Book Marketing Tools
Book Marketing Tools
SlideShare Presentation
Book Marketing Tools
Book Marketing Tools
YouTube Video
  • Missed Part 1, 2, or 3, no worries, you can review them here: Part 1: https://www.youtube.com/watch?v=gd67HrNgZ8U Part 2: https://www.youtube.com/watch?v=sApXTjFV_hA Part 3: https://www.youtube.com/watch?v=1nnFXMZ8GuQ What we cover in part 4... All about social media platforms with blog tours: 8. Platforms to use and how to use them a. Create one central platform for everything to come back to…...

Book Marketing Tools
Book Marketing Tools
YouTube Video
  • We covered a bunch of material already in Part 1: https://www.youtube.com/watch?v=gd67HrNgZ8U and Part 2 of this Blog Tour Series: https://www.youtube.com/watch?v=sApXTjFV_hA and now in part 3 we will discuss: 7. Content for Blogs a. Principles i. Create unique content for each blog ii. Make the content interesting and varied 1. About completing the book 2. About the characters 3. About the subje...

Book Marketing Tools
Book Marketing Tools
YouTube Video
  • To view Part 1, go to: https://www.youtube.com/watch?v=gd67HrNgZ8U In this video we will continue to discuss blog tours and cover the following: 4. # of Blogs a. Genre b. How long you have been writing c. # of books published and available d. Is it a standalone book or series e. Ask your existing list f. 1 – 2 blog per day is a good rule: Viral vs Spam 5. Research Blogs a. Search i. Google 1. i...

Book Marketing Tools
Book Marketing Tools
YouTube Video
  • http://theauthorhangout.com/023 Building an author platform is an important part of of a long-term book marketing plan. One of the ways that you can draw readers in and establish a platform is through consistent blogging about your topic if you’re nonfiction author, or about your writing and other books if you’re a fiction author. We were joined by Jane Friedman, who helps authors with marketing...

Book Marketing Tools
Book Marketing Tools
YouTube Video
  • http://TheAuthorHangout.com/022 Marketing is a very important part of the publishing process. Sure, you could publish without marketing, but you probably aren't going to sell many books. Luckily, marketing is just being yourself and talking about your book. Networking with other people, while you are writing and publishing your book is extremely important. You can listen to the audio version of ...

Book Marketing Tools
Book Marketing Tools
YouTube Video
  • http://TheAuthorHangout.com/021 One of the more polarizing aspects of book marketing is free promotions. Many authors have launched their careers from free promotions, and others wonder why authors want to give their books away for free? In this episode we dive into that, as well as other book promotion ideas. We were joined by bestselling author, Martin Crosbie, who discussed free book promotio...

Book Marketing Tools
Book Marketing Tools
YouTube Video
  • http://theauthorhangout.com/020 We were joined by Joanna Penn for a really great interview. She discussed her journey to becoming an author, including some of her failures that you can learn from, as well as get inspiration from. She also discussed the business side of being an author, and how you need to have a long-term view of your author business. You can listen to the audio version of this ...

Book Marketing Tools
Book Marketing Tools
YouTube Video
  • http://TheAuthorHangout.com/019 When people see your book, what do they pretty much always look at first? The cover. While the cover is an extremely important part of the puzzle, it's not the only piece. The meta data, the information about your book, is extremely important as well, especially in this digital age where people are searching for books like yours. We were joined by Angela Bole, the...

Book Marketing Tools
Book Marketing Tools
YouTube Video
  • http://theauthorhangout.com/018 We were joined by bestselling author Nick Stephenson who chatted with us about how he grew his mailing list that was getting a couple of people subscribing a week, and the changes he made to get many more readers subscribing each day. We also asked him about his use of meta data and how that significantly increased his Amazon visibility and sales. You can listen t...

Book Marketing Tools
Book Marketing Tools
YouTube Video
  • http://theauthorhangout.com/017 Often times, for the writer who wrote a great book and learned how to self-publish their book, marketing their book and all of the things they think that go along with marketing, are all foreign. They struggle with knowing what to do, but luckily, it is quite simple... Heather Hart, our guest in this episode, shares some really basic tips on what authors should be...

