BrainJuicer
BrainJuicer
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  • Learning from behavioural science has taught us that humans think a lot less than we think they think. It demands the abandonment of the classical cognitive and persuasion-based marketing and communication models and instead, favors a simple, straightforward System 1 inspired brand-building approach governed by Fame, Feeling & Fluency: •Fame: If a brand comes readily to mind, it's a good choice....

BrainJuicer
BrainJuicer
SlideShare Presentation
  • It's time to get into the holiday spirit - the UK Christmas ads are here! The stakes are high as brands are tasked with creating effective Christmas campaigns that not only opens consumers' hearts but their wallets too. Emotionally engaging ads from UK Yuletide have led to brand share growth; the more emotional, the more likely an ad is to create major, long-term business effects, and we've got e...

BrainJuicer
BrainJuicer
SlideShare Presentation
  • The Institute of Practitioners in Advertising’s (IPA) Effectiveness Awards are some of the most rigorous and prestigious in the advertising calendar. Hot on the tail of the IPA’s Effectiveness Week, we will shine a light on some of the 2016 winners to understand the secret of their success, creating Fame, Feeling & Fluency for their brands. Find out how Orlando Wood (Managing Director, BrainJuic...

BrainJuicer
BrainJuicer
SlideShare Presentation
  • Media has changed completely. How people make choices hasn't. Digital advertising and online content offer a boost to short-term activation, but a new appreciation of the role they can play in a broader, longer-term campaign is emerging as well. Digital content can and should work towards brand building - maintaining Fame, Feeling & Fluency and constantly refreshing a brand's distinctive assets -...

BrainJuicer
BrainJuicer
SlideShare Presentation
  • Elite athletes in search of a gold medal are not the only group who have been training hard ahead of the summer Olympic Games in Rio de Janeiro. The world's greatest brands have also been eagerly awaiting the starting gun! With its global audience, the summer Olympic Games provides one of the largest marketing platforms in the world, reaching billions of consumers and therefore seducing brands ...

BrainJuicer
BrainJuicer
SlideShare Presentation
  • In a world where most new products fail, the most crucial goal for innovators isn't change, it's acceptance. Fluent Innovation approaches innovation from a behavioural science perspective. It acknowledges that most of our decisions are made quickly, emotionally, and subconsciously. Its goal is to make new choices easy and new behaviour obvious - paving the way to acceptance. Find out the two qu...

BrainJuicer
BrainJuicer
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  • People make decisions about new things in exactly the same way they make any decision – quickly, intuitively, and emotionally. So why make your concepts long, discursive and full of rational benefits? Force of habit, mainly. But get your concepts right, and your concept testing becomes a whole lot more accurate and useful. Mark Johnson, our Europe MD, has put together a booklet with our best ti...

BrainJuicer
BrainJuicer
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BrainJuicer
BrainJuicer
SlideShare Presentation
  • The Anatomy Of Humbug is a provocative and fascinating book about key historical players that informed the modern-day approach to advertising. Journeying through time, author Paul Feldwick narrates the battle between two main theories of advertising (Salesmanship and Seduction), expounds upon other models of advertising (Salience, Social Connection, Spin and Showmanship) and invites readers to ...

BrainJuicer
BrainJuicer
SlideShare Presentation
  • Digital is transforming marketing - but what does that mean for research and testing? In this presentation, BrainJuicer tackles the questions on every marketer's mind: how different is digital, how do you build up a buzz online, what is the role of social, what should your campaign aim for, and more.

BrainJuicer
BrainJuicer
SlideShare Presentation
BrainJuicer
BrainJuicer
SlideShare Presentation
  • Annually, System1 Research (formerly BrainJuicer) tests hundreds of pieces of communication for emotion and effectiveness. In February we launched the 2016 FeelMore50, our annual ranking of the world’s best (read: most effective) emotional advertising. We tested 600+ famous pieces of communication - from viral successes to award winners - and ranked them from 1- to 5-Star according to our Emotion...

BrainJuicer
BrainJuicer
SlideShare Presentation
  • The Super Bowl: football players must bring their A-Game and advertisers must bring their 5-Star ads. While we can’t wait to see the New England Patriots take on the Atlanta Falcons in Super Bowl LI, you can bet that we’re also excited to see brands like Budweiser, GoDaddy and Snickers battling it out during the commercials. This is BrainJuicer’s fifth annual FeelMore50 Super Bowl Webinar, howeve...

BrainJuicer
BrainJuicer
SlideShare Presentation

New SlideShare presentations detected.

  • The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluency to Track Coca-Cola

    Learning from behavioural science has taught us that humans think a lot less than we think they think. It demands the abandonment of the classical cognitive and persuasion-based marketing and communication models and instead, favors a simple, straightforward System 1 inspired brand-building approach governed by Fame, Feeling & Fluency: •Fame: If a brand comes readily to mind, it’s a good choice....

  • An Update on UK XMAS Ads: 'Tis the Season for Brand Growth

    It’s time to get into the holiday spirit - the UK Christmas ads are here! The stakes are high as brands are tasked with creating effective Christmas campaigns that not only opens consumers’ hearts but their wallets too. Emotionally engaging ads from UK Yuletide have led to brand share growth; the more emotional, the more likely an ad is to create major, long-term business effects, and we’ve got e...

BrainJuicer
BrainJuicer
SlideShare Presentation
  • The Institute of Practitioners in Advertising’s (IPA) Effectiveness Awards are some of the most rigorous and prestigious in the advertising calendar. Hot on the tail of the IPA’s Effectiveness Week, we will shine a light on some of the 2016 winners to understand the secret of their success, creating Fame, Feeling & Fluency for their brands. Find out how Orlando Wood (Managing Director, BrainJuic...

BrainJuicer
BrainJuicer
SlideShare Presentation

New SlideShare presentations detected.

  • System1 Digital Ad Testing: From Short-Term Sales to Long-Term Growth

    Media has changed completely. How people make choices hasn’t. Digital advertising and online content offer a boost to short-term activation, but a new appreciation of the role they can play in a broader, longer-term campaign is emerging as well. Digital content can and should work towards brand building - maintaining Fame, Feeling & Fluency and constantly refreshing a brand’s distinctive assets -...

  • FeelMore50™ Olympics: 2016’s Gold Medal Winners and Runners Up

    Elite athletes in search of a gold medal are not the only group who have been training hard ahead of the summer Olympic Games in Rio de Janeiro. The world’s greatest brands have also been eagerly awaiting the starting gun! With its global audience, the summer Olympic Games provides one of the largest marketing platforms in the world, reaching billions of consumers and therefore seducing brands ...

BrainJuicer
BrainJuicer
SlideShare Presentation

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