Blue Archer
Blue Archer
Blog Post
  • User engagement is the first step to the conversation process which leads to selling. Without user engagement, is your site successful? Knowing how your site translates to an audience is key to finding whether you compare to the competition. 

Blue Archer
Blue Archer
Blog Post
  • It’s not enough to just have a website for your business. There are around 200 million active websites on the internet. That’s a lot of competition. The visual, curb appeal of your site represents your brand and starts a conversation in the user’s mind. Let’s not forget about the essential aspects your website needs to maintain and attract loyal clients.  

Blue Archer
Blue Archer
Blog Post
  • Organizations, both large and small, can profit from affiliate marketing to boost online revenue. This technique influences consumer buying patterns and makes use of online advertising by “sharing” revenue. You can utilize your already successful platform to sell other products as an affiliate to increase revenue through a passive income. 

Blue Archer
Blue Archer
Blog Post
  • Taking control of your inbox will declutter your feed and allow you to love your email once again. The Spark Mail app allows you to see what’s important quickly and clean up the rest, while enriching creative collaboration between team members. You don’t want to miss out on this amazing tool for you and your team.

Blue Archer
Blue Archer
Blog Post
  • Business is creative, and you can do things any way you want.  You can say you want to do many things, but if you really wanted to do it, you would have. Actions, not words, reveal your company’s true values. Our focus can shift from “what if” to “yes, we can” through creative communication. 

Blue Archer
Blue Archer
Blog Post
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Blue Archer
Blue Archer
Blog Post
  • The platform a designer uses to build and manage a website has a significant effect on a websites’ success. What about the other stuff that attracts wondering eyes to your design? Even the most beautiful websites are useless if no one ever finds it. 

Blue Archer
Blue Archer
Blog Post
  • As they say, history repeats itself. The use of gradient color schemes was the hot trend in the 90’s. Lately, we are considered to commit a design crime if we even go near the patterns of WordArt.  However, maybe those designers knew what they were up against. Fast forward a couple decades and It’s the return of the gradient! 

Blue Archer
Blue Archer
Blog Post
  • Ever wonder how your clients interact with your website? Fullstory records and reproduces real user experiences on your site, which allows you to help support customers, boost conversion rates, and debug faster. 

Blue Archer
Blue Archer
Blog Post
  • Fonts, like people, come in all shapes and sizes. Each has their own personality which is conveyed through your style of writing and content. Choosing the right font is key for your customers or clients to grasp the attitude and moral of your company.

Blue Archer
Blue Archer
Blog Post
  • Auditing is a vital tool for your company to maintain a strong and effective website. Your website is one of the first things customers and clients see, which is why it's important that your content successfully attracts and maintains clients for future business.    

Blue Archer
Blue Archer
Blog Post
Blue Archer
Blue Archer
Blog Post
  • To display an image in black and white will require the entire image to be displayed as such.  The benefit of using black and white allows you to introduce color to specific areas of an image, which makes catches your eye and allows those specific areas stand out.This is a concept that is used by many industries, such as makeup companies, hair companies, etc.  They use the images to draw the consu...

Blue Archer
Blue Archer
Blog Post
  • Not all businesses are created equal and work for one company can be showcased much differently than if it were for someone else. For some, something like a resource library can position them as a credible source in their industry. Others may need to showcase examples of their work in a portfolio. 

Blue Archer
Blue Archer
YouTube Video
  • We can help you drive conversions with some tips on designing beautiful, responsive emails using HTML. http://www.bluearcher.com/Blog-Item-Ready-To-Make-Emails-That-Convert-Using-HTML __________________________________ Blue Archer is a website design, development, and marketing company located in Pittsburgh, PA. Since 1999, we have worked to achieve compelling digital representation of over 50...

Blue Archer
Blue Archer
YouTube Video
  • Not sure where to begin when deciding on a font for your website? How about your color scheme? We cover some of the basics in our blog below to keep your website looking beautiful. _____________ Blue Archer is a website design, development, and marketing company located in Pittsburgh, PA. Since 1999, we have worked to achieve compelling digital representation of over 500 clients through our un...