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  • Content marketing has been around for as long as humans have been communicating with each other. It's remarkable, however, how far content marketing has progressed and changed over the past 100 years. We could begin our look into the past almost anywhere, but we shall begin with the early 1900's in the United States and progress from there. As we shall see, businesses have been trying to find w...

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  • Blogging can be a great way to help you grow your business. You can reach a lot more people by writing consistent content that is helpful for others. However, it is not for everyone. Blogging can be hard work. If you expect to get results without effort, you are going to struggle with your blogging. You may not get the results that you were hoping for. It takes time and dedication to see y...

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  • Haven't you heard? Analytics are the key to success. In marketing, data is the name of the game. And in the analytics game, it's sink or swim. Enough with the metaphors. Anyone even remotely invested in marketing probably knows at this point that analytics just might be a little bit important to what you do. Without measuring the right data, you can forget about understand how successful y...

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  • If someone told you there was a marketing strategy that could increase your digital ad response rate by more than 400%, you'd probably stop listening, and you'd probably relegate that claim to an ever-increasing pile of promises that are simply too good to be true.  But what if the someone making that claim was one of the leaders in digital marketing strategy, namely, CMO? Remarketing:  A ...

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  • They say that necessity is the mother of invention. Not every invention comes from necessity and not every person with a need thinks of the right invention. But when we really need to solve a problem, humans will figure out a way and then share that solution with others. It's just our nature. From the plough to the search engine, the need to accomplish a task has been met almost every time with...

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  • Many business owners, especially those just starting out (or with small companies), do the best that they can with their marketing. They market a little when they have time. When they don't, well, they don't really have time to worry about it. They usually post some on social media and blog when they can, without a strategy. However, this can really be a waste of time.

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  • By its nature, the terms social media, imply something that is conversational and friendly. If social media is a means where people interact with each other, you would expect some level of authenticity and transparency. Daily, millions and millions of people communicate with each other through various social media instruments (it's actually 3 billion daily users, but who's counting?) and don't ...

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  • Integrated marketing refers to the practice of using multiple advertising and communications channels in concert with each other. The strength of this strategy lies in the fact that most people get information from multiple sources. In the digital world, these sources can include one or more social media sites, search engines, news feeds, topic-specific sites, and more. By connecting with peopl...

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  • From budgeting to approachability, digital marketing is one of the best things that has ever happened for small businesses. Where once, small businesses would have had to compete with huge corporations for high-traffic billboards and television prime-time advertisement slots, now anyone can make a website and drive traffic with inbound marketing. The same can be said for customer outreach, as t...

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  • Author: Rob Cressy, Founder of Bacon Sports | CressMedia.com | Instagram: @Rob_Cressy513.238.8219 | rob@cressmedia.com  Welcome to the Final Four breakdown of March AdSanity, where the Top 16 official NCAA tournament sponsors battle to see who can have the most social engagement and ultimately win marketing glory. Through the first two rounds Wendy’s has been the brand to beat (Round 1, Rou...

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  • While some companies have inside marketing departments or CMOs (chief marketing officers), many have neither of these. Instead, one person - often the owner or CEO - ends up taking on the role of the "chief evangelist" or marketer for the company. Alternatively, a small company may start out with one person whose job is basically to come up with ads to put in the local paper. Either way, the ...

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  • Author: Rob Cressy, Founder of Bacon Sports | CressMedia.com | Instagram: @Rob_Cressy513.238.8219 | rob@cressmedia.com  Welcome to the breakdown of the Elite 8 of March AdSanity, where the Top 16 official NCAA tournament sponsors battle to see who can have the most social engagement and ultimately win marketing glory. The theme of the opening round matchups was a matter of effort, or a lack...

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  • Like any other businesses, all advertising agencies will do their best to convince you that they are the "best" ones you can get. Since they all can't really be best, this means you have to decide which one actually is so. Doing this starts with defining just what "best" actually is. That is because what is best for your business might not be best for another company. Here are a few key things ...

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  • Author: Rob Cressy, Founder of Bacon Sports | CressMedia.com | Instagram: @Rob_Cressy513.238.8219 | rob@cressmedia.com  March AdSanity is a tournament challenge where the top 16 official NCAA sponsors battle to see who can have the most social engagement and ultimately win marketing glory. Just like with March Madness this tournament has big name brands and Cinderella stories. On any given day...

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  • In the business world where "nothing personal" is the motto of almost all transactions and deals, marketing stands in a strange position. Nothing is more personal than striving to understand the needs, thoughts, and feelings of your audience and designing a campaign to appeal to them. As a marketer, it is essentially your goal to reach into the minds of your leads and customers then pluck out w...

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  • In the digital marketing world, the one process you hear spoken of most often in dozens of different terms and methods is the conversion funnel. No matter what words you use to describe it, this is essentially the path that starts at a complete stranger and ends in a paying customer. Naturally, companies seek to guide as many of the general population through this process as possible. From th...

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