Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post
  • Public relations can deliver the authenticity and distinctiveness to elevate a brand, bridging the trust gap in today’s world in ways that advertising cannot. Numerous studies over the years have suggested that public relations often may be more important to building and maintaining brand value than advertising, especially for purchasing decisions related to complex products [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post
  • Safety is a priority for administrators on college campuses around the country, but it’s impossible to predict when crises will arise with 100 percent certainty. Outbreaks of disease, cybersecurity issues, potentially violent protests, and other campus security concerns may arise with little-to-no warning whatsoever. Even if you have several days or weeks to prepare for [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post
  • This Halloween, we wanted to share a few of our favorite costumes and the PR lessons we learned from them. Some of us loved the characters we dressed up as when we were just kids trick-or-treating, while others treasured the costumes from their college days or more recent years. Each of us took a trip [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post
  • In an ever-evolving world of social media, influencers, and content marketing, it can sometimes feel like traditional media is going the way of the dinosaurs. No one really reads the newspaper, do they? Don’t they just use Facebook or Twitter for news? PR professionals shouldn’t discount the impact that traditional media outlets continue to have, [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post
  • What are you doing and why are you doing it? These are the two questions that must be answered before you start any project, and all the answers can be found by looking at your target audiences. If you don’t know what they want, you’re not going to make it very far. Luckily, you don’t [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post

Mission Critical

  • Crisis response improves when PR and crisis management teams partner Communications plays a key role in crisis. However, PR professionals aren’t the only ones on the team. During large-scale disasters, we often work side-by-side with crisis management experts who handle the support call centers and on-the-ground response for those affected. The way these two roles—communications [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post
  • Most organizations have an innate sense of how to raise their visibility in the market—Find great stories! Tell them! Showcase our differentiators! Reach our audiences! But executing on those concepts takes more than a basic understanding. Here’s how to go deeper to build lasting Story and Strategy for your brand. Story Listen first. Engage with your [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post
  • Recently, an article Arthur Thomas wrote for BizTimes explored how companies end up with “essentially defunct social media pages” – Facebook, Twitter, Instagram, or LinkedIn profiles that haven’t seen new content in months, maybe even years, but are still linked to the company website. An unattended, out-of-date zombie social media account can be dead weight [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post

Learning by Teaching

  • When you’ve been in an industry for several years, you start to feel like you’ve seen most of the situations you’ll face on a daily basis—or at least variations of them. That’s when learning to teach your knowledge to others can lend a new perspective. Here’s how we’ve benefited from that principle at Bottom Line: [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post
  • The media is inundated with stories, yet reporters are always looking for good content. If you’ve got a great story to tell or an upcoming event to promote, with broad reach, chances are a TV reporter will be interested. If you’re lucky enough to be invited on a newscast to talk about your story or [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post
  • A big THANK YOU to everyone who participated in our 2017 PR Bracket Challenge. We got great feedback from our clients and fellow marketing professionals. Click on the images to watch the unveiling of the winners! True to our brand—strategy seems to be king. When asked, “What’s your biggest PR focus this year?” most responded [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post
  • In honor of March Madness, we decided to put together a little bracket challenge of our own. Instead of the typical office pool to see which of us has superior college basketball knowledge (aka luck), we designed a public relations bracket competition. We’re asking our clients, fellow PR pros, friends and YOU to decide what [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post
  • We are in the midst of strategic planning with a couple of our healthcare clients. It’s easy at this stage to get lost in the process details. That’s especially true for us because we are all about the process and the facilitation. Our role is help craft a process and then support the client to [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post
  • So, your company’s experiencing a crisis. All eyes are turned to you. What are you going to do about it? Good communications and crisis management can help your company get back on its feet. Assessment and Planning: The Value of a MatrixOne of the most helpful assessment tools is a crisis matrix, which organizes potential [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post
  • Recent moves from the Trump Administration underscore the importance and volatility of the ACA debate for healthcare leaders and consumers alike. What’s less clear are the potential scenarios for “repeal and replace,” and how and when they might become reality. To help your team stay prepared, we put together the below infographic that visually captures [...]

Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Post

New blog articles detected.

  • Another Great Year in the Books
  • Practicing What We Preach in a Crisis

    Last month, we experienced something we often help our clients navigate – a crisis. A water heater pipe burst in the office above us and water poured into the Bottom Line space, soaking our carpets and damaging our ceilings, walls and equipment.               Luckily, our expertise in communications and [...]

  • Happy Holidays!

    In the spirit of the holidays, we appreciate you! We also appreciate good food and figure you do too, so we’ve compiled our favorite holiday recipes into a “12 Days of PR Holiday Recipe Book.” We hope you enjoy it, and that it inspires you to try your own. Tweet us your favorites at @blmprmke!  [...]

  • Marketing Guru Meet Public Policy Geek

    Here at Bottom Line, we recently had the opportunity to be a part of the 2016 Annual meeting of the Society for Healthcare Strategy and Market Development (SHSMD) in Chicago and the Wisconsin Public Relations and Marketing Society’s (WHPRMS) 2016 annual meeting in Madison, WI. Nicole Singer, our director of client services, facilitated a luncheon [...]

  • Add Another Feather to Your PR Hat This Thanksgiving

    As we’re thawing the turkey and prepping the stuffing, we pause to honor the PR spirit of Thanksgiving! (We’re pretty sure community relations and a savvy dash of crisis management had a hand in that first feast.) So we’re continuing the tradition with our Top 5 Media Relations Tips Inspired by Turkey Day. 1. Build [...]

  • Making Employees Feel Appreciated

    What do employees want from their employer? Sure, a decent paycheck, health insurance and vacation days are important. But the ABC Company provides these benefits, and so does the 123 Company. So what makes one company more appealing to employees than the other? It’s the little things that show employees they’re appreciated. When comparing one [...]

  • Changes along the Career Track

    Most PR pros thrive on variety, new challenges, and the opportunity to learn and grow. Life at an agency (or corporate position) is rarely dull! And with that fast pace and constant change comes plenty of chances to move or shift positions. Landing in a new role can be intimidating and exciting all at once. [...]

  • Our Favorite Halloween Costumes & The PR Lessons We Learned

    This Halloween, we wanted to share a few of our favorite costumes and the PR lessons we learned from them. Some of us loved the characters we dressed up as when we were just kids trick-or-treating, while others treasured the costumes from their college days or more recent years. Each of us took a trip [...]

  • Getting Employees to Talk About You

    So, you’ve invested in a shiny new brand. Or, maybe, your latest ad campaign is getting ready to roll off the shelves. Do your employees know about it? And, more importantly, do they know how to talk about it with others? These questions often get answered with a hesitant “no,” followed by a moment of [...]

  • Client Spotlight: FEI Behavioral Health

    Every once in a while, we like to give a shout out to one of our clients and showcase our good work together. This month, we’re featuring FEI Behavioral Health, a longtime client who has partnered with us on media relations efforts. FEI works in the full spectrum of workplace resiliency services—from large-scale crisis management [...]

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