BM Consulting India
BM Consulting India
Blog Post
  • The concept of Google Shopping begun as Froogle in 2002 as introduced by Craig Nevill-Manning. Basically a price comparison service for all-purpose products sought after by the general population, it was distinctive in its method as it used Google’s web crawler to extract product data from vendor websites. The service was promoted as Google Shopping […] The post GOOGLE SHOPPING – BASICS AND ESSENT...

BM Consulting India
BM Consulting India
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  • All the recurring issues about client satisfaction in business are surely not simple table top topics of meetings. There is no doubt whatsoever that client satisfaction is the most significant metric that is measured in a business and it is one of the strongest factors that heights the business. But, let’s be honest, client satisfaction […] The post Catalyze Yourself Through Client Motivation appe...

BM Consulting India
BM Consulting India
Blog Post
  • In the age where marketing plays a major role in increasing sales strategies have to be developed accordingly to cater to the needs of your customers. For this, it is very essential to know your market and your customers. Do a thorough research on their needs, understand what they want and supply them accordingly. Whether […] The post 10 Tips to Increase Sales on Amazon & Other Marketplace appeare...

BM Consulting India
BM Consulting India
Blog Post
  • Amazon lunched Enhanced brand content self-service to all 3rd party private sellers to boost the conversation rate by adding rich content, including images and formatted text, to product descriptions.  Enhance brand content (A+) catalogue will help seller’s customers and address their most common questions in order to drive more rapid and informed purchase decisions. Who […] The post What is Amazo...

BM Consulting India
BM Consulting India
Blog Post
  • When sales drop on Amazon it hurts and that’s why it’s so important to make sure you’re capitalizing on all of the sales that you are getting right now by converting those customers into reviews. 1. AM I IN THE MIDDLE OF A SEASONAL DIP IN MY NICHE / PRODUCT? Now if you’re just starting […] The post Sales Just Dropped, Before You Panic, Check These Sales Parameters (Amazon) appeared first on Digita...

BM Consulting India
BM Consulting India
Blog Post
  • Increasing online sales is the primary goal of all businesses, large and small. Whether you run a retail shop or sell on an e-commerce giant like Amazon or Flipkart, increasing sales through online channels is a little more tricky than you actually think. Fortunately, there are numbers of ways you can make more sales online, […] The post 5 Simple & Less Expensive Ways to Get Sales in Festive Seaso...

BM Consulting India
BM Consulting India
Blog Post
  • Whether you are writing a blog, content, title, description, campaigns, videos or performing any other promotional activities for your website, all stated activities will not work well unless you know the right keyword.  Keyword is the query or search term triggered by the user, it occurs when a user look for any information or wants […] The post Important Steps for Keyword Analysis in Google AdWo...

BM Consulting India
BM Consulting India
Blog Post
  • Back to the fundamentals –  what are Paid Google Campaigns? Let me pause here and give a some simple definitions used in Google for marketing: Chattels in Paid Campaign: Advertisement List of Search Engines Payment: When ad is clicked(Pay-Per-Click PPC) When ad is displayed (Cost-Per-Impression CPM)    Paid Search Marketing Process Source: marketfunction.com Keyword Research: […] The post Why Shou...

BM Consulting India
BM Consulting India
Blog Post
  • Conception of platforms such as ERP and CRM, all occur with one aim – to save time. Technologies are offering numerous facets to time saving techniques, but what needs attention is that if time is not managed adequately then time saving ends up being futile. Time management leads to efficiency – which is somehow the […] The post Time Management in the Corporate Calendar appeared first on Digital M...

BM Consulting India
BM Consulting India
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  • User generated content is undoubtedly one of the most decisive tools when it comes to marketing research and analysis. Nothing can guide you better than this and there can be no data set more clear and accurate than this one. For any marketing department, user generated content lights the pathway that should be followed to […] The post Collecting User Generated Content for Marketing appeared first...

BM Consulting India
BM Consulting India
Blog Post
  • Google AdWords is an advertising service through which advertisers can promote their products by publishing on Google and its advertising network. If you use Google AdWords smartly, it will generate quality leads and customers for your business. It is important to know the basics of Campaigns, ads, keywords and most important to learn ad ranks […] The post Basic Concepts of the Google AdWords Tool...

BM Consulting India
BM Consulting India
Blog Post
  • Dynamic ads are instrumental in influencing customers who have left your Amazon storefront before completing a purchase. As the name suggests, dynamic ads are those that follow you around after you have viewed a product and refrained from buying it. These ads are mobile friendly and that’s one reason why they end up giving great […] The post Facebook Dynamic Ads for Amazon Sellers appeared first o...

