Boomtrain
Boomtrain
Blog Post
  • Boomtrain’s Audience filters allow you to segment your users/customers based on their properties, activities and behaviors displayed on websites or apps, and actions performed on messages (email, push etc) that are sent to them. This filtering mechanism allows you to strategically segregate your users or customers into smart lists and segments depending on your communication […] The post Product ...

Boomtrain
Boomtrain
Blog Post
  • In today’s competitive digital landscape, it has become crucial for businesses to maintain a clean list of contacts. No matter how good your email campaigns are, it is inevitable that there will be some users who will remain unengaged. To ensure good email list hygiene, you need to keep a constant check on such unengaged […] The post Product Update: New Tools for Audience Management appeared firs...

Boomtrain
Boomtrain
Blog Post
  • Personalization is the invariable tool of choice for businesses that are actively trying to “delight” their customers. By offering personalized, memorable user experiences across all channels, businesses are aiming to convert their prospects and customers into lifelong customers and evangelists. Building a personalized experience for users starts with learning their behavior individually. Your cu...

Boomtrain
Boomtrain
Blog Post
  • Drafting a good email copy is not everyone’s cup of tea. Just like writing, for some people it just comes naturally whereas some of us have to hunch over the keyboard and scratch our heads for eternity before we figure out the tone, structure and visual elements that would go in the email. While there […] The post What makes a good email copy? Characteristics of compelling templates appeared firs...

Boomtrain
Boomtrain
Blog Post
  • Regular reporting on your campaigns and segments allows you to better evaluate your marketing efforts, helping you to keep a close watch on their performance. However, we all know that putting together daily, weekly or monthly reports can be an arduous task. Keeping this in mind, we are launching Automated Reports, the latest enhancement to our […] The post Product Update: Introducing Automated R...

Boomtrain
Boomtrain
Blog Post
  • There was a time when marketing was focused mainly at acquiring new customers. Marketing strategies aimed at retaining existing ones usually took the backseat since competition was relatively low. Brands used to take it for granted that their customers won’t jump ships unless there was a serious issue with their product/service. But times have changed […] The post Using Email Campaigns to Win at ...

Boomtrain
Boomtrain
Blog Post
  • The last century has witnessed a series of innovations that have dramatically changed the way we communicate with each other. From postal system and telegraphs to telephones and the internet, we have come a long way in a relatively short span of time. Especially in the past few decades during which the world has witnessed […] The post Email marketing for B2B and B2C brands-How are they different?...

Boomtrain
Boomtrain
Blog Post
  • Note: This is a guest post authored by Yvonne Kiely. Yvonne is a journalist writing from Ireland, with a keen interest in examining and challenging the structures of popular normality. Music, gender, sexuality, tech, and politics are also topics of interest. (You can find her on Twitter here.) You’re going to be hearing about bots […] The post Bots Learn From What We Give Them, And Our History Sh...

Boomtrain
Boomtrain
Blog Post
  • 68% of businesses have made Personalization a priority; but, most businesses do not have a clear roadmap to achieve Personalization across channels. To scale personalization beyond a single touchpoint,eBusiness and channel strategy pros must pull a cross-functional team together to plan and execute a personalization program, not just treat it as a series of projects. In this […] The post Forreste...

Boomtrain
Boomtrain
Blog Post
  • This insightful report from Forrester sheds light on how Customer Insights (CI) team is increasing becoming strategically relevant for most organizations today. The report makes predictions on how Artificial Intelligence (AI) and big data technology, customer context, and the strategic prioritization of insights will make 2017 the year of the insights revolution. The report offer the following […...

Boomtrain
Boomtrain
Blog Post
  • Note: This guest post has been authored by Reuben Yonatan. Reuben is the founder and CEO of GetVoIP and GetCRM, trusted VoIP and CRM comparison guides that help companies understand and choose a business communication solution for their specific needs. One of the most maddening frustrations for email marketers is to spend time crafting detailed content that can […] The post Emails Reaching Recipi...

Boomtrain
Boomtrain
Blog Post
  • The concepts of upselling and cross selling have been around for a long time. From traditional businesses like hotels & restuarants to new age enterprises like eCommerce; almost everyone uses them to increase their bottom line. However, most sales personnel are usually apprehensive of upselling. They get nervous while pitching extra services or add-ons to […] The post The Art of Up-selling and Cr...

Boomtrain
Boomtrain
Blog Post
  • There was a time when most businesses just focused on customer acquisition in their marketing efforts. Brand loyalty was just a byproduct of the scheme of things. Today’s businesses however have to deal with a lot more competition and customers who are always ready to switch to a better brand; a brand that gives them […] The post How to Use Data Backed Marketing Automation to Earn Customer Loyalt...

Boomtrain
Boomtrain
Blog Post
  • An AI-powered Marketing Automation platform has the ability to understand the interests and behavior of your users individually. With this knowledge, the platform can send them relevant communication through the most appropriate channel and at the perfect time. Essentially, The AI engine powers the marketing automation platform with smart decision-making, providing the who, what, when, […] The po...

