Booker Software, Inc. is a software company headquartered in New York City that develops, markets, and supports cloud-based management systems for service-based businesses. Booker’s products—Booker, BookerEnterprise, SpaBooker, and SalonBooker— are used by service and appointment-based businesses for online booking, scheduling, payment processing, marketing, and operations management. The “Booker” software platform was originally developed in 2007 for use by spas, hospitality, and wellness businesses. Since then, Booker has expanded into other appointment-based service industries.

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Booker Software
Booker Software
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  • Weekly wisdom from around the web for salon and spa owners Billionaire CEO Sara Blakely Says These 7 Words Are the Best Career Advice She Ever Got Spanx founder Sara Blakely turned $5,000 into a billion dollar undergarment business by the time she was in her late 30s. In 2012, Forbes named her the youngest self-made woman billionaire in the world. She credits her success to one simple question h...

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  •   With so many options for advertising on social media, it can be difficult to know how and where to spend your time and money. Facebook and Instagram are two heavy-hitting social sites that you can’t afford to ignore.  Both platforms are important for marketing success for spas and salons. They have the largest number of users, and are relatively easy for small business owners to use. The ana...

Booker Software
Booker Software
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  • Weekly wisdom from around the web for salon and spa owners 5 Little Words That Will Make You a Much Better Leader Being the one who has the "last word" may feel good in the moment, but can impact your effectiveness as a leader. According to Simon Sinek, fine-tuning your listening skills will allow you to become a better leader. Read more at Inc.   Longstanding Spas Share Their Secrets for Su...

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  • After struggling with skin issues that got more severe with age, Yen Reis founded Skin Laundry. While living in Asia, she found a safe and accessible laser and light therapy that greatly improved the health of her skin. The treatment was quick and effective, and best of all, had no downtime. When Yen moved to Los Angeles, she couldn’t find a similar treatment that was affordable and convenient. As...

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  • The fall and winter months bring an abundance of holidays - which brings lots of opportunity for your business to run specials and promotions. One holiday you may overlook? Halloween! The holiday of costumes and candy allows small business owners the chance to run simple, fun and ‘wacky’ social media campaigns that their followers are sure to enjoy. How do we know? Because no one can be upset wh...

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Booker Software
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  • Weekly wisdom from around the web for spa and salon owners       Feel Like Quitting? These 9 Women Prove Grit Can Lead You to Massive Success Is your “grit” game on point? See how icons like Sheryl Sandberg, Oprah Winfrey and J.K. Rowling used this secret sauce to motivate them to continue to reach for their dreams. Read more at Entrepreneur. 15 Mind-Blowing Facts About the Human Brain Every ...

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  •   Watch how Theory Salon uses Booker and Clover Mini to run and grow their salon. "I knew that I would not be using any other programs that I've use before, so I reached out to Booker..." - Theory Salon

Booker Software
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  • As a local spa owner, the multitude of challenges you face day-to-day — keeping clients happy, keeping your masseuses busy, maintaining a high staff morale, ensuring inventory is stocked —never seems to end. However, arguably one of the most challenging aspects to running any successful business is coming up with effective ways to attract new clients. With the new year starting, you now have the...

Booker Software
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  • Even though paying for salon services is much more convenient when using a card or a digital wallet, a lot of customers still prefer to pay with cash. However, you should still be be careful about accepting cash payments at your place of business. Keep in mind that you must report all income to the government, including cash. Plus, you need to know how much money you have on hand to keep operati...

Booker Software
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  • Business owners across the US are cleaning up their business after a number of recent weather-related disasters, including hurricanes, flooding, and wildfires. Natural disasters are terrifying, and can hurt your business’ long-term chances of success. According to the Labor Department, 40% - 60% of small businesses never reopen after a natural disaster.    When you’re running a service business, ...

Booker Software
Booker Software
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  • Before opening a Beverly Hills flagship nail salon in August 2013, Sarah Gibson Tuttle worked for ten years as an equity sales trader at JP Morgan & Morgan Stanley in New York City covering hedge funds and mutual funds. But quality of life wooed her out west. When she arrived, she realized Los Angeles had everything she wanted except for the perfect nail salon. Seeing the opportunity to create a...

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Booker Software
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  •   After 20 years as a successful screenwriter in Hollywood, by all accounts, Michael Elliot had “made it.” But as he approached his 50th birthday, he worried that he hadn’t built anything that he could truly call his own. Fast forward six years, and he’s the owner of a burgeoning men’s salon franchise, Hammer & Nails. We caught up with him recently to learn how he turned an aha-moment into a th...

