Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Article

New blog articles detected.

  • Raising Visibility Through Story and Strategy
    Most organizations have an innate sense of how to raise their visibility in the market—Find great stories! Tell them! Showcase our differentiators! Reach our audiences! But executing on those concepts takes more than a basic understanding. Here’s how to go deeper to build lasting Story and Strategy for your brand. Story Listen first. Engage with your [...]
Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Article

New blog articles detected.

  • The Walking Dead – Reviving Your Social Media Strategy with Agency Help
    Recently, an article Arthur Thomas wrote for BizTimes explored how companies end up with “essentially defunct social media pages” – Facebook, Twitter, Instagram, or LinkedIn profiles that haven’t seen new content in months, maybe even years, but are still linked to the company website. An unattended, out-of-date zombie social media account can be dead weight [...]
Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Article

New blog articles detected.

  • Learning by Teaching
    When you’ve been in an industry for several years, you start to feel like you’ve seen most of the situations you’ll face on a daily basis—or at least variations of them. That’s when learning to teach your knowledge to others can lend a new perspective. Here’s how we’ve benefited from that principle at Bottom Line: [...]
Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Article

New blog articles detected.

  • Making the most of your TV interview
    The media is inundated with stories, yet reporters are always looking for good content. If you’ve got a great story to tell or an upcoming event to promote, with broad reach, chances are a TV reporter will be interested. If you’re lucky enough to be invited on a newscast to talk about your story or [...]
Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Article

New blog articles detected.

  • PR Bracket Challenge – The Results!
    A big THANK YOU to everyone who participated in our 2017 PR Bracket Challenge. We got great feedback from our clients and fellow marketing professionals. Click on the images to watch the unveiling of the winners! True to our brand—strategy seems to be king. When asked, “What’s your biggest PR focus this year?” most responded [...]
Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Article

New blog articles detected.

  • PR Bracket Challenge—What are Your Picks?
    In honor of March Madness, we decided to put together a little bracket challenge of our own. Instead of the typical office pool to see which of us has superior college basketball knowledge (aka luck), we designed a public relations bracket competition. We’re asking our clients, fellow PR pros, friends and YOU to decide what [...]
Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Article

New blog articles detected.

  • Make it Easy for Customers to Choose YOU
    We are in the midst of strategic planning with a couple of our healthcare clients. It’s easy at this stage to get lost in the process details. That’s especially true for us because we are all about the process and the facilitation. Our role is help craft a process and then support the client to [...]
Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Article

New blog articles detected.

  • Mission Critical – 5 Steps to Help Your Company Get Back on its Feet
    So, your company’s experiencing a crisis. All eyes are turned to you. What are you going to do about it? Good communications and crisis management can help your company get back on its feet. Assessment and Planning: The Value of a MatrixOne of the most helpful assessment tools is a crisis matrix, which organizes potential [...]
Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Article

New blog articles detected.

  • Readying for “Repeal & Replace” in Healthcare Communications
    Recent moves from the Trump Administration underscore the importance and volatility of the ACA debate for healthcare leaders and consumers alike. What’s less clear are the potential scenarios for “repeal and replace,” and how and when they might become reality. To help your team stay prepared, we put together the below infographic that visually captures [...]
Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Article

New blog articles detected.

  • Another Great Year in the Books
  • Practicing What We Preach in a Crisis
    Last month, we experienced something we often help our clients navigate – a crisis. A water heater pipe burst in the office above us and water poured into the Bottom Line space, soaking our carpets and damaging our ceilings, walls and equipment.               Luckily, our expertise in communications and [...]
  • Happy Holidays!
    In the spirit of the holidays, we appreciate you! We also appreciate good food and figure you do too, so we’ve compiled our favorite holiday recipes into a “12 Days of PR Holiday Recipe Book.” We hope you enjoy it, and that it inspires you to try your own. Tweet us your favorites at @blmprmke!  [...]
  • Marketing Guru Meet Public Policy Geek
    Here at Bottom Line, we recently had the opportunity to be a part of the 2016 Annual meeting of the Society for Healthcare Strategy and Market Development (SHSMD) in Chicago and the Wisconsin Public Relations and Marketing Society’s (WHPRMS) 2016 annual meeting in Madison, WI. Nicole Singer, our director of client services, facilitated a luncheon [...]
  • Add Another Feather to Your PR Hat This Thanksgiving
    As we’re thawing the turkey and prepping the stuffing, we pause to honor the PR spirit of Thanksgiving! (We’re pretty sure community relations and a savvy dash of crisis management had a hand in that first feast.) So we’re continuing the tradition with our Top 5 Media Relations Tips Inspired by Turkey Day. 1. Build [...]
  • Making Employees Feel Appreciated
    What do employees want from their employer? Sure, a decent paycheck, health insurance and vacation days are important. But the ABC Company provides these benefits, and so does the 123 Company. So what makes one company more appealing to employees than the other? It’s the little things that show employees they’re appreciated. When comparing one [...]
  • Changes along the Career Track
    Most PR pros thrive on variety, new challenges, and the opportunity to learn and grow. Life at an agency (or corporate position) is rarely dull! And with that fast pace and constant change comes plenty of chances to move or shift positions. Landing in a new role can be intimidating and exciting all at once. [...]
  • Our Favorite Halloween Costumes & The PR Lessons We Learned
    This Halloween, we wanted to share a few of our favorite costumes and the PR lessons we learned from them. Some of us loved the characters we dressed up as when we were just kids trick-or-treating, while others treasured the costumes from their college days or more recent years. Each of us took a trip [...]
  • Getting Employees to Talk About You
    So, you’ve invested in a shiny new brand. Or, maybe, your latest ad campaign is getting ready to roll off the shelves. Do your employees know about it? And, more importantly, do they know how to talk about it with others? These questions often get answered with a hesitant “no,” followed by a moment of [...]
  • Client Spotlight: FEI Behavioral Health
    Every once in a while, we like to give a shout out to one of our clients and showcase our good work together. This month, we’re featuring FEI Behavioral Health, a longtime client who has partnered with us on media relations efforts. FEI works in the full spectrum of workplace resiliency services—from large-scale crisis management [...]
Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Article

New blog articles detected.

  • A Formula for Strategic Relationships
    Trust is the foundation of successful business (and personal) relationships. When trust is present, information flows more readily, people are more receptive to new ideas and everyone receives more honest feedback. While trust is an emotional response, there are formulae to create and maintain trust. I like the one offered by Charles H. Green, co-author [...]
Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Article

New blog articles detected.

  • Say What? Tips for Speaking or Presenting at Conferences
    I just returned from the annual SHSMD conference, which featured many excellent presentations from communications pros in the healthcare and health tech/data industries, and it got me thinking about the value of presenting well. Speaking opportunities are a great way to spread awareness of and interest in your products, services or organization. Whether it’s an [...]
Bottom Line Marketing & Public Relations
Bottom Line Marketing & Public Relations
Blog Article

New blog articles detected.

  • 5 Ways to Get your Social Media Accounts Ready for the Spotlight
    Is your organization gearing up for a large social media campaign? Are you attending a prominent industry conference? Or, maybe your organization is about to announce a big change? Whatever your situation may be, if you anticipate more people, or a new audience, checking out your social media accounts, it’s time to make sure your [...]

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