Booker Software, Inc. is a software company headquartered in New York City. Its products are cloud-based management systems for spas and salons.

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Booker Software
Booker Software
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  • Research firm Deloitte reports 87% of surveyed companies consider workplace culture and employee engagement to be important issues. The respondents state these two items impact not only workplace performance but also talent recruitment and retention efforts. Because of that, companies should invest in building work cultures “defined by meaningful work, deep employee engagement, job and organizatio...

Booker Software
Booker Software
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  • More than 2.3 million weddings are projected to happen in the United States this year. This means that a lot of women are seeking perfect skin, hair, nails and makeup for their big day. Whether your spa or salon is an established bridal destination or just beginning to develop wedding packages, brides and bridesmaids have different needs than the types of clients you see on a daily basis.  If you...

Booker Software
Booker Software
Blog Post
  • Any client can tell you - their father has always been their biggest fan. He’s always there when something breaks, tool in hand. He’s their rock, their hero -- he's their dad. Since the beginning, our fathers have always been there for us. Father’s Day is that special day we get to give back -- and trust me, as consumers, we really show dad the love. Last year, the National Retail Federation esti...

Booker Software
Booker Software
Blog Post
  • We're well into spring and just embarking upon the dawn of summer, which means one thing for local salons - prom is just around the corner. That’s right, teenage girls across the country are going into full-out prom mode, desperately searching for the perfect dress, the perfect accessories, the perfect makeover and most of all - the perfect hairstyle.  It should come as no surprise that trends in...

Booker Software
Booker Software
Blog Post
  • Last week, we began our series on creating a brand voice for your salon or spa. In Part 1, we uncovered why it's important to pinpoint your salon's or spa's brand voice to help ensure you're marketing your company effectively. After all is said and done, there is still one question that remains when it comes to establishing a consistent and aspirational tone... how do I find my brand voice? A q...

Booker Software
Booker Software
Blog Post
  • Last year, Americans spent $23.6 billion for Mother’s Day, which was 10% higher than the year before - a number that is expected to increase this year. Actually, since 2005, there’s been a steady uptick in Mother’s Day spending year-over-year. Besides greeting cards and flowers, what have we been spending more and more money for our mothers on? Gift cards. In fact, consumers spent a whopping $2...

Booker Software
Booker Software
Blog Post
  • If someone were to ask you, “What’s your company’s brand voice?” – would you be able to give an answer that does your business justice? Chances are, that while you may be able to muster up something somewhat convincing, you still don’t have a proper handle on what your salon’s or spa’s brand voice is. Perhaps it’s because you believe that “brand voice” is just another marketing buzzword, or maybe...

Booker Software
Booker Software
Blog Post
  • Last week, we released Part 3 of our series on how to select the perfect payment partner for your salon or spa. In that article we went over credit card security and answered one of the most important questions you need to ask yourself during this selection process: ​how will I keep my business and customers safe?  This week, we'll go over how integrating a payment processing partner can help y...

Booker Software
Booker Software
Blog Post
  • Owning a salon or spa can be rewarding, both financially and in terms of lifestyle. However, it’s not always easy-going. One of the most difficult parts of owning a salon or spa is figuring out how to create real business growth. Many successful salon owners start out as stylists with little experience in business or marketing, so don’t despair if growing your business seems like a daunting task...

Booker Software
Booker Software
Blog Post
  • The spring season has a way of bringing along  fresh starts and new beginnings of all sorts. The chill in the air starts to drift away and vibrant flowers continue to blossom - and with so much change happening with the season, your clients may be inspired to switch up to their look. It comes as no surprise that hair trends change from year-to-year, so we're here to fill you in on some of the hot...

Booker Software
Booker Software
Blog Post
  • Last week, we released Part 2 of our series on how to select the perfect payment partner for your salon or spa. In that article we went over all the fees that are often associated when joining forces with a payment processor. This week, we'll go over credit card security and answer one of the most important questions you need to ask yourself to during this selection process: ​how will I keep my ...

Booker Software
Booker Software
Blog Post
  • Vero. Shots. Marco Polo. Snapchat. So many shiny, new social media apps, so little time. With so many social networking sites popping up out of the blue, it’s hard for the average salon owner not to feel overwhelmed. So, why bother with using Snapchat for your salon? Originally intended to pretty much be the anti-Facebook, Snapchat’s 24-hour self-destruct feature is the holy grail for those cring...

Booker Software
Booker Software
Blog Post
  • Last week, we began our series on how to select the perfect payment partner for your salon or spa. In that article we went over the tops factors you should consider before selecting a payment partner - so, let's pick up where we left off. This week, we'll go over all of the fees that are often associated with joining forces with a payment partner.  Credit card fees: Where does the money go? Eve...

Booker Software
Booker Software
Blog Post
  • As the owner of a salon or spa, you are handling two very different aspects of your business daily. There are the aspects that inspired you to start your business: the services you offer, the people you hire, the schedule you keep and the atmosphere you create for your team and your clients. And then there are the decisions you have to make — like choosing a provider for payment processing. Thi...

Booker Software
Booker Software
Blog Post
  • If you’re just getting your salon or spa off the ground, you’re probably looking to create a team with the most talented and reliable professionals in your industry to guarantee success. Now, it may sound like just another ordinary step in the opening process, but creating a dynamic team takes time and a whole lot of decision-making.  Selecting the candidates that you need to bring your dreams ...

Booker Software
Booker Software
Blog Post
  • There’s no denying that the popularity of barber shops has skyrocketed over the last few years. In fact, the cultural resurgence of men getting professionally coiffed is expected to become a $26 billion industry by the year 2020. And with numbers like that, barbering has now become the fastest-growing profession in the U.S. There are numerous reasons that we can pinpoint that have contributed t...

Booker Software
Booker Software
Blog Post
  • It may be hard to believe, but Spring is just around the corner - in fact, it starts next Tuesday! With the dawning of a new season comes ample opportunity to allow your marketing efforts to really blossom. Now is a great time to start thinking about new ways to promote your business throughout the new season to help bring in new customers and increase revenue.  Here are some creative ways to r...

Booker Software
Booker Software
Blog Post
  • Even though it just seems like we just wrapped up Valentine’s Day promotions, spring is just around the corner... can you believe it? And with the dawning of this new season, comes new opportunities to increase revenue with the upcoming holidays. In fact, one of the most profitable days of the year for spas, Mother’s Day, will be here before you know it.  Even though it’s only March, and May 13...

Booker Software
Booker Software
Blog Post
  • *Image courtesy of Bronzed Bunny. As a spa owner, you always want to make the best-possible first impression on your new clients. So how can you go about ensuring that your clients keep you in mind and become a forever fan? These spa upgrades are all about putting your best foot forward with first-time visitors. From the very first moment they set eyes on your building to the final moments walki...

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