Boswell Small Business Marketing Inc.

Boswell Small Business Marketing Inc.

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected.

  • The Inevitability of Change

    By: Steve Nichols, MS “You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup… Become like water, my friend.” – Bruce Lee Nobody likes to experience change, even when it’s for the best. We’re all creatures of… Read more The post The Inevitability of Change appeared first on Content Marketing.

Boswell Small Business Marketing Inc.

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected.

  • ComforTrust Marketing Step 1: Determine Goals

    By: Steve Nichols, MS This is an excerpt from my eBook “ComforTrust Marketing” on Amazon. The first step of the ComforTrust Marketing Method is to form realistic expectations of what you want your content to do for you. This will serve as a foundation for… Read more The post ComforTrust Marketing Step 1: Determine Goals appeared first on Content Marketing.

  • Trust is the Real Reason Why People Buy

    By: Steve Nichols, MS The stereotypical salesperson approaches without permission, constantly pushes an agenda, and gets too close, too quickly. It’s obvious that no matter what they say or do, they’re just trying to make a sale. Who likes dealing with those who embody this… Read more The post Trust is the Real Reason Why People Buy appeared first on Content Marketing.

Boswell Small Business Marketing Inc.

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected.

  • Stick to the facts to create an effective press release

    By: Steve Nichols, MS Publicity from earned media coverage is a key component of an effective marketing strategy. However, crafting press releases that journalists find compelling can be challenging. Fortunately, a report was recently published with the results of a survey of 100 journalists along… Read more The post Stick to the facts to create an effective press release appeared first on Content...

  • Professional Relationship Management Lessons from Dungeons & Dragons

    By: Steve Nichols, MS When I was a kid, I was a very independent guy just like I am now. I wasn’t interested in many of the same things as my peers; instead of sports, I practiced Karate, and instead of simply hanging out, I… Read more The post Professional Relationship Management Lessons from Dungeons & Dragons appeared first on Content Marketing.

  • Write what they’ll read

    By: Steve Nichols, MS It’s important for your marketing communications to be relevant to the interests of your target audiences because people’s attention spans are limited and the environment is full of distractions. If a target audience member is looking for information about a particular… Read more The post Write what they’ll read appeared first on Content Marketing.

  • Marketing is storytelling

    By: Steve Nichols, MS All marketing strategies can be thought of as stories because the human brain processes information in the form of a narrative. Knowing this will help you create marketing communications that resonate with people emotionally and make them more likely to choose… Read more The post Marketing is storytelling appeared first on Content Marketing.

  • Analogies clarify complex concepts

    By: Steve Nichols, MS When you’re writing to communicate the value of a product or service to a target audience of non-experts, it can be beneficial to use analogies to help them understand what you’re talking about. That’s because when a client is making a… Read more The post Analogies clarify complex concepts appeared first on Content Marketing.

  • Brilliant deduction, Holmes

    By: Steve Nichols, MS Using logic to plan a cohesive marketing strategy is better than using tactics at random. One of the easiest ways to do this is to start with the goal in mind and work backwards. This is called deductive reasoning, and it’s… Read more The post Brilliant deduction, Holmes appeared first on Content Marketing.

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