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Brainzooming
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  • A Bad Spin on Customer Experience Strategy – Bait and Avoid Promotions
    Cyndi and I went out for dinner last night.  We were originally heading to a favorite restaurant that has been doing heavy discounting lately. They sent us each a 20% off coupon during the day, grabbing our top-of-mind attention as the best choice. Right before we left, we suddenly changed plans. Cyndi wanted to go […]
Brainzooming
Brainzooming
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  • 23 Content Marketing Strategy Benefits for an Emerging Brand
    “Do you see any returns from all the blogging and social media stuff you do?” People routinely ask some variation on that question about our social-first content marketing strategy. I understand why they ask. If they follow the Brainzooming blog or our presences on Twitter and Facebook (where we are most active – so go follow […]
Brainzooming
Brainzooming
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  • 5 Strategic Thinking Questions to Answer Before Making a Decision
    From experience, the worst time to decide on how to decide things is when you are ready to decide things. When you are ready to a make decision, an entirely new set of issues emerges. People have already developed their vested interests in certain outcomes. They are either overly or underly-inclined to point out data […]
Brainzooming
Brainzooming
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  • 9 Things to Deliver in a Strategic Planning Process
    What can you expect from a strategic planning process? That question was the topic of several recent conversations. As I explained it, our objective when leading a strategic planning process is to make sure the result is an innovative, implementable strategy. 9 Things to Deliver in a Strategic Planning Process That specific phrase (an innovative, implementable strategy) […]
Brainzooming
Brainzooming
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New blog articles detected.

  • 3 Ways to Economically TEDify Your Event Strategy
    An April story in Fortune suggests, in so many words, that TED Talks are enough to break open the flow of ideas in your organization. It detailed how TED and its CEO, Chris Anderson, are trying to aggressively penetrate the corporate event strategy and production market. Targeting Fortune 500 companies for revenue, TED is pitching […]
Brainzooming
Brainzooming
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New blog articles detected.

  • Learning 5 Innovation Strategy Lessons as an Entrepreneur
    I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. The size and scale of opportunities you pursue, even in a company that was not always all that innovative, oriented me to think a big team and significant dollars are vital for real innovation. Given that, […]
Brainzooming
Brainzooming
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New blog articles detected.

  • 6 Keys for Conveying What Participants Want to Communicate
    One of our clients recently conducted their own internal interviews to get a sense of what their employees thought about their current situation, future opportunities, and persistent challenges as an input into the strategic planning process. During the interviews, a standard theme from the participants was to share their comments EXACTLY as they stated them. […]
Brainzooming
Brainzooming
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New blog articles detected.

  • Why Target Marketing Won’t Cripple Your Branding Strategy
    A common fear about selecting a single target market or audience persona is that focusing on one market when making branding strategy decisions is risky. The fear is target marketing will cause a brand to miss stellar growth opportunities coming from other markets or audiences. That rationale suggests the best course to capitalize on a […]
Brainzooming
Brainzooming
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New blog articles detected.

  • 3 Big Differences between Branding Strategy and Advertising
    I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. When first visiting a branding agency years ...
Brainzooming
Brainzooming
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New blog articles detected.

  • 12 Resources to Lead a Strategic Planning Process When You’re New
    Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” That question relates to something we do all the time: walk into a new client in an unfamiliar industry to design and facilitate a strategic planning process. While leading strategy development […]
Brainzooming
Brainzooming
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New blog articles detected.

  • Customer Experience Strategy – Invite Employees to Collaborate
    I’m in West Palm Beach, FL today speaking at the Connections 2017 conference sponsored by SMC3. The topic is about engaging your internal brand team and delivering on a great customer experience strategy. This Brainzooming branding keynote is built around eight questions for senior executives to ask themselves about how they are preparing their teams […]
Brainzooming
Brainzooming
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New blog articles detected.

  • 4 Customer Experience Strategy Questions Strong Branding Addresses
    We say it so often, particularly during brand strategy workshops: a brand is more than a logo, a color, and a look. A brand encompasses the people, products, services, messages, promises, and reinforcing cues that create a complete customer experience strategy. Against that backdrop, a properly-crafted branding strategy should do a variety of things that […]
Brainzooming
Brainzooming
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New blog articles detected.

  • Saving Hours with Strategic Planning Exercises Galore!
    How can you get the most mileage from the free strategic planning eBooks we regularly offer as downloads? We do not pretend to be able to imagine EVERY single situation where you might apply our strategic thinking exercises. Yet when we create new eBooks, our main goal is ensuring the content is heavy on ideas […]
Brainzooming
Brainzooming
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New blog articles detected.

  • 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss
    We were listening in on an internal innovation strategy call conducted by one of our clients. The team was wrestling with a concern voiced by the organization’s senior leader that its complete innovation portfolio wasn’t capable of yielding the financial impact he is seeking. The key question was, “Where’s the beef with this innovation strategy?” […]
Brainzooming
Brainzooming
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New blog articles detected.

  • 80 Fun Strategic Planning Activities and Ideas!
    Do you dread strategy meetings? Really, we’re among friends, so you can be completely truthful in your answer: Do you REALLY, REALLY DREAD strategy meetings? Of course, you dread them. Every executive dreads strategic planning. I know I do. The reason is while it is important for organizations, participants hardly ever see the connection between […]
Brainzooming
Brainzooming
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New blog articles detected.

