Booker Software, Inc. is a software company headquartered in New York City that develops, markets, and supports cloud-based management systems for service-based businesses. Booker’s products—Booker, BookerEnterprise, SpaBooker, and SalonBooker— are used by service and appointment-based businesses for online booking, scheduling, payment processing, marketing, and operations management. The “Booker” software platform was originally developed in 2007 for use by spas, hospitality, and wellness businesses. Since then, Booker has expanded into other appointment-based service industries.

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Booker Software
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  • Build a Better Instagram Feed for Your Salon
    Social media is crucial to building and growing your business, and in the salon and spa industry, a strong Instagram feed is key. With more than 500 million monthly users, it’s a great way to market your business to both current and potential clients, but it takes a little effort. Try these tips to improve your photos and attract new clients. 1. Show off your work with before-and-afters  When a ...
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  • Must-Reads: July 24, 2017
    Weekly wisdom from around the web for spa and salon owners  Photo by George Bohunicky on Unsplash 6 Tips to Share with Clients Who Want Unicorn Hair As fantasy inspired hair continues to have its moment, you may be seeing an influx of customers looking to make the pastel plunge. Here are six things to discuss with them before pulling the trigger. Read more at American Salon. 3 Women Entrepre...
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  • 4 Ways to Turn a New Customer into a Repeat Customer
      Acquiring a new customer can cost 6 times more than retaining an existing one. Try these tips to increase customer loyalty at your spa or salon:  1. Provide a memorable experience (in a good way). Stellar customer service and attention to detail can go a long way in convincing your clients to return. Poor service is one of the fastest ways to lose a customer — 71 percent of consumers report en...
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  • Must-Reads: July 14, 2017
    Weekly wisdom from around the web for spa and salon owners  Avoid the Summertime Salon Slump While your customers are hitting the beach and soaking up the sun, you may be stuck inside, scrambling to fill a wide-open appointment book. Try these tips to avoid the seasonal slow-down. Read more at Salon Today. The 7-Point Smart Solopreneur Social Media Checklist Social media is an essential part...
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  • How the Bronzed Bunny Grew from the Trunk of a Car to a Regional Tanning Chain
    A 20-year beauty industry veteran, Jeni Castro is no stranger to the hustle. At 17 she became the youngest freelance makeup artist ever hired by Estee Lauder, and today she’s the founder and CEO of The Bronzed Bunny, an organic airbrush tanning and sugaring salon with locations in California and Texas. We caught up with her recently to learn how she managed to turn her own spray-tan obsession in...
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  • Must-Reads: July 7, 2017
    Weekly wisdom from around the web for spa and salon owners  Photo by Roman Bozhko on Unsplash The Year Is Half Over: How Are You Doing on Those New Year's Resolutions? via Fast Company Only 8 percent of people who make resolutions actually stick to them. Even if you've fallen behind, now's the time to buck the trend and recommit to your annual goals. How This Physics Student Turned His Pass...
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  • Must-Reads: June 30, 2017
    Weekly wisdom from around the web for spa and salon owners It’s Never Been a Better Time to Be a Beauty Entrepreneur  via Forbes  Forbes estimates that there are at least 40 prominent beauty startups today founded by women, making the $445 billion industry one of the most prevalent places for women to self-start their way to big-time success. Read more. Are You a Victim of the Entrepreneurial...
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  • What to Do if Your Instagram Account Gets Shadowbanned
    If you’ve noticed a decrease in engagement on your Instagram account, a "shadowban" could be to blame. Read on to find out what it is and how you can get back in the good graces of the Instagram powers-that-be.   What is a shadowban? On Instagram, a shadowban hides your posts from anyone who doesn’t already follow you, making it nearly impossible to grow your audience of followers.    How can I...
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  • Two Ways to Use Tech to Save You Time and Money
      An incredible amount of research has been done concerning how to create and keep better habits. Part of the interest in the topic stems from a desire to optimize what we are already doing, and become more efficient both at work and at home. But what you might have realized through experience, and what research supports, is that it can actually take a long time before something new becomes routi...
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  • 5 Ways to Maximize Your Salon’s Instagram
    With more than 700 million users, Instagram is one of the top online destinations for both consumers and businesses. And when more than 50% of those users follow a business and 60% learn about products or services on the platform, using Instagram for promoting your business is a must. For businesses where an image speaks a thousand words—such as salons and spas—Instagram can be the best social m...
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  • How to Market to Brides at you Spa or Salon
      The Knot estimates that the average cost of a wedding is over $30,000, which shows that brides are more than willing to spend when it comes to planning their big day. As a business, it would be wise to allocate some of your marketing budget towards attracting these brides that are ready and willing to spend money. How can you draw brides to your business? Follow these tips:   Free E-Books ...
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  • How to Get Started with Real-Time Mobile Marketing
    So you’ve probably heard a lot by now about how mobile is overtaking desktop as the go-to option most consumers turn to when they surf the web, right? You may be wondering as a marketer or business owner how to turn this trend to your advantage. If so, you’d do well to consider real-time mobile marketing, which, due to its rising popularity, could almost be considered a trend within a trend, if ...
