Blue Frog
Blue Frog
Blog Post
  • If you’ve been keeping up with digital marketing trends this year, you already know that video marketing is a hot topic. You see video everywhere—on websites, social media, sporting events, business/corporate events, on your smart TV, and more. Video content is here and is here to stay. The Blue Frog team learned from Salma Jafri, a video content strategist and speaker at INBOUND 2017, that 64%...

Blue Frog
Blue Frog
Blog Post
  • In the world of marketing, people have started to become more interested in something called account-based marketing (ABM). ABM is a form of strategic business marketing where a business takes a customer account or individual prospect and treats it like its own market. ABM is most relevant to B2B and is typically practiced by enterprise-level sales organizations because it’s very helpful for bu...

Blue Frog
Blue Frog
Blog Post
  • Your business faces several challenges every day. While some hurdles are harder to clear than others, figuring out how to best market your products and services doesn’t have to keep you up all night. Implementing inbound marketing strategies can help solve many of your common business challenges.

Blue Frog
Blue Frog
Blog Post
  • What sets a beautiful website apart from the rest? It has a design that is not only visually appealing but also communicates credibility and trustworthiness. Your website is often the first place you interact with potential customers, making it an essential place to start building a lasting relationship. Here are several tips that can help you build your website’s credibility and gain visitors’...

Blue Frog
Blue Frog
Blog Post
  • The landscape of search engine optimization is ever-changing. Incorporating keywords throughout your online content the correct way is essential for SEO. So, what is the right way to use keywords on your website? The first rule to remember is to only use keywords in natural, reader-friendly ways. Keyword stuffing will undermine the quality of your content, and search engines may penalize you. ...

Blue Frog
Blue Frog
Blog Post
  • To pick the best inbound marketing agency for you and your business, you need to do your research. This is crucial because you’ll be investing your money—and more importantly, your trust—with them. You will most likely stick with this inbound marketing agency for years to come so going through the following questions will set you and your business up for success in the long run.  

Blue Frog
Blue Frog
Blog Post
  • If you aren’t familiar with what buyer personas are, basically they are a way for you turn your ideal customer into a fictional character. This helps you to visualize them as a living, breathing person so you can imagine your customer is sitting across the table from you when creating new inbound marketing strategies and content. Having a solid understanding of your personas will empower you to...

Blue Frog
Blue Frog
Blog Post
  • In November 2017, Google extended the length of meta description that displays in their search results. A meta description is the short explanation of what a person will find if they click the link to a website. This description can be seen with the website link in search results on Google, Yahoo, or Bing, or on social media platforms (most notably Facebook’s). While meta descriptions do not pl...

Blue Frog
Blue Frog
Blog Post
  • If you want an online presence that helps increase awareness of your business and nurture relationships with potential customers, it’s essential to have a user friendly website. By prioritizing search engine optimization (SEO) and following web design best practices, you can create a beautiful and functional website that can increase business. Below is a website usability checklist you can refe...

Blue Frog
Blue Frog
Blog Post
  • Google My Business has a feature that allows customers to chat with someone directly at your business. You’ve probably Googled a business before and clicked “call” to call them directly without having to go to their company website to search for a phone number. Google My Business now has messaging, and it brings positive user experience to a new level. It’s really simple to set up Google Messen...

Blue Frog
Blue Frog
Blog Post
  • Your homepage is expected to tell visitors everything they should know about your business as well as do the heavy lifting when it comes to SEO. Sounds like a tall order, huh? There is a lot of pressure on your homepage to attract visitors and convince them to delve deeper into your website. So, how can you develop a homepage that accomplishes all you need it to? We’re breaking it down.

Blue Frog
Blue Frog
Blog Post
  • The SMART goals approach is a great way to establish manageable goals that are specific, measurable, attainable, relevant, and time based. Inbound marketing agencies use SMART goals to keep everyone on the same page and working towards the same goal. The new year is a perfect time to evaluate the previous year and determine the results you’d like to see and objectives you want to accomplish in ...

Blue Frog
Blue Frog
Blog Post
  • Your website is your best salesperson. The more information you have about its current performance, the more effective content and design decisions you’ll be able to make to build on its success. HubSpot’s analytics tools can help you collect the data you need to make those informed decisions. 