  • 3 Ingredients for Explosive Creative Thinking Skills
    In the Midwest, where I grew up, grain elevators are a common sight. The tall structures store grain for processing, and you learn as a kid that they can be both combustible and explosive. Given they hold a high concentration of grain, and therefore a large surface area, it only takes a small spark to […]
Brainzooming
Brainzooming
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New blog articles detected.

  • Smiling Throughout a Strategic Planning Process? YESSSSSSS!!! It’s Possible!
    “I’ve known those guys for years, and they smiled all the way through a strategic planning process. That’s when I knew I wanted to meet you guys.” That’s what the CEO of a nearly-$1 billion, employee-owned company said to us at our first meeting. We facilitate the strategic planning process for his organization’s largest business […]
Brainzooming
Brainzooming
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New blog articles detected.

  • 3 Ways to Avoid Social Media Strategy Awkwardness
    You may want to take a seat before reading this rest of this. An Awkward Social Media Strategy Moment, Brought to You by The Brainzooming Group We’re going to ask a tough question about your social media strategy. An uncomfortable one that may be awkward. Ready? Here it is: When you take an honest look […]
Brainzooming
Brainzooming
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New blog articles detected.

  • A Gen Xer Speaks to the Multi-generational Workforce
    Emma Alvarez Gibson is here today, as a Gen Xer, to get the multi-generational workforce on the same program. Well, maybe as a first step, to get the Baby Boomers and Millennials to understand there are options for them (beyond whining to the Gen Xers) to upgrade their own performance and make more sense to […]
Brainzooming
Brainzooming
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New blog articles detected.

  • 7 Ways a Strategic Plan Becomes Disconnected from the Business
    These are just a few of the ways your strategic planning process can produce a plan that is disconnected from your organization. When that happens, you wind up with a strategic plan that sits on the shelves of your employees, as they go back to doing what they were doing before you interrupted their daily […]
Brainzooming
Brainzooming
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New blog articles detected.

  • 3 Ways to Keep Strategic Priorities Front and Center with Executives
    “Inside the Executive Suite” from Armada Corporate Intelligence featured ideas keeping executives focused on strategic priorities during strategic planning meetings. If your team wanders away from the important strategic topic, here’s a strategy to address it: 3 Ways to Keep Strategic Priorities Front and Center with Executives via Inside the Executive Suite An executive reported a real-time […]
Brainzooming
Brainzooming
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New blog articles detected.

  • Creative Thinking Skills – 5 Quick Tips on Extreme Creativity
    We turn to extreme creativity questions to help clients imagine big ideas. It is all part of not ASKING for big ideas; we use big questions that enhance peoples’ natural creative thinking skills. They start filling the extra space big questions create with ideas of ALL sizes. Based on our experience using extreme creativity questions, […]
Brainzooming
Brainzooming
Blog Article

New blog articles detected.

  • 7 Signs to Invest in a Social-First Content Strategy for Your Brand
    We still come across many companies, especially in B2B, that do not incorporate a content marketing strategy to effectively reach potential customers. The reasons they give for lagging in this area? A content marketing strategy is not a priority for them. They doubt whether social-first content strategy will work for their companies, because they are […]
Brainzooming
Brainzooming
Blog Article

New blog articles detected.

  • Dozens of Ways to Fast Forward Your Implementation Plan
    It’s the time of year when it’s easy to look backward and forward at multiple dimensions of your implementation plan. You have enough time to gain a sense of what’s working. You can look at your first steps and see whether your subsequent steps have been as effective. There is also enough time to still […]
Brainzooming
Brainzooming
Blog Article

New blog articles detected.

  • Does Your Branding Strategy Include Employee Celebrities?
    Are your employees celebrities within your branding strategy activities? No, I’m not asking whether your employees are movie stars, singers, or newly-celebrated personalities that tweet, buy, or glom their way into celebrity status. I’m asking about whether you feature your employees within your branding strategy in ways that allow them to attract attention and accolades for […]
Brainzooming
Brainzooming
Blog Article

New blog articles detected.

  • 6 Things about Your Innovation Strategy Employees Need to Know
    It’s time to launch an innovation strategy for your organization. Your brand has grown dramatically the last few years. You are not sure, however, what will drive the next round of growth. So, it’s time to announce an innovation program, because that will undoubtedly fill the growth gap facing your brand. How will the innovation […]
Brainzooming
Brainzooming
Blog Article

New blog articles detected.

  • Branding Strategy – 3 Product Branding Ideas to Beg, Borrow, and Steal
    I snapped this picture at Target the other evening because of the intriguing product branding ideas it suggests. This is a ten-pack of 7.5 ounce cans of Diet Coke. Compare that to the typical Diet Coke configuration: twelve cans of 12 ounces. Doing the math, this carton has 75 ounces of Diet Coke vs. 144 […]
Brainzooming
Brainzooming
Blog Article

New blog articles detected.

  • 600 Questions for a Storm of Innovation and Extreme Creativity Ideas
    If your creativity ideas have dried up, today is the day to download our FREE ebook, The 600 Most Powerful Strategic Planning Questions. There are links in this eBook for 600 of the most powerful brainstorming and extreme creativity questions we use, including ones specifically tailored for innovation and creative boldness! Your creative creek will be […]

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