BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • Diwali is the most hectic albeit the most productive time for us. This year’s highlight was a video shoot we conducted for a popular food delivery app’s Diwali campaign. We did six different shoots for the campaign. The concept of the shoot revolved around how food plays an integral role in all our celebrations. Our … Continue reading "Video Shoot for Food Delivery App’s Diwali Campaign"

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • Instagram introduced the Stories feature, now being used by 250 million people every day, that allows content to be viewed publicly for 24 hours, making it easier for brands to promote themselves and drive traffic to their Instagram account. My favourites have been Stories that I made for 24Seven Convenience Store. All of them revolve … Continue reading "Ideate-Pause-Create: Upgrading from Static ...

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • For Smart Power India, we were required to create narratives to promote their initiative, Smart Power for Rural Development (SPRD). We put together three videos. The narratives of the videos had to focus on how gaining access to electricity opens up greater opportunities for economic development in rural India, creating jobs and new industries, increasing … Continue reading "Documentaries and Vide...

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • For 24Seven’s Diwali campaign, we needed to kick off something fun. We wanted to make something which best brought out 24Seven being the one-stop solution to everyone’s needs. For that, we created a Diwali comic that revolved around the festive frenzy of a normie couple. The first step in the process was to decide the … Continue reading "Character Design For 24Seven Convenience Store"

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • Diwali is the most hectic albeit the most productive time for us. This year’s highlight was a video shoot we conducted for a popular food delivery app’s Diwali campaign. We did six different shoots for the campaign. The concept of the shoot revolved around how food plays an integral role in all our celebrations. Our … Continue reading "Video Shoot for Food Delivery App’s Diwali Campaign"

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • As Delhi’s top design agency, we are always on the lookout to try something new. Evolving our techniques and technology to create state-of-the-art visuals and videos. This time, we’ve created an animation. The protagonist of this animation is a typical hipster, Delhi boy (we’re sure a lot of you would relate to him!). He gets … Continue reading "Experimentations with Animations"

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • A successful pitch combines an unrivalled understanding of the target audience along with content that will catch their attention. Or that’s what we like doing. We pitched to ‘App Ki Khaa-tir’ (not the real name of the client, which we will reveal soon), we realised that their target audience is social media savvy and always on the move … Continue reading "GIFs, Creatives, and Ideas For Food Deliv...

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • Sometimes we plan for great things to happen but they don’t work out for some reason or the other. Just like how sometimes great designs and ideas don’t always impress people. Although, Conan O’Brien has rightly drawn a silver lining around this black cloud and said, “The beauty is that through disappointment you can gain … Continue reading "Designs and Concepts That Got Rejected"

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • Working with Choko la is one of those times wherein we have an opportunity to build further on a brand as established as theirs. We not only revamped their in-store look and feel but gave a new lease of life to their digital collaterals. Choko la, a premium chocolate boutique chain, is synonymous with celebrations. … Continue reading "Designing In-Store Collaterals for Choko la"

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • Instagram introduced the Stories feature, now being used by 250 million people every day, that allows content to be viewed publicly for 24 hours, making it easier for brands to promote themselves and drive traffic to their Instagram account. My favourites have been Stories that I made for 24Seven Convenience Store. All of them revolve … Continue reading "Ideate-Pause-Create: Upgrading from Static ...

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • My 2 month internship at Blueant was to be my first full blown experience of Delhi. I was fascinated by it’s history and was excited at the boundless possibilities that awaited me in a new city. Nevertheless I was anxious about fitting in and whether I would learn anything substantial during the internship. The good … Continue reading "The Ignorant Guy’s Guide to Blueant Digital"

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • In the last 8 month, we made a complete shift in the way we design for web and mobile. But before that a little story/rant. I was never a fan of using Photoshop for web projects and I really liked and endorsed working on Illustrator for the most parts. It offered more features to quickly … Continue reading "Moving from Illustrator to Sketch+Invision"

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • Evolve or die. That’s not just biological evolution, its fate of all firms that who don’t move with the times. And times they’re a changing at the pace of the Falcon 9 or the hyperloop. From talk of Artificial intelligence to Augmented Reality, the tech-media space is constantly mutating, forming new devices, new mediums and … Continue reading "BAD Evolution: 6 Years of BlueAnt Digital Intelligenc...

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post

New blog articles detected.

