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  • Many sports brands marry themselves to a discipline that fits their target audience. Outside of some of the largest brands in the world, you will find a different type of company looking to sponsor and advertise itself during golf events than you'll find during the NBA finals. That emphasis, of course, has traditionally come with potentially significant limitations. What happens, for ...

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  • What do you do on your morning commute? Just a few years ago, the answers tended to focus around listening to music or the radio. Today, the sensory distraction may remain the same, but the medium has gone digital. It's too late to proclaim podcasting as up and coming. Today, it's a vital part of daily life for millions of Americans. And increasingly, it is becoming a sports advertisi...

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  • One of the best ways to introduce your team and your players to fans is through photographs. When you post photographs of your players in different environments, fans get to see them in a different element. Fans like to relate to their favorite players, and photos can make them more relatable. Photos are great for your social media networks and team website.  However, as great as phot...

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  • Why should you use Twitter to promote your brand or team? Its it possible to successfully do sports marketing on Twitter, considering you have to do so in 140 characters or less? Another question, why should you use it, considering there are a number of other platforms out there that are more popular, even though once the second most popular social media site, it is now only ninth as o...

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  • When producing an advertising campaign for radio, television, or the internet, the one goal they all have in common is their need and ability to tell a story. Advertisers, by necessity, tell stories that hopefully will interest viewers to consider their wares. 360 virtual reality is simply another tool designed for an interactive experience that marketers use to increase interest and e...

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  • At this point, is it even a hot take to suggest that athletes have discovered their voice? New media, with social media at the forefront, has enabled them to speak out in ways that didn't seem possible just a decade ago. Today, it's no longer a surprise to learn of athlete activists like Enes Kanter, the Oklahoma City Thunder center who is using his star power to protest the current re...

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  • Social media marketing continues to improve and develop ways and means for business, media, and other groups to interact directly with followers and customers. Sports teams can leverage social media to market a direct line of contact with their followers. Because of social media, teams are able to attract and engage a larger fan base than was otherwise possible only a decade ago. The e...

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  • For eternities, sports marketers have looked for ways to increase the relevance of their messaging for sports fans. Traditional media, such as print and TV, have made that goal difficult to achieve. The fast-changing nature of competitive sports means that by the time you can put out a relevant message about an event, the next one has already captured the audience's attention.

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  • It used to be the one true thing in sports advertising—no matter how difficult it has become to reach relevant audiences using traditional means, the National Football League was bucking the trend. Every year, millions of viewers would gather around the TV to watch the games. Simply placing a commercial strategically into the right market would guarantee brand exposure.

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  • Sports sponsorships are great. You associate your brand with a successful team or athlete, rising in profile as the entity you sponsor gains the national spotlight. Sports sponsorships are terrible. Just as the athlete you sponsor has helped you achieve significant brand visibility, they go on a drunken rampage or hit a car window with a golf club.

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  • This past Sunday, the Yankees retired jersey No. 2, and Derek Jeter joined an elite club in Monument Park. A consistently high-performing and hard-working player and a confident public speaker, Jeter was a flawless brand and a marketer’s dream. Jeter mastered the near-impossible act of balancing a very public career with an equally private personal life.

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  • Late last year, Golfsmith had to file for bankruptcy. It used to be the largest golf retailer in the world; now, it's just another part of Dick's Sporting Goods. Don't blame the declining golf industry. Just a couple of months before Golfsmith's failure, PGA of America CEO Pete Bevacqua told Forbes that "the state of golf is overwhelmingly positive," and that "demand is quite healthy ...

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  • We are living in a world that has billions of sports fans. The passion for sports has only one direction to go, and that is up. It seems that every year, a major sporting event breaks new viewership records. Television is fantastic, but with the advancements in technology and the new generation of viewers, some things have to change. 

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  • The Canadian Football League (CFL) is looking for new fans. Already Canada's number two sport behind perennial powerhouse hockey, strong TV ratings are no longer enough to keep league executives from chasing after new growth opportunities for Canada's version of American football. The result is a campaign specifically designed for an unlikely audience in football: Millennial women.

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  • In sports marketing, every brand is a bandwagoner. Companies who jump onto the next big thing before it's big tend to profit significantly, rising to fame alongside the athletes, teams, or brands with whom they're associated.

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  • As long as TV has existed, sports marketing has been limited by the exposure individual channels and networks choose to give individual sporting disciplines. Advertising to viewers the National Football League or the Olympics is easy. Trying to reach a significant audience while partnering with a darts league? Not nearly as simple... until now, that is.

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  • Some sporting events transcend traditional boundaries. El Clásico might just be a regular match between two local Spanish soccer clubs. But because of the rivalry and history of the two teams involved, it also happens to be one of the (if not the single most) popular club soccer matches in the world.

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  • There are several reasons why a number of professional and college teams and brands do sports marketing on several social media outlets. First, numerous sports fans or customers can be reached for free. It's simple, and many fans who are at a live game spend time also browsing the web for statistics and other information about their team. Here are social media outlets and some strategi...

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  • Let's face it, Facebook is a great place to do your sports marketing, as long as you do it correctly. It's free, and people spend a lot of time on it on their computers or laptops. As far as smartphones go, according to a report by Deloitte in Time, Americans check their phones 8 billion times a day, an average of 46 times a day, which can vary by age group. Various reports show one of...

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  • Myles Garrett, the #1 overall pick in the 2017 NFL Draft, did not attend the event in Philadelphia. Instead, he's stayed home—becoming one of the most accessible future sports stars in the process. When you think of sports advertising, you think of 30-second spots and attention-grabbing billboards. But increasingly that traditional categorization of advertising as a one-way communicat...

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  • Are you ready to boost your website visibility, increase brand exposure and drive more traffic to your content?  Incorporating effective SEO techniques will help improve your sports brand's presence online while growing results in lead conversions and engagement.  You’ll begin to attract quality visitors that are actively looking for solutions and content your brand has to offer.

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  • Your sports blog is one of the best ways to cement your name and position your brand as an authority within your sports niche. Blogging is at the heart of any strong inbound marketing strategy, geared towards attracting quality traffic to your website, capturing qualified leads and presenting opportunities for sales. Having a working blogging strategy for your sports digital marketing ...

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  • Another year of the NBA playoffs is a showcase not just for the world's best basketball players, but also for some of the most innovative marketing minds in the sports industry. Again and again, the NBA stays at the forefront of sports marketing by taking advantage of new technologies and innovative strategies to better interact and engage with fans.

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  • For decades, the epitome of sports fandom has been a stadium visit. Sure, it's fun to watch and cheer for your favorite team on TV or even at a viewing party. But nothing quite compares to the experience of watching your sports heroes live and in person while soaking up the atmosphere created by thousands of like-minded, spirited fans.

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  • We live in a sea of information overload and content saturation. How much information is enough? Is it possible to create original content in the face of 4.5 million pages on the internet? Anyone who thinks there is such a thing as original content is fooling themselves. What makes content marketing fresh and original is in its presentation. 

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  • We can agree that blogging is a solid way to boosting your sports brand exposure and driving people to your website. It’s at the heart of any working digital marketing strategy and is one of the best tools to positioning your brand as a leader in the industry.

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