How a Fractional CMO Can Help Your Company Right Now
As your company continues to grow, it's important to take a look at your marketing department. You need a leader who's able to build strategies, inspire the team, and drive results. This is why many companies look to hire a Chief Marketing Officer.
7 Must Know Video Marketing Stats
Many businesses have decided to invest heavily in corporate video campaigns. Teaming with an industry leader like Blue Wave Marketing is critical if you don't want to get left in the dust. Here are seven of the most important statistics you need to know about online video marketing:
4 Ways a Video Production Company Can Help With Your Messaging
A video production company can give your business many advantages. Videos are proven to have higher conversion rates, reduced costs for each lead generated, and better SEO footprints than traditional media. One of the most important things a video can do, however, is clearly get your message across. Here are four of the most important messages a video production company can help you broadcast:
What You Need to Craft a Stellar Brand Strategy
Your brand is how the world perceives your business. It's what makes you unique. If your brand is non-existent, customers aren't going to have any reason to choose you over your competition. A strong brand adds significant value. Millward Brown, a world-renowned market research company, estimates the value of brands every year. In 2013, they found that Apple, Google, and IBM all had brands worth o...
Build Buzz for Your Business With Animated Videos
Animated videos are hard to escape on the Internet. Industry titans like Amazon and Zappos use them all the time. Even if you have experience with using videos to drive your business, you're missing out if you are using animated videos, too.Here's everything you need to know about why animated videos are so appealing, and how you can use them yourself:Why Animated Videos Are So AppealingOne of the...