Boomtrain
Boomtrain
Blog Post
  • An AI-powered Marketing Automation platform has the ability to understand the interests and behavior of your users individually. With this knowledge, the platform can send them relevant communication through the most appropriate channel and at the perfect time. Essentially, The AI engine powers the marketing automation platform with smart decision-making, providing the who, what, when, […] The po...

Boomtrain
Boomtrain
Blog Post
  • The following case study puts the spotlight on Nykaa’s sophisticated email marketing strategy. Nykaa carries out highly-targeted email campaigns by creating deep segments from its user data. Read on to know how Nykaa does it. About Nykaa Nykaa is an eCommerce enterprise that specializes in beauty and cosmetics products. It’s a premier online destination for […] The post Case Study – How Nykaa Pra...

Boomtrain
Boomtrain
Blog Post
  • Many people say that video is the future of content marketing. Well, I beg to differ. It is not the future, but it is already here and now! Whether it’s Facebook, Twitter, Instagram or Snapchat, video has already conquered most of the content that you see on social media. And predictably enough, other channels of […] The post Using Video in Email Marketing – Best Practices and Examples appeared f...

Boomtrain
Boomtrain
Blog Post
  • Boomtrain helps CARS24 reach its users via email, SMS, automated IVR calls, Facebook ads, and more, from a single platform. After reading this case study, you will be able to learn the following: How to practice seamless omnichannel marketing How to use different channels for triggered and bulk messages How to use a marketing automation […] The post [Case Study] Cars24 Achieves Powerful Omnichann...

Boomtrain
Boomtrain
Blog Post
  • Improving user experience and customer satisfaction is one of the prime focus areas for businesses these days. Companies today want to serve their customers and prospects in a highly personal manner. To that end, companies are using modern techniques such as personalization, and exploring newer communication channels. A Live chat or Messenger for websites is […] The post 9 Convincing Reasons Your...

Boomtrain
Boomtrain
Blog Post
  • How do eCommerce enterprises earn loyalty from their users? Simply by offering them an engaging and delightful experience. And, notably, one of the most popular means to delight eCommerce users is personalization. However, for eCommerce enterprises, personalization has been largely limited to their websites. Moreover, website personalization itself is mostly segment-based and not implemented at [...

Boomtrain
Boomtrain
Blog Post
  • Marketing automation has become a part and parcel of the functioning of most digital focused businesses today. From reducing staffing costs to improving the efficiency of the sales and marketing processes, it has a plethora of benefits. Unsurprisingly, brands from across different verticals have been hopping onto the automation bandwagon over the last few years. […] The post 4 Key Traits of Succe...

Boomtrain
Boomtrain
Blog Post
  • Introduction The following case study illustrates how CARS24 uses Boomtrain’s omnichannel marketing platform to offer a seamless experience to their customers and prospects. Boomtrain helps CARS24 reach its users via email, SMS, automated IVR calls, Facebook ads, and more, from a single platform. About CARS24 CARS24 is revolutionizing the way used cars are sold in […] The post Case Study – Cars24...

Boomtrain
Boomtrain
Blog Post
  • Imagine that you go to a continental restaurant that serves a variety of food. The restaurant is quite popular and is frequented by hundreds of people every evening. You decide to give it a try. You go to the place and pick the best table to gorge on some delicious food. How would you feel […] The post User List Segmentation and its Impact on Email Marketing Metrics appeared first on Boomtrain.

Boomtrain
Boomtrain
Blog Post
  • Get more customers to buy your product. Bring in more users for your app. That’s the primary goal that most brands work towards when they start off. Some of them succeed in reeling in tons of customers while others achieve a modest success or fail miserably. But is that where it all ends? The brand […] The post The Art of Customer Onboarding using Email Nurturing appeared first on Boomtrain.

Boomtrain
Boomtrain
Blog Post
  • The growth of Media and Publishing websites directly depends on the size of their audience. The more the number of people browsing a Media website, the higher is the number of loyal readers and ad revenue. Media websites constantly aim to grow their audience through increased pageviews. To do that, they undertake marketing campaigns across […] The post Advanced Omnichannel Personalization for Med...

Boomtrain
Boomtrain
Blog Post
  • This post illustrates how a modern eCommerce enterprise can facilitate omnichannel personalization at a 1:1 scale for users across multiple channels. It highlights ways in which an eCommerce brand can create engaging communication over website, email, mobile, online advertisements, and so on. The post [eBook] Omnichannel Personalization for eCommerce – A Modern Approach appeared first on Boomtrai...

Boomtrain
Boomtrain
Blog Post
  • The next time you attend a marketing seminar or any event that attracts marketers, pick people at random and ask them a simple question: “If you had to choose only one form of efficient marketing channel for your brand, what would it be?” I bet you, most people would pick email marketing. Well it makes […] The post Email Marketing Best Practices – 10 Brands That Did It Right appeared first on Boo...

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