lot of potential customers your way. So let’s take a quick look at the things you should be doing to […] The post The Do’s and Don’ts of Email Marketing appeared first on BMGcreative.

Blackstone Media Group
Blackstone Media Group
Blog Post
  • If you’re in Marketing, you know that you are constantly asked to justify the results of your campaigns and efforts. When it comes to their success or failure, the numbers don’t lie! If you are reporting your numbers back to the CEO, it’s important to identify the right key performance indicators, or you may not […] The post Marketing Metrics that Matter appeared first on BMGcreative.

Blackstone Media Group
Blackstone Media Group
Blog Post
  • Keeping up with Google’s frequent changes to its search algorithm is challenging, but critical for your online presence. Nobody knows the exact weight Google applies to each factor it considers, but it is known that google takes into account the quality of the website, the freshness of content, key words used on the site, and […] The post Staying on Top of Google’s Algorithm appeared first on BMGc...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • The very nature of people doesn’t change, but the way they receive communication does. Over the last few decades, society has become more technologically connected. Many of the ways to deliver an advertising message have changed, but not the basic rules for what they contain or the rules for finding the best way to get […] The post Five Timeless Advertising Techniques that Bring Home the Bacon app...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • With any marketing message, your goal is to educate, entice, and retain customers. No matter how complex your core products and services are, there’s always value to be gained by keeping your marketing message both simple and impactful. Minimalist marketing makes your message easier to understand, and it also helps to keep it strongly implanted […] The post Keeping Your Marketing Message Simple an...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • Digital media is being consumed at an incredible rate, to the point where a significant portion of any marketing audience will come from digital devices. While print and television mediaadvertising still lead in total market spending, in 2017, it is expected that we will see up to $41.9 billion spent on mobile advertising, according to […] The post Digital Advertising Set to Be a Critical Element ...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • With a powerful brand, your business will have one of the most important assets needed for success. For many entrepreneurs, developing a brand is one of the highest priorities in the early days of a business. In your own case, focusing on branding now will allow you to reach your business goals in the long […] The post Four Common Branding Mistakes Every Company Should Avoid appeared first on BMGc...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • In 2017, your marketing efforts are more important than ever before. With changes in the way that people search, interact online, and spend, you’ll need to make sure that your business is in a good position to reach your target market and create rewarding interactions. While the rest of 2017 isn’t going to require a […] The post 6 Online Marketing Trends to Prepare for in 2017 appeared first on BM...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • If you were the owner of a multinational mining company, it would be completely unfeasible to simply choose a location on the map, and start excavation, hoping to find precious ore and gemstones. While that would be ideal in a perfect world, the fact is that there would need to be a lot more thought […] The post Knowing Your Client for 2017 appeared first on BMGcreative.

Blackstone Media Group
Blackstone Media Group
Blog Post
  • Yesterday, Twitter began testing a new 280-character count in select languages in an effort for users to become more expressive. In a post from Twitter’s blog, Aliza Rosen articulated that the Twitter company wants users to express themselves without limitations. “Our research shows us that the character limit is a major cause of frustration for […] The post Twitter Preparing to Double Character C...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • If email marketing isn’t driving your business, you are not deploying it correctly. It shouldn’t, of course, be the sole source of advertising for your organization, but when done properly, it will drive an awful lot of potential customers your way. So let’s take a quick look at the things you should be doing to […] The post The Do’s and Don’ts of Email Marketing appeared first on BMGcreative.

Blackstone Media Group
Blackstone Media Group
Blog Post
  • If you’re in Marketing, you know that you are constantly asked to justify the results of your campaigns and efforts. When it comes to their success or failure, the numbers don’t lie! If you are reporting your numbers back to the CEO, it’s important to identify the right key performance indicators, or you may not […] The post Marketing Metrics that Matter appeared first on BMGcreative.

Blackstone Media Group
Blackstone Media Group
Blog Post
  • Keeping up with Google’s frequent changes to its search algorithm is challenging, but critical for your online presence. Nobody knows the exact weight Google applies to each factor it considers, but it is known that google takes into account the quality of the website, the freshness of content, key words used on the site, and […] The post Staying on Top of Google’s Algorithm appeared first on BMGc...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • The very nature of people doesn’t change, but the way they receive communication does. Over the last few decades, society has become more technologically connected. Many of the ways to deliver an advertising message have changed, but not the basic rules for what they contain or the rules for finding the best way to get […] The post Five Timeless Advertising Techniques that Bring Home the Bacon app...

Blackstone Media Group
Blackstone Media Group
Blog Post
  • With any marketing message, your goal is to educate, entice, and retain customers. No matter how complex your core products and services are, there’s always value to be gained by keeping your marketing message both simple and impactful. Minimalist marketing makes your message easier to understand, and it also helps to keep it strongly implanted […] The post Keeping Your Marketing Message Simple an...

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