Competitive Marketing Intelligence | Crayon
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  • Why CMOs Should Take Hard Look at Account-Based Marketing (ABM)
    The lunch options surrounding our offices are, shall we say, limited. Perhaps this is one reason the line for Sweetgreen during peak lunch hours can… Read more The post Why CMOs Should Take Hard Look at Account-Based Marketing (ABM) appeared first on Bluetext.
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  • Data, Data on the Wall
    In the arena of top marketing firms, data-driven marketing seems like the key buzzword of the past few years. In fact, it’s no passing fade.… Read more The post Data, Data on the Wall appeared first on Bluetext.
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  • Top Digital Agencies Know – Its Time to Leverage AI to Humanize UX
    User experience (UX) as defined by Wikipedia involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective,… Read more The post Top Digital Agencies Know – Its Time to Leverage AI to Humanize UX appeared first on Bluetext.
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  • Digitally Mature Organizations Invest In Analytics
    Successful digital marketers are constantly evaluating where to put their resources, and how to measure the programs they are funding in terms of lead generation… Read more The post Digitally Mature Organizations Invest In Analytics appeared first on Bluetext.
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  • With MarTech, CMOs Must Get Hands Dirty
    Throughout my career on the agency and in-house side of public relations and marketing, I’ve come across all kinds of agency founders and leaders. Some… Read more The post With MarTech, CMOs Must Get Hands Dirty appeared first on Bluetext.
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  • Google AdWords: A Significant Change to the Algorithm
    Google has done it again, quietly making a significant change to the way its algorithms process Google AdWords that could be significant challenge for digital… Read more The post Google AdWords: A Significant Change to the Algorithm appeared first on Bluetext.
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  • SXSW…by way of Pennsylvania Avenue
    It has been years, maybe decades, since one person has consistently dominated the news cycle for such an extended period of time as is the… Read more The post SXSW…by way of Pennsylvania Avenue appeared first on Bluetext.
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  • Social Media Trends For Marketers to Watch in 2017
    Leading digital marketing agencies like Bluetext work in social media everyday for both our clients, and we see firsthand the social media trends that impact… Read more The post Social Media Trends For Marketers to Watch in 2017 appeared first on Bluetext.
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  • Email Marketing Campaigns – What Do Your Customers Want?
    Email marketing is a key component of most lead generation campaigns. Leveraging a strong email data base via a competent marketing automation system allows a… Read more The post Email Marketing Campaigns – What Do Your Customers Want? appeared first on Bluetext.
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  • Digital Maturity: Eight Questions For Marketers To Ask
    Digital Maturity is no longer just a buzzword – it’s where your competitors are now and where you need to be to succeed in the… Read more The post Digital Maturity: Eight Questions For Marketers To Ask appeared first on Bluetext.
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  • Website or a Digital Platform? Building for the Future
    Download the Bluetext Guide to Building for the Future. With technology advancing the landscape of digital marketing so rapidly and personalization driving more and more… Read more The post Website or a Digital Platform? Building for the Future appeared first on Bluetext.
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  • 4 Innovative B2G Digital Marketing Ideas For 2017
    Government contractors and technology vendors selling to government agencies are still trying to size up the policies of the new Trump White House and what… Read more The post 4 Innovative B2G Digital Marketing Ideas For 2017 appeared first on Bluetext.
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  • Is Your Marketing Firm Recommending What is Next?
    As digital marketing evolves and new channels emerge to target business, consumer and government audiences, the pressure is on marketing firms to push clients into… Read more The post Is Your Marketing Firm Recommending What is Next? appeared first on Bluetext.
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  • Top B2B Marketing Agencies Know It’s All About Speed
    Today’s “need for speed” mantra is evident in everything we do and  your website is no exception. The vast majority of the population wants everything… Read more The post Top B2B Marketing Agencies Know It’s All About Speed appeared first on Bluetext.
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  • What’s In A Name? The Right One Can Make The Brand.
    Choosing a new name for a brand or a product is never easy. Finding a name that is original and conveys the right tone and… Read more The post What’s In A Name? The Right One Can Make The Brand. appeared first on Bluetext.
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  • Marketing and Advertising Takeaways from Trump’s Victory
    Well…given the polarizing nature of the 2016 presidential election, it’s a fair bet that families will spend as much time on Thanksgiving “talking turkey” as… Read more The post Marketing and Advertising Takeaways from Trump’s Victory appeared first on Bluetext.
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  • Another Bluetext Branding Client Gets Acquired
    Last week it was announced that software company Synopys would acquire Cigital, a leading provider of software security services to help software developers build security… Read more The post Another Bluetext Branding Client Gets Acquired appeared first on Bluetext.

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