Blue Frog
Blue Frog
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  • Why Your Web Developer Needs to Test Your Website on Various Browsers
    Quality control and testing is an imperative part of the web development process. An important phase of testing is responsive testing, or mobile testing. This ensures that a website is responsive and functions properly across various devices, such as desktop computers, laptops, tablets, and smartphones. Another important phase, which may be less obvious to the average user, is cross-br...
Blue Frog
Blue Frog
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  • 5 Ways to Generate Leads on Your Website
    So, you have a beautifully designed website that’s attracting new visitors and increasing awareness of your brand. Congratulations! You’ve laid an important foundation for growing your business. Now you can take it a step further, and turn your website into a lead-generating machine.
Blue Frog
Blue Frog
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  • Optimize Photos and Images on Your Website the Right Way
    In a study Raven Tools conducted from February 2013 to June 2015, 78% of on-page SEO problems they found were image related. During this time, Raven’s site auditor crawled more than 200 million web pages, finding that image-related problems were much more numerous than other common issues, including those involving meta descriptions, links, and online visibility.
Blue Frog
Blue Frog
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  • How to Create Online Content That More People Read
    An effective inbound marketing plan relies on compelling content that attracts and engages your audience. How do you make your content compelling? First, you must understand who makes up your audience. What’s compelling to one reader can be completely irrelevant and boring to another. Once you understand who is in your audience, you can begin to think about what interests them and, mor...
Blue Frog
Blue Frog
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  • 4 Tips for Marketing to the Next Generation of Consumers: Gen Z
    There’s a lot of talk in the marketing world about engaging Millennials. However, there’s a new generation in town that needs some marketing TLC: Generation Z. Generation Z is the next wave of consumers born after 1990. While some might lump Gen Z-ers together with Millennials, they are uniquely different from their older brothers and sisters. Gen Z-ers are the true digital natives...
Blue Frog
Blue Frog
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  • Web Development vs. Web Design—How Are They Different?
    Many people do not really understand the differences between web development and web design. Web development involves building the framework that tells a website how to function and how it should look to the user. Code is written and created that determines what users will see on the front end. Web design focuses on the UI/UX (user interaction/user experience) of a website—what the use...
Blue Frog
Blue Frog
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  • Messaging Apps and Chatbots Are on the Rise
    The Rise of Messaging Apps I’m willing to bet that even if you don’t use them yourself, you have probably have heard or seen something concerning the current messaging app craze. Apple iPhones have iMessage and Google has SMS Messenger for Android devices. However, even these two companies are evolving their messaging apps in an effort to keep up with consumer demands. Apple has kept ...
Blue Frog
Blue Frog
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  • Should You Hire a Marketing Employee or an Inbound Marketing Agency?
    “Should I hire an employee to run my business’s marketing?” This question comes up often, and while there are numerous answers, one in particular stands out. You’d be hiring ONE person to perform many different jobs. You’d have to pay a full-time salary and employment benefits. You may have a hard time finding a qualified individual who fits your budget. An employee could lea...
Blue Frog
Blue Frog
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  • What Are Backlinks & Why Are They Important to Inbound Marketing
    Inbound marketing is marketing with a magnet instead of a hammer. It’s the practice of pulling users to your website with an effective SEO strategy and compelling content. While keyword research and content development are a great start to a successful inbound strategy, building quality backlinks has become increasingly more important.
Blue Frog
Blue Frog
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New blog articles detected.

  • What Exactly Is a Web Developer
    In 2017, it’s impossible to escape the constant rush of people, talking and searching on their cell phones as they wander from one place to another. The World Wide Web—or internet—makes all this possible. It’s estimated that there are at least 4.74 billion pages on the indexed web alone, not including the deep/dark web components. Have you ever wondered who builds these websites, pages...
Blue Frog
Blue Frog
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Blue Frog
Blue Frog
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  • The Boss Business Blog Breakdown [Part 1—Focus on Your Audience]
    Your blog can be a powerful online asset—if you use it right. Anyone can throw up some stream-of-consciousness ramblings and hit “publish,” but if you want your blog to not only be read but to draw new visitors to your site and new customers to your business, you need to take a more systematic approach. In this 2-part series, we’ll break down the process of creating a blog post that ge...
Blue Frog
Blue Frog
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Blue Frog
Blue Frog
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New blog articles detected.

  • What to Look for in Inbound Marketing Software
    Inbound marketing is a popular way to market these days, and for good reason—it WORKS! But with so many brands of inbound marketing software available, how do you know how to choose the right one for your business? Use this checklist when shopping for inbound marketing software so you make the best decision possible!
Blue Frog
Blue Frog
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New blog articles detected.

