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  • 60 Seconds Online – What It Means to Your Marketing Mix
    A lot happens every 60 seconds online across digital platforms. In fact, a staggering amount of posts, uploads and emails take place in the space of… Read more The post 60 Seconds Online – What It Means to Your Marketing Mix appeared first on Bluetext.
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  • Why CMOs are thinking business first, brand second
    In scanning the marketing headlines this past week, it is clear to me a theme is emerging about how CMOs are viewing their evolving role… Read more The post Why CMOs are thinking business first, brand second appeared first on Bluetext.
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  • Top Tips for Designing a Mobile App
    It’s no secret that a first-class mobile app experience is essential for any brand seeking to build customer loyalty and engagement. The mobile app user… Read more The post Top Tips for Designing a Mobile App appeared first on Bluetext.
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  • Top Digital Branding Agencies Know – It’s All About the Experience…
    The visual elements of a brand’s identity are the most immediately recognizable form of brand expression – subconsciously communicating brand message, tone and personality –… Read more The post Top Digital Branding Agencies Know – It’s All About the Experience… appeared first on Bluetext.
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  • The Mobile App: Top Design Tips for User Engagement
    Successful brands have learned that if you want to engage with your customers and earn their loyalty, you need to provide a solid mobile app… Read more The post The Mobile App: Top Design Tips for User Engagement appeared first on Bluetext.
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  • Why CMOs Should Take Hard Look at Account-Based Marketing (ABM)
    The lunch options surrounding our offices are, shall we say, limited. Perhaps this is one reason the line for Sweetgreen during peak lunch hours can… Read more The post Why CMOs Should Take Hard Look at Account-Based Marketing (ABM) appeared first on Bluetext.
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  • Data, Data on the Wall
    In the arena of top marketing firms, data-driven marketing seems like the key buzzword of the past few years. In fact, it’s no passing fade.… Read more The post Data, Data on the Wall appeared first on Bluetext.
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  • Top Digital Agencies Know – Its Time to Leverage AI to Humanize UX
    User experience (UX) as defined by Wikipedia involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective,… Read more The post Top Digital Agencies Know – Its Time to Leverage AI to Humanize UX appeared first on Bluetext.
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  • Digitally Mature Organizations Invest In Analytics
    Successful digital marketers are constantly evaluating where to put their resources, and how to measure the programs they are funding in terms of lead generation… Read more The post Digitally Mature Organizations Invest In Analytics appeared first on Bluetext.
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  • With MarTech, CMOs Must Get Hands Dirty
    Throughout my career on the agency and in-house side of public relations and marketing, I’ve come across all kinds of agency founders and leaders. Some… Read more The post With MarTech, CMOs Must Get Hands Dirty appeared first on Bluetext.
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  • Google AdWords: A Significant Change to the Algorithm
    Google has done it again, quietly making a significant change to the way its algorithms process Google AdWords that could be significant challenge for digital… Read more The post Google AdWords: A Significant Change to the Algorithm appeared first on Bluetext.
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  • SXSW…by way of Pennsylvania Avenue
    It has been years, maybe decades, since one person has consistently dominated the news cycle for such an extended period of time as is the… Read more The post SXSW…by way of Pennsylvania Avenue appeared first on Bluetext.
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  • Social Media Trends For Marketers to Watch in 2017
    Leading digital marketing agencies like Bluetext work in social media everyday for both our clients, and we see firsthand the social media trends that impact… Read more The post Social Media Trends For Marketers to Watch in 2017 appeared first on Bluetext.
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  • Email Marketing Campaigns – What Do Your Customers Want?
    Email marketing is a key component of most lead generation campaigns. Leveraging a strong email data base via a competent marketing automation system allows a… Read more The post Email Marketing Campaigns – What Do Your Customers Want? appeared first on Bluetext.
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  • Digital Maturity: Eight Questions For Marketers To Ask
    Digital Maturity is no longer just a buzzword – it’s where your competitors are now and where you need to be to succeed in the… Read more The post Digital Maturity: Eight Questions For Marketers To Ask appeared first on Bluetext.

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