  • Creating an animated video for Accountability Initiative

    We introduced the Accountability Initiative to you earlier when we took you through the story of the website we built for them. A quick recap – AI is the arm of the Centre for Policy Research that tracks government fund-flows right from when funds leave the union government coffers till when they reach the communities and local administration. Working on the website and with the reams of publicati...

  • Top 5 Tech Fails of 2016

    LG G5 Before the phone launched, there was a lot of hype around the LG G5, as it seemed to be LG’s response to the Samsung Galaxy S7. It was expected to be the best LG smartphone ever created, and was expected to give the S7 a run for its money. The LG G5, however, turned out to be a disaster for the company. While LG tried their best, the.

  • Life’s A Pitch: Get into the loom with CharkhaPair

    It wasn’t long ago that an upcoming handloom apparel brand, CharkhaPair, approached us to help them launch their brand online. This was one of those opportunities where a brand didn’t just approach us to provide a specific service but was actually reaching out to us to design their end-to-end communication strategy – which just happens to be our favourite thing to do. At the time of First Contact ...

  • Life’s a Pitch: #ReadyToGo with RangBahar

    Little known fact: I love makeup! Actually that’s a lie: this is one of the most widely known facts on the planet. My Instagram feed is populated by posts from international beauty brands, to product reviewers, to MUAs (makeup artists, you pleb), to dupe-hunters. I own about 6 different kinds of lip products that, even to my eagle-eyed design team, are all the same colour. Sometimes I feel I am.

  • Ants at UX Now 2016: It’s All About Iterations

    ‘UX is all about revisions and iterations‘ – This was the theme of the UX Now 2016, held at IIT Delhi earlier this month. I attended the event, and here are my two cents on it: What Confused Me about UX Now The UX Now event, which is supposed to be one of the best UX events in the nation felt rather absurd. Discussing the major theme of the event.

  • World Heritage Week: 5 Forgotten Delhi Monuments

    The week of 19th November to 25th November is being celebrated as World Heritage Week. I don’t know about other cities, but the banners can be seen all over Delhi’s monuments, announcing the week. While this might be just another week for the average Joe, for the history lovers, this is quite a celebration! The World Heritage Week marks the celebration of the national heritage and the history of t...

  • Ants at Converge 2016

    It is to Converge 2016’s credit that it provided a stage for discussing a plethora of topics that needed healthy, unbiased conversations. And the topics ranged from the heteronormative stereotypical gender division prevalent even in the country’s respectable universities to the role humour can play in educating masses on social issues. Converge 2016 stuck to it’s tagline – For Those Who Give a Dam...

  • Cheer up. Exciting Times Ahead.

    Just finished watching the latest episode of Last week tonight. The one where John Oliver rips into the United States for choosing Donald Trump. The episode was borderline depressing.There is too much happening everywhere. De-monetisation, trumpifcation, liberal lunacy or the right wing whataboutery. o, I don’t plan to add up to any of these sad thoughts. Instead I am trying to explain why I feel ...

  • Deconstructing Project BAD-MASH

    The idea for Project BAD-MASH grew out of the many lengthy discussions HeadAnt and Mutant had on BAD taking over Delhi and leaving its mark everywhere. And what better way to re-imagine an entire city in your characteristic style than redoing some of the city’s loved characters in your own way. With that idea in mind, Project BAD-MASH grew. For Mutant, observing people and things and interpreting ...

  • Ants take on the Inktober Challenge

    Anything that challenges our creativity piques our interest. Inktober was exactly that. And when a month-long challenge which involves you to create a drawing in ink every day came up, we plunged headlong into it. And each day, one of us would create a piece in ink in accordance with the official Inktober 2016 prompt list. At the end of this challenge, we have not only honed our drawing skills.

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • What happens when a bunch of fun, enthusiastic people meet on a lazy Sunday?  They have a crazy evening ahead. That’s exactly what we did. On the 18th of September we attended the ‘Creative Crazies Collective’ – an invite-only get-together arranged by the Delhi Secret Supper Club in association with Monkey Bar. The entire event had a relaxed vibe to it, perfect for interacting with new people. And...

BlueAnt Digital Intelligence
BlueAnt Digital Intelligence
Blog Post
  • Interactions suck! Even virtual interactions for that matter, especially when the person on the other end is highly informative – providing you with little-known snippets and trivia that you’d never stumble upon by yourself. Like this middle-aged gentleman, I ended up “talking to” via Facebook, who shared with me not one but four trivia about Feminism – The internet is the birthplace of the term. ...

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