Brainzooming
Brainzooming
Blog Post
  • What personal success strategies do high performers employ to get and stay ahead in business? Morton T. Hansen, a business professor at the University of California, Berkley, tackles that question in a new book: Great at Work: How Top Performers Do Less, Work Better, and Achieve More. (affiliate link) According to Hansen’s article about the […]

Brainzooming
Brainzooming
Blog Post
  • We’ve written about the importance of signaling collaboration strategy preferences when you and team members are working remotely. Even with video conferencing, you lose many of the verbal and physical cues available when you are sitting across a table planning who is going to do what and when on a project. Talking with someone who […]

Brainzooming
Brainzooming
Blog Post
  • Before an impending purge of The Wall Street Journal back issues in my office, I reviewed an article from a late December 2017 issue: The New Age of Bespoke Travel. The article, by Nina Sovich, details how certain travel agents have reinvented themselves to compete when online trip planning now dominates over help from actual […]

Brainzooming
Brainzooming
Blog Post
  • At the church we attend on Sundays, they recite the rosary beginning thirty minutes before each mass. For the 7 a.m. Mass, there are few people present for the start, especially when there is snow on the ground. Cyndi and I arrived yesterday as the snow was flying and rosary was just starting. We took […]

Brainzooming
Brainzooming
Blog Post
  • Since The Brainzooming Group launched, we have developed many strategic thinking exercises and models applying our methodology to diverse clients and business situations. The result? We are further along and can even more easily customize these strategic thinking exercises to your needs if you face comparable situations. That is a major benefit if you want […]

Brainzooming
Brainzooming
Blog Post
  • Vickie Howell is a broadcast personality, producer, author, designer, and instructor in the DIY world. Her online series, The Knit Show with Vickie Howell (YouTube) is the first studio produced, community funded, internationally accessible knitting and crochet streaming series. With the help of over 1200 individual and company backers, Vickie successfully raised $83k in 30 […]

Brainzooming
Brainzooming
Blog Post
  • Who should you invite to participate in an innovation strategy workshop? We’ve written about three important strategic perspectives (general management, functional expertise, and people with creative energy) and three types of voices (traditional, challenger, and emerging) to include in any type of strategy workshop. Working with a client to identify potential participants for an innovation strate...

Brainzooming
Brainzooming
Blog Post
  • “As soon as he becomes comfortable with something, he invents something else to be nervous about.” – Bill Berry on Michael Stipe of R.E.M. (circa 1995) Are you too comfortable to generate new creative ideas? Would inventing something to make you nervous align with your creative thinking formula and attract more creative ideas? If so, what […]

Brainzooming
Brainzooming
Blog Post
  • A potential client reached out to us. He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. They need a compelling brand position, messaging, and a content marketing strategy that grows […]

Brainzooming
Brainzooming
Blog Post
  • Make the year ahead the time when Too Bold, Never Tried never enters your mind. To gain a big start on shaping your bold, innovative thinking for the year ahead, here are Brainzooming articles on making boldness a part of what you do every day of the year! 4 Roles to Push Bold Customer Experience […]

Brainzooming
Brainzooming
Blog Post
  • 7 Free Gifts that People Won’t Return or Forget by Late January Finished your holiday shopping? With a long holiday shopping season, you would think that by now all the buying would be behind us. Yet, advertisements, emails, and online remarketing campaigns demand that we keep shopping throughout the weekend if we are truly going […]

Brainzooming
Brainzooming
Blog Post
  • Many experienced people, including marketers (who should know better), are ill-equipped to succeed at job networking for new opportunities. It’s scary. And it’s a frequent enough situation that it is easy to list these seven proven ways to screw up job networking calls, along with corresponding tips to improve your performance. 7 Proven Ways to […]

Brainzooming
Brainzooming
Blog Post
  • Looking ahead to transitioning from planning to doing and wanting to maximize success? Try these 5 implementation strategy steps for launching a big initiative properly so the initial implementation leads to outstanding results later. 1. Make Sure You Have the Right Team The big first implementation strategy step is assembling the right team with the […]

Brainzooming
Brainzooming
Blog Post
  • We were set to work with a client team exploring the customer experience strategy they’d introduce to their internal customers. As we thought about how many of them there were (about twenty), the two of us from The Brainzooming Group, and the value of having an inner circle of informal facilitators, we hit upon an […]

