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  • Reviews of your business may have started nearly 20 years ago as a fad but today it is one of the most powerful influencers on your business's online and real-world success in the industry. What your customers say about you online and how many stars they feel you have earned is a powerful influence on how future potential customers perceive your business and how well you might be able to serve ...

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  • Though you may think about beautiful sunsets and foreign locations, Instagram is essentially just another social media site. However, it is gaining popularity since it can be used right off of your smartphone. Because of this, more and more businesses are looking to market their business through this popular photo sharing site. Here are some tips to use Instagram for marketing. Think ab...

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  • Are you aware of how many strategies there are that you can implement that will drive real results? Whether it is growth in inbound leads or email newsletter subscriptions, your choice of content will have a critical role in your number of conversions. It can be very easy to get wound up in the madness encompassing content marketing and slip into the trap of posting multiple blog posts or soc...

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  • Even advanced marketers can get confused by the complex world of marketing analytics. In today's big data environment, it's easy to gather data - but difficult to prioritize that information in a way that makes effective analysis possible. Before you know it, you suffer from data overload, effectively rendering the concept useless for your business. That hypothetical is the worst-case scen...

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  • When you're in marketing, it's easy to get excited and feel the temptation to create unnecessarily grandiose campaigns.  You see the big statement events and efforts made by international name brand companies and all too tempting to brainstorm. What would it be like if your brand created a hashtag by staging a flash-mob performance in Time Square? Or perhaps an edgy Twitter hashtag campaign a...

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  • Inbound marketing is a complex game. It turns the entire traditional idea of marketing on its head by backing off, focusing on putting content onto your own web pages and social media feeds instead of buying intrusive banner ads and billboards to jump out at potential customers. You use SEO and enticing content to play coy with your audience and tempt them to 'chase you' into your own realm the...

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  • In the business world, there is currently a serious debate between both customers and businesses as to whether or not retail shopping is 'dead'. Some people still feel that going to the store is an integral part of their lives, necessary for healthy activity and socialization. Others, however, have found the eCommerce ability to buy absolutely everything online and have it shipped right to your...

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  • Are you measuring your return on investment? It's a seemingly simple question that in marketing can actually be difficult to answer. Too often, we isolate ourselves into metrics that show audience engagement and reach, without considering how that engagement and reach actually impacts our business. That doesn't have to be the case. In fact, it shouldn't be. The true purpose of marketing is...

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  • When it comes to modern marketing, every single campaign and asset has two or three different purposes and must be subtly optimized to serve each one effectively. For social video, those catchy little episodes of semi-promotional video, your goal is more than just making interesting and entertaining content or designing a format your audience can recognize. While most marketing teams remember...

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  • The changes seen in marketing over the last century have all been refined through the input given by customers; fundamentally, today is no different in our digital cloud and mobile computing world, yet what businesses can now see about their customers and target audiences redefines integrated marketing; the results are simple and effective. The Refining Process Naturally, when business...

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  • When you start to really consider it, it's really not rocket science. We tend to treat marketing as a separate entity from most other business processes. It's the promotional side of the house, tasked with pushing a message that gets you customers. And yet, that relative isolation can mean death to an effective marketing strategy. Sure, we could tell you about the various digital marketing...

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  • Every brand involved in eCommerce shares an environment with millions of other businesses, entrepreneurs, and third-party sellers. Together, you make up the online selling culture and the digital environment that online consumers enter in order to find the products they need. No doubt you work hard to produce a high-quality product and provide top-notch customer service for any confusion, mista...

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  • The world of digital marketing is a complicated one made up of dozens of individual techniques. These methods of reaching out to and interacting with leads all weave together into a single unifying goal of gathering leads and converting them into happy customers. Your inbound marketing, for instance, builds organic SEO, brings customers to your website, and generates interest and trust throug...

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  • Here in 2018, there is no denying that website chat and businesses to tend the website chat have experienced a major renaissance. Chatbots were popular over a decade ago as a burgeoning sign that AI would be on its way soon and now that AI is here, people are discovering a whole new set of uses for the only slightly more primitive precursor technology. Chatbots are great because they can be t...

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  • For the last year, the popularity of online video marketing has risen exponentially. Where once videos were something rarely seen on the occasional business website in the form of testimonials, tutorials, and the occasional personal greeting from the founder, now videos made by businesses are absolutely everywhere. While you will definitely see them more frequently on company websites, the true...

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  • Google Analytics is incredible in its ability to catch raw consumer data and give businesses true insights as to whether their digital marketing efforts are really as successful. However, many businesses often become overwhelmed by the sheer amount of data that Google Analytics is able to capture and become too intimidated to actually use it effectively. Though it may seem unwieldy in the ...

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  • You'd be surprised about the reasons we hear from businesses about why digital marketing is not, in fact, a good idea. They tend to be hanging on to legacy advertising opportunities, from TV to print, not realizing that they're no longer effectively reaching their audience. In that case, our counter argument is obvious: what if you can better target your audience, make your message more interac...

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  • Content marketing has been around for as long as humans have been communicating with each other. It's remarkable, however, how far content marketing has progressed and changed over the past 100 years. We could begin our look into the past almost anywhere, but we shall begin with the early 1900's in the United States and progress from there. As we shall see, businesses have been trying to find w...

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  • Blogging can be a great way to help you grow your business. You can reach a lot more people by writing consistent content that is helpful for others. However, it is not for everyone. Blogging can be hard work. If you expect to get results without effort, you are going to struggle with your blogging. You may not get the results that you were hoping for. It takes time and dedication to see y...

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  • Haven't you heard? Analytics are the key to success. In marketing, data is the name of the game. And in the analytics game, it's sink or swim. Enough with the metaphors. Anyone even remotely invested in marketing probably knows at this point that analytics just might be a little bit important to what you do. Without measuring the right data, you can forget about understand how successful y...

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  • If someone told you there was a marketing strategy that could increase your digital ad response rate by more than 400%, you'd probably stop listening, and you'd probably relegate that claim to an ever-increasing pile of promises that are simply too good to be true.  But what if the someone making that claim was one of the leaders in digital marketing strategy, namely, CMO? Remarketing:  A ...

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