Blue Frog
Blue Frog
Blog Post
  • If your business is advertising on Facebook but you haven't started incorporating video ads into your campaigns, now is the perfect time to start! The visual appeal of video plus Facebook’s extensive targeting options make video ads a powerful tool, especially in 2018 as the popularity of video continues to grow.  

Blue Frog
Blue Frog
Blog Post
  • Understanding visual hierarchy is a crucial part of web design. When designing for the web, you want users to be able to quickly and easily navigate your site. By correctly organizing the elements of your website, you can lead users through the site with visual cues. Careful application and balance of fonts, colors, size, and white space can make your website intuitive and easy to use.

Blue Frog
Blue Frog
Blog Post
  • When designing for the web, web designers and developers had been restricted to a few web safe fonts. Now they are able to choose from a much larger selection of web safe fonts thanks to Google Fonts. They boast over 800 font families to choose from and provide many tools to help narrow down and find that perfect font. The extensive selection isn’t the only thing that make them a desig...

Blue Frog
Blue Frog
Blog Post
  • Over the past year, there have been lots of emerging technologies and trends in digital marketing. The overriding theme in these trends continues to be creating a more streamlined, personalized and overall better experience for customers online. Inbound marketers especially must understand and be able to apply these trends to see continued success. 

Blue Frog
Blue Frog
Blog Post
  • More than 3.75 billion people across the globe access the internet every day. According to StatCounter, just 53% of internet traffic in the United States comes from desktop users, leaving web designers with the challenge of creating responsive designs that adapt to each screen size. Without responsive design, your site may be difficult to access from mobile devices, which can cause use...

Blue Frog
Blue Frog
Blog Post
  • HubSpot is inbound marketing software that you can use to measure the performance of your marketing efforts. Reports showing useful data about your business can be pulled at any time and are constantly updating to provide you accurate data. The page performance, sources report, and keyword tools are easily accessible in the “reports” section. If you’re new to the software, you’ll likel...

Blue Frog
Blue Frog
Blog Post
  • Navigating a website with ease is a key element of a great user experience. To attract and retain business through your website, it’s essential to provide users with a clear path to your most important and relevant items. Using the navigation menu strategically will improve user experience on your site and generate better interaction and click-through rates. Today, we will discuss six ...

Blue Frog
Blue Frog
Blog Post
  • Google AdWords hadn't had a significant update since the beginning of the year—until last month, when AdWords made an important update to how it spends your daily budget. Google stated: “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals.”   

Blue Frog
Blue Frog
Blog Post
  • What is inbound marketing? Inbound marketing is marketing with a magnet instead of a hammer. It’s the practice of pulling users to you with compelling content and a search engine optimization (SEO) strategy through channels like your blog, Google, and social media.  

Blue Frog
Blue Frog
Blog Post
  •   We’ve all seen these little answer boxes at the top of Google’s search result pages (SERPs), and wondered how to get your content featured in them. While there’s no magic formula to get your site into these featured snippets, you can optimize content to increase your likelihood of ranking in position 0.

Blue Frog
Blue Frog
Blog Post
  •  A single day can’t truly capture all that an inbound marketing strategist does because each day is completely different from the last. Let’s just say coffee and lists are our best friends.

Blue Frog
Blue Frog
Blog Post
  • Facebook is known for making constant updates to its newsfeed, so you may have heard about its latest “Explore Feed” rollout. The Explore Feed is an alternative newsfeed that aims to help users discover content outside of their existing friends and followed Pages. This allows people to discover new content without having to leave Facebook.   

Blue Frog
Blue Frog
Blog Post
  • HTTPS is a must for every website nowadays, allowing users to browse the web with confidentiality, integrity, and authentication. When users visit a webpage, seeing the iconic padlock in the search bar gives them a sense of security when providing personal details. Chrome and Firefox explicitly mark websites that provide forms on pages without HTTPS as being non-secure; it is an SEO ra...

Blue Frog
Blue Frog
Blog Post
  • Email workflows are automated sets of emails scheduled to go out to a select group of contacts over a specified period of time in order to prompt them to take action. Workflows can seem like a daunting task if you don’t know where to start. The number one rule in building an email marketing workflow to identify why you’re doing it in the first place—your goal. Let’s get started!

Blue Frog
Blue Frog
Blog Post
  • In today’s marketing climate, consumers often rely on their visual connection to a company’s website to assess its credibility and relevance. Within seconds of scanning your homepage, visitors are deciding how trustworthy and valuable the information is and whether they want to explore your business further.

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