BM Consulting India
BM Consulting India
Blog Post
  • As a seller on the Amazon online marketplace, you will be faced with multiple scenarios in terms of results. Sometimes, your products will be performing so well, without even having a satisfactory ranking on the search engine result pages. At other times, you will on the top of the list for almost all relevant keywords, […] The post The ‘ Clicks but No Sales ’ Scene in Amazon appeared first on Dig...

BM Consulting India
BM Consulting India
Blog Post
  • Facebook basically is a social network with a huge user base but how prodigious is it to hear that it is a critical part of Marketing Strategies too. Nowadays Facebook is considered as a pervasive platform to build lasting relationships and engagement with customers through valuable content just not in a word of making sale. […] The post FACEBOOK MARKETING FOR SERVICE MEGACORP appeared first on Di...

BM Consulting India
BM Consulting India
Blog Post
  • Have you ever wondered “does content create magic in digital marketing”? The straight cut answer is – yes. Let’s Discuss Hornbook for Digital Marketing Digital Marketing, as the name specifies, is the marketing of products and services using digital technologies. It differs from the traditional marketing where it promotes through electronic media such as internet. […] The post How Content Elevates...

BM Consulting India
BM Consulting India
Blog Post
  • LinkedIn is a multilingual Professional networking platform and an inbound marketing tool. Members with LinkedIn account establish connections where they could maintain a professional relationship. LinkedIn is a vast networking power consisting of more than 300 million users which seems less compared to Facebook and twitter but which provide a lot of benefits to business […] The post INCREDIBLITY ...

BM Consulting India
BM Consulting India
Blog Post
  • In this era almost every person is having a mobile gadget in his hand. Any query arising in his mind is typed in the mobile. Query may be any, looking for any information or wants to buy something. If any user finds suitable search for his query, he visits that page on the mobile itself. […] The post Mobile Marketing Optimization appeared first on Digital Marketing & Inbound Marketing Blog.

BM Consulting India
BM Consulting India
Blog Post
  • Search engine optimisation is a technique to improve visibility of website in search engine. There are certain departments under SEO that need special analysis attention. Some of those shall be discussed herewith. Keyword Analysis – Keyword analysis is indispensable for effective SEO. Relevant and correct use of keyword is valuable and helps in acquiring quality […] The post Analysis Strategies fo...

BM Consulting India
BM Consulting India
Blog Post
  • Banner ads are a rectangular graphic display on a webpage. Banner ads are purely image based as opposed to text advertisements. They contain either minimal or no text. And hence, they are capable of catching more human attention than simple ads. Banner ads are created and used with the intention of driving significant traffic to […] The post Know Your Amazon Banner Ad Details appeared first on Dig...

BM Consulting India
BM Consulting India
Blog Post
  • Search Engine Optimization has been declared as something irrelevant and slow, and gradually companies have begun overlooking the practice. But, the truth remains that some of the best ranked companies have paved their way through SEO. Have a look: Buffalo Wild Wings generated 132000 leads through organic Google search Cavalier Ford used geo-targeted keyword research […] The post Tips followed by ...

BM Consulting India
BM Consulting India
Blog Post
  • Businesses have to be customer-centric and there is absolutely no other option. And being customer centric requires a myriad of aspects to come together and most importantly, these aspects should interconnect in order to form a holistic business model. It is humanly extremely difficult to have a customer-centric model of the nature as described. That’s […] The post Customer Relationship Manager (C...

BM Consulting India
BM Consulting India
Blog Post
  • Social media is inarguably the widest human interface of today’s era. Being a large platform of communication, it has become an important marketing channel for all types of businesses at large. Penetration results are found to be more successful through social media, not to be doubted as the number of social media users worldwide follows […] The post Social Media Marketing Through Human Psychology...

BM Consulting India
BM Consulting India
Blog Post
  • In the current marketing scenario, customer retention and re-engagement are in the spotlight. Apart from other essential activities, it is no doubt that customer re-engagement should occupy a significant position. Lead generation and lead nurturing occupy the topmost places in the marketing funnel in terms of position, time and cost. Following this theory, customer acquisition […] The post RE-ENGA...

BM Consulting India
BM Consulting India
Blog Post

New blog articles detected.

  • Amazon Metrics That Affect Product Buyability – Part II

    We shall be continuing from the previous discussion regarding buyability increments or products on Amazon. Fulfilment, Landed price, Seller rating and Seller feedback were described in the previous session. Let us converse the remaining factors now. Product Content Product content is the information about the product that the seller sends to Amazon. This is all […] The post Amazon Metrics That Aff...

  • Amazon Metrics That Affect Product Buyability – Part I

    There are numerous factors that eventually end up influencing a particular product’s buyability. We shall deal these in two sections, this article covering the first section. Fulfillment Although a seller has a total control over parameters such as efficiency of his services, fulfilment is one factor that highly impacts the buy box share. Sellers have […] The post Amazon Metrics That Affect Produc...