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  • Promoting Mother’s Day: Everything You Need to Know
    Sunday, May 14 -- what does that date mean to you? It should mean a lot, because It’s never too early to prepare for Mother’s Day. Whether you’re running a spa or salon, Mother’s Day is a significant holiday with the average American consumer spending over $168 on mom. There are many ways to prep for Mother’s Day, but let’s dive into what truly matters, your bottom line. In order to ensure that ...
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  • How to Craft a Customer Data Marketing Strategy in 3 Easy Steps
    What are you doing with all that customer data you're hoarding? From names and contact information to the frequency of purchasing,  total lifetime value and beyond, these insights are good for more than file cabinet filler. With the right pieces of information about your clients, you can craft your entire lead generation strategy around solid facts instead of educated guesses. If you keep any ...
  • Last Minute Valentine's Day Refresher [Infographic]
  • From Startup to Grown Up: 3 Tips for Your Business
    If you are running a small business, you are not alone. According to Forbes, there are nearly 28 million small businesses in the United States, 22 million of which are self-employed. Running a successful small business is certainly a challenge, but it can be done and here are three tips for your business, from startup to grown up. 1. Communities and Networks It is so important to network, espe...
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  • Starting a Salon Business: The Ultimate Guide
    Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business and follow your entrepreneurial goals.  Step One: Draw up a clear, concise picture of what you want your business to look like It is vital to have a crystal-clear picture of what you’re ultimately aiming for. As S...
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  • How to Combine Social Media and Customer Service for Your Business
    Increasingly, companies like yours are doing double duty on social media. You want to use these growing platforms to find new customers and promote your new products and services, while customers are looking to reach out for help in using those products. In most companies, those two functions are very different. Use this guide to successful navigate the tricky waters of offering effective custo...
  • 19 Spa Marketing Ideas for 2017
    As a local spa owner, the multitude of challenges you face day-to-day — keeping clients happy, keeping your masseuses busy, maintaining a high staff morale, ensuring inventory is stocked —never seems to end. However, arguably one of the most challenging aspects to running any successful business is coming up with effective ways to attract new clients.  With the new year starting, you now have t...
  • Client Rewards: Why and How Salons Should be Awarding Points
    About a year ago, the hairstylist I had nearly my entire life retired.  She did the hair of all the women in my family, including my young niece.  Needless to say, it was a slightly traumatic event.  We split up and began doing recon on the best new place to go, and I think I’ve finally found my new salon. After trying two others before it, what tipped my favor to this salon?  First, I apprecia...
  • Reasons Why Customers Still Love Gift Cards
    Gift card spending has grown from $40 billion in 2003 to over $150 billion in last year as per the recent survey. Also, the National Retail Federation’s Monthly Consumer Survey revealed that they have topped the list of most requested gifts for the year 2015. There must be some reason that, despite such high rate of the Gift Cards being left unused, the 'Gift Card Business' continues to boom wit...
  • Happy Holidays from the Booker Family!
    All of us here at Booker would love to wish all our readers a very happy holidays! 
  • 5 Habits of the Ultra Productive (and how you can adapt them!)
    Articles are everywhere saying we can’t have it all, that the thought of having a thriving career, being a parent and staying healthy is impossible. I say this is not true! It is not always easy and boy does it take a support system, but YOU have to work for it. Habits are actually a really good thing when those habits are good habits. Here are five of my good habits that you can apply to your o...
  • 5 Tried-and-Tested Ways To Grow Your Business During The Holidays
    The holidays are nearly upon us and small businesses should be prepping for a great season. There are lots of ways that local merchants can entice shoppers to visit their stores and websites: from offering free shipping to in-store pickup perks to running social media contests. You can send out text promotions and ensure your mobile websites are optimized - if you’re a small business owner, yo...
  • The Best Kept Secret for Boosting Holiday Season Sales
    For salon and spas looking forward to the holiday retail boost, gift certificates can account for a significant increase in revenue. Last year, consumers spent $130 billion on gift certificates, a more than six percent increase over 2014, according to CEB, with an average of $40 spent per card. The company's ninth annual CEB TowerGroup report shows that digital gift giving or "e-gifting," which ...
  • 5 Reasons Reviews Are Important for Your Business
    Although a lot of business owners take it for granted, reviews are actually very important for your business. So important, that around 88% of consumers trust online reviews as much as they trust personal recommendations from their friends. In a world where almost everything can be found online now, people often look to reviews to know if a business is actually credible or not. To know the impac...
  • 5 Tasks for a Better 2017
    It’s November and 2016 is winding down. The weather is getting cooler and we are ready to close the door on 2016 and take a little break. It’s that time of year when we naturally think about the holidays and the opportunity to spend more time with our friends and families.  So, during these last couple of months it takes a great deal of discipline to stay on track at work.   Hopefully by now, h...
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