Brainzooming
Brainzooming
Blog Post
  • Struggling to be creative? Think about reigniting your creativity as a day at an amusement park. You walk in, and you’re going to ride a bunch of different rides in different parts of the park. You might ride some rides multiple times, but the day is mainly about as having many fun and exciting experiences […]

Brainzooming
Brainzooming
Blog Post
  • It’s that time. Organizations are reviewing budgets for the year ahead. While everyone hopes these meetings are smart, strategic, and have a meaningful impact on the business, that rarely seems to be the case.  12 Reasons Budget Meetings Aren’t Strategic Too often, budget meetings aren’t strategic. From personal experience, these twelve reasons all contribute to […]

Brainzooming
Brainzooming
Blog Post
  • Matt Britton, a millennial generation expert, spoke about the anticipating the Class of 2025 as the keynote speaker on the closing day of the October 2017 Social Media Strategies Summit in New York. His keynote got us thinking about how today’s ten-year-olds (the Class of 2025) will change the landscape for brands, following in the […]

Brainzooming
Brainzooming
Blog Post
  • Are you still trying to finish your strategic planning process for next year? Is it to that point where your biggest worry is being about to call the plan strategic without making other executives fall on the floor laughing hysterically? If this sounds like your situation (and we know, based on searches many of you […]

Brainzooming
Brainzooming
Blog Post
  • Ten years into the Brainzooming blog, it seemed right to have someone else tell the story from a fresh perspective. Emma Alvarez Gibson, who helped shaped the Brainzooming brand before it even launched, is exactly the person. Ten Years Now and Mike Brown Has a Blog – Emma Alvarez Gibson It’s 2009, and I’ve just […]

Brainzooming
Brainzooming
Blog Post
  • What strategic thinking skills are important in helping find agreement for action amid a big, unstructured conversation? That was the challenge during a nonprofit board call. The call was an opportunity for board members to react and share perspectives for the first time as a group about a critical business topic. The meeting objective involved […]

Brainzooming
Brainzooming
Blog Post
  • A client reached out yesterday with a “quick cry for help!” The client’s organization is taking time today to imagine ideas for a brand video that looks at the customer experience they deliver from the audience’s perspective. She asked about a question or exercise “that has worked well to get people thinking about that type […]

Brainzooming
Brainzooming
Blog Post
  • Emma Alvarez Gibson and I were talking about identifying strategic themes within tens or hundreds of ideas from a strategic planning workshop or from thousands of comments within a survey. Other than a big dose of help from outside forces, what are dependable ways to identify meaningful strategic themes? This is important because latching onto […]

Brainzooming
Brainzooming
Blog Post
  • Looking for ways to spice up your organization’s strategic planning process before you lock into the same old strategy ideas shaped by your senior team’s conventional wisdom? Try asking surprising strategic planning questions to push your leadership team toward new thinking. Here is where we are coming from: when someone with romantic interest in you […]

Brainzooming
Brainzooming
Blog Post
  • I’ve been remiss in sharing updates about the strategic planning process I’ve been participating in for a non-profit organization. The initial article on the strategic planning process promised updates on my first time participating in someone else’s strategic planning process in many years. 5 Things to Hate about a Strategic Planning Process (and 5 Antidotes) […]

Brainzooming
Brainzooming
Blog Post
  • What are all the change management strategy roles a change agent plays? My answers to that question grew recently because of an experience with a client developing its future vision. We were working with an organization on its future vision while facilitating its strategic planning process. The organization’s leaders, and many of the team, have been […]

Brainzooming
Brainzooming
Blog Post
  • This week marks the tenth anniversary of the Brainzooming blog. I’ve told the story of its inception previously. Looking back ten years, suffice it to say that starting to write and publish about the work I was first doing in the Fortune 500 world as a VP of Strategic Marketing and then in launching Brainzooming […]

Brainzooming
Brainzooming
Blog Post
  • I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. There are 60,000+ attendees and exhibitors. This is my third year speaking during the educational sessions. In 2016, I invited one person to sit on the stage as all the other presentation attendees helped generate new marketing ideas […]

Brainzooming
Brainzooming
Blog Post
  • We have been discussing strategic planning process approaches for next year with multiple people. While they are all considering different ideas, there is one common element to the conversations. They all want to spend less time planning, making it more productive and beneficial than in the past. 3 Strategic Planning Process Tweaks to Make Right […]

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