BM Consulting India
BM Consulting India
Blog Post
  • Selling, maintaining and advertising on the Amazon platform demands a distinctive approach to success. Ranging from the application of varied resources to sophisticated strategies; it necessitates a holistic approach towards upholding a prosperous position on this marketplace. Adding on to the stress and strain, the marketplace is absolutely competitive, resulting in the optimization to be […] The...

BM Consulting India
BM Consulting India
Blog Post

New blog articles detected.

  • Creatives and Marketing

    Marketing is empowered and driven by numerous factors – these are the actual building blocks of any marketing strategy that need to be enforced at all times. In almost all methods that are used for marketing, it is the ‘type’ of content that is important which has been used to penetrate through the target audience. […] The post Creatives and Marketing appeared first on Digital Marketing & Inbound ...

  • Designing A Product Page That Will Enhance Sales on an Online Marketplace

    Design is not only about graphics, colours and visuals. Content can also be designed, fabricated and created in ways that appeal to the reader. Online marketplaces are very much dependent on content. The absence of physical presence and feel of the product make it necessary to have correct content – placed and created appropriately. Considering […] The post Designing A Product Page That Will Enhan...

  • Handling Customer Complains – A Positive Approach

    Facing criticism can be the hardest thing to do – especially professionally and the fact that you have put your efforts in full force just adds to the demotivation. Now, it is a business fact that however good you are, you will ALWAYS have customers who are unhappy. But keep it in mind that if you […] The post Handling Customer Complains – A Positive Approach appeared first on Digital Marketing & ...

  • Increasing Mobile Conversions

    With the advent of mobile devices, consumers/customers/clients have become more anticipating in terms of time, information and appearance. Studies have revealed that having a mobile responsive website is very far from being enough to generate mobile conversions. There are numerous other factors that are being searched for by your customers. Considering the fact that online […] The post Increasing ...

  • An Overview of Content Marketing

    Content marketing is one of the crucial streams of marketing. If content is not noteworthy then no marketing expert or agency can give you a positive results. Moral of the Story is that “Content is King”. Content marketing is a tool use to develop, publish or promote and distribute a subject matter to a targeted […] The post An Overview of Content Marketing appeared first on Digital Marketing & In...

  • Effect of Demonetization on Sales and Marketing

    A successful business man does not restrict himself only to the account books. He or she always keeps an eye on surrounding events. And if the incident is that of demonetisation, then it is compulsion to be alert. As we are all aware, Demonetisation process is undergoing in INDIA – the currency note of 500 […] The post Effect of Demonetization on Sales and Marketing appeared first on Digital Marke...

  • Important Factors to Increase Clicks on Your Products

    When it comes to business you have to impress the customer to sell your goods or service. If you fail to attract the customer then selling commodity to customer is quite arduous.       We are all aware of “First Impression is Last Impression”. This phenomenon holds a wide ground when it comes to […] The post Important Factors to Increase Clicks on Your Products appeared first on Digital Marketing ...

  • Negative Keywords – A Summarised Review

    If you want to make successful business then you should be aware of surrounding opportunities to gain and threats to the business. We are all well perceptive of the success mantra “keep your enemy closer” The same concept can be applied in Amazon sponsored product ad campaigns. Not only is it necessary to ascertain the […] The post Negative Keywords – A Summarised Review appeared first on Digital ...

  • How to Reclaim a Suspended Account on Amazon

    Earning profit from a bank corrupt company is lacklustre. To revive anyone after death is impossible but on amazon one can repossess their account again after suspension. Which is almost like life after death for vendors on online marketplaces. Aahhhh lets start another account…..!!! NOOOOO. It is strictly prohibited. You cannot open other account if […] The post How to Reclaim a Suspended Account...

  • Your Ad Is Not Eligible For Impressions : Amazon Sponsored ads

    When it comes to business, no one will invest money in the dissolving industry. Whenever we bet on the race course, we must make sure that our horse is not limping. An equivalent algorithm is applied in amazon sponsored product ad campaigns. Advertising may be as simple as allocating budget to advertise the product, but […] The post Your Ad Is Not Eligible For Impressions : Amazon Sponsored ads ap...

BM Consulting India
BM Consulting India
Blog Post
  • Hello sellers, hope you all are earning well! At amazon the buy box fight has gone wild. Buy box is a feature that enables sellers to sell first and fast. However, attaining a buy box seems somewhat like a myth to most of us, although there are certain parameters which need to be taken care […] The post This is all about winning a buy box! appeared first on Digital Marketing & Inbound Marketing Bl...

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