Booker Software
Booker Software
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  • Social media is crucial to building and growing your business, and in the salon and spa industry, a strong Instagram feed is key. With more than 500 million monthly users, it’s a great way to market your business to both current and potential clients, but it takes a little effort. Try these tips to improve your photos and attract new clients. 1. Show off your work with before-and-afters  When a ...

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  • Weekly wisdom from around the web for spa and salon owners  Photo by George Bohunicky on Unsplash 6 Tips to Share with Clients Who Want Unicorn Hair As fantasy inspired hair continues to have its moment, you may be seeing an influx of customers looking to make the pastel plunge. Here are six things to discuss with them before pulling the trigger. Read more at American Salon. 3 Women Entrepre...

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  •   Acquiring a new customer can cost 6 times more than retaining an existing one. Try these tips to increase customer loyalty at your spa or salon:  1. Provide a memorable experience (in a good way). Stellar customer service and attention to detail can go a long way in convincing your clients to return. Poor service is one of the fastest ways to lose a customer — 71 percent of consumers report en...

Booker Software
Booker Software
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  • Weekly wisdom from around the web for spa and salon owners  Avoid the Summertime Salon Slump While your customers are hitting the beach and soaking up the sun, you may be stuck inside, scrambling to fill a wide-open appointment book. Try these tips to avoid the seasonal slow-down. Read more at Salon Today. The 7-Point Smart Solopreneur Social Media Checklist Social media is an essential part...

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Booker Software
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  • A 20-year beauty industry veteran, Jeni Castro is no stranger to the hustle. At 17 she became the youngest freelance makeup artist ever hired by Estee Lauder, and today she’s the founder and CEO of The Bronzed Bunny, an organic airbrush tanning and sugaring salon with locations in California and Texas. We caught up with her recently to learn how she managed to turn her own spray-tan obsession in...

Booker Software
Booker Software
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  • Weekly wisdom from around the web for spa and salon owners  Photo by Roman Bozhko on Unsplash The Year Is Half Over: How Are You Doing on Those New Year's Resolutions? via Fast Company Only 8 percent of people who make resolutions actually stick to them. Even if you've fallen behind, now's the time to buck the trend and recommit to your annual goals. How This Physics Student Turned His Pass...

Booker Software
Booker Software
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  • Weekly wisdom from around the web for spa and salon owners It’s Never Been a Better Time to Be a Beauty Entrepreneur  via Forbes  Forbes estimates that there are at least 40 prominent beauty startups today founded by women, making the $445 billion industry one of the most prevalent places for women to self-start their way to big-time success. Read more. Are You a Victim of the Entrepreneurial...

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Booker Software
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  • If you’ve noticed a decrease in engagement on your Instagram account, a "shadowban" could be to blame. Read on to find out what it is and how you can get back in the good graces of the Instagram powers-that-be.   What is a shadowban? On Instagram, a shadowban hides your posts from anyone who doesn’t already follow you, making it nearly impossible to grow your audience of followers.    How can I...

Booker Software
Booker Software
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  •   An incredible amount of research has been done concerning how to create and keep better habits. Part of the interest in the topic stems from a desire to optimize what we are already doing, and become more efficient both at work and at home. But what you might have realized through experience, and what research supports, is that it can actually take a long time before something new becomes routi...

Booker Software
Booker Software
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  • With more than 700 million users, Instagram is one of the top online destinations for both consumers and businesses. And when more than 50% of those users follow a business and 60% learn about products or services on the platform, using Instagram for promoting your business is a must. For businesses where an image speaks a thousand words—such as salons and spas—Instagram can be the best social m...

Booker Software
Booker Software
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  •   The Knot estimates that the average cost of a wedding is over $30,000, which shows that brides are more than willing to spend when it comes to planning their big day. As a business, it would be wise to allocate some of your marketing budget towards attracting these brides that are ready and willing to spend money. How can you draw brides to your business? Follow these tips:   Free E-Books ...

Booker Software
Booker Software
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  • So you’ve probably heard a lot by now about how mobile is overtaking desktop as the go-to option most consumers turn to when they surf the web, right? You may be wondering as a marketer or business owner how to turn this trend to your advantage. If so, you’d do well to consider real-time mobile marketing, which, due to its rising popularity, could almost be considered a trend within a trend, if ...

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