Book Marketing Tools
Book Marketing Tools
YouTube Video
  • http://theauthorhangout.com/016 In this episode, we interviewed bestselling author Shelley Hitz about book marketing plans, how to get honest reviews, how not to get reviews, how to deal with negative reviews, and optimizing your Amazon listing to improve your author marketing and sell more books. You can listen to the audio version of this episode, read the write up, and download the free trans...

Book Marketing Tools
Book Marketing Tools
YouTube Video
  • http://TheAuthorHangout.com/015 In this episode of The Author Hangout, we interviewed bestselling author Alana Terry. We discussed blog tours, how to do them, how to make sure your blog tour isn't a massive failure, and some other great tips! You can listen to the audio version of this episode, read the write up, and download the free transcript at: http://TheAuthorHangout.com/015

Book Marketing Tools
Book Marketing Tools
YouTube Video
  • http://theauthorhangout.com/014 In this episode of The Author Hangout, we are joined by bestselling author Sean Platt who discusses the business of book marketing, book pricing, the mindset an authors needs to have, and the kinds of things he is doing in his business to succeed. You can listen to the audio version of this episode, read the write up, and download the free transcript at: http://t...

Book Marketing Tools
Book Marketing Tools
YouTube Video
  • http://theauthorhangout.com/013 In this episode, we look at some great book marketing strategies that authors are using, how to use various social media accounts, and the type of marketing plan you should have. We were joined by Shari Stauch from Where Writers Win, and she shared with us her journey and how she got involved with book marketing, what authors have to deal with when marketing thei...

Book Marketing Tools
Book Marketing Tools
Blog Post
  • Hire a publicist. The end. Okay, so we’re just kidding. Have you seen how much those guys charge, though? Tonight’s dinner might just be the last time you eat for a while. On a more serious note, good publicists are worth their weight in gold. They have the connections to get you top-tier media attention […]

Book Marketing Tools
Book Marketing Tools
Blog Post
  • For a newly-minted author with almost no clout, media coverage from TV, radio, magazine, and newspaper sources seems fanciful. After all, who would want to interview no-name little old you with a self-published book and no media connections? Lots of people, that’s who. Far too many authors miss the opportunities media sources offer because they […]

Book Marketing Tools
Book Marketing Tools
Blog Post
  • Whether you’re launching for the first time or hoping to drum up support for a published book, virtual tours can be incredible for building buzz, encouraging people to share your content, growing your platform, enhancing your reputation, selling books, and much more. Before you reap the rewards, however, you must first plan. Since book bloggers […]

Book Marketing Tools
Book Marketing Tools
Blog Post
  • When you imagine a book tour, you might picture authors trekking from city to city, entertaining crowds of avid readers with special readings or signing copies of their latest book until their fingers bleed and their shoulders require icepacks. Isn’t that the dream? For some it might be (because books are selling and they have […]

Book Marketing Tools
Book Marketing Tools
Blog Post
  • Disclaimer: This post contains general information about the legalities of contests and giveaways. The information is not advice, and should not be treated as such. If you are concerned about a specific legal issue, please seek advice from a lawyer qualified in the relevant jurisdiction. Thinking about running a giveaway or contest to help promote […]

Book Marketing Tools
Book Marketing Tools
Blog Post
  • If you’ve seen any giveaways or contests online, you’ll notice that some are more complex than others. The reality is that the setup process doesn’t have to be difficult no matter how complex your campaign is. In fact, we have an easy 7-step process to prove it. Step 1: Secure Your Giveaway Software While you […]

Book Marketing Tools
Book Marketing Tools
Blog Post
  • When you’re evaluating various tactics for inclusion in your book launch marketing plan, few can rival a juicy giveaway as a means for reaching your goals. In fact, most authors who have implemented this tactic successfully will agree that it’s one of the best ways to attract readers and collect their email addresses. To put […]

Book Marketing Tools
Book Marketing Tools
Blog Post
  • Let’s be honest for a minute. Generating reviews can be tough. It’s not always easy asking strangers to help you out, which is why some authors resort to buying five-star Amazon reviews from sites like Fiverr.com. Although gaming the system this way could boost your sales rank and attract new readers, it also taints your […]

Book Marketing Tools
Book Marketing Tools
Blog Post
  • Did you know that 88% of consumers trust reviews as much as personal recommendations or that 72% of consumers will take action after reading a positive review? How about the fact that review signals account for approximately 9.8% of total search ranking factors? With stats like those, it’s not hard to see that reviews aren’t […]

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