Blue Nile is an online specialty retailer of fine jewelry. Blue Nile was founded in 1999 and today is the largest online retailer of diamonds. Blue Nile is based in Seattle, Washington and competes with traditional jewelry stores such as Tiffany & Co., and online retailer stores such as James Allen, Belgium Diamonds, Ringsberry.com.

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Blue Nile
Blue Nile
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Blue Nile
Blue Nile
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  • Sapphires have a lot going for them as gemstones go. They’re an absolute icon, showing up on the fingers of princesses and queens, leading ladies and pop stars. Not only are the gorgeous and evocative of lush blue velvet or the moody blue-ness of the deep ocean, their strength and durability makes them an ideal center stone for engagement rings.

Blue Nile
Blue Nile
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  • Ah, fall. How we look forward to you each year as your blustery winds welcome in the season of boots, sweaters, and a chance to refresh our style point of view. Even if you’re not in school anymore, the thrill of new shoes (and other wardrobe-musts) remain.

Blue Nile
Blue Nile
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Blue Nile
Blue Nile
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  • Choosing an engagement ring or wedding band can be overwhelming, but understanding the jewelry industry lingo can go a long way towards simplifying your decision. Read on to learn the difference between setting styles and take a step forward towards finding your perfect ring.

Blue Nile
Blue Nile
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  • Nothing is worse than finding your favorite jewelry in disrepair, but the pieces we wear most often—especially our diamond engagement and wedding rings—require regular care to keep them looking shiny and new.

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