Blue Nile is an online specialty retailer of fine jewelry. Blue Nile was founded in 1999 and today is the largest online retailer of diamonds. Blue Nile is based in Seattle, Washington and competes with traditional jewelry stores such as Tiffany & Co., and online retailer stores such as James Allen, Belgium Diamonds, Ringsberry.com.

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Blue Nile
Blue Nile
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  • Sapphires have a lot going for them as gemstones go. They’re an absolute icon, showing up on the fingers of princesses and queens, leading ladies and pop stars. Not only are the gorgeous and evocative of lush blue velvet or the moody blue-ness of the deep ocean, their strength and durability makes them an ideal center stone for engagement rings.

Blue Nile
Blue Nile
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  • The world of gemstones is a fascinating one. For example, did you know that sapphires and rubies are the same mineral, just different colors, or that peridot is formed during volcanic eruptions?

Blue Nile
Blue Nile
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  • Dramatic and fiery, opals contain sparks of color from the entire spectrum of gemstones hues.

Blue Nile
Blue Nile
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  • Ah, fall. How we look forward to you each year as your blustery winds welcome in the season of boots, sweaters, and a chance to refresh our style point of view. Even if you’re not in school anymore, the thrill of new shoes (and other wardrobe-musts) remain.

Blue Nile
Blue Nile
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Blue Nile
Blue Nile
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  • Diamonds aren’t every girl’s best friend, even we know that. Plenty of women want to stand out with an alternative stone in their engagement ring. But some gemstones are better suited than others for the task. Read on for more info.

Blue Nile
Blue Nile
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  • You’re on a need-to-know basis with diamond education. That means we’re here to tell you exactly everything you need to know about buying the right diamond for you.

Blue Nile
Blue Nile
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  • Hey, we can’t know it all. Everyone needs a cheat sheet sometimes, especially when it comes to making a significant purchase such as an engagement ring or a piece of fine jewelry.

Blue Nile
Blue Nile
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  • Choosing an engagement ring or wedding band can be overwhelming, but understanding the jewelry industry lingo can go a long way towards simplifying your decision. Read on to learn the difference between setting styles and take a step forward towards finding your perfect ring.

Blue Nile
Blue Nile
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  • We’ve just gotten in a new batch of the prettiest diamond wedding bands—and we’re excited to share them with you.

Blue Nile
Blue Nile
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  • Nothing is worse than finding your favorite jewelry in disrepair, but the pieces we wear most often—especially our diamond engagement and wedding rings—require regular care to keep them looking shiny and new.

Blue Nile
Blue Nile
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  • Ten years after first spying each other at a fish and chips shop, this Scottish couple got engaged with a Blue Nile ring in Barbados.

Blue Nile
Blue Nile
Blog Post
  • Sapphires come in almost every color of the rainbow: pink, orange, yellow, green, purple and more. Referred to as fancy sapphires, these colored gemstones are having a major moment.

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