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  • There isn't any dearth of ad agencies and marketing companies out there. Here at BOLD Worldwide, we're certainly aware of this, though we think we've carved our own niche in improving sports, fitness, and lifestyle companies. These industries are very niche and need specialized guidance in the way of marketing. We've been doing that for years through our New York, Miami, and New Orleans offices...

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  • In August 2017, a challenge went viral on Reddit's /r/nba page. Within a week several users went to basketball courts -- both inside and outside -- with the goal of making four hundred three pointers as fast as possible in minimal attempts. In this blog, we'll take a closer look at the challenge and see why it was such a success. We'll then look at how teams can do the same things with their fa...

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  • Sports video production is gaining more and more popularity as youth leagues, high schools, colleges, pros, brands, companies and everything in between take advantage of new technologies. Additionally, there are so many more platforms in which to share videos. Not only are there many online locations to share videos, additional broadband now allows videos to be shared through messaging and emai...

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  • The NBA might not be America's biggest or favorite league, but it's positioned itself as the country's most global one. According to Matt Brabants, NBA’s senior VP of global media distributions and business operations, the league now has active fans in 114 countries:  "According to Matt Brabants, NBA’s senior VP of global media distributions and business operations, those NBA games have beco...

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BOLD Worldwide
BOLD Worldwide
Blog Post
  • The Denver Broncos are one of the most successful teams in the NFL, with eight Super Bowl Appearances and three championships, to go along with 15 AFC West Division championships since their first Super Bowl appearance in 1977 and a Wild Card playoff appearance another seven times, and sellout game after game. The Broncos also are known for being one of the most successful sports franchises in ...

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  • Just a year ago, the National Football League was the bastion of sports marketing. Even in the age of cord cutting and declining trust in advertising, brands could be sure to reach their audience effectively on a consistent basis.  But as we covered throughout last year, the tide is beginning to shift. Ratings are declining, trust in the sport is evaporating, and it was only a matter of time b...

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BOLD Worldwide
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  • Digital sports marketing has seen a lot of growth in the recent years as a result of the remarkable increase in technology progress. Fans can easily access their favorite sports online as well as interact with other fans. When it comes to sports, a significant amount of smart phone users are already devoted to following one particular game. As result of this, marketing companies have come up wi...

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  • Many sports brands marry themselves to a discipline that fits their target audience. Outside of some of the largest brands in the world, you will find a different type of company looking to sponsor and advertise itself during golf events than you'll find during the NBA finals. That emphasis, of course, has traditionally come with potentially significant limitations. What happens, for ...

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  • What do you do on your morning commute? Just a few years ago, the answers tended to focus around listening to music or the radio. Today, the sensory distraction may remain the same, but the medium has gone digital. It's too late to proclaim podcasting as up and coming. Today, it's a vital part of daily life for millions of Americans. And increasingly, it is becoming a sports advertisi...

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  • One of the best ways to introduce your team and your players to fans is through photographs. When you post photographs of your players in different environments, fans get to see them in a different element. Fans like to relate to their favorite players, and photos can make them more relatable. Photos are great for your social media networks and team website.  However, as great as phot...

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  • Why should you use Twitter to promote your brand or team? Its it possible to successfully do sports marketing on Twitter, considering you have to do so in 140 characters or less? Another question, why should you use it, considering there are a number of other platforms out there that are more popular, even though once the second most popular social media site, it is now only ninth as o...

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BOLD Worldwide
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  • When producing an advertising campaign for radio, television, or the internet, the one goal they all have in common is their need and ability to tell a story. Advertisers, by necessity, tell stories that hopefully will interest viewers to consider their wares. 360 virtual reality is simply another tool designed for an interactive experience that marketers use to increase interest and e...

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