  • Web Design Terms You Should Know
    There is a lot that goes into building a website—from the simplest thing like picking a color pallet that goes with your brand to something complex like incorporating e-commerce on your site. Even if you are passing the baton of to someone else to create your site for you, it helps to have some basic knowledge about web design. That way, you can help guide them in the right direction t...
Blue Frog
Blue Frog
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  • Sell the Way Prospects Buy with Inbound Marketing
    What is inbound marketing? It’s easiest to think of inbound marketing in contrast to “outbound” marketing. In the outbound model, a business sends out messages to a broad audience (such as radio, TV, or print ads) in hopes of reaching customers. Inbound, by contrast, is aimed at helping consumers find the business through their own research. This is accomplished largely through search...
Blue Frog
Blue Frog
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New blog articles detected.

  • Let’s Bust Some More SEO Myths! (Part 2)
    In Part 1 of this two-part blog series, we talked about three common SEO myths concerning the importance of meta descriptions, keyword optimization, and search engine ranking. Be sure to check it out if you haven't already. Today, we’re going to cover a three more topics, pulled from HubSpot’s 18 SEO Myths You Should Leave Behind in 2017. We want our customers and fellow inbound market...
Blue Frog
Blue Frog
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  • Print Marketing in the Digital World
    There are currently three zettabytes of digital content out in the world right now. For your reference, a zettabyte is a trillion gigabytes of data. Marketers are tirelessly working to compete with the frenzy of content in order to connect with users. They’re developing digital marketing strategies using online advertisements and social media left and right, and it seems that tradition...
Blue Frog
Blue Frog
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New blog articles detected.

  • 5 Web Design Best Practices for SEO
    You’ve just finished designing a beautiful new website, and you’re ready for visitors to start rolling in. However, your site traffic isn’t quite what you expected after your recent launch. Search engine optimization (SEO) can help users discover your website by improving your search rankings. It involves taking specific steps on each of your webpages to make it easy for search engin...
Blue Frog
Blue Frog
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New blog articles detected.

  • Interpret your website's sources report for inbound marketing success!
    Website analytics tracking systems like Google Analytics and HubSpot offer a sources or channels report that allows you to see by which avenues, or other online platforms, visitors are arriving to your website. For example, if your business is active on social media, your business’ website should be getting visitors from social media platforms.  Your analytics tracking system will off...
Blue Frog
Blue Frog
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Blue Frog
Blue Frog
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New blog articles detected.

  • 5 Reasons to Redesign Your Website This Year
    Your website is one of the most important assets that you own. It can be your number one salesperson, bringing in new leads and selling your products or services 24 hours a day, 365 days a year. You can’t afford to have it performing poorly. Here are the top five reasons you should redesign your website this year.
Blue Frog
Blue Frog
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New blog articles detected.

  • Why Consider Rebranding?
    Every company needs to update its branding from time to time. Here are five reasons you should periodically revisit your branding choices and consider the benefits of an update.
Blue Frog
Blue Frog
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New blog articles detected.

  • Lead Nurturing Success with Inbound Marketing
    One of the great things about inbound marketing is that it can turn your website into a lead-generating machine, working to attract visitors, engage them with your business, and nurture them into becoming leads and, ultimately, customers. Getting there takes careful planning, however. In order to successfully implement an inbound marketing strategy that can help your business achieve s...
Blue Frog
Blue Frog
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New blog articles detected.

  • Let’s Bust Some SEO Myths! (Part 1)
    Search engine optimization best practices tend to change every year, which can be both annoying and a challenge to keep up with. It’s essential that your inbound marketing team is well aware of new trends and keeps up to date with important changes, or your website could quickly become outdated and lose its SEO foothold. Here are several SEO myths taken from HubSpot’s ebook, 18 SEO Myt...
Blue Frog
Blue Frog
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New blog articles detected.

  • The Resurgence of Print: Airbnbmag
    It's Alive! The EKG flatlines. The doctor peers at the clock to note the time of death, then—just before the end—a soft beep sounds from the machine. Print is not dead!
Blue Frog
Blue Frog
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New blog articles detected.

  • Printing for Dummies: Types of Binding
    When ordering bound print materials, you’ll need to decide what type of binding you want to use. A professional printer can help you decide which type is the best fit for your needs and budget, but here is a basic overview to get you started.
Blue Frog
Blue Frog
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New